United States Pet Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United States Pet market is Segmented by Pet Type (Dog, Cat, Bird, Fresh Water Fish, and Other animals), Product Type (Food, Supplies/OTC Medicine, and Other Product Types), and Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Retail Stores,, and Other Distribution Channels).

United States Pet Market

United States Pet Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.3 %

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Market Overview

The United States pet market is projected to register a CAGR of 5.3% during the forecast period (2020-2025).

  • The rise in the number of millennial pet owners and the shift in the way pets are viewed is driving the market growth.
  • The online retail channels represents the fastest growing segment for pet product sales in the region, owing to convenience factor for purchase of pet products.
  • Mars Inc., Nestle SA (Purina), Colgate Pamolive (Hill’s Pet Nutrition), and J M Smuker Big Heart are some of the prominent players who are operating in the market.

Scope of the Report

For the purpose of the report, animals, such as dogs, cats, fish, and birds, that are groomed as pets are considered. The market is segmented based on pet type and product type and their distribution across various channels. It also includes overview of the competitive intelligence, with detailed analysis regarding the consumption patterns within the country.

By Pet type
Fresh Water Fish
Other Animals
By Product Type
Supplies/OTC Medicine
Other Product Types
By Distribution Channel
Specialty Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

The Rise in Millennial Pet Owners is Driving the Market

In the United States, there is an increase in pet ownership over the last two decades, which is largely driven by the younger population in the country. Three out of four millennial in the country now own either a dog or cat. The popularity of pet ownership among the younger population is due to delaying in other major life decisions, such as marriage and having a children. According to a study, 88% of millennial believed raising a pet is a good way to prepare for parenthood. As a result, pets are viewed as integral members of the family, and owners willing to spend on their pets. The millennial population is increasingly opting to spend on quality food for their pets. Apart from food, the spending on other expenses, such as surgical vet visits, grooming aids, toys, and vitamins, differentiat millennial population from their older counterparts in the region.


The Rise in Shift to Online Pet Product Sales

Millennial who now constitute the majority of pet owners are people who spend long hours working. This drives the demand for convenience, such as online retail channels, in the purchase of pets products and services that they use. The online retail channels for pet products in the country witnessed a paradigm shift, owing to the mergers and acquisitions by major players to strengthen their position in the region. For instance, in 2017, PetSmart acquired the pet food and product website, Chewy.com, for USD 3.35 billion. The acquisition helped the company deliver outstanding customer service and fast delivery of pet food products in the country. The major players with a physical presence are trying to differentiate their offerings through add-on services, such as providing pet grooming services to its consumers.


Competitive Landscape

The United States pet market is highly competitive, with the presence of many international players, such as Mars Inc., Nestle SA (Purina), Colgate Pamolive (Hill’s Pet Nutrition), and Blue Buffalo Co. Ltd. These players engage in product launches, mergers, and acquisitions, as their market strategy to strengthen their position in the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Pet type

      1. 5.1.1 Dog

      2. 5.1.2 Cat

      3. 5.1.3 Bird

      4. 5.1.4 Fresh Water Fish

      5. 5.1.5 Other Animals

    2. 5.2 By Product Type

      1. 5.2.1 Food

      2. 5.2.2 Supplies/OTC Medicine

      3. 5.2.3 Other Product Types

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarket/Hypermarket

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Colgate Pamolive (Hill's Pet Nutrition)

      4. 6.3.4 The J.M. Smucker Company

      5. 6.3.5 WellPet

      6. 6.3.6 Diamond Pet Foods

      7. 6.3.7 United Pet Group Inc

      8. 6.3.8 Blue Buffalo Co. Ltd

    4. *List Not Exhaustive

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Frequently Asked Questions

The United States Pet Market market is studied from 2016 - 2026.

The United States Pet Market is growing at a CAGR of 5.3% over the next 5 years.

Nestle SA (Purina), Colgate Pamolive (Hill’s Pet Nutrition), The J.M. Smucker Company, United Pet Group Inc, Blue Buffalo Co., Ltd., Diamond Pet Foods are the major companies operating in United States Pet Market.

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