Pet Daycare Market Size and Share

Pet Daycare Market (2025 - 2030)
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Pet Daycare Market Analysis by Mordor Intelligence

The pet daycare market size is USD 4.66 billion in 2025 and is projected to reach USD 6.84 billion by 2030, growing at a CAGR of 8.0%. The market growth is driven by increasing pet humanization trends, growth in dual-income households, and wider technology adoption. Generation Z pet owners, who increased by 43.5% from 2023 to 2024, demand real-time monitoring services, service quality transparency, and premium enrichment options. Digital booking platforms reduce customer acquisition costs and enable dynamic pricing strategies, while corporate offices are establishing on-site pet daycare facilities to improve employee recruitment and retention. The market is experiencing changes as operators respond to labor shortages and high urban real estate costs by implementing automation, standardizing brand practices, and developing multiple revenue streams.   

Key Report Takeaways

  • Dogs dominated the pet daycare market with a 77.0% share in 2024, while the cat segment is anticipated to grow at a 9.5% CAGR through 2030.
  • In service types, day boarding (full day) generated 54.5% of revenue share in 2024, with enrichment and training add-on services projected to expand at an 8.0% CAGR through 2030.
  • In-house daycare facilities represented 61.0% of the market size in 2024, while digital marketplace platforms are growing at a 13.4% CAGR.
  • Pay-as-you-go pricing held a 72.0% market share in 2024, with subscription models projected to grow at a 15.0% CAGR through 2030.
  • North America maintains its position as the largest regional market, capturing 38% of the global market share in 2024, supported by high pet ownership rates and dual-income households. The Asia-Pacific region demonstrates the highest growth rate at 10.5% CAGR during 2025-2030, driven by increasing urbanization and improved regulatory frameworks.

Segment Analysis

By Pet Type: Cats Gain Ground in Dog-Dominated Market

Dogs accounted for 77.0% of the pet daycare market share in 2024, primarily due to their social nature and adaptability to group activities. High dog ownership rates and increased demand for daytime engagement maintain strong utilization levels. The cat segment is experiencing accelerated growth at a 9.5% CAGR, exceeding the overall market growth rate. Urban cat owners are increasingly seeking specialized facilities with species-specific amenities, including lounges, climbing structures, and designated quiet areas to minimize stress in mixed-pet environments.

Cat-focused facilities generate higher revenue per visit through premium pricing, justified by limited availability and specialized infrastructure requirements, including dedicated HVAC systems and enclosure designs. Facilities offering separate entrances and specialized environments report increased per-visit revenue. The growth in multi-species households has increased demand for integrated facilities capable of accommodating both dogs and cats. The market segment for rabbits, birds, and exotic pets remains limited but profitable, with owners willing to pay premium rates for specialized care services.

Market Analysis of Pet Day Care Market: Chart for Product Form
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By Service Type: Enrichment Programs Deliver Premium Growth

Day boarding maintains market leadership with a 54.5% revenue share in 2024, driven by the consistent demand from working pet owners. Enrichment and training services are experiencing significant growth at an 8.0% CAGR through 2030, reflecting the market's evolution from basic supervision to developmental pet care. The integration of structured activities, including agility courses, scent work, and behavioral training, attracts pet owners focused on quantifiable improvements in their pets' well-being. Pet daycare facilities that incorporate certified trainers into their standard service packages report improved customer retention and increased service adoption rates.

The market demonstrates adaptability through diverse service offerings. Half-day programs cater to remote and hybrid workers seeking pet socialization benefits, while overnight boarding services optimize facility utilization during non-peak hours. In-home pet sitting services provide an alternative for pets unsuited to group environments and create additional revenue during holiday seasons. The implementation of AI-enabled behavior monitoring systems enables personalized care plans, with facilities adjusting activities based on behavioral data. This technology-driven approach supports premium pricing strategies and enhances customer loyalty.

By Service Channel: Digital Marketplaces Reshape Distribution

In-house centers account for 61.0% of the pet daycare market size in 2024, as they maintain complete control over facility environments and brand standards. Commercial stand-alone facilities represent the second-largest segment, primarily located in suburban areas where larger spaces are cost-effective. Digital marketplace platforms are experiencing 13.4% CAGR growth, providing independent operators with customer reach previously achievable only through costly local advertising. These platforms offer pet owners transparent reviews and real-time availability information.

Mobile and pop-up facilities are gaining traction in urban centers, utilizing short-term leases and adaptable spaces to reduce overhead costs. Corporate-sponsored daycare facilities, while currently a small market segment, are expanding as companies enhance pet-related benefits to attract employees. These corporate partnerships provide daycare operators with consistent weekday occupancy and streamlined payment processes, while offering employees convenient access to pet care services.

Market Analysis of Pet Daycare Market: Chart for By Service Channel
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By Pricing Model: Subscriptions Build Predictable Revenue

Pay-as-you-go services generated 72.0% of 2024 revenue, while subscription services demonstrate a projected growth rate of 15.0% CAGR. Subscription packages incorporate daycare services, grooming allocations, and training sessions, enhancing cash flow stability and customer retention rates. Facilities implementing data analytics capabilities segment memberships according to service categories and peak-hour utilization to optimize revenue generation. Within the pet daycare market, a prominent wellness franchise reported customer retention rates exceeding 80% for monthly subscriptions, resulting in same-store sales performance above industry benchmarks.

Corporate-sponsored programs, comprising bulk service agreements funded partially or entirely by employers, establish an additional recurring revenue stream. The integration of veterinary telehealth consultations within these packages enhances the value proposition and positions operators as comprehensive pet care providers.

Geography Analysis

North America holds a dominant 38% share of the pet daycare market in 2024. The region's robust digital infrastructure supports essential services like instant booking and real-time video streaming, which pet owners now consider standard features. Several U.S. states are developing new welfare standards, which may increase operational costs while enhancing consumer confidence. The industry faces persistent labor shortages, prompting increased investment in automation solutions, including conveyor-based cleaning systems and AI-powered surveillance.

Europe represents a substantial but fragmented market. The United Kingdom has established comprehensive daycare licensing requirements, serving as a model for other countries developing regulatory frameworks. Spain recorded 5% growth in pet food sales in 2024, indicating strong consumer spending that extends to pet services. Limited urban living spaces drive demand for daytime exercise services, particularly among new pet owners.

Asia-Pacific demonstrates superior growth potential with a 10.5% CAGR projected for 2025-2030. China's pet economy anticipates exceeding CNY 3 trillion in 2024, while forthcoming national standards in August 2025 will necessitate enhanced operational protocols. Chinese facilities maintain premium pricing structures comparable to hospitality establishments, experiencing capacity constraints during peak periods. India's pet sector is projected to grow, driven by increasing middle-class participation and rising disposable income.

South America demonstrates consistent market progression, supported by e-commerce expansion and enhanced pet ownership engagement post-pandemic. Technology platforms, including Laika and CuidaMiMascota, facilitate market access, providing expansion opportunities for established international operators seeking market entry without substantial real estate investment requirements.

Market Analysis of Pet Daycare Market: Forecasted Growth Rate by Region
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Competitive Landscape

The Pet daycare market remains highly fragmented, with PetSmart LLC (4.8%), Rover.com (A Place for Rover) (3.5%), and Propelled Brands (Camp Bow Wow) (3.0%) holding the largest market shares. Franchise networks, including Camp Bow Wow and Dogtopia, demonstrate rapid growth through standardized operating models, centralized marketing, and integrated technology systems. While independent centers continue to dominate local markets, they face increasing pressure to meet customer demands for transparency and enrichment services that larger chains provide efficiently.

Technology serves as a key differentiator in the market. Major chains utilize proprietary applications offering check-in capabilities, video feeds, and activity reports, while independent operators increasingly implement third-party software solutions. Companies commonly employ subscription models, variable pricing for off-peak hours, and combined grooming services to optimize revenue. The market is experiencing increased investment activity, as demonstrated by Blackstone's acquisition of Rover Group, which brings additional capital and management expertise likely to drive market consolidation.

The market presents expansion opportunities in specialized segments such as cat-only facilities, combined daycare-wellness centers, and corporate campus services. Operators that comply with emerging regulatory requirements, particularly in China and European markets, will gain competitive advantages as licensing requirements become more stringent. The industry faces persistent skilled-labor shortages, prompting providers to develop staff certification programs and implement AI-based behavior monitoring systems to maintain service standards despite recruitment difficulties.

Pet Daycare Industry Leaders

  1. Petsmart LLC

  2. Rover.com (A Place for Rover, Inc.)

  3. Best Friends Pet Care

  4. Propelled Brands (Camp Bow Wow)

  5. Dogtopia Enterprises

  6. *Disclaimer: Major Players sorted in no particular order
Pet Daycare Market Concentration
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Recent Industry Developments

  • February 2025: K9 Resorts Luxury Pet Hotel expanded its presence in Connecticut through a multi-unit franchise agreement. The company opened its first two resorts in Fairfield and New Haven counties, with a third location planned for Hartford county, responding to the growing demand for luxury pet care services.
  • February 2024: Propelled Brands, a multi-brand franchise company, acquired Camp Bow Wow, a franchise business that provides dog daycare and boarding services.
  • March 2023: Dogtopia Enterprises, a franchise specializing in dog daycare, boarding, and spa services, has broadened its footprint in San Antonio, Texas.

Table of Contents for Pet Daycare Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Pet-Humanization Culture
    • 4.2.2 Growth of Dual-Income Households and Longer Working Hours
    • 4.2.3 Expansion of E-Commerce Booking and Subscription Platforms
    • 4.2.4 Franchise Expansion by National Chains
    • 4.2.5 Corporate Campuses Adding on-site Daycare
    • 4.2.6 AI-Enabled Monitoring and Personalised Enrichment
  • 4.3 Market Restraints
    • 4.3.1 High Real Estate and Labour Costs for Daycare Facilities
    • 4.3.2 Fragmented Regulations and Licensing
    • 4.3.3 Shortage of Certified Animal-Care Professionals
    • 4.3.4 Lack of Knowledge of Pet Daycare
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Buyers
    • 4.6.2 Bargaining Power of Suppliers
    • 4.6.3 Threat of Substitute Products
    • 4.6.4 Threat of New Entrants
    • 4.6.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Pet Type
    • 5.1.1 Dogs
    • 5.1.2 Cats
    • 5.1.3 Other Pets Type
  • 5.2 By Service Type
    • 5.2.1 Day Boarding (Full-Day)
    • 5.2.2 Half-Day Daycare
    • 5.2.3 Overnight Boarding
    • 5.2.4 Pet Sitting
    • 5.2.5 Enrichment and Training Add-ons
  • 5.3 By Service Channel
    • 5.3.1 In-house Daycare Facilities
    • 5.3.2 Commercial Daycare Service
    • 5.3.3 Mobile and Pop-up Daycare
    • 5.3.4 Digital Marketplace
  • 5.4 By Pricing Model
    • 5.4.1 Subscription and Membership
    • 5.4.2 Pay-As-You-Go
    • 5.4.3 Corporate Sponsored
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 France
    • 5.5.2.3 United Kingdom
    • 5.5.2.4 Spain
    • 5.5.2.5 Russia
    • 5.5.2.6 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 Australia
    • 5.5.3.5 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 Turkey
    • 5.5.5.4 Rest of Middle East
    • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Rest of Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Key Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
    • 6.4.1 PetSmart LLC
    • 6.4.2 Rover.com (A Place for Rover, Inc.)
    • 6.4.3 Propelled Brands (Camp Bow Wow)
    • 6.4.4 Dogtopia Enterprises
    • 6.4.5 Best Friends Pet Care
    • 6.4.6 Wag Hotels
    • 6.4.7 Preppy Pet
    • 6.4.8 Barkefellers
    • 6.4.9 Royvon Dog Training & Hotels
    • 6.4.10 Destination Pet
    • 6.4.11 Pawshake Inc.
    • 6.4.12 PetBacker
    • 6.4.13 Country Paws Boarding
    • 6.4.14 Puppy Haven
    • 6.4.15 Puss 'n' Boots Boarding Cattery Pty Ltd

7. Market Opportunities and Future Outlook

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Research Methodology Framework and Report Scope

Market Definitions and Key Coverage

Our study defines the pet daycare market as the yearly revenue earned by licensed facilities that supervise companion animals during daytime or overnight stays, provide structured play, feeding, and safety monitoring, and charge a service-only fee. According to Mordor Intelligence, bookings generated through digital marketplaces are included when the actual care occurs at an accredited center.

Scope Exclusion: In-home pet sitting performed by individuals and pure-play grooming visits fall outside the present scope.

Segmentation Overview

  • By Pet Type
    • Dogs
    • Cats
    • Other Pets Type
  • By Service Type
    • Day Boarding (Full-Day)
    • Half-Day Daycare
    • Overnight Boarding
    • Pet Sitting
    • Enrichment and Training Add-ons
  • By Service Channel
    • In-house Daycare Facilities
    • Commercial Daycare Service
    • Mobile and Pop-up Daycare
    • Digital Marketplace
  • By Pricing Model
    • Subscription and Membership
    • Pay-As-You-Go
    • Corporate Sponsored
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Russia
      • Rest of Europe
    • Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • South America
      • Brazil
      • Argentina
      • Rest of South America
    • Middle East
      • United Arab Emirates
      • Saudi Arabia
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Rest of Africa

Detailed Research Methodology and Data Validation

Primary Research

Our analysts spoke with daycare owners, franchisors, insurance underwriters, and animal-behavior consultants across North America, Europe, and Asia. They then fielded an online survey of pet parents to verify average spend, occupancy, and seasonal swings. These insights refined variable choices and stress-tested forecast inflection points.

Desk Research

We reviewed public sources such as United States Bureau of Labor Statistics pet-service payroll tables, Eurostat business statistics, and HS-2309 customs flows, along with releases from the American Pet Products Association, Pet Industry Federation, and Japan Pet Food Association. Company 10-Ks, franchise disclosure documents, and lease filings clarified capacity and rate cards, while news wires mapped new center openings. Subscription resources, D&B Hoovers for chain financials and Dow Jones Factiva for deal flow, supplemented the open data. The references cited are illustrative; many additional open and paid materials informed data collection and validation.

Market-Sizing & Forecasting

Our model starts with a top-down rebuild of spend: pet population multiplied by service penetration multiplied by average price, followed by payroll-to-revenue cross-checks. Bottom-up outlet roll-ups, franchise counts multiplied by sampled ticket size, serve as an independent yardstick before reconciliation. Key inputs include live pet population growth, dual-income household share, median service price shifts, urban kennel density, and local licensing requirements. A multivariate regression on these drivers projects 2026-2030 figures, with scenario analysis layering macro shocks.

Data Validation & Update Cycle

Outputs clear automated variance screens, senior analyst review, and peer audit before release. We refresh findings annually and issue interim updates when policy or disease events materially alter pet mobility patterns.

Why Mordor's Pet Daycare Baseline Commands Reliability

Published estimates often diverge because firms vary service scope, currency treatment, and refresh cadence.

Mordor's disciplined inclusions, annual update, and two-pass validation deliver a balanced, traceable baseline that decision-makers can rely on.

Benchmark comparison

Market Size Anonymized source Primary gap driver
USD 4.66 B (2025) Mordor Intelligence -
USD 4.74 B (2025) Global Consultancy A Omits mobile bookings; relies on one expert panel for base year
USD 2.43 B (2024) Industry Association B Scales regional sample globally; static currency conversion
USD 3.50 B (2023) Research Journal C Historic extrapolation; no operator roll-ups

Differences narrow once scope and assumptions are aligned, and Mordor's figure sits mid-range, reflecting transparent variables and repeatable steps that clients can audit with limited effort.

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Key Questions Answered in the Report

What is the current value of the Pet daycare market?

The market is valued at USD 4.66 billion in 2025 and is projected to reach USD 6.84 billion by 2030 at a 8.0% CAGR.

Which pet type generates the highest revenue?

Dogs account for 77.0% of 2024 revenue, although cat services are growing faster at a 9.5% CAGR.

Why are subscriptions gaining popularity in pet daycare?

Subscriptions provide predictable costs for owners and stable recurring revenue for operators, supporting an 15.0% CAGR for this model through 2030.

What regulatory changes should operators watch?

China will enforce national hygiene standards in August 2025, while several U.S. states and EU countries are moving toward stricter licensing, favoring facilities with robust welfare protocols.

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