亚太地区烫发和松弛剂市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

亚太地区烫发和松弛剂市场按产品类型(烫发和松弛剂)细分;按分销渠道(超市/大卖场、便利店、专业零售商、在线商店等)和国家/地区。

市场快照

Asia-Pacific Perms and Relaxants Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.23 %

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市场概况

预计亚太地区烫发和松弛剂市场在预测期间(2020 - 2025 年)的复合年增长率为 4.23%。

  • 对发型设计的偏好增加、生活方式的改变、城市化以及营销和促销活动是推动该地区烫发和放松剂市场增长的主要因素。此外,随着中国和印度可支配收入的增加,近几十年来对护发产品的需求迅速增长。
  • 该地区发展中国家越来越多地复制西方文化和时尚,从而调节了对烫发和放松产品的需求。
  • 近年来,由于对化学产品不良影响的认识不断扩大,对天然和有机个人护理产品的需求也有所增加,这有望为市场带来新的机遇。

Scope of the report

Asia-Pacific perms and relaxants market is segmented by product type into perms and relaxants. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others. The market is also segmented by country into China, India, Japan, Australia, and Rest of Asia Pacific.

By Product Type
Perms
Relaxants
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Stores
Others
Geography
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific

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主要市场趋势

对有机/天然产品的需求正在迅速上升

亚太市场对天然成分的高需求非常明显,这导致大多数公司推出采用天然成分的产品,尤其是采用植物灵感和优质植物成分的产品。天然成分的趋势在烫发和放松产品方面相当强劲,许多公司推出了专注于活性植物成分的产品来吸引消费者。 

除了天然成分外,防腐剂的使用也越来越受到关注。苯甲酸盐等人工防腐剂对健康的潜在影响正在引发对天然防腐剂的需求。对有机产品的需求也在以同样的方式增加,整个概念很可能在未来催化市场增长。

Asia-Pacific Perms and Relaxants Market1

通过在线渠道增加销售可能会调节市场

亚太地区发展迅速,随着人们对互联网的广泛接触,网上销售已成为制造商应对市场竞争的主要分销渠道。通常,新产品是通过该地区的在线平台推出的,而这些产品以前首先出现在超市。此外,随着人们对在线购物的好处的认识不断扩大,消费者很容易通过提供折扣的在线零售网站购买产品。数字支付的概念也有助于通过该渠道增加销售额,因为人们现在可以通过提前付款来预订订单以防库存有限。因此,与分销渠道相关的优势有望在不久的将来推动市场。

Asia Pacific Perms and Relaxants Market2

竞争格局

亚太地区的烫发和松弛剂市场因全球和国内参与者的存在而分散。该地区的大量人口相信他们的护发产品实际上对身体有害,因此应该用完全天然/有机的产品代替。 

这为研发部门提供了相当大的机会,可以强制在产品中加入天然成分,以解决由于过度使用化学产品而导致的新时代头发问题在该地区出现的频率越来越高。此外,之前在市场上占据上风的全球企业,由于国内企业自有品牌推出的新产品,专注于当地人的当前需求,因此面临着激烈的竞争。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Perms

      2. 5.1.2 Relaxants

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 Asia Pacific

        1. 5.3.1.1 China

        2. 5.3.1.2 Japan

        3. 5.3.1.3 India

        4. 5.3.1.4 Australia

        5. 5.3.1.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Makarizo International

      2. 6.3.2 Coty Inc.

      3. 6.3.3 Jotoco Corp

      4. 6.3.4 Henkel AG & Co. KGaA

      5. 6.3.5 L'oreal S.A

      6. 6.3.6 Yougee

      7. 6.3.7 Shiseido Co., Ltd

      8. 6.3.8 Kao Corporation

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Perms and Relaxants Market market is studied from 2016 - 2026.

The Asia-Pacific Perms and Relaxants Market is growing at a CAGR of 4.23% over the next 5 years.

L'oreal S.A, Coty Inc., Henkel AG & Co. KGaA, Kao Corporation, Shiseido Co., Ltd are the major companies operating in Asia-Pacific Perms and Relaxants Market.

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