Pet Care Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Pet Care Market is segmented by Pet Type (Dog, Cat, Fish, and Other Pet Types), Product Type (Pet Food, Pet Care, and Grooming Products), Distribution Channel (Offline Retail Stores and Online Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market size and forecasts in value (USD) for all the above segments.

Pet Care Market Size

Pet Care Market Summary
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Study Period: 2017-2027
Fastest Growing Market: North America
Largest Market: North America
CAGR: 7.4 %

Major Players

Pet Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Pet Care Market Analysis

  • The pet care market is expected to register a CAGR of 7.4% during the forecast period.
  • Despite the negative effect of the pandemic on every industry, Petcare industry has experienced positive growth across the world due to a surge in the adoption of pets during lockdowns and restrictions. According to Industrieverband Heimtierbedarf (IVH) e.V, the cat population in Germany has increased by 1 million to reach 16.7 million in 2021. This has stimulated the demand for pet services and products and encouraged significant growth in the pet care market. Many other major countries such as the United States, Brazil, the United Kingdom, etc have experienced a similar surge in pet populations increasing the demand for pet care products across the world.
  • In recent years, many people are highly investing in pet care products such as accessories, pet health, pet fashion, etc, as pets are seen as family members. This is even higher in the millennial generation of developing and developed countries across the world. Along with this, the rise in middle-income households and rising disposable incomes have increased the willingness of pet owners to spend on high-quality products for pets. Therefore, the growing interest in pet humanization, coupled with a rise in demand for premiumization in pet care products, is one of the factors driving the market growth for pet care products.

Pet Care Industry Segmentation

The pet care market involves products used in pet food and safety, nourishment, exercise, and medical attention. It also includes oral care, veterinary care, dietary supplements, pet grooming, pet fashion products etc and others.

The Pet Care Market is segmented by Pet Type (Dog, Cat, Fish, and Other Pet Types), Product Type (Pet Food, Pet Care, and Grooming Products), Distribution Channel (Offline Retail Stores and Online Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market size and forecasts in value (USD) for all the above segments.

Pet Type
Other Pet Types
Product Type
Pet Food
Pet Care
Oral Care
Dietary Supplements
Veterinary Diets
Grooming Products
Shampoos and Conditioners
Combs and Brushes
Clippers and Scissors
Other Grooming Products
Distribution Channel
Offline Retail Stores
Online Retail Sores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Pet Care Market Trends

This section covers the major market trends shaping the Pet Care Market according to our research experts:

The Pet Humanization Trend is Driving the Market

The pet humanization trend positively influences market growth, with more than 90% of people considering pets to be part of their family according to Pets International. This is further fueled by the pandemic, as more owners have brought a pet to their home due to isolation and pandemic restrictions across the world. Along with pet food and pet grooming products, demand for other pet care products such as activity tracking collars has risen in the recent past, especially from the millennial or Gen Y generation to measure their pet's agility and to play sports. For example, around 100,000 dogs in the United Kingdom have now been fitted with activity monitoring devices according to PitPat, a leading manufacturer of dog activity monitors.

Furthermore, the popularity of pet fashion among pet owners has a positive impact on the market and is expected to contribute to significant growth during the forecast period. Some pet owners are very particular about representing their lifestyles by spending on comfortable and luxurious products for their pets encouraging many market competitors to launch new and customized products in the pet grooming service segment. Due to all these factors, pet care products have become dominant sectors in the pet industry. For instance, According to America Pet Products Association, the pet care market accounts for over 50% of America pet industry sales with over USD 64 billion in 2021. Therefore, the pet humanization trend is supporting along with rising investments in R&D are anticipated to drive the market growth in coming years. 

Pet Care Market: Pet Industry Sales, In USD Billion, United States, 2021

North America is Leading the Pet Care Market

The pet care market in North America is well-matured in terms of consumers and available products in the market. For example, millennials, adults between their early 20s and late 30s now account for a third of all pet owners in the United States and are well aware of the type of pet products they use for their pets. Premiumization is playing a key role in driving the sales of pet care products in North America. There is a growing demand for natural pet food, which is gaining traction among US consumers, owing to obesity risks in pets such as dogs and cats. According to the Association for Pet Obesity Prevention, an estimated 55% of dogs and cats in the United States are obese. This presents a greater opportunity for manufacturers to add quality ingredients and diets and launch added-value products to cater to the growing consumer interest in premium products. With more product launches with value-added quality ingredients, the demand for pet care products is expected to grow further during the forecast period.

Pet Care Market: Growth Rate, in %, Geography, 2021

Pet Care Industry Overview

The Pet Care market is highly concentrated with the presence of multinational companies such as Mars Pet Care, Colgate-Palmolive (Hills Pet Nutrition), Nestle SA - Purina, J.M.Smucker, and General Mills Inc. (Blue Buffalo). These companies are involved in various strategic operations such as acquisitions, launching of new pet care products, etc to consolidate their market shares and strengthen their positions in the market.

Pet Care Market Leaders

  1. General Mills Inc (Bluebuffalo)

  2. The J.M. Smucker Company

  3. Mars Pet Care

  4. Colgate-Palmolive (Hills Pet Nutrition)

  5. Nestle SA - Purina

*Disclaimer: Major Players sorted in no particular order

Pet Care Market Concentration

Pet Care Market News

November 2022: Mars Pet Care signed an agreement to acquire Champion Pet Foods, a global pet food manufacturer and supplier specializing in premium pet food. The acquisition helps Mars Petcare in increasing its product portfolio and market share of the company across the world.

August 2022: Indian Pet Care brand Wiggles expanded its pet food portfolio with the launch of a new product line Every Dawg consisting of gluten and sugar-free pet food products for dogs of all breeds.

December 2021: Unilever a global consumer goods company has entered the Pet Care market in Brazil through the launch of Cafune, its first pet care brand which includes four types of pet shampoo, two conditioners, wipes, kitty litter, training pads for dogs, home disinfectants etc.

Pet Care Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study and Market Definition




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Pet Type

      1. 5.1.1 Dog

      2. 5.1.2 Cat

      3. 5.1.3 Fish

      4. 5.1.4 Other Pet Types

    2. 5.2 Product Type

      1. 5.2.1 Pet Food

        1. Dry

        2. Wet

      2. 5.2.2 Pet Care

        1. Oral Care

        2. Dietary Supplements

        3. Veterinary Diets

      3. 5.2.3 Grooming Products

        1. Shampoos and Conditioners

        2. Combs and Brushes

        3. Clippers and Scissors

        4. Other Grooming Products

    3. 5.3 Distribution Channel

      1. 5.3.1 Offline Retail Stores

      2. 5.3.2 Online Retail Sores

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Incorporated

      2. 6.3.2 Colgate-Palmolive

      3. 6.3.3 Nestle SA (Purina)

      4. 6.3.4 General Mills Inc. (Blue Buffalo)

      5. 6.3.5 The J.M. Smucker Company

      6. 6.3.6 heristo aktiengesellschaft

      7. 6.3.7 Champion Petfoods LP

      8. 6.3.8 The Hartz Mountain Corporation

      9. 6.3.9 Petmate

      10. 6.3.10 Tail Blazers


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Pet Care Market Research FAQs

The Pet Care Market is studied from 2017 - 2027.

The Pet Care Market is growing at a CAGR of 7.4% over the next 5 years.

North America is growing at the highest CAGR over 2017-2027.

North America holds highest share in 2021.

General Mills Inc (Bluebuffalo), The J.M. Smucker Company, Mars Pet Care, Colgate-Palmolive (Hills Pet Nutrition), Nestle SA - Purina are the major companies operating in Pet Care Market.

Pet Care Industry Report

Statistics for the 2023 Pet Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Pet Care analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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