亚太除臭剂市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

亚太除臭剂市场按产品类型(喷雾、滚珠、棒、其他)、分销渠道(超市和大卖场、便利店、药房/药店、在线商店等)和地理位置进行细分。

市场快照

Asia-Pacific Deodorants Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.11 %

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市场概况

在 2020-2025 年的预测期内,亚太地区除臭剂市场预计将以 4.11% 的复合年增长率增长。

  • 越来越多的工作人口在户外花费大量时间,要求使用除臭剂来保持身体清新。炎热潮湿的季节性气候条件主要推动了市场增长。
  • 方便的包装尺寸和消费者对除臭剂使用的改变进一步推动了市场。此外,主要参与者增加的广告和促销支出正在影响该地区的销售增长。 

Scope of the report

Asia-Pacific Deodorants market is segmented By Product Type, distribution channel, and geography. On the basis of product type, the market is segmented into Sprays, Roll-On, Sticks, Others. On the basis of the distribution channels, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Pharmacies/Drugstore, Online Stores, Others. Based on geography, the report provides a regional analysis, which includes India, China, Japan, Australia, and Rest of Asia-Pacific.

By Product Type
Sprays
Roll-On
Sticks
Others
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies/Drugstore
Online Stores
Others
By Geography
China
Australia
Japan
India
Rest of Asia-Pacific

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主要市场趋势

在预测期内,滚珠和除臭棒仍然很受欢迎

非气溶胶除臭剂的使用增加和人口因素越来越多地推动了市场。与亚太地区的女性相比,除臭喷雾剂的使用在男性中更为普遍。除臭湿巾由于近期在市场上的加入,占据了很小的份额,并见证了稳定的增长。在市场上占有很大比例的滚珠除臭剂和棒状除臭剂增长最快。

 新形式和香水的创新仍然是市场的关键驱动因素。通过媒体进行的营销和促销活动通过提高消费者对产品内容的认识,进一步加速了品牌的发展。由于除臭剂中人工成分对健康的不利影响越来越大,消费者现在正在寻求含有天然成分的除臭剂。

asia pacific deodorant market

印度成为潜在市场

大量的年轻人和工作人口以及可支配收入的增加已经引起消费者对他们的外表的兴趣。此外,出汗导致的炎热潮湿气候进一步推动了消费者对除臭剂的需求。印度在该地区占据主导地位,预计在预测期内将出现显着增长,超过澳大利亚成为 2019 年亚太地区最大的除臭剂市场。

asia pacific deodorant market

竞争格局

亚太地区除臭剂市场竞争激烈,许多跨国巨头占据了主要市场份额。推出满足消费者需求的新产品是市场领导者采用的主要策略。越来越多的自有品牌厂商以低于品牌产品的价格定位他们的产品,这给现有厂商带来了激烈的竞争。所研究市场中的一些主要参与者包括宝洁公司、联合利华公司、欧莱雅公司、ITC 有限公司等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Sprays

      2. 5.1.2 Roll-On

      3. 5.1.3 Sticks

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Drugstore

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 Australia

      3. 5.3.3 Japan

      4. 5.3.4 India

      5. 5.3.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Co.

      2. 6.3.2 Unilever Plc

      3. 6.3.3 L`Oreal S.A.

      4. 6.3.4 L'Occitane International SA

      5. 6.3.5 ITC Limited

      6. 6.3.6 Beiersdorf Global AG

      7. 6.3.7 Kao Corporation

      8. 6.3.8 Avon Products, Inc.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Deodorants Market market is studied from 2016 - 2026.

The Asia-Pacific Deodorants Market is growing at a CAGR of 4.11% over the next 5 years.

Procter & Gamble Co., Unilever Plc, L`Oreal S.A., L'Occitane International SA, Beiersdorf Global AG are the major companies operating in Asia-Pacific Deodorants Market.

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