亚太即饮茶市场 - 增长、趋势、COVID-19 影响和预测 (2023 - 2028)

亚太地区即饮茶市场按类型细分为红茶、绿茶和其他类型;通过分销渠道进入超市/大卖场、便利店、网上商店、专卖店等渠道;和地理。

市场快照

Asia Pacific Ready to Drink Tea Market Summary
Study Period: 2016 - 2026
CAGR: 7.6 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

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市场概况

在 2020-2025 年的预测期内,亚太地区即饮茶市场预计将以 7.6% 的复合年增长率增长。

  • 由于其RTD技术,茶叶市场是所有制造商关注的问题。发展中国家所有年龄段的需求增加和收入增加是该地区细分市场增长的主要驱动力。
  • 亚太地区占据市场的大部分份额,紧随其后的是欧洲。印度、中国和新加坡等新兴国家是 RTD 的主要市场。

Scope of the report

Asia-Pacific Ready-to-Drink (RTD) Tea Market is segmented by type and distribution channel. On the basis of type, the market is segmented into Black Tea, Green Tea, and Other Types. On the basis of distribution channel, the market is segmented into Supermarket/Hypermarket, Convenience store, Online Stores,Specialist Stores, and Other Channels. The market is also segmented by Geography.

Product Type
Black tea
Green tea
Other Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Specialist Stores
Other Channels
Geography
China
Japan
India
Australia
Rest of Asia-Pacific

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主要市场趋势

超市/大卖场在推动市场方面发挥着重要作用

即饮茶的分销已经扩展到几个主流渠道,如超市、大卖场、专卖店等。在众多的销售渠道中,超市/大卖场是各国首选,因为它有不同公司的茶品种和迎合消费者的喜好,预计将在未来推动市场增长。预计通过超市购买增加的人口支出、便利性和便利性将为 RTD 茶制造商的渗透铺平道路,特别是在这些商店大量设立的发展中国家。 

asia-pacific-ready-to-drink-tea-market

竞争格局

市场参与者采用的关键策略是扩张、创新和新产品发布。例如,联合利华正在通过更多产品创新来加强其影响力,例如机器兼容的茶胶囊。亚太地区即饮茶市场的主要主要参与者包括联合利华、雀巢、乐天七星饮料公司、ADM(野生风味和特殊成分)、乐天七星饮料公司等。

主要玩家

  1. Nestle

  2. Keurig Dr Pepper Inc.

  3. Lotte Chilsung Beverage Co

  4. Asahi Group Holdings ltd

  5. Unilever plc.

*Disclaimer: Major Players sorted in no particular order

Asia Pacific Ready to Drink Tea Market.png

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Black tea

      2. 5.1.2 Green tea

      3. 5.1.3 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Specialist Stores

      5. 5.2.5 Other Channels

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever plc.

      2. 6.4.2 Nestle SA

      3. 6.4.3 Keurig Dr Pepper Inc.

      4. 6.4.4 Lotte Chilsung Beverage Co

      5. 6.4.5 Pokka Group

      6. 6.4.6 ADM (WILD Flavors and Specialty Ingredients)

      7. 6.4.7 Asahi Group Holdings ltd

      8. 6.4.8 Dunkin'Brands Group

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

从 2018 年到 2028 年研究了亚太地区即饮茶市场。

亚太地区即饮茶市场在未来 5 年内将以 7.6% 的复合年增长率增长。

雀巢、Keurig Dr Pepper Inc.、Lotte Chilsung Beverage Co、Asahi Group Holdings ltd、Unilever plc.是在亚太地区即饮茶市场运营的主要公司。

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