亚太地区沐浴和淋浴产品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

亚太沐浴和淋浴产品市场按类型(沐浴霜/凝胶、香皂、沐浴油等)细分;按分销渠道(超市/大卖场、便利店、网上商店、专卖店等);和地理(亚太地区)。

市场快照

Number
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.13 %

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市场概况

预计亚太地区沐浴和淋浴产品市场在预测期内(2020 - 2025 年)的复合年增长率为 4.13%。 

  • 沐浴和淋浴品类的稳定增长主要受到液体香皂和沐浴露的推动,它们弥补了条皂的持续挣扎。高端化趋势,加上美容和治疗功效,也推动了液体肥皂产品的销售热潮。 
  • 然而,在印度、孟加拉国和巴基斯坦等国家,肥皂条的突出地位仍然占主导地位,特别是在农村地区,与其他创新和先进的沐浴和淋浴产品(如沐浴露)相比,消费者仍然更喜欢肥皂和凝胶。

Scope of the report

The Asia-Pacific bath and shower products market is segmented by type such that by shower cream/gel, bar soap, shower oil, and others. These products are distributed in the following channels such as supermarket/hypermarket, convenience stores, online stores, speciality retail stores, and others. Also, the study provides an analysis of the bath and shower products market in the countries in the Asia-Pacific region.

By Type
Shower Gel/Body wash
Bar Soap
Shower Oil
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Speciality Retail Stores
Others
By Geography
China
Japan
Australia
India
South Korea
Rest of Asia-Pacific

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主要市场趋势

对天然和有机沐浴产品的需求增加

具有自然定位的产品继续推动亚太地区浴缸和淋浴的增长,尤其是城市和年轻人口的需求不断增长。因此,考虑到这一因素,消费者开始转向天然和有机沐浴和淋浴产品,这不仅是为了避免使用硫酸盐、对羟基苯甲酸酯和有机硅等化学物质,而且也是为了获得天然成分的好处。

因此,新进入者因此通过引入天然成分注入产品来利用这一机会。由于沐浴在许多亚洲国家(如印度、日本)被视为一种治疗活动,以放松身心,因此 Biotique、Khadi Naturals、Forest Essentials 等区域品牌正在利用自然趋势,将以植物和食物为基础的成分,如李子、杏仁、石榴、石灰、玫瑰水和姜黄,常见于护肤产品中,制成香皂和沐浴露。

Asia-Pacific Bath and Shower Products1

保持消费者基础完整的创新和广告

创新和广告被认为是该地区最突出的战略,以便让现有消费者和新客户购买沐浴淋浴产品,因为这些国家的人口在新产品添加和新成分方面尝试新产品包装格式。例如花王集团,2018 年受益于其领先品牌 Bioré U 的强劲表现,该公司于 2017 年更新该品牌以改进其成分,以及引入易于补充且高效的环保补充包装,用于标准 Bioré U 沐浴露。

同样在印度和中国等国家,小众品牌正在大力投资建立在线渠道,例如,中国沐浴和淋浴品牌正在天猫和京东开设旗舰店并向消费者提供促销活动,而这些消费者也正在借助 Instagram 和 Facebook 等社交媒体推广活动,以提高其品牌知名度。

Asia-Pacific Bath and Shower Products2

竞争格局

亚太地区的浴缸和淋浴产品竞争非常激烈,尽管具有悠久传统的跨国公司继续占据很大的销售额份额。联合利华、拜尔斯道夫和利洁时集团凭借其强劲的品牌表现继续保持领先地位。浴缸和淋浴类别正变得越来越分散。

上述公司拥有多芬、滴露等众多领先品牌,以其实惠的价格、广泛的范围和广泛的可用性而广受欢迎,公司在亚太地区的浴缸和淋浴领域一直保持领先地位区域通过创新和产品线扩展。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Shower Gel/Body wash

      2. 5.1.2 Bar Soap

      3. 5.1.3 Shower Oil

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Speciality Retail Stores

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 Australia

      4. 5.3.4 India

      5. 5.3.5 South Korea

      6. 5.3.6 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Reckitt Benckiser Group plc.

      2. 6.4.2 Unilever

      3. 6.4.3 Johnson & Johnson

      4. 6.4.4 Beiersdorf Global AG

      5. 6.4.5 Kao Corporation

      6. 6.4.6 Godrej Group

      7. 6.4.7 Wipro Limited

      8. 6.4.8 Thankyou Group

      9. 6.4.9 Amorepacific Corporation

      10. 6.4.10 LG Household & Health Care Ltd.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Bath & Shower Products Market market is studied from 2016 - 2026.

The Asia-Pacific Bath & Shower Products Market is growing at a CAGR of 4.13% over the next 5 years.

Unilever, Reckitt Benckiser Group plc., Kao Corporation, LG Household & Health Care Ltd. , Beiersdorf AG are the major companies operating in Asia-Pacific Bath & Shower Products Market.

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