Pet Care Market Size, Growth, Analysis & Industry Trends 2030

Pet Care Market Size and Share

Market Overview

Study Period	2020 - 2030
Market Size (2025)	USD 380 Billion
Market Size (2030)	USD 650 Billion
Growth Rate (2025 - 2030)	11.30% CAGR
Fastest Growing Market	Asia Pacific
Largest Market	North America
Market Concentration	Low
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Pet Care Market (2025 - 2030) — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Pet Care Market Analysis by Mordor Intelligence

The pet care market size reached USD 380 billion in 2025 and is projected to climb to USD 650 billion by 2030, advancing at an 11.3% CAGR. Dogs remain the dominant companion animal, and owners continue to channel household budgets toward premium nutrition, health care, and technology-enabled services. Younger demographics led by Millennials and Gen Z are accelerating spend per pet, while the rapid uptake of online subscriptions and direct-to-consumer platforms is expanding product reach. Rising urbanization in Asia-Pacific is adding fresh demand layers, and functional nutrition backed by deeper science is reinforcing pricing power. At the same time, cost inflation, regulatory changes, and ingredient-sourcing pressure test manufacturers’ agility and margin discipline.

Key Report Takeaways

By pet type, Dogs captured 59% of the pet care market share in 2024, and cats are forecast to expand at a 7.8% CAGR through 2030.
By product type, Pet food led with 40.5% revenue share in 2024, and fresh and refrigerated food is projected to grow at a 19.5% CAGR to 2030.
By price tier, Mass products held 63% of the pet care market size in 2024, and the super-premium tier is advancing at a 15.2% CAGR.
By distribution channel, Offline retail accounted for 60% of the pet care market size in 2024, and online subscription services are rising at an 18% CAGR.
By geography, North America commanded a 42.5% revenue share in 2024, and Asia-Pacific records the fastest trajectory with a 12% CAGR.

Global Pet Care Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Rising global pet ownership among Millennials and Gen Z	+2.1%	North America, Europe	Medium term (2-4 years)
Humanization of pets driving premium spend	+2.8%	Developed markets worldwide	Long term (≥ 4 years)
E-commerce and direct-to-consumer subscriptions are expanding access	+1.9%	Global with emphasis on Asia-Pacific	Short term (≤ 2 years)
Advances in nutrition science are enabling functional and personalized diets	+1.4%	North America and Europe	Medium term (2-4 years)
Regulatory harmonization lowers cross-border compliance friction	+0.8%	EU and US alignment	Long term (≥ 4 years)
AI-enabled pet tele-health ecosystems linked to smart devices	+1.2%	North America, Europe, and growing in Asia-Pacific are growing	Medium term (2-4 years)

Source: Mordor Intelligence

Rising Global Pet Ownership among Millennials and Gen Z

Gen Z households owning pets jumped 43.5% from 2023 to 2024, reaching 18.8 million US households. Nearly all of these owners consider the animal a family member, and they regularly reprioritize discretionary spending to protect pet budgets. Similar patterns appear in China, where the urban pet population topped 120 million in 2024. Physical retailers note the shift, Gen Z store visits at PetSmart rose 1.3% over five years, while Millennial traffic dipped, signaling a fresh cohort with distinct channel preferences. Over the medium term, sustained cohort replacement is anticipated to lock in elevated demand.

Humanization of Pets Driving Premium Spend

In the United States, premium dog food already accounts for 30% of category sales, and owners pay up to USD 150 monthly for human-grade formulations. Fresh food has shown more than 30% annual growth since 2019 and now delivers 31.7% of premium sales. Supplements and pet insurance uptake underscore willingness to invest in preventive health, with dog insurance penetration reaching 45% in 2024, as brands position products as functional wellness rather than basic nutrition, the margin headroom increases.

E-commerce and Direct-to-Consumer Subscriptions Expanding Access

US e-commerce pet food revenue is set to exceed USD 21 billion in 2024, already accounting for 40% of domestic dog and cat food sales. Chewy reports that 53% of Goody Box subscribers materially cut store visits, suggesting a durable behavior shift. Globally, online pet supplies penetration is anticipated to move from 6.4% in 2023 to 8% by 2028. Data-rich digital models enable personalized recommendations and predictive replenishment, improving customer lifetime value and lowering churn.

Advances in Nutrition Science Enabling Functional and Personalized Diets

Brands such as Hill’s Pet Nutrition leverage microbiome-focused ActivBiome+ blends to improve digestive health. Alternative proteins are moving toward scale; Ÿnsect secured AAFCO approval for dried mealworm inclusion in US recipes, offering high digestibility and a smaller environmental footprint.

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Inflation-driven price sensitivity for premium SKUs	-1.8%	Emerging markets and value-focused households worldwide	Short term (≤ 2 years)
Stringent product-safety regulations raising compliance costs	-1.2%	EU and North America	Medium term (2-4 years)
Protein-sourcing sustainability scrutiny compressing ingredient options	-0.9%	Europe and North America	Long term (≥ 4 years)
Climate-linked supply-chain fragility for specialty ingredients	-1.1%	Global agricultural hotspots	Medium term (2-4 years)

Source: Mordor Intelligence

Inflation-Driven Price Sensitivity for Premium SKUs

Fifty-eight percent of owners believe pet items have risen faster in price than other categories, and the median monthly dog ownership cost increased to USD 260 in 2024. Private-label share has reached 34% in Europe’s USD 11.7 billion retail pet food market as households seek savings. Despite the pullback, many owners preserve core nutrition spend by reducing outlays elsewhere, mitigating volume risk for essential products.

Stringent Product-Safety Regulations Raising Compliance Costs

FDA’s AFIC framework demands exhaustive safety files for novel ingredients, stretching smaller firms’ budgets^{[1]Source: Federal Register, “Animal Food Ingredient Consultation Program Launch,” federalregister.gov}. AAFCO’s revised labels and testing protocols require line-by-line updates, and European novel-food assessments lengthen lead times. Enhanced pathogen testing for raw formats after recent HPAI incidents has further elevated quality assurance expenditure.

Segment Analysis

By Pet Type: Dominance of Dogs with Rapid Cat Upside

Dogs accounted for 59% of the pet care market share in 2024, reflecting wider product portfolios and higher spending per animal. Cats are projected to log a 7.8% CAGR through 2030, propelled by urban living and feline-specific innovation. The dog segment benefits from advanced health formulations, with premium dog food making up 30% of category sales. Cats are experiencing a “cat economy” surge in China as apartments favor smaller pets. Continued humanization keeps premium canine diets at the forefront of new launches. Meanwhile, cat-oriented snack and functional treat rollouts aim to close the historical spending gap. The rising count of single-person households worldwide further underpins cat adoption and associated accessory sales.

By Product Type: Food Base with Fresh Acceleration

Pet food represented 40.5% of the pet care market size in 2024, validating its foundational status in household budgets. Fresh and refrigerated formulations are expanding at a 19.5% CAGR, supported by consumer demand for minimally processed fare. The wider portfolio includes healthcare items, grooming, accessories, and services, each capturing share as owners duplicate human lifestyle purchases for animals. Subscription revenue models are reshaping replenishment frequency, especially in wet and fresh food. Smart feeders and connected water fountains integrate seamlessly with these premium menu options, bolstering ecosystem stickiness.

By Price Tier: Mass Volume with Super-Premium Momentum

Mass-tier goods delivered 63% of 2024 revenue, delivering value and high velocity. The super-premium band is forecast to post a 15.2% CAGR, driven by functional claims and targeted life-stage nutrition. Allergy relief and digestive health labels command price premiums up to 200% over mass kibbles^{[2]Source: Phys.org Science Desk, “Health-Claim Premiums in Pet Food,” phys.org}. Inflation is widening the value-premium divide. Retailers are bolstering private-label quality to defend shopper share, but sustained interest in science-backed products keeps the top-end vibrant. Manufacturers that communicate clinical substantiation preserve elasticity even in volatile macrocycles.

By Distribution Channel: Store Strength with Digital Disruption

Offline outlets retained 60% of 2024 sales, aided by immediate product availability and in-person advice. Online subscription services are on track for an 18% CAGR as personalized logistics and auto-replenishment models resonate, especially among Gen Z. Veterinarian-dispensed lines add professional credibility and capture diagnosis-linked upsell. Omnichannel strategies blending curbside pickup, same-day delivery, and in-store clinics are becoming the baseline. Firms that merge digital data insights with physical experience improve retention and average basket size.

Geography Analysis

North America commanded a 42.5% revenue share of the pet care market in 2024. Mature premium positioning, high outpatient veterinary spending, and industry-leading e-commerce penetration sustain growth despite market maturity. Asia-Pacific contributes strong incremental volume as urban households in China, India, and Southeast Asia embrace companion animals. The region’s 12% forecast CAGR exceeds every other geography, supported by income rises and digital commerce leapfrogging. Asia-Pacific is pacing at a 12% CAGR to 2030, buoyed by income gains and cultural shifts toward pet companionship. China’s market value reached USD 41.9 billion in 2024, with food representing 52.8% of spend^{[3]Source: USDA Foreign Agricultural Service, “China Pet Food Market Report 2024,” usda.gov}.

Europe maintains a balanced structure characterized by stringent safety standards and growing interest in alternative proteins. Sustainability narratives resonate, giving plant-based and insect-based innovations favorable traction under the EU’s green transition policies.

South America, the Middle East, and Africa remain smaller in absolute revenue but yield double-digit growth potential. Supply-side challenges such as cold-chain infrastructure and price sensitivity necessitate localized product formats. Nonetheless, middle-class expansion in Brazil, Mexico, Saudi Arabia, and the UAE is opening space for mid-tier and premium offers, especially online, where physical distribution lags. Multinational brands mitigate logistics hurdles by partnering with regional co-packers and emphasizing ambient or freeze-dried formulations that bypass refrigeration needs. Growing smartphone penetration is accelerating direct-to-consumer deliveries, giving new entrants a cost-effective path to market without large brick-and-mortar footprints. Regulatory alignment within blocs like Mercosur and the Gulf Cooperation Council is gradually easing labeling and customs friction, although tariffs on specialty inputs still weigh on shelf prices. Companies that adapt pack sizes, flavor profiles, and promotional cadences to local spending patterns are already securing first-mover advantage while infrastructure continues to mature.

Competitive Landscape

Competitive intensity is high, with the five largest firms combining for just 14.7% of revenue. Mars Inc. leads, followed by Nestlé Purina. Colgate-Palmolive’s Hill’s Pet Nutrition, J.M. Smucker’s Big Heart Pet Brands, and General Mills’ Blue Buffalo round out the top cohort. Their modest combined weight leaves vast territory for regional champions, specialty formulators, and digitally native startups.

Industry leaders continue acquiring capabilities to lock in growth. Mars paid USD 120 per share for diagnostics group Heska, and Colgate-Palmolive bought Prime100 to secure a foothold in fresh-format pet food. General Mills absorbed Whitebridge Pet Brands for USD 1.45 billion, bolstering its presence in treats and cat specialties. These plays illustrate a tilt toward vertical integration, premium adjacency, and international channel leverage.

Technology is now a core differentiator. Mars’ USD 1 billion digital budget backs AI dental checks and connected-care platforms. Nestlé Purina plans over 100 new microbiome-focused SKUs, while Ÿnsect’s ingredient approval accelerates alternative protein pipelines. Smaller brands exploit clear niches, ranging from freeze-dried raw diets to probiotic chews, then often become acquisition targets once revenue scales.

Pet Care Industry Leaders

Mars Inc.
Hill’s Pet Nutrition (Colgate-Palmolive)
General Mills Inc.
J.M. Smucker Co.
Nestlé Purina
*Disclaimer: Major Players sorted in no particular order

Pet Care Market Concentration — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Recent Industry Developments

May 2025: Mars Petcare rolled out AI-based GREENIES Canine Dental Check globally, supported by a USD 1 billion digital investment plan.
February 2025: Ÿnsect secured AAFCO approval for dried mealworm meal, the first insect-protein clearance for US pet food.
November 2024: General Mills completed the USD 1.45 billion purchase of Whitebridge Pet Brands, expanding Blue Buffalo’s treat catalog.
October 2024: Hill’s Pet Nutrition inaugurated a 365,000 sq ft smart factory in Kansas to double wet-food output.

Table of Contents for Pet Care Industry Report

1. Introduction

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

4.1 Market Overview
4.2 Market Drivers
- 4.2.1 Rising global pet ownership among Millennials and Gen Z
- 4.2.2 Humanization of pets driving premium spend
- 4.2.3 E-commerce and direct-to-consumer subscriptions expanding access
- 4.2.4 Advances in nutrition science enabling functional and personalized diets
- 4.2.5 Regulatory harmonization lowering cross-border compliance friction
- 4.2.6 AI-enabled pet tele-health ecosystems linked to smart devices
4.3 Market Restraints
- 4.3.1 Inflation-driven price sensitivity for premium stock-keeping units
- 4.3.2 Stringent product-safety regulations raising compliance costs
- 4.3.3 Protein-sourcing sustainability scrutiny compressing ingredient options
- 4.3.4 Climate-linked supply-chain fragility for specialty ingredients
4.4 Regulatory Landscape
4.5 Technological Outlook
4.6 Porters Five Forces
- 4.6.1 Bargaining Power of Suppliers
- 4.6.2 Bargaining Power of Buyers
- 4.6.3 Threat of New Entrants
- 4.6.4 Threat of Substitutes
- 4.6.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

5.1 By Pet Type
- 5.1.1 Dog
- 5.1.2 Cat
- 5.1.3 Fish
- 5.1.4 Other (Birds, Small Mammals, Reptiles)
5.2 By Product Type
- 5.2.1 Pet Food
- 5.2.1.1 Dry
- 5.2.1.2 Wet
- 5.2.1.3 Fresh / Refrigerated
- 5.2.1.4 Functional / Therapeutic
- 5.2.2 Pet Healthcare
- 5.2.2.1 Veterinary Diets
- 5.2.2.2 Probiotics and Supplements
- 5.2.2.3 Tele-health Services
- 5.2.3 Grooming and Hygiene
- 5.2.3.1 Shampoos and Conditioners
- 5.2.3.2 Brushes and Combs
- 5.2.3.3 Clippers and Scissors
- 5.2.4 Accessories and Smart Devices
- 5.2.4.1 Smart Collars and Trackers
- 5.2.4.2 Interactive Toys
- 5.2.4.3 Feeding and Litter Automation
- 5.2.5 Services
- 5.2.5.1 Veterinary Clinics
- 5.2.5.2 Pet Insurance
- 5.2.5.3 Boarding, Day-Care, and Training
5.3 By Price Tier
- 5.3.1 Mass
- 5.3.2 Premium
- 5.3.3 Super-Premium
5.4 By Distribution Channel
- 5.4.1 Offline Retail Stores
- 5.4.2 Online Retail Stores
- 5.4.3 Subscription Platforms
5.5 By Geography
- 5.5.1 North America
- 5.5.1.1 United States
- 5.5.1.2 Canada
- 5.5.1.3 Mexico
- 5.5.1.4 Rest of North America
- 5.5.2 South America
- 5.5.2.1 Brazil
- 5.5.2.2 Argentina
- 5.5.2.3 Rest of South America
- 5.5.3 Europe
- 5.5.3.1 Germany
- 5.5.3.2 United Kingdom
- 5.5.3.3 France
- 5.5.3.4 Italy
- 5.5.3.5 Spain
- 5.5.3.6 Russia
- 5.5.3.7 Rest of Europe
- 5.5.4 Asia-Pacific
- 5.5.4.1 China
- 5.5.4.2 Japan
- 5.5.4.3 India
- 5.5.4.4 Australia
- 5.5.4.5 Rest of Asia-Pacific
- 5.5.5 Middle East
- 5.5.5.1 Saudi Arabia
- 5.5.5.2 United Arab Emirates
- 5.5.5.3 Rest of Middle East
- 5.5.6 Africa
- 5.5.6.1 South Africa
- 5.5.6.2 Nigeria
- 5.5.6.3 Rest of Africa

6. Competitive Landscape

6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)}
- 6.4.1 Mars Inc.
- 6.4.2 Nestlé Purina
- 6.4.3 Hill's Pet Nutrition (Colgate-Palmolive)
- 6.4.4 General Mills Inc.
- 6.4.5 J.M. Smucker Co.
- 6.4.6 Freshpet Inc.
- 6.4.7 PetSmart Inc. (BC Partners)
- 6.4.8 Zoetis Inc. (Pfizer spin-off)
- 6.4.9 IDEXX Laboratories
- 6.4.10 PetIQ Inc. (Bansk Group)
- 6.4.11 Trupanion Inc.
- 6.4.12 Farmina Pet Foods
- 6.4.13 Supertails

7. Market Opportunities and Future Outlook

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Global Pet Care Market Report Scope

The pet care market involves products used in pet food and safety, nourishment, exercise, and medical attention. It also includes oral care, veterinary care, dietary supplements, pet grooming, pet fashion products, etc. The pet care market is segmented by pet type (dog, cat, fish, and other pet types), product type (pet food, pet care, and grooming products), distribution channel (offline retail stores and online stores), and geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers the market size and forecasts in value (USD) for all the above segments.

By Pet Type	Dog
	Cat
	Fish
	Other (Birds, Small Mammals, Reptiles)

By Product Type	Pet Food	Dry
		Wet
		Fresh / Refrigerated
		Functional / Therapeutic

	Pet Healthcare	Veterinary Diets
		Probiotics and Supplements
		Tele-health Services

	Grooming and Hygiene	Shampoos and Conditioners
		Brushes and Combs
		Clippers and Scissors

	Accessories and Smart Devices	Smart Collars and Trackers
		Interactive Toys
		Feeding and Litter Automation

	Services	Veterinary Clinics
		Pet Insurance
		Boarding, Day-Care, and Training
By Price Tier	Mass
	Premium
	Super-Premium
By Distribution Channel	Offline Retail Stores
	Online Retail Stores
	Subscription Platforms

By Geography	North America	United States
		Canada
		Mexico
		Rest of North America

	South America	Brazil
		Argentina
		Rest of South America

	Europe	Germany
		United Kingdom
		France
		Italy
		Spain
		Russia
		Rest of Europe

	Asia-Pacific	China
		Japan
		India
		Australia
		Rest of Asia-Pacific

	Middle East	Saudi Arabia
		United Arab Emirates
		Rest of Middle East

	Africa	South Africa
		Nigeria
		Rest of Africa

By Pet Type

Dog

Cat

Fish

Other (Birds, Small Mammals, Reptiles)

By Product Type

Pet Food	Dry
	Wet
	Fresh / Refrigerated
	Functional / Therapeutic
Pet Healthcare	Veterinary Diets
	Probiotics and Supplements
	Tele-health Services
Grooming and Hygiene	Shampoos and Conditioners
	Brushes and Combs
	Clippers and Scissors
Accessories and Smart Devices	Smart Collars and Trackers
	Interactive Toys
	Feeding and Litter Automation
Services	Veterinary Clinics
	Pet Insurance
	Boarding, Day-Care, and Training

By Price Tier

Mass

Premium

Super-Premium

By Distribution Channel

Offline Retail Stores

Online Retail Stores

Subscription Platforms

By Geography

North America	United States
	Canada
	Mexico
	Rest of North America
South America	Brazil
	Argentina
	Rest of South America
Europe	Germany
	United Kingdom
	France
	Italy
	Spain
	Russia
	Rest of Europe
Asia-Pacific	China
	Japan
	India
	Australia
	Rest of Asia-Pacific
Middle East	Saudi Arabia
	United Arab Emirates
	Rest of Middle East
Africa	South Africa
	Nigeria
	Rest of Africa

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Key Questions Answered in the Report

What is the current size of the pet care market?

The pet care market stands at USD 380 billion in 2025 and is forecast to reach USD 650 billion by 2030.

Which segment holds the largest share of the pet care market?

Pet food leads with a 40.5% revenue share in 2024, confirming its central role in household pet spending.

Which channel is growing the fastest for pet product sales?

Online subscription services are expanding at an 18% CAGR between 2025 and 2030 as owners favor convenience and automatic replenishment.

How fast is the Asia-Pacific pet care market growing?

Asia-Pacific is projected to post a 12% CAGR through 2030, the fastest among all regions.

Who are the leading companies in global pet care?

Mars Inc. and Nestlé Purina top the list, but together with three other multinationals, they represent only 14.7% of total sales, reflecting an open competitive field.

What is driving premiumization in pet care products?

Humanization trends, functional nutrition science, and willingness to pay for health outcomes are lifting super-premium products, which are set to grow at a 15.2% CAGR.