Coffee experienced rapid development in terms of consumption within a limited period in recent years, as there is a trend towards coffee culture which has been developed over the last decade largely due to the influence of western culture, especially the younger generation. Furthermore, health awareness among educated consumers with comparatively strong consumption preference is boosting the purchase of coffee, especially the ready-to-drink coffees from specialty stores. Coffee chains like Starbucks have been expanding their coffee culture by increasing the number of specialty stores in the region.

Packing of all beverages by almost all major players are made more attractive, so as to increase the sales of their products. Bottles such as glass bottles and pet bottles are widely used for RTD coffee distribution, among which pet bottles are preferred more than the traditional glass bottles owing to the new technology that enables these bottles to do more than just hold beverages. These bottles aid in improving the shelf life and preservation apart from being available in economy formats. Pet bottles are manufactured in such a way that consumers can either heat or cool the coffee depending on their requirements. These hot/cool bottles come in a handy ‘grab and go’ sizes and can be used conveniently. Also, since the consumers are concerned about the usage of plastic, as the food or beverages stored in these plastic boxes are detrimental to the health of the humans, therefore, majority of the consumers are shifting their preference of the RTD coffee packed in glass bottles and PET bottles.