欧洲沐浴和淋浴产品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

欧洲沐浴和淋浴产品市场按类型(沐浴霜/凝胶、香皂、沐浴油等)细分;按分销渠道(超市/大卖场、便利店、网上商店、专卖店等);和地理。

市场快照

Number
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.26 %

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市场概况

预计欧洲沐浴和淋浴产品市场在预测期内(2020 - 2025 年)的复合年增长率为 3.26%。 

  • 在创新的推动下,沐浴和淋浴产品在欧洲国家的销售额继续录得正增长。为了满足希望对这些产品中使用的成分放心的消费者的期望,品牌因此依赖天然性和“不含”声称的产品,例如无过敏原、无铝或无防腐剂配方。
  • 此外,消费者对放纵的需求推动了该地区的浴缸和淋浴品类。围绕在家中创造豪华和优质水疗体验的概念构建,需求集中在帮助消费者摆脱现代忙碌生活方式的产品,并为他们提供有助于保持身体清洁的产品,从而进一步推动市场。

Scope of the report

The Europe bath and shower products market is segmented by type such that by shower cream/gel, bar soap, shower oil, and others. These products are distributed in the following channels such as supermarket/hypermarket, convenience stores, online stores, specialty retail stores, and others. Also, the study provides an analysis of the bath and shower products market in the countries in the European region.

By Type
Shower Gel/Body wash
Bar Soap
Shower Oil
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Speciality Retail Stores
Others
By Geography
Germany
United Kingdom
Russia
France
Spain
Italy
Rest of Europe

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主要市场趋势

对自然声称产品的放纵

在许多欧洲国家观察到,消费者越来越担心他们使用的美容和个人护理产品的成分和配方。因此,越来越多的消费者正在寻求具有自然定位的沐浴和淋浴产品,因为它们对皮肤温和健康。现在药店和超市的货架上都可以买到各种品牌的天然和有机产品,这反映了它们在欧洲地区越来越受欢迎。例如在俄罗斯,Henkel Rus 以其 Fa 品牌推出了一系列含有天然油脂的奶油慕斯,用于淋浴。虽然欧莱雅在有机产品方面投入巨资,但德国汉高集团也创建了一个完全致力于有机产品的标签。

Europe Bath and Shower Products Market1

新产品和改进产品的高端化和介绍

面对这个市场上各个品牌的压力,一些大众化和高人气的品牌正借机通过新颖的概念来提升溢价,从而增强了欧洲市场对价格标签和“奢侈品”标签之外的质量认知。例如,联合利华的 Radox 扩展了其产品组合,推出了“Me-Time”系列,具有护肤、奢华香水甚至天然变体等增值优势,从而为消费者提供改进的产品。

由于欧洲消费者正在转向卫生目的,他们正在寻找更有趣的产品,包括令人兴奋的香味和各种质地和形式,如油、泡沫、沐浴炸弹和盐。

欧洲的浴缸和淋浴制造产品公司也开始关注塑料在包装过程中的使用,因此正在增加他们的可持续包装过程。例如,2018 年 Insituto Español 推出了第一款装在塑料瓶中的沐浴露,该塑料瓶由高达 50% 的可回收塑料组成。

Europe Bath and Shower Products Market2

竞争格局

在欧洲沐浴和淋浴产品市场运营的一些主要参与者包括欧莱雅、联合利华、强生和雅诗兰黛公司。近年来,这些公司为增加这些产品的销售额而采取的一些突出策略品牌一直在使用社交媒体平台展示他们的新产品。尽管该地区的浴缸和淋浴市场近年来出现了很大的多元化,但零售价值销售仍然高度集中在少数产品中。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Shower Gel/Body wash

      2. 5.1.2 Bar Soap

      3. 5.1.3 Shower Oil

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Speciality Retail Stores

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 Russia

      4. 5.3.4 France

      5. 5.3.5 Spain

      6. 5.3.6 Italy

      7. 5.3.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal S.A.

      2. 6.4.2 Unilever

      3. 6.4.3 Johnson & Johnson

      4. 6.4.4 Beiersdorf AG

      5. 6.4.5 Estee Lauder Inc

      6. 6.4.6 Colgate-Palmolive Company

      7. 6.4.7 PZ Cussons

      8. 6.4.8 Henkel AG & Co. KGaA

      9. 6.4.9 HARTMANN GROUP (Kneipp)

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Europe Bath & Shower Products Market market is studied from 2016 - 2026.

The Europe Bath & Shower Products Market is growing at a CAGR of 3.26% over the next 5 years.

L'Oréal S.A., Unilever, Johnson & Johnson, Estée Lauder Inc, Beiersdorf AG are the major companies operating in Europe Bath & Shower Products Market.

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