North America Pet Food Market - Growth, Trends and Forecasts (2020 - 2025)

The North American pet food market is segmented by pet type into dog, cat, bird, and other animals. Based on product types into dry pet food, wet pet food, veterinary diets, treats & snacks, and other products and by distribution channel into specialty stores, supermarket/hypermarket, online channel, and other distribution channels and by countries such as United States, Mexico, Canada and rest of North America.

Market Snapshot

Study Period:


Base Year:



5.7 %

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Market Overview

The North American pet food market is projected to register a CAGR of 5.7% during the forecast period (2020-2025). Rising humanization of pets and awareness of pet foods with high nutritional benefits have affected consumer purchasing decisions. According to the American Pet Products Association, 67% of United States households own a pet in 2019-2020 which is equivalent to 84.9 million homes and is expected to rise further during the study period. This indicates the rising opportunity for pet food as the pet ownership trend in the market studied is increasing. The rise in the number of millennial pet owners and the shift in the way pets are viewed which directly driving the pet food market growth. The online retail channels represent the fastest-growing segment for pet food sales in the region owing to the convenience factor for the purchase of pet products. Mars Inc, Nestle SA (Purina), Colgate Pamolive (Hill’s Pet Nutrition) and J M Smuker Big Heart are some of the prominent players who are operating in this market

Scope of the report

Pet food has been gaining enormous popularity in the North American region, particularly with the advent of different varieties of food available for pet animals. This pet food market report, therefore, includes an extensive analysis based on the various product types, pets, and distribution channels. The market studied has been differentiated based on sales channels as they play an important role in the distribution of the final products to the end consumers. The different sales channels included in the study are categorized into specialized pet shops, online retail sales, hypermarkets, and other sales channels. The report presents a wide-ranging analysis of the share, size, and trends of the pet food market in the region. The market operates in the B2C model and market sizing has been carried out at the consumer level.

Pet Type
Other Pet Type
Product Type
Dry Pet Foods
Wet Pet Foods
Veterinary Diets
Treats & Snacks
Others Products
Distribution Channel
Specialty Stores
Online Channel
Other Distribution Channels
United States
Rest of North America

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Key Market Trends

Rising Trend of Pet Humanization

The pet-loving lifestyle of the millennials and X generation is changing the way pets are being treated. Growing ownership of pets is largely due to change in culture and technological advancements such as online purchasing choices are some of the factors driving the pet food market in the region. Additionally, the pet humanization trend has led to an increase in health consciousness and has generated demand for pet food. According to the American Pet Products Association, the number of households owning pets is rising over the years. In 2019, there were 63.4 million households owning dog and cat was 42.7 million. An increase in the number of pet owners and the growing tendency towards healthy food is driving the market.

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Increasing Consumer Spending Drives the Market

Pet owners growing fondness over the pets is making them spend more on healthy pet food products. Spending on pet food continues to make up the majority of dollars spent in the industry. According to the American pet product association, by 2020, pet food is projected to record the highest sales by reaching a value of 38.4 billion USD. Within the pet food, sales of dry dog food segment rank highest followed by wet and dry cat food. According to American pet product association, for the financial year 2019-2020 basic annual expenses for dog and cat food was USD 259 & USD 228 and on food treats for dog and cats was USD 76 & USD 58 respectively in the United States. Increased spending over food has driven pet food sales in the United States market.

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Competitive Landscape

The North American pet food market is consolidated with the top global players occupying a major share in the market. The major players in the market are: Mars, Inc., Nestle Purina Petcare Company, Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), The J.M. Smucker Company Nutro, Harringtons Pet Food, and Blue Buffalo Pet Products, Inc., among others.

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Table Of Contents


    1. 1.1 Study Assumptions & Market definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Pet Type

      1. 5.1.1 Dog

      2. 5.1.2 Cat

      3. 5.1.3 Bird

      4. 5.1.4 Other Pet Type

    2. 5.2 Product Type

      1. 5.2.1 Dry Pet Foods

      2. 5.2.2 Wet Pet Foods

      3. 5.2.3 Veterinary Diets

      4. 5.2.4 Treats & Snacks

      5. 5.2.5 Others Products

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarket/Hypermarket

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Online Channel

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 United States

      2. 5.4.2 Mexico

      3. 5.4.3 Canada

      4. 5.4.4 Rest of North America


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Hill's Pet Nutrition, Inc.

      4. 6.3.4 United Petfood

      5. 6.3.5 Diamond Pet Foods

      6. 6.3.6 Diana Group

      7. 6.3.7 Wellpet

      8. 6.3.8 InVivo NSA

      9. 6.3.9 The J.M. Smucker Company (Big Heart Pet Brands, Inc.)

      10. 6.3.10 LUPUS Alimentos


  8. 8. IMPACT OF COVID-19

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