Pet Daycare Market Size and Share
Pet Daycare Market Analysis by Mordor Intelligence
The pet daycare market size is USD 4.66 billion in 2025 and is projected to reach USD 6.84 billion by 2030, growing at a CAGR of 8.0%. The market growth is driven by increasing pet humanization trends, growth in dual-income households, and wider technology adoption. Generation Z pet owners, who increased by 43.5% from 2023 to 2024, demand real-time monitoring services, service quality transparency, and premium enrichment options. Digital booking platforms reduce customer acquisition costs and enable dynamic pricing strategies, while corporate offices are establishing on-site pet daycare facilities to improve employee recruitment and retention. The market is experiencing changes as operators respond to labor shortages and high urban real estate costs by implementing automation, standardizing brand practices, and developing multiple revenue streams.
Key Report Takeaways
- Dogs dominated the pet daycare market with a 77.0% share in 2024, while the cat segment is anticipated to grow at a 9.5% CAGR through 2030.
- In service types, day boarding (full day) generated 54.5% of revenue share in 2024, with enrichment and training add-on services projected to expand at an 8.0% CAGR through 2030.
- In-house daycare facilities represented 61.0% of the market size in 2024, while digital marketplace platforms are growing at a 13.4% CAGR.
- Pay-as-you-go pricing held a 72.0% market share in 2024, with subscription models projected to grow at a 15.0% CAGR through 2030.
- North America maintains its position as the largest regional market, capturing 38% of the global market share in 2024, supported by high pet ownership rates and dual-income households. The Asia-Pacific region demonstrates the highest growth rate at 10.5% CAGR during 2025-2030, driven by increasing urbanization and improved regulatory frameworks.
Global Pet Daycare Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising pet-humanization culture | +2.5% | North America, Western Europe, Asia-Pacific Tier 1 cities | Long term (≥ 4 years) |
| Growth of dual-income households and longer working hours | +1.9% | North America, Europe, Urban Asia-Pacific | Medium term (2-4 years) |
| Expansion of E-Commerce Booking and Subscription Platforms | +1.7% | Global, led by North America | Medium term (2-4 years) |
| Franchise expansion by national chains | +1.2% | North America, spillover to Europe, and Australia | Short term (≤ 2 years) |
| Corporate campuses adding on-site daycare | +0.9% | North America, emerging in Europe | Medium term (2-4 years) |
| AI-enabled monitoring and personalised enrichment | +0.8% | North America, Western Europe, Advanced Asia-Pacific | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Rising Pet-Humanization Culture
In 2025, 94 million U.S. households owned pets, with most owners considering their animals as family members.[1]
This emotional connection has transformed service expectations, leading facilities to provide human-grade amenities, personalized activity schedules, and special occasion services, including birthday celebrations. Consumer spending reflects this transformation, with U.S. pet expenditure reaching USD 152 billion in 2024 and projected to reach USD 157 billion in 2025, supporting the growth of premium daycare services. Generation Z drives the adoption of wellness- and technology-enabled pet care, advancing developments in enrichment programs, live video monitoring, and personalized nutrition plans.
Growth of Dual-Income Households and Longer Working Hours
The increasing prevalence of dual-income households in urban regions has extended the duration of pet isolation during working hours. The U.S. Bureau of Labor Statistics projects 84,500 annual animal-care employment vacancies through 2033, indicating a significant workforce shortage.[2]U.S. Bureau of Labor Statistics, “Animal Care and Service Workers, Occupational Outlook,” bls.gov Pet care facilities are optimizing revenue through expanded operational hours and implementing multi-day membership programs that align with commuter patterns while providing cost predictability for pet owners. The post-pandemic return to office-based work has intensified the demand for pet care services, particularly in metropolitan areas with extended commute times.
Expansion of E-Commerce Booking and Subscription Platforms
Digital booking platforms facilitate growth in the pet daycare market through enhanced price transparency and streamlined service discovery. These systems enable operators to monitor facility capacity in real-time and implement structured subscription tiers, contributing to revenue stability. Pet owners access comprehensive mobile interfaces featuring live video monitoring, activity documentation, and integrated health records. This digital infrastructure demonstrates a measurable impact on customer retention and premium tier adoption, as validated by increased enrollment metrics from franchise operations.
Franchise Expansion by National Chains
Franchise systems with standardized operations are transforming local market dynamics. National operators utilize established operational procedures, brand recognition, and integrated technology platforms to facilitate rapid expansion while franchisees provide investment capital. The higher average unit sales enable large networks to negotiate advantageous terms for rent, advertising, and supplies. These chains implement comprehensive training standards that exceed local regulatory requirements, providing quality assurance to consumers who find it challenging to evaluate facility standards.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High real estate and labour costs for daycare facilities | -1.6% | Urban North America, Europe, Asia-Pacific | Long term (≥ 4 years) |
| Fragmented regulations and licensing | -1.3% | Global, strongest in North America and Europe | Medium term (2-4 years) |
| Shortage of certified animal-care professionals | -0.8% | North America and select EU states | Medium term (2-4 years) |
| Lack of knowledge of day care | -0.5% | Rural zones and early-stage markets | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
High Real-Estate and Labor Costs for Daycare Facilities
Property lease rates in urban locations exceed USD 1,500 monthly for compact facilities and increase proportionally for larger, purpose-built centers. Facility modifications, including specialized flooring, ventilation systems, and acoustic treatments, require investments exceeding USD 50,000, contributing to elevated capital requirements. Operating costs continue to rise as facilities compete for qualified personnel, with median U.S. caretaker compensation reaching USD 33,470 in 2024. To maintain operational profitability amid substantial fixed costs, facilities optimize space utilization through integrated service offerings, including grooming, retail operations, and training programs.
Fragmented Regulations and Licensing Requirements
Facility licensing requirements for pet daycare establishments vary across municipalities and counties in the United States, resulting in inconsistent inspection protocols and consumer uncertainty. The United Kingdom implements a national licensing framework that establishes standardized requirements, including staff-to-dog ratios, enrichment protocols, and welfare documentation procedures.[3]GOV.UK, “Statutory Guidance for Dog Day Care Providers,” gov.ukChina plans to implement national regulations on August 1, 2025, which will establish requirements for sanitation, disinfection, and animal welfare standards. These regulations may increase barriers to entry while enhancing consumer confidence. In markets without comparable standardization, pet daycare operators expanding across multiple jurisdictions continue to incur elevated compliance expenses.
Segment Analysis
By Pet Type: Cats Gain Ground in Dog-Dominated Market
Dogs accounted for 77.0% of the pet daycare market share in 2024, primarily due to their social nature and adaptability to group activities. High dog ownership rates and increased demand for daytime engagement maintain strong utilization levels. The cat segment is experiencing accelerated growth at a 9.5% CAGR, exceeding the overall market growth rate. Urban cat owners are increasingly seeking specialized facilities with species-specific amenities, including lounges, climbing structures, and designated quiet areas to minimize stress in mixed-pet environments.
Cat-focused facilities generate higher revenue per visit through premium pricing, justified by limited availability and specialized infrastructure requirements, including dedicated HVAC systems and enclosure designs. Facilities offering separate entrances and specialized environments report increased per-visit revenue. The growth in multi-species households has increased demand for integrated facilities capable of accommodating both dogs and cats. The market segment for rabbits, birds, and exotic pets remains limited but profitable, with owners willing to pay premium rates for specialized care services.
Note: Segment shares of all individual segment will be available upon full report purchase
By Service Type: Enrichment Programs Deliver Premium Growth
Day boarding maintains market leadership with a 54.5% revenue share in 2024, driven by the consistent demand from working pet owners. Enrichment and training services are experiencing significant growth at an 8.0% CAGR through 2030, reflecting the market's evolution from basic supervision to developmental pet care. The integration of structured activities, including agility courses, scent work, and behavioral training, attracts pet owners focused on quantifiable improvements in their pets' well-being. Pet daycare facilities that incorporate certified trainers into their standard service packages report improved customer retention and increased service adoption rates.
The market demonstrates adaptability through diverse service offerings. Half-day programs cater to remote and hybrid workers seeking pet socialization benefits, while overnight boarding services optimize facility utilization during non-peak hours. In-home pet sitting services provide an alternative for pets unsuited to group environments and create additional revenue during holiday seasons. The implementation of AI-enabled behavior monitoring systems enables personalized care plans, with facilities adjusting activities based on behavioral data. This technology-driven approach supports premium pricing strategies and enhances customer loyalty.
By Service Channel: Digital Marketplaces Reshape Distribution
In-house centers account for 61.0% of the pet daycare market size in 2024, as they maintain complete control over facility environments and brand standards. Commercial stand-alone facilities represent the second-largest segment, primarily located in suburban areas where larger spaces are cost-effective. Digital marketplace platforms are experiencing 13.4% CAGR growth, providing independent operators with customer reach previously achievable only through costly local advertising. These platforms offer pet owners transparent reviews and real-time availability information.
Mobile and pop-up facilities are gaining traction in urban centers, utilizing short-term leases and adaptable spaces to reduce overhead costs. Corporate-sponsored daycare facilities, while currently a small market segment, are expanding as companies enhance pet-related benefits to attract employees. These corporate partnerships provide daycare operators with consistent weekday occupancy and streamlined payment processes, while offering employees convenient access to pet care services.
Note: Segment shares of all individual segment will be available upon full report purchase
By Pricing Model: Subscriptions Build Predictable Revenue
Pay-as-you-go services generated 72.0% of 2024 revenue, while subscription services demonstrate a projected growth rate of 15.0% CAGR. Subscription packages incorporate daycare services, grooming allocations, and training sessions, enhancing cash flow stability and customer retention rates. Facilities implementing data analytics capabilities segment memberships according to service categories and peak-hour utilization to optimize revenue generation. Within the pet daycare market, a prominent wellness franchise reported customer retention rates exceeding 80% for monthly subscriptions, resulting in same-store sales performance above industry benchmarks.
Corporate-sponsored programs, comprising bulk service agreements funded partially or entirely by employers, establish an additional recurring revenue stream. The integration of veterinary telehealth consultations within these packages enhances the value proposition and positions operators as comprehensive pet care providers.
Geography Analysis
North America holds a dominant 38% share of the pet daycare market in 2024. The region's robust digital infrastructure supports essential services like instant booking and real-time video streaming, which pet owners now consider standard features. Several U.S. states are developing new welfare standards, which may increase operational costs while enhancing consumer confidence. The industry faces persistent labor shortages, prompting increased investment in automation solutions, including conveyor-based cleaning systems and AI-powered surveillance.
Europe represents a substantial but fragmented market. The United Kingdom has established comprehensive daycare licensing requirements, serving as a model for other countries developing regulatory frameworks. Spain recorded 5% growth in pet food sales in 2024, indicating strong consumer spending that extends to pet services. Limited urban living spaces drive demand for daytime exercise services, particularly among new pet owners.
Asia-Pacific demonstrates superior growth potential with a 10.5% CAGR projected for 2025-2030. China's pet economy anticipates exceeding CNY 3 trillion in 2024, while forthcoming national standards in August 2025 will necessitate enhanced operational protocols. Chinese facilities maintain premium pricing structures comparable to hospitality establishments, experiencing capacity constraints during peak periods. India's pet sector is projected to grow, driven by increasing middle-class participation and rising disposable income.
South America demonstrates consistent market progression, supported by e-commerce expansion and enhanced pet ownership engagement post-pandemic. Technology platforms, including Laika and CuidaMiMascota, facilitate market access, providing expansion opportunities for established international operators seeking market entry without substantial real estate investment requirements.
Competitive Landscape
The Pet daycare market remains highly fragmented, with PetSmart LLC (4.8%), Rover.com (A Place for Rover) (3.5%), and Propelled Brands (Camp Bow Wow) (3.0%) holding the largest market shares. Franchise networks, including Camp Bow Wow and Dogtopia, demonstrate rapid growth through standardized operating models, centralized marketing, and integrated technology systems. While independent centers continue to dominate local markets, they face increasing pressure to meet customer demands for transparency and enrichment services that larger chains provide efficiently.
Technology serves as a key differentiator in the market. Major chains utilize proprietary applications offering check-in capabilities, video feeds, and activity reports, while independent operators increasingly implement third-party software solutions. Companies commonly employ subscription models, variable pricing for off-peak hours, and combined grooming services to optimize revenue. The market is experiencing increased investment activity, as demonstrated by Blackstone's acquisition of Rover Group, which brings additional capital and management expertise likely to drive market consolidation.
The market presents expansion opportunities in specialized segments such as cat-only facilities, combined daycare-wellness centers, and corporate campus services. Operators that comply with emerging regulatory requirements, particularly in China and European markets, will gain competitive advantages as licensing requirements become more stringent. The industry faces persistent skilled-labor shortages, prompting providers to develop staff certification programs and implement AI-based behavior monitoring systems to maintain service standards despite recruitment difficulties.
Pet Daycare Industry Leaders
-
Petsmart LLC
-
Rover.com (A Place for Rover, Inc.)
-
Best Friends Pet Care
-
Propelled Brands (Camp Bow Wow)
-
Dogtopia Enterprises
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- February 2025: K9 Resorts Luxury Pet Hotel expanded its presence in Connecticut through a multi-unit franchise agreement. The company opened its first two resorts in Fairfield and New Haven counties, with a third location planned for Hartford county, responding to the growing demand for luxury pet care services.
- February 2024: Propelled Brands, a multi-brand franchise company, acquired Camp Bow Wow, a franchise business that provides dog daycare and boarding services.
- March 2023: Dogtopia Enterprises, a franchise specializing in dog daycare, boarding, and spa services, has broadened its footprint in San Antonio, Texas.
Research Methodology Framework and Report Scope
Market Definitions and Key Coverage
Our study defines the pet daycare market as the yearly revenue earned by licensed facilities that supervise companion animals during daytime or overnight stays, provide structured play, feeding, and safety monitoring, and charge a service-only fee. According to Mordor Intelligence, bookings generated through digital marketplaces are included when the actual care occurs at an accredited center.
Scope Exclusion: In-home pet sitting performed by individuals and pure-play grooming visits fall outside the present scope.
Segmentation Overview
- By Pet Type
- Dogs
- Cats
- Other Pets Type
- By Service Type
- Day Boarding (Full-Day)
- Half-Day Daycare
- Overnight Boarding
- Pet Sitting
- Enrichment and Training Add-ons
- By Service Channel
- In-house Daycare Facilities
- Commercial Daycare Service
- Mobile and Pop-up Daycare
- Digital Marketplace
- By Pricing Model
- Subscription and Membership
- Pay-As-You-Go
- Corporate Sponsored
- By Geography
- North America
- United States
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- France
- United Kingdom
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East
- United Arab Emirates
- Saudi Arabia
- Turkey
- Rest of Middle East
- Africa
- South Africa
- Rest of Africa
- North America
Detailed Research Methodology and Data Validation
Primary Research
Our analysts spoke with daycare owners, franchisors, insurance underwriters, and animal-behavior consultants across North America, Europe, and Asia. They then fielded an online survey of pet parents to verify average spend, occupancy, and seasonal swings. These insights refined variable choices and stress-tested forecast inflection points.
Desk Research
We reviewed public sources such as United States Bureau of Labor Statistics pet-service payroll tables, Eurostat business statistics, and HS-2309 customs flows, along with releases from the American Pet Products Association, Pet Industry Federation, and Japan Pet Food Association. Company 10-Ks, franchise disclosure documents, and lease filings clarified capacity and rate cards, while news wires mapped new center openings. Subscription resources, D&B Hoovers for chain financials and Dow Jones Factiva for deal flow, supplemented the open data. The references cited are illustrative; many additional open and paid materials informed data collection and validation.
Market-Sizing & Forecasting
Our model starts with a top-down rebuild of spend: pet population multiplied by service penetration multiplied by average price, followed by payroll-to-revenue cross-checks. Bottom-up outlet roll-ups, franchise counts multiplied by sampled ticket size, serve as an independent yardstick before reconciliation. Key inputs include live pet population growth, dual-income household share, median service price shifts, urban kennel density, and local licensing requirements. A multivariate regression on these drivers projects 2026-2030 figures, with scenario analysis layering macro shocks.
Data Validation & Update Cycle
Outputs clear automated variance screens, senior analyst review, and peer audit before release. We refresh findings annually and issue interim updates when policy or disease events materially alter pet mobility patterns.
Why Mordor's Pet Daycare Baseline Commands Reliability
Published estimates often diverge because firms vary service scope, currency treatment, and refresh cadence.
Mordor's disciplined inclusions, annual update, and two-pass validation deliver a balanced, traceable baseline that decision-makers can rely on.
Benchmark comparison
| Market Size | Anonymized source | Primary gap driver |
|---|---|---|
| USD 4.66 B (2025) | Mordor Intelligence | - |
| USD 4.74 B (2025) | Global Consultancy A | Omits mobile bookings; relies on one expert panel for base year |
| USD 2.43 B (2024) | Industry Association B | Scales regional sample globally; static currency conversion |
| USD 3.50 B (2023) | Research Journal C | Historic extrapolation; no operator roll-ups |
Differences narrow once scope and assumptions are aligned, and Mordor's figure sits mid-range, reflecting transparent variables and repeatable steps that clients can audit with limited effort.
Key Questions Answered in the Report
What is the current value of the Pet daycare market?
The market is valued at USD 4.66 billion in 2025 and is projected to reach USD 6.84 billion by 2030 at a 8.0% CAGR.
Which pet type generates the highest revenue?
Dogs account for 77.0% of 2024 revenue, although cat services are growing faster at a 9.5% CAGR.
Why are subscriptions gaining popularity in pet daycare?
Subscriptions provide predictable costs for owners and stable recurring revenue for operators, supporting an 15.0% CAGR for this model through 2030.
What regulatory changes should operators watch?
China will enforce national hygiene standards in August 2025, while several U.S. states and EU countries are moving toward stricter licensing, favoring facilities with robust welfare protocols.
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