Study Period | 2017 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 82.13 Billion |
Market Size (2030) | USD 123.5 Billion |
CAGR (2025 - 2030) | 8.50 % |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
United States Pet Food Market Analysis
The United States Pet Food Market size is estimated at 82.13 billion USD in 2025, and is expected to reach 123.5 billion USD by 2030, growing at a CAGR of 8.50% during the forecast period (2025-2030).
The U.S. pet food industry is experiencing significant transformation driven by evolving consumer preferences and changing pet ownership patterns. Pet ownership has reached unprecedented levels, with 86.9 million households owning pets in 2022, reflecting a fundamental shift in American lifestyle choices. This surge in pet ownership has coincided with a growing trend of pet humanization, where 85% of dog owners now consider their pets as family members. This shift has led to increased spending on premium pet food market products, with consumers demanding higher quality ingredients, specialized nutrition, and personalized feeding solutions for their pets.
The distribution landscape of the pet food market is undergoing a dramatic transformation, with specialty stores and online channels emerging as dominant forces. Specialty stores commanded a 32.7% market share in 2022, offering extensive product varieties and expert guidance to pet owners. The online channel has experienced remarkable growth, capturing 21.5% of the market in 2022, driven by convenience, competitive pricing, and the availability of subscription-based services. This shift in distribution channels has prompted traditional retailers to adapt their strategies, incorporating omnichannel approaches and enhanced customer experiences.
Product innovation and premiumization continue to shape the pet food industry trends, with manufacturers focusing on developing specialized nutrition solutions. In 2023, Royal Canin demonstrated this trend by launching its SKINTOPIC line for dogs with atopic dermatitis, while Mars Incorporated strengthened its premium portfolio by acquiring Champion Pet Food. Companies are increasingly investing in research and development, as evidenced by Mars's partnership with the Broad Institute in 2023 to create an open-access database of dog and cat genomes, aimed at developing more effective precision medicines and diets.
The industry is witnessing a growing emphasis on sustainability and health-conscious solutions, with manufacturers incorporating natural, organic, and environmentally friendly ingredients in their products. Pet food companies are responding to consumer demands for transparency in sourcing and manufacturing processes, leading to the development of clean-label products and sustainable packaging solutions. This trend is particularly evident in the premium segment, where manufacturers are introducing novel protein sources, grain-free options, and functional ingredients to address specific health concerns while maintaining environmental responsibility.
United States Pet Food Market Trends
The increase in the number of people seeking cats as companion pets among millennials is leading to the growth of cat adoption in the country
- The cat population in the United States is increasing. Cats as pets are being adopted in the country due to the high demand for companionship and less expenditure on pet food than other pets. In the country, the share of cats as pets increased by 10.8% between 2017 and 2022 due to a rise in pet humanization and because cats require less area to live than dogs. For instance, in the United States, 26% of households owned a cat as a pet in 2020, which increased to 53.5% in 2022.
- The United States witnessed higher adoption of cats as pets during the pandemic because of the work-from-home culture, leading to a demand for companionship and a higher number of millennials becoming pet owners. For instance, in 2022, millennials comprised 33% of pet parents in the United States, and in 2020, 40% of the cat population was adopted from animal shelters. In 2020, 43% of pet parents purchased cats from pet stores in line with high incomes in the United States. Therefore, cats as pets in the country increased by 4.5% between 2020 and 2022.
- Cat parents treating their cats as a part of their family accounted for 76% of cat owners between 2017 and 2018. This is expected to help in the growth of pet products, including pet food, as pet parents want to provide their pets with nutritious, specialized pet food. People also gifted cats to their loved ones, accounting for 3% of cat owners in the United States in 2021.
- Factors such as an increase in the adoption and purchase of cats and an increase in pet humanization are expected to boost the growth of the pet population. The increase in pet population is expected to drive the growth of the pet food market in the country.
Easy availability of e-commerce platforms and premium pet food products leading to an increase in pet expenditure
- Pet expenditure in the United States has been on a steady increase over the years. The overall pet expenditure increased from USD 123.6 billion in 2021 to USD 136.8 billion in 2022, representing a 10.7%. This rise in pet expenditure was due to the growth in the number of pet parents, the availability of different types of pet food, and growing pet food premiumization in the country. For instance, the number of households owning a pet in the United States increased from 84.9 million in 2020 to 86.9 million in 2022.
- Pet food and snacks accounted for 42.4% of the total pet expenditure, valued at about USD 58.1 billion in 2022. They are anticipated to reach USD 62.7 billion by 2023, driven by pet humanization and recognition of the benefits of pet food and treats. Dogs consume more food than cats, resulting in a higher food expenditure share for dogs. Pet owners seek premium pet food and services like grooming and daycare to ensure good care for their pets. In 2022, over 40% of pet owners purchased premium pet food, and USD 11.4 billion was spent on services such as pet grooming and walking.
- Pet parents purchase pet food through online retailers, supermarkets, and pet stores. Sales through specialty stores and online retailers increased due to the vast number of pet food products available on e-commerce platforms and the pandemic. The share of pet food sales through online channels in the country grew from 20.4% in 2019 to 21.5% in 2022.
- Growing awareness of the benefits of quality food and the premiumization of pet food products are anticipated to continue driving pet expenditure in the country.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Evolving pet ecosystem and rising availability of different channels for dog adoption driving the market in the country.
- Low maintenance and adaptability to smaller living spaces lead to an increase in the adoption of other pets
Segment Analysis: PET FOOD PRODUCT
Food Segment in US Pet Food Market
The Food segment dominates the United States pet food market, commanding approximately 72% of the total market share in 2024. This substantial market position is primarily driven by the presence of a large pet-owning population and the increasing trend of pet humanization. The segment's strength is further reinforced by the availability of diverse dry and wet food product ranges, with dry food accounting for nearly 66% of the food segment due to its convenience and longer shelf life. The segment's growth is supported by the rising demand for premium and specialized pet food ingredients market products, including grain-free and organic options. Major manufacturers are continuously expanding their production capabilities and introducing innovative products to meet the evolving nutritional requirements of pets.

Pet Veterinary Diets Segment in US Pet Food Market
The Pet Veterinary Diets segment is experiencing remarkable growth in the United States pet food market, projected to expand at approximately 10% CAGR during 2024-2029. This accelerated growth is primarily driven by the increasing prevalence of health issues in pets, particularly pet obesity and dental problems, coupled with growing awareness among pet owners about preventive healthcare. The segment's expansion is further supported by veterinarians' increasing recommendations for specialized diets to manage various health conditions. The market is witnessing a significant shift towards customized veterinary diets, with manufacturers developing specialized formulations for specific health conditions such as diabetes, digestive sensitivity, and urinary tract diseases. The rise of e-commerce channels has also contributed to the segment's growth by improving accessibility to these specialized products.
Remaining Segments in Pet Food Product Market
The Pet Treats and Pet Nutraceuticals/Supplements segments play vital roles in completing the US pet food market landscape. The Pet Treats segment has emerged as a significant category, driven by the growing trend of using treats for training and rewarding pets, while also addressing specific health concerns through functional treats. The Pet Nutraceuticals/Supplements segment, though smaller in market share, is gaining importance as pet owners increasingly focus on preventive healthcare and wellness. These segments are characterized by continuous innovation in ingredients and formulations, with manufacturers developing products that combine palatability with health benefits. Both segments are benefiting from the premiumization trend in the pet food industry, with pet owners showing increased willingness to invest in high-quality treats and supplements for their pets' well-being.
Segment Analysis: PETS
Dogs Segment in US Pet Food Market
The dog food market segment dominates the United States pet food market, accounting for approximately 51% of the total market value in 2024. This significant market share is attributed to the country having a large pet dog population, with dogs being the most common household pets. The segment's dominance is particularly evident in dry pet food consumption, where kibbles are the most widely consumed format. The segment's strong performance is supported by the increasing trend of pet humanization, with about 85% of dog owners considering their pets as family members. Additionally, this segment is experiencing the most robust growth trajectory, projected to grow at nearly 11% during 2024-2029, driven by factors such as the rising number of dog owners, dogs' social nature, versatility, and the wider availability of specialized pet care products.
Remaining Segments in Pet Food Market
The cats segment represents the second-largest segment in the US pet food market, followed by other pets, which includes fish, birds, reptiles, and small animals. Cats are particularly significant in the wet food category due to their specific dietary needs and preference for moisture-rich foods. The other pets segment, despite having a larger combined population, consumes relatively less food due to their smaller sizes and different dietary requirements. Both segments benefit from the growing trend of pet adoption and the increasing availability of specialized nutrition products. The market dynamics for these segments are influenced by factors such as urbanization, changing lifestyles, and the growing awareness of pet health and wellness among owners.
Segment Analysis: DISTRIBUTION CHANNEL
Specialty Stores Segment in US Pet Food Market
Specialty stores continue to dominate the US pet food distribution landscape, commanding approximately 33% of the total market share in 2024. These stores have established themselves as the preferred destination for pet owners seeking high-quality and specialized pet food products. The segment's leadership position is attributed to their extensive product offerings, including premium brands and specialized dietary options that cater to specific pet needs and requirements. Specialty stores differentiate themselves through expert staff who provide personalized recommendations and guidance on pet nutrition. These stores also typically offer additional services such as pet adoption facilities, grooming services, and veterinary care, creating a comprehensive pet care ecosystem that attracts and retains customers. The availability of premium pet food products and professional guidance for product selection has helped specialty stores maintain their market leadership position.
Online Channel Segment in US Pet Food Market
The online channel is experiencing remarkable growth in the US pet food market, with projections indicating a robust growth rate of approximately 12% during the forecast period 2024-2029. This accelerated growth is driven by several factors, including the increasing consumer preference for convenient shopping options and the wide variety of products available through e-commerce platforms. The segment's growth is further supported by competitive pricing strategies, subscription-based services, and the convenience of home delivery options. Online retailers are increasingly incorporating features such as detailed product information, customer reviews, and personalized recommendations to enhance the shopping experience. The channel is particularly strong in the premium and specialized pet food categories, where consumers often seek specific products that may not be readily available in traditional retail outlets. The integration of advanced technologies and artificial intelligence for personalized shopping experiences is expected to further drive the growth of online pet food sales.
Remaining Segments in Distribution Channel
The other distribution channels in the US pet food market include supermarkets/hypermarkets, convenience stores, and various other retail formats. Supermarkets and hypermarkets serve as crucial distribution points, particularly for mainstream pet food brands and everyday pet nutrition needs. These stores benefit from their widespread presence and the convenience of one-stop shopping for both human and pet supplies. Convenience stores, while having a smaller market share, play an important role in providing easy access to pet food products, especially in urban areas and for emergency purchases. Other channels, including veterinary clinics and small independent stores, contribute to the market by serving specific customer segments and providing specialized products. These traditional retail formats continue to evolve their offerings and services to maintain their relevance in an increasingly competitive market landscape.
United States Pet Food Industry Overview
Top Companies in United States Pet Food Market
The pet food industry in the US is characterized by intense competition and continuous innovation among major players. Companies are heavily investing in research and development to create novel product formulations, particularly focusing on natural ingredients, grain-free options, and specialized dietary solutions. Operational agility is demonstrated through rapid adaptation to changing consumer preferences and market dynamics, with pet food companies in the USA expanding their manufacturing capabilities and distribution networks across the country. Strategic moves in the industry primarily revolve around portfolio diversification, with companies launching new product lines targeting specific pet health concerns and dietary requirements. Market leaders are actively expanding their production facilities, particularly in states like Missouri, Indiana, and Kansas, while simultaneously strengthening their e-commerce presence and direct-to-consumer channels to enhance market reach and customer engagement.
Consolidated Market Led By Global Players
The US pet food market exhibits a consolidated structure dominated by large multinational corporations with diverse product portfolios. These global conglomerates leverage their extensive research capabilities, established distribution networks, and strong brand recognition to maintain their market positions. The market is characterized by the presence of both diversified consumer goods companies that have pet food divisions and specialized pet food manufacturers in the USA, with the former having an advantage due to their broader resource base and cross-segment synergies. The competitive landscape has been shaped by significant merger and acquisition activities, with larger players acquiring smaller, innovative companies to expand their product offerings and capture emerging market segments.
The market also features a notable presence of mid-sized and smaller specialized players who focus on premium and super-premium segments, particularly in natural and organic pet food categories. These companies compete through product differentiation, focusing on specific dietary needs or pet health conditions. Regional players maintain their relevance through strong local distribution networks and understanding of specific geographic market needs, though they face increasing pressure from the expansion strategies of larger competitors.
Innovation and Distribution Key to Growth
Success in the US pet food industry increasingly depends on companies' ability to innovate across product formulations, packaging, and delivery mechanisms. Market leaders must continue investing in research and development to create products that address emerging pet health concerns and changing consumer preferences. Companies need to strengthen their omnichannel presence, balancing traditional retail partnerships with growing e-commerce capabilities. Establishing strong relationships with veterinarians and pet care professionals has become crucial for building brand credibility and gaining market share, particularly in the premium segments.
For contenders looking to gain ground, focusing on niche markets and specialized product categories offers significant opportunities. Success factors include developing unique value propositions, such as customized nutrition solutions or sustainable packaging options. Companies must also consider potential regulatory changes regarding pet food ingredients and labeling requirements, while maintaining flexibility in their supply chains to manage raw material costs and availability. Building strong direct-to-consumer relationships through digital platforms and loyalty programs has become increasingly important for both market leaders and challengers, as it helps reduce dependence on traditional retail channels and enables better understanding of consumer preferences.
United States Pet Food Market Leaders
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Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
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General Mills Inc.
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Mars Incorporated
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Nestle (Purina)
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The J. M. Smucker Company
- *Disclaimer: Major Players sorted in no particular order
United States Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- March 2023: Blue Buffalo, a subsidiary of General Mills Inc., launched its new high-protein dry dog food line, BLUE Wilderness Premier Blend. It is formulated with chicken and a blend of antioxidants, vitamins, and minerals.
United States Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.4 General Mills Inc.
- 6.4.5 Mars Incorporated
- 6.4.6 Nestle (Purina)
- 6.4.7 PLB International
- 6.4.8 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.9 The J. M. Smucker Company
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
United States Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
Other Dry Pet Food | |||||
Wet Pet Food | |||||
Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | |||
Omega-3 Fatty Acids | |||||
Probiotics | |||||
Proteins and Peptides | |||||
Vitamins and Minerals | |||||
Other Nutraceuticals | |||||
Pet Treats | By Sub Product | Crunchy Treats | |||
Dental Treats | |||||
Freeze-dried and Jerky Treats | |||||
Soft & Chewy Treats | |||||
Other Treats | |||||
Pet Veterinary Diets | By Sub Product | Diabetes | |||
Digestive Sensitivity | |||||
Oral Care Diets | |||||
Renal | |||||
Urinary tract disease | |||||
Other Veterinary Diets | |||||
Pets | Cats | ||||
Dogs | |||||
Other Pets | |||||
Distribution Channel | Convenience Stores | ||||
Online Channel | |||||
Specialty Stores | |||||
Supermarkets/Hypermarkets | |||||
Other Channels |
United States Pet Food Market Research FAQs
How big is the United States Pet Food Market?
The United States Pet Food Market size is expected to reach USD 82.13 billion in 2025 and grow at a CAGR of 8.50% to reach USD 123.48 billion by 2030.
What is the current United States Pet Food Market size?
In 2025, the United States Pet Food Market size is expected to reach USD 82.13 billion.
Who are the key players in United States Pet Food Market?
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc., Mars Incorporated, Nestle (Purina) and The J. M. Smucker Company are the major companies operating in the United States Pet Food Market.
Which segment has the biggest share in the United States Pet Food Market?
In the United States Pet Food Market, the Dogs segment accounts for the largest share by pets.
Which is the fastest growing segment in the United States Pet Food Market?
In 2025, the Dogs segment accounts for the fastest growing by pets in the United States Pet Food Market.
What years does this United States Pet Food Market cover, and what was the market size in 2025?
In 2025, the United States Pet Food Market size was estimated at 82.13 billion. The report covers the United States Pet Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Pet Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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United States Pet Food Market Research
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