亚太地区即食食品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

亚太即食食品市场按产品类型(即食早餐/麦片、即食汤和零食、即食食品、烘焙食品、肉制品等)细分;按分销渠道(大卖场/超市、便利店、专卖店、百货商店、网上零售商和其他分销渠道);并按国家。

市场快照

APAC Ready-to-Eat Food Market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.1 %
APAC Ready-to-Eat Food Market Major Players

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市场概况

在预测期内,亚太地区即食食品市场预计将以 4.1% 的复合年增长率增长。

  • 推动冷冻食品市场增长的主要因素是便利性。影响市场的其他因素是随着城市化进程的加快,食品消费模式的变化,从而推动了该地区的即食食品市场。
  • 公司越来越多地推出以健康为基础的即食食品,以满足健康意识强的个人未满足的需求,遵循积极健康的生活方式。例如,国家健康创新中心 (NHIC) 在将樟宜综合医院 (CGH) 食品服务部 (DFS) 的想法商业化方面发挥了重要作用,该想法为患有吞咽困难。在 NHIC 的推动下,CGH 和 Health Food Matters (HFM) 于 2016 年 9 月签署了一项许可协议,在澳大利亚、日本、新加坡和新西兰等国家/地区分发餐食。
  • 然而,方便食品阻碍健康饮食的想法是限制市场增长的主要因素之一。

Scope of the report

The Asia-Pacific ready-to-eat food market is segmented by product type as instant breakfast/cereals, instant soups and snacks, ready meals, baked goods, meat products, and others; and by distribution channel as hypermarkets/supermarket, convenience stores, specialty stores, departmental stores, online retailers, and others. Also, the study provides an analysis of the ready-to-eat food market in the emerging and established markets across the Asia-Pacific, including China, Japan, Australia, India, and rest of Asia-Pacific.

By Product Type
Instant Breakfast/Cereals
Instant Soups and Snacks
Ready Meals
Baked Goods
Meat Products
Other Product Types
By Distribution Channel
Hypermarkets / Supermarkets
Convenience Stores
Specialty Stores
Departmental Stores
Online Retailers
Other Distribution Channels
By Country
China
Japan
Australia
India
Rest of Asia-Pacific

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主要市场趋势

对即食食品的需求上升

由于快节奏生活方式的流行,特别是在城市地区,即食食品行业正在迅速发展,这导致消费者对预煮食品的需求增加。由于城市化进程的加快,食品消费模式的变化是推动全球即食市场的另一个因素。公司越来越多地推出以健康为基础的即食食品,以满足健康意识强的个人未满足的需求,遵循积极和健康的生活方式。2019年冷冻型即食食品市场份额最大,其次是亚太地区的冷冻即食食品市场。这一增长可归因于冷冻食品公司对其产品进行改造,以包括更健康、更美味的选择。

APAC Ready-to-Eat Food Market Key Trends

大卖场/超市主导区域分销渠道

大卖场/超市是亚太地区即食食品的主要分销渠道。从汤到即食食品,一站式产品的广泛供应推动了销售渠道的增长。超市以具有竞争力的价格销售产品,以扩大其消费群。产品捆绑销售一直是一种流行的策略,促进了方便面、即食、罐头汤等产品的增长。沃尔玛、家乐福、麦德龙、伊藤洋华堂、永旺、东急商店、7-11 和 Woolworths 是该地区著名的超市。过去几年,网点数量的增加和外国玩家的进入推动了渠道的增长。例如,2019 年,德国折扣零售商“Aldi” 美国会员制杂货零售商“Costco Wholesale”都在中国上海开设了第一家实体店。此外,市场参与者采用不同的商业策略,例如零售业的数字化,以及建立更强的线上线下整合。

APAC Ready-to-Eat Food Market Growth Rate

竞争格局

亚太地区的即食食品市场竞争激烈,大量国内和跨国企业争夺市场份额。重点是公司的合并、扩张、收购和合作伙伴关系,以及新产品开发,作为领先公司采用的战略方法,以提高其在消费者中的品牌影响力。主导区域市场的主要参与者包括百事公司、雀巢、家乐氏公司、Pondok Abang 和联合利华等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Instant Breakfast/Cereals

      2. 5.1.2 Instant Soups and Snacks

      3. 5.1.3 Ready Meals

      4. 5.1.4 Baked Goods

      5. 5.1.5 Meat Products

      6. 5.1.6 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets / Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Departmental Stores

      5. 5.2.5 Online Retailers

      6. 5.2.6 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 Australia

      4. 5.3.4 India

      5. 5.3.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo Inc.

      2. 6.4.2 Nestle

      3. 6.4.3 Kellogg NA Co.

      4. 6.4.4 Pondok Abang

      5. 6.4.5 Unilever

      6. 6.4.6 McCain Foods Limited

      7. 6.4.7 General Mills Inc.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Ready-to-Eat Food Market market is studied from 2016 - 2026.

The Asia-Pacific Ready-to-Eat Food Market is growing at a CAGR of 4.1% over the next 5 years.

PepsiCo Inc., Nestlé, Kellogg NA Co., Pondok Abang, Unilever are the major companies operating in Asia-Pacific Ready-to-Eat Food Market.

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