US Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The US Pet Nutraceuticals Market is segmented by Sub Product (Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

US Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

US Pet Nutraceuticals Market Size

US Pet Nutraceuticals Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 2.09 Billion
Market Size (2030) USD 2.68 Billion
CAGR (2025 - 2030) 5.14 %
Market Concentration Medium

Major Players

US Pet Nutraceuticals Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of US Pet Nutraceuticals Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

US Pet Nutraceuticals Market Analysis

The US Pet Nutraceuticals Market size is estimated at 2.09 billion USD in 2025, and is expected to reach 2.68 billion USD by 2030, growing at a CAGR of 5.14% during the forecast period (2025-2030).

The pet nutraceuticals industry in the United States is experiencing significant transformation driven by changing consumer behaviors and retail dynamics. Pet ownership has reached unprecedented levels, with 65.1 million households owning dogs in 2022, representing 74.9% of pet-owning households. This surge in pet ownership has contributed to a substantial increase in overall pet expenditure, which grew from $123.6 billion in 2021 to $136.8 billion in 2022, marking a 10.7% increase. The industry has witnessed a notable shift in consumer purchasing patterns, with pet owners increasingly viewing their pets as family members and prioritizing their health and wellness needs.


The distribution landscape for pet nutraceuticals has evolved significantly, with multichannel strategies becoming increasingly prevalent. Online channels have gained substantial traction, capturing 24.8% of the market share in 2022, driven by convenience and expanded product selection. Specialty retailers maintain their significance by offering expert guidance and premium products, while traditional retail channels adapt through enhanced product offerings and improved customer service. The industry has seen a notable trend toward omnichannel integration, with retailers developing sophisticated platforms that combine online convenience with personalized in-store experiences.


Product innovation and scientific advancement are reshaping the industry landscape, with companies investing heavily in research and development. A significant development in 2023 was Mars Incorporated's partnership with the Broad Institute to create an open-access database of dog and cat genomes, aimed at advancing preventive pet care and developing more effective precision medicines and diets. Similarly, Nutramax Laboratories' collaboration with Texas A&M University in 2023 focuses on researching and developing new products for animal health and nutrition, particularly in gastrointestinal and joint health areas. These scientific partnerships demonstrate the industry's commitment to evidence-based product development.


Consumer awareness and engagement with pet nutritional supplements have reached new heights, as evidenced by a 2022 survey indicating that 46% of pet owners administer supplements to their pets weekly. Nutraceuticals now account for 16.5% of the average pet food expenditure per pet, reflecting growing recognition of their role in preventive health care. The industry has responded with increasingly sophisticated product formulations, including specialized supplements targeting specific health conditions and life stages. Companies are also investing in educational initiatives to help pet owners make informed decisions about supplement selection and usage, contributing to market maturation and consumer confidence.

Segment Analysis: Sub Product

Vitamins and Minerals Segment in US Pet Nutraceuticals Market

Vitamins and minerals have emerged as the dominant segment in the US pet nutraceuticals market, commanding approximately 27% of the market share in 2024, valued at around 529 million USD. This segment's leadership position is attributed to the increasing incorporation of these nutrients in numerous pet food products and their prevalence as major components in premium and super-premium pet food offerings, often in the form of premixes. The segment is also experiencing the fastest growth trajectory, projected to expand at nearly 6% through 2029, driven by the rising awareness among pet owners about the importance of these essential nutrients in maintaining their pets' overall health. The growth is particularly notable in specialty stores, which have become the largest distribution channel for these products, offering a wide variety of high-quality vitamin and mineral supplements for pets.

Market Analysis of US Pet Nutraceuticals Market: Chart for Sub Product

Remaining Segments in US Pet Nutraceuticals Market

The US pet nutraceuticals market encompasses several other significant segments, including omega-3 fatty acids, probiotics, proteins and peptides, milk bioactives, and other specialized nutraceuticals. Omega-3 fatty acids represent the second-largest segment, playing a crucial role in maintaining healthy skin, supporting joint health, and promoting cardiovascular wellness in pets. Probiotics have gained significant traction due to their benefits in improving digestive health and strengthening the immune system. The proteins and peptides segment has shown strong potential, particularly in preventing health issues such as weight loss and muscle deterioration. Milk bioactives, while representing a smaller share, have demonstrated effectiveness in boosting immune function and reducing inflammation. These segments collectively contribute to the market's diversity and cater to various specific health needs of pets.

Segment Analysis: Pets

Dogs Segment in US Pet Nutraceuticals Market

The dogs segment dominates the US pet nutraceuticals market, commanding approximately 62% of the total market value in 2024. This substantial market share is primarily attributed to the large population of dogs in the United States, which accounts for about 39% of the total pet population. The segment's dominance is further strengthened by the increasing trend of pet humanization, with around 85% of dog owners considering their pets as family members. The segment's growth is driven by rising pet ownership among millennials, growing awareness about pet health, and increasing demand for specialized nutrition products. Dog nutraceuticals, particularly vitamins and minerals, have gained significant traction, with the segment valued at approximately USD 319 million. The wide availability of dog-specific supplements through various distribution channels, including specialty stores and online retailers, has also contributed to the segment's market leadership.

Other Pets Segment in US Pet Nutraceuticals Market

The other pets segment, which includes fish, birds, reptiles, and small animals, is projected to experience substantial growth with an estimated CAGR of around 5% during 2024-2029. This growth trajectory is driven by the increasing adoption of exotic pets and small animals, particularly among younger pet owners aged 18-25 years. The segment's expansion is supported by specialized product offerings targeting specific nutritional needs of various pet types, with probiotics and vitamins and minerals being the most significant categories. The growth is further bolstered by the rising availability of specialized nutrition products through various distribution channels, particularly specialty stores which offer expert guidance for exotic pet care. The segment's development is also influenced by the growing trend of keeping low-maintenance pets in urban areas and increasing awareness about the nutritional requirements of different pet species.

Remaining Segments in Pet Segmentation

The cats segment represents a significant portion of the US pet nutraceuticals market, driven by the increasing adoption of cats as pets, particularly in urban areas. Cat owners are increasingly focusing on preventive healthcare and nutritional supplements, with a growing preference for specialized products such as omega-3 fatty acids and probiotics. The segment benefits from the relatively lower maintenance costs associated with cat ownership compared to dogs, making it an attractive option for pet parents. The market is further supported by the development of cat-specific formulations and the increasing availability of these products through various distribution channels, particularly online retailers and specialty stores.

Segment Analysis: Distribution Channel

Online Channel Segment in US Pet Nutraceuticals Market

The online channel has emerged as the dominant distribution channel in the US pet nutraceuticals market, commanding approximately 31% of the total market share in 2024. This significant market position can be attributed to several factors, including the increasing preference of pet owners for convenient shopping experiences and the wider availability of premium pet nutritional supplements through e-commerce platforms. The segment's growth has been further strengthened by the extensive product selection available online, competitive pricing options, and the ability to easily compare different products and read customer reviews. Online retailers have also enhanced their service offerings with features such as auto-delivery subscriptions, personalized recommendations, and detailed product information, making it more convenient for pet owners to make informed purchasing decisions. Additionally, the presence of major e-commerce platforms and specialized pet product websites has contributed to the segment's market leadership by providing secure and reliable shopping experiences for pet nutritional supplements.

Growth Trajectory of Online Channel in US Pet Nutraceuticals Market

The online channel is projected to maintain its strong growth momentum with an expected CAGR of approximately 7% during the forecast period 2024-2029. This robust growth trajectory is driven by several key factors, including the increasing adoption of digital shopping platforms among pet owners and the continuous enhancement of e-commerce capabilities by pet nutraceuticals manufacturers and retailers. The segment's growth is further supported by the rising implementation of advanced technologies such as artificial intelligence for personalized product recommendations and improved user experiences. Online retailers are also expanding their product portfolios and investing in efficient logistics networks to ensure faster delivery times and better inventory management. The integration of mobile shopping applications, virtual consultations with pet nutrition experts, and the availability of detailed product information and usage guidelines are additional factors contributing to the segment's accelerated growth rate.

Remaining Segments in Distribution Channel

The other distribution channels in the US pet nutraceuticals market include specialty stores, supermarkets/hypermarkets, convenience stores, and other retail formats. Specialty stores maintain a strong presence in the market by offering expert guidance and a curated selection of premium pet nutritional supplements, along with personalized customer service. Supermarkets and hypermarkets serve as convenient one-stop shopping destinations for pet owners, providing easy access to common pet nutritional supplements alongside regular grocery shopping. Convenience stores cater to immediate purchase needs with a focused selection of popular pet supplements, while other retail formats, including veterinary clinics and local pet shops, serve specific market niches with specialized product offerings and professional recommendations. Each of these channels plays a unique role in meeting diverse consumer preferences and shopping patterns in the pet nutraceuticals market.

US Pet Nutraceuticals Industry Overview

Top Companies in US Pet Nutraceuticals Market

The US pet nutraceuticals market features established players like Nestlé Purina, Mars Incorporated, and Vetoquinol leading the industry through continuous innovation and strategic expansion. Companies are actively pursuing product development initiatives, particularly in specialized supplements targeting specific health conditions and premium formulations with enhanced bioavailability. Operational agility is demonstrated through investments in manufacturing facilities and distribution networks, allowing companies to respond quickly to changing market demands. Strategic partnerships with e-commerce platforms, research institutions, and veterinary networks have become increasingly common to enhance market reach and product development capabilities. Companies are also focusing on expanding their production capacities through new facility construction and existing facility upgrades to meet growing demand and maintain competitive advantage.

Consolidated Market Led By Global Players

The US pet nutraceuticals market exhibits a consolidated structure dominated by large multinational corporations with diverse pet care portfolios. These major players leverage their extensive research capabilities, established distribution networks, and strong brand recognition to maintain market leadership. The market features a mix of global conglomerates that offer comprehensive pet care solutions and specialized companies focused solely on pet nutritional supplements and nutrition. While global players benefit from economies of scale and integrated supply chains, specialized companies compete through niche product offerings and targeted marketing strategies.


The market has witnessed significant merger and acquisition activity as larger companies seek to expand their product portfolios and geographic presence. These acquisitions typically target companies with innovative formulations, specialized manufacturing capabilities, or strong regional presence. Vertical integration strategies are also prevalent, with companies acquiring suppliers and distributors to strengthen their supply chain control and market access. The competitive landscape is further shaped by strategic alliances between manufacturers and research institutions to develop innovative formulations and enhance product efficacy.

Innovation and Distribution Drive Market Success

For incumbent companies to maintain and increase their market share, focus on product innovation and distribution channel optimization is crucial. Success factors include developing specialized formulations targeting specific health conditions, investing in research and development for enhanced bioavailability, and maintaining strong relationships with veterinarians and pet care professionals. Companies must also adapt to changing consumer preferences by offering natural and organic alternatives, implementing sustainable practices, and providing transparent product information. Building a strong online presence and developing omnichannel distribution strategies are becoming increasingly important for market success.


For contenders looking to gain ground, differentiation through unique formulations, targeted marketing strategies, and strategic partnerships is essential. New entrants must focus on identifying underserved market segments and developing innovative solutions to address specific pet health needs. Building strong relationships with specialty pet stores and veterinary clinics can provide competitive advantages through professional endorsements and specialized distribution channels. Companies must also consider potential regulatory changes regarding pet supplement claims and quality standards, while maintaining flexibility to adapt to evolving market conditions and consumer preferences. The ability to demonstrate product efficacy through clinical studies and maintain competitive pricing while ensuring product quality will be crucial for long-term success.

US Pet Nutraceuticals Market Leaders

  1. ADM

  2. Mars Incorporated

  3. Nestle (Purina)

  4. Schell & Kampeter Inc. (Diamond Pet Foods)

  5. Vetoquinol

  6. *Disclaimer: Major Players sorted in no particular order
US Pet Nutraceuticals Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

US Pet Nutraceuticals Market News

  • February 2023: ADM opened its new probiotics and postbiotics production facility in Spain. The facility will supply these supplements to North America, EMEA, and Asia-Pacific.
  • January 2023: Wellness Pet Company Inc., a subsidiary of Clearlake Capital Group LP, launched a fresh range of supplements designed for dogs, which prioritize providing daily health advantages to promote overall well-being. These products help meet the proactive approach of pet parents for long-term health and well-being.
  • January 2023: Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes to advance preventive pet care. It is aimed at developing more effective precision medicines and diets that lead to scientific breakthroughs for the future of pet health.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

US Pet Nutraceuticals Market
US Pet Nutraceuticals Market
US Pet Nutraceuticals Market
US Pet Nutraceuticals Market

US Pet Nutraceuticals Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Sub Product
    • 5.1.1 Milk Bioactives
    • 5.1.2 Omega-3 Fatty Acids
    • 5.1.3 Probiotics
    • 5.1.4 Proteins and Peptides
    • 5.1.5 Vitamins and Minerals
    • 5.1.6 Other Nutraceuticals
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 ADM
    • 6.4.2 Alltech
    • 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 6.4.4 Dechra Pharmaceuticals PLC
    • 6.4.5 Mars Incorporated
    • 6.4.6 Nestle (Purina)
    • 6.4.7 Nutramax Laboratories Inc.
    • 6.4.8 Schell & Kampeter Inc. (Diamond Pet Foods)
    • 6.4.9 Vetoquinol
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, UNITED STATES, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, UNITED STATES, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, UNITED STATES, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, UNITED STATES, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, UNITED STATES, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, UNITED STATES, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED STATES, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, USD, UNITED STATES, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF MILK BIOACTIVES, USD, UNITED STATES, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 16:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, UNITED STATES, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 19:  
  2. VOLUME OF PROBIOTICS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF PROBIOTICS, USD, UNITED STATES, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 22:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, UNITED STATES, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 25:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF VITAMINS AND MINERALS, USD, UNITED STATES, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 28:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, UNITED STATES, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 31:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, USD, UNITED STATES, 2017 - 2029
  1. Figure 33:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 35:  
  2. VOLUME OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED STATES, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF PET CAT NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 38:  
  2. VOLUME OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED STATES, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF PET DOG NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 41:  
  2. VOLUME OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED STATES, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF OTHER PETS NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 44:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, USD, UNITED STATES, 2017 - 2029
  1. Figure 46:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, USD, UNITED STATES, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 51:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, USD, UNITED STATES, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 54:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, USD, UNITED STATES, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 57:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, UNITED STATES, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 60:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, USD, UNITED STATES, 2017 - 2029
  1. Figure 62:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 63:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2017 - 2023
  1. Figure 64:  
  2. MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2017 - 2023
  1. Figure 65:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES

US Pet Nutraceuticals Industry Segmentation

Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Need A Different Region or Segment?
Customize Now

Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
Need More Details on Market Definition?
Ask a Question

Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
Get More Details On Research Methodology
Download PDF
WHY BUY FROM US?
card-img
01. Crisp, insightful analysis
Our focus is NOT on word count. We present only the key trends impacting the market so you don’t waste time finding a needle in the haystack.
card-img
02. True Bottom-Up Approach
We study the industry, not just the market. Our bottom-up approach ensures we have a broad and deep understanding of the forces that shape the industry.
card-img
03. Exhaustive Data
Tracking a million data points on the extended-preview-new-e industry. Our constant market tracking covers over 1 million+ data points spanning 45 countries and over 150 companies just for the extended-preview-new-e industry.
card-img
04. Transparency
Know where your data comes from. Most market reports today hide the sources used behind the veil of a proprietary model. We proudly present them so you can trust our information.
card-img
05. Convenience
Tables belong in spreadsheets. Like you, we also believe that spreadsheets are better suited for data evaluation. We don't clutter our reports with data tables. We provide an excel document with each report that contains all the data used to analyze the market.

US Pet Nutraceuticals Market Research FAQs

How big is the US Pet Nutraceuticals Market?

The US Pet Nutraceuticals Market size is expected to reach USD 2.09 billion in 2025 and grow at a CAGR of 5.14% to reach USD 2.68 billion by 2030.

What is the current US Pet Nutraceuticals Market size?

In 2025, the US Pet Nutraceuticals Market size is expected to reach USD 2.09 billion.

Who are the key players in US Pet Nutraceuticals Market?

ADM, Mars Incorporated, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods) and Vetoquinol are the major companies operating in the US Pet Nutraceuticals Market.

Which segment has the biggest share in the US Pet Nutraceuticals Market?

In the US Pet Nutraceuticals Market, the Dogs segment accounts for the largest share by pets.

Which is the fastest growing segment in the US Pet Nutraceuticals Market?

In 2025, the Dogs segment accounts for the fastest growing by pets in the US Pet Nutraceuticals Market.

What years does this US Pet Nutraceuticals Market cover, and what was the market size in 2025?

In 2025, the US Pet Nutraceuticals Market size was estimated at 2.09 billion. The report covers the US Pet Nutraceuticals Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the US Pet Nutraceuticals Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

US Pet Nutraceuticals Market Research

Mordor Intelligence brings extensive expertise to the rapidly evolving pet nutraceuticals industry. We deliver comprehensive research and consulting services that illuminate market dynamics and growth opportunities. Our latest industry analysis provides detailed insights into market trends, regulatory frameworks, and competitive landscapes. We focus particularly on the expanding pet nutritional supplements sector in the United States.

This in-depth report, available as an easy-to-download PDF, equips industry stakeholders with actionable intelligence for strategic decision-making. From manufacturers and retailers to investors and new market entrants, our analysis offers valuable insights into consumer behavior patterns, distribution channels, and emerging opportunities. The report includes detailed forecasts, pricing analyses, and technological innovations driving the industry forward. This enables businesses to optimize their market strategies and maintain a competitive advantage in this dynamic sector.