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The European Ready-to-drink (RTD) Coffee Market is segmented by Packaging Type into Bottles (Glass and Pet) and Cans, by Distribution Channel into Supermarkets/Hypermarkets, Convenience Stores, Foodservice Channel, Specialist Stores, and Online Retail Channel, and by Geography
The European ready-to-drink (RTD) coffee market is projected to record a CAGR of 4.8% during the forecast period.
The European ready-to-drink (RTD) coffee market is segmented by packaging type into bottles (glass and pet), and cans; and by distribution channel into supermarkets/hypermarkets, convenience stores, foodservice channel, specialist stores, and online retail stores. Also, the study provides an analysis of the RTD coffee market in the emerging and established markets across the European countries, including Spain, the United Kingdom, Germany, France, Italy, Russia, and Rest of Europe.
|Bottles (Glass and PET)|
|By Distribution Channel|
|Online Retail Stores|
|Rest of Europe|
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Coffee experienced rapid development, in terms of consumption, within a limited period in recent years, as there is a trend toward a coffee culture, which has been developed over the last decade, largely due to the influence of western culture, especially the younger generation. Furthermore, health awareness among educated consumers with comparatively strong consumption preference is boosting the purchase of coffee, especially the ready-to-drink coffees from specialty stores. Coffee chains like Starbucks have been expanding their coffee culture by increasing the number of specialty stores in the region.
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Packing of all beverages by almost all major players are made more attractive, so as to increase the sales of their products. Bottles such as glass bottles and pet bottles are widely used for RTD coffee distribution, among which pet bottles are preferred more than the traditional glass bottles owing to the new technology that enables these bottles to do more than just hold beverages. These bottles aid in improving the shelf life and preservation apart from being available in economy formats. Pet bottles are manufactured in such a way that consumers can either heat or cool the coffee depending on their requirements. These hot/cool bottles come in a handy ‘grab and go’ sizes and can be used conveniently. Also, since the consumers are concerned about the usage of plastics, as the food or beverages stored in these plastic boxes are detrimental to the health of the humans, the majority of the consumers are shifting their preference to RTD coffee packed in glass bottles and PET bottles.
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The European ready-to-drink (RTD) coffee market is highly competitive in nature, having a large number of domestic and multinational players competing for market shares and with innovation in products being a major strategic approach adopted by leading players. Additionally, mergers, expansions, acquisitions, and partnerships with other companies are common strategies to enhance the company's presence and boost the market. Key players dominating the market include Starbucks Coffee Company, Costa Limited, DD IP Holder LLC, and The Coca-Cola Company.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Bottles (Glass and PET)
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Foodservice Channel
5.2.5 Online Retail Stores
5.3.2 United Kingdom
5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Starbucks Coffee Company
6.3.2 Costa Limited
6.3.3 DD IP Holder LLC
6.3.4 The Coca-Cola Company
6.3.5 Artemis Brew Ltd
6.3.6 Third Wave Coffee Ventures Ltd
7. MARKET OPPORTUNITIES AND FUTURE TRENDS