US Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The US Pet Treats Market is segmented by Sub Product (Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

US Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

US Pet Treats Market Size

US Pet Treats Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 11.32 Billion
Market Size (2030) USD 17.89 Billion
CAGR (2025 - 2030) 9.59 %
Market Concentration Medium

Major Players

US Pet Treats Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of US Pet Treats Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

US Pet Treats Market Analysis

The US Pet Treats Market size is estimated at 11.32 billion USD in 2025, and is expected to reach 17.89 billion USD by 2030, growing at a CAGR of 9.59% during the forecast period (2025-2030).

The US pet treats industry has experienced significant transformation driven by changing consumer preferences and evolving retail dynamics. Pet ownership has reached unprecedented levels, with 74.9% of American households owning a dog in 2022, reflecting the growing integration of pets into family structures. This shift has led to increased pet-related spending, with overall pet expenditure rising substantially from $123.6 billion in 2021 to $136.8 billion in 2022, representing a 10.7% increase. The industry has witnessed a notable shift toward premium and natural products, with consumers increasingly seeking treats made with high-quality ingredients free from artificial additives.


The distribution landscape has undergone significant changes, with specialty stores emerging as the dominant channel, accounting for 37.7% of pet treats sales in 2022. This dominance reflects consumers' preference for specialized expertise and premium product selection. Recent industry developments include Nestlé SA's strategic acquisition of a US pet treats factory from Red Collar Pet Foods in 2023, demonstrating the ongoing consolidation and expansion efforts within the sector. The market structure remains relatively consolidated, with the top five players controlling 60.1% of the market share in 2022, indicating strong barriers to entry and established brand loyalty.


Innovation and product development have become crucial differentiators in the market, with manufacturers focusing on functional and health-oriented treats. In 2023, Mars Incorporated formed a groundbreaking partnership with the Broad Institute to create an open-access database of dog and cat genomes, aimed at advancing preventive pet care and developing more effective precision medicines and diets. This collaboration exemplifies the industry's movement toward science-based product development and personalized nutrition solutions. Additionally, major brands are expanding their product lines, as evidenced by Temptations' launch of new treat varieties in 2023, including Tender Fills treats and new flavors of Creamy Purrrr-ee treats.


The market demonstrates strong economic resilience, with pet snacks and treats accounting for 26.1% of the average pet food expenditure per pet in 2022. This significant share indicates that pet owners prioritize treats as an essential component of their pets' diet and care routine, rather than viewing them as discretionary purchases. The industry continues to evolve with emerging trends in sustainable packaging, clean label ingredients, and functional benefits, driving manufacturers to innovate and adapt their product offerings to meet changing consumer demands. These developments are supported by advanced research and development initiatives, with companies investing in scientific studies to validate the health benefits of their products.

Segment Analysis: SUB PRODUCT

Crunchy Treats Segment in US Pet Treats Market

Crunchy treats dominate the US pet treats market, holding approximately 23% market share in 2024, driven by their beneficial features, including long-lasting shelf life and promotion of dental health. The segment's popularity is attributed to the increasing trend in the pet population and rising demand for premium pet treat products made from natural ingredients. Dogs account for the majority of crunchy treats consumption, while cats show a preference for softer treats. Specialty stores remain the primary distribution channel for crunchy treats, offering a diverse range of premium options made with high-quality, natural ingredients, including grain-free varieties. Major retailers like Petco and PetSmart have significantly contributed to the segment's growth by offering an extensive selection of natural and organic crunchy treats.

Market Analysis of US Pet Treats Market: Chart for SUB PRODUCT

Freeze-dried and Jerky Treats Segment in US Pet Treats Market

The freeze-dried pet snacks market is experiencing remarkable growth, projected to expand at approximately 11% CAGR from 2024 to 2029. This growth is primarily driven by increasing awareness among pet parents about the benefits of single-ingredient treats, with jerky treats particularly popular as training rewards. The segment's success is further bolstered by companies actively expanding their product offerings to meet growing demand. Leading manufacturers are focusing on natural, preservative-free options, with companies like Primal Pet Foods and Purina introducing innovative products formulated with premium ingredients such as real animal liver and probiotics. The segment has also witnessed significant sales growth through online channels, as pet parents increasingly utilize e-commerce platforms to compare different treats before making purchasing decisions.

Remaining Segments in Sub Product Segmentation

The other significant segments in the US pet treats market include dental chews for dogs market, soft & chewy treats, and other specialized treats. Dental treats have gained prominence due to increasing awareness of pet oral health, offering dual benefits of being a reward while promoting dental hygiene. Soft & chewy treats have carved out a substantial market presence, particularly appealing to older pets and those with dental sensitivities. The other treats category, including specialized options like lickable treats, cakes, catnips, and rawhides, caters to specific pet preferences and nutritional needs. These segments collectively contribute to the market's diversity, offering pet owners a wide range of options to meet their pets' various needs and preferences.

Segment Analysis: PETS

Dogs Segment in US Pet Treats Market

The dogs segment dominates the US dog treats market, commanding approximately 55% of the total market value in 2024, equivalent to around USD 5.7 billion. This significant market share can be attributed to the larger dog population in the United States, which reached over 92 million in 2022, and pet owners' increasing willingness to spend on premium and high-quality treats. The segment is also experiencing the fastest growth trajectory, projected to expand at nearly 11% annually from 2024 to 2029. This robust growth is driven by several factors, including the rising number of dog owners, increased demand for health-specific pet treats, and the wider availability of specialized dog treats. Additionally, dental treats, crunchy treats, and freeze-dried and jerky treats have emerged as the most popular varieties among dog owners, with dental treats alone valued at USD 1.19 billion in 2022.

Remaining Segments in Pet Treats Market

The cat treats segment represents the second-largest category in the US pet treats market, followed by treats for other pets, including birds, small mammals, and rodents. Cat treats have gained significant traction due to the growing cat population and increasing awareness among cat owners about the importance of treats in their pets' diet and training routines. The other pets segment, while smaller, serves a diverse range of pets including birds, fish, and small mammals, offering specialized treats that cater to their unique nutritional needs and preferences. Both segments benefit from the overall trend of pet humanization and the increasing availability of premium and specialized treat options, though their growth rates are more moderate compared to the dog treats segment.

Segment Analysis: DISTRIBUTION CHANNEL

Specialty Stores Segment in US Pet Treats Market

Specialty stores have emerged as the dominant distribution channel in the US pet treats market, commanding approximately 38% market share in 2024. These stores have gained prominence due to their extensive offering of premium and specialized pet treat products, along with expert staff who can provide personalized recommendations for specific pet needs. The segment's success is attributed to the growing trend of pet premiumization and increasing consumer preference for high-quality, natural, and specialized treats. Specialty stores particularly excel in offering diverse product ranges, including dental treats, organic options, and breed-specific products. The channel's strength lies in its ability to stock both mainstream and niche brands, catering to pet owners seeking specific dietary requirements or premium products for their pets. Additionally, these stores provide value-added services such as pet nutrition consultation and product education, which has helped establish them as trusted destinations for pet treat purchases.

Online Channel Segment in US Pet Treats Market

The online channel is experiencing remarkable growth in the US pet treats market, projected to grow at approximately 11% during 2024-2029. This accelerated growth is driven by the increasing adoption of e-commerce platforms and the convenience of doorstep delivery services. The channel's expansion is further supported by features such as auto-subscription services, competitive pricing, and the ability to easily compare products and prices across different brands. Online retailers are enhancing their platforms with detailed product information, customer reviews, and personalized recommendations, making it easier for pet owners to make informed purchasing decisions. The segment's growth is also bolstered by the integration of mobile shopping apps and the rising trend of direct-to-consumer sales by major pet treat manufacturers. Furthermore, online channels are increasingly offering exclusive products and deals, making them an attractive option for price-conscious pet owners while maintaining access to premium and specialty products.

Remaining Segments in Distribution Channel

The remaining distribution channels in the US pet treats market include supermarkets/hypermarkets, convenience stores, and other channels such as veterinary clinics and feed stores. Supermarkets and hypermarkets continue to be significant players due to their widespread presence and the convenience of one-stop shopping for both human and pet products. These stores typically focus on mainstream brands and popular treat varieties, making them accessible to a broad consumer base. Convenience stores serve as quick-stop locations for impulse purchases and emergency supplies, though their product range is usually limited to popular items and standard treats. Other channels, including veterinary clinics and feed stores, play a specialized role by offering prescription treats and specialized products for specific health conditions, contributing to the market's diversity and accessibility.

US Pet Treats Industry Overview

Top Companies in US Pet Treats Market

The US pet treats market is characterized by intense competition among major players who are actively pursuing growth through various strategic initiatives. Companies are heavily investing in product innovation, particularly focusing on natural, premium, and health-focused treats to meet evolving consumer preferences. Operational agility is demonstrated through the expansion of manufacturing facilities and distribution networks, with several players establishing new plants and modernizing existing facilities to meet growing demand. Strategic partnerships with e-commerce platforms, veterinary clinics, and retail chains have become increasingly common to enhance market reach and distribution capabilities. Companies are also emphasizing geographical expansion within the United States, particularly in regions with high pet ownership rates, while simultaneously strengthening their research and development capabilities to maintain a competitive advantage.

Consolidated Market Led By Global Players

The US pet treats market exhibits a consolidated structure dominated by large multinational corporations with diverse product portfolios and established brand presence. These major players leverage their extensive research capabilities, robust distribution networks, and significant financial resources to maintain their market positions. The market is primarily controlled by global conglomerates that have pet nutrition as one of their core business segments, allowing them to benefit from economies of scale and cross-segment synergies. These companies typically operate multiple manufacturing facilities across the country and maintain strong relationships with both traditional retail channels and emerging digital platforms.


The market has witnessed significant merger and acquisition activity as companies seek to expand their product portfolios and strengthen their market presence. Large players are actively acquiring smaller, specialized companies to gain access to innovative products, new technologies, and niche market segments. This consolidation trend has created high entry barriers for new players, while also driving innovation and quality improvements across the industry. Regional players and specialists maintain their presence by focusing on specific product categories or geographical areas, often competing through product differentiation and specialized distribution channels.

Innovation and Distribution Drive Future Success

Success in the US pet treats market increasingly depends on companies' ability to innovate and adapt to changing consumer preferences while maintaining strong distribution networks. Incumbent companies need to focus on continuous product innovation, particularly in premium and natural treat segments, while simultaneously expanding their digital presence and direct-to-consumer capabilities. Maintaining strong relationships with specialty retailers and veterinary channels remains crucial, as these channels continue to influence consumer purchasing decisions. Companies must also invest in sustainable packaging solutions and transparent sourcing practices to meet growing consumer demands for environmentally responsible products.


For contenders looking to gain market share, focusing on niche segments and developing specialized products for specific pet needs presents significant opportunities. Success requires building strong relationships with specialty retailers and veterinary professionals while investing in digital marketing and e-commerce capabilities. Companies must also consider potential regulatory changes regarding pet food safety and labeling requirements, which could impact product development and marketing strategies. The risk of substitution remains relatively low due to the established nature of pet snacks in pet care routines, but companies must continue to demonstrate value through product innovation and quality assurance to maintain customer loyalty.

US Pet Treats Market Leaders

  1. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  2. General Mills Inc.

  3. Mars Incorporated

  4. Nestle (Purina)

  5. The J. M. Smucker Company

  6. *Disclaimer: Major Players sorted in no particular order
US Pet Treats Market Concentration
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US Pet Treats Market News

  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • March 2023: Temptations, a brand under Mars Incorporated, expanded its treats offerings with a new product called Temptation Tender Fills treats and two new flavors of its Temptations Creamy Purrrr-ee treats.
  • February 2023: Nestle SA acquired the US pet treats factory from investor-backed local supplier Red Collar Pet Foods. The company aims to expand its pet food business in North America.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

US Pet Treats Market
US Pet Treats Market
US Pet Treats Market
US Pet Treats Market

US Pet Treats Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Sub Product
    • 5.1.1 Crunchy Treats
    • 5.1.2 Dental Treats
    • 5.1.3 Freeze-dried and Jerky Treats
    • 5.1.4 Soft & Chewy Treats
    • 5.1.5 Other Treats
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 ADM
    • 6.4.2 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 6.4.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
    • 6.4.4 Dechra Pharmaceuticals PLC
    • 6.4.5 General Mills Inc.
    • 6.4.6 Mars Incorporated
    • 6.4.7 Nestle (Purina)
    • 6.4.8 Sunshine Mills Inc.
    • 6.4.9 The J. M. Smucker Company
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, UNITED STATES, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, UNITED STATES, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, UNITED STATES, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, UNITED STATES, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, UNITED STATES, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, UNITED STATES, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET TREATS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET TREATS, USD, UNITED STATES, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET TREATS BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET TREATS BY SUB PRODUCT CATEGORIES, USD, UNITED STATES, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF CRUNCHY TREATS, USD, UNITED STATES, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 16:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF DENTAL TREATS, USD, UNITED STATES, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 19:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, UNITED STATES, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 22:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, UNITED STATES, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 25:  
  2. VOLUME OF OTHER TREATS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF OTHER TREATS, USD, UNITED STATES, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
  1. Figure 28:  
  2. VOLUME OF PET TREATS BY PET TYPE, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF PET TREATS BY PET TYPE, USD, UNITED STATES, 2017 - 2029
  1. Figure 30:  
  2. VOLUME SHARE OF PET TREATS BY PET TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 31:  
  2. VALUE SHARE OF PET TREATS BY PET TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 32:  
  2. VOLUME OF PET CAT TREATS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 33:  
  2. VALUE OF PET CAT TREATS, USD, UNITED STATES, 2017 - 2029
  1. Figure 34:  
  2. VALUE SHARE OF PET CAT TREATS BY PET TREATS CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 35:  
  2. VOLUME OF PET DOG TREATS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF PET DOG TREATS, USD, UNITED STATES, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF PET DOG TREATS BY PET TREATS CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 38:  
  2. VOLUME OF OTHER PETS TREATS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF OTHER PETS TREATS, USD, UNITED STATES, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF OTHER PETS TREATS BY PET TREATS CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 41:  
  2. VOLUME OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, USD, UNITED STATES, 2017 - 2029
  1. Figure 43:  
  2. VOLUME SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VALUE SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 45:  
  2. VOLUME OF PET TREATS SOLD VIA CONVENIENCE STORES, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 46:  
  2. VALUE OF PET TREATS SOLD VIA CONVENIENCE STORES, USD, UNITED STATES, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF PET TREATS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 48:  
  2. VOLUME OF PET TREATS SOLD VIA ONLINE CHANNEL, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET TREATS SOLD VIA ONLINE CHANNEL, USD, UNITED STATES, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF PET TREATS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 51:  
  2. VOLUME OF PET TREATS SOLD VIA SPECIALTY STORES, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF PET TREATS SOLD VIA SPECIALTY STORES, USD, UNITED STATES, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF PET TREATS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 54:  
  2. VOLUME OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, UNITED STATES, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 57:  
  2. VOLUME OF PET TREATS SOLD VIA OTHER CHANNELS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF PET TREATS SOLD VIA OTHER CHANNELS, USD, UNITED STATES, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF PET TREATS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
  1. Figure 60:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2017 - 2023
  1. Figure 61:  
  2. MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2017 - 2023
  1. Figure 62:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES

US Pet Treats Industry Segmentation

Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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US Pet Treats Market Research FAQs

How big is the US Pet Treats Market?

The US Pet Treats Market size is expected to reach USD 11.32 billion in 2025 and grow at a CAGR of 9.59% to reach USD 17.89 billion by 2030.

What is the current US Pet Treats Market size?

In 2025, the US Pet Treats Market size is expected to reach USD 11.32 billion.

Who are the key players in US Pet Treats Market?

Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc., Mars Incorporated, Nestle (Purina) and The J. M. Smucker Company are the major companies operating in the US Pet Treats Market.

Which segment has the biggest share in the US Pet Treats Market?

In the US Pet Treats Market, the Dogs segment accounts for the largest share by pets.

Which is the fastest growing segment in the US Pet Treats Market?

In 2025, the Dogs segment accounts for the fastest growing by pets in the US Pet Treats Market.

What years does this US Pet Treats Market cover, and what was the market size in 2025?

In 2025, the US Pet Treats Market size was estimated at 11.32 billion. The report covers the US Pet Treats Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the US Pet Treats Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

US Pet Treats Market Research

Mordor Intelligence provides a comprehensive analysis of the pet treats market. We leverage decades of research expertise in the pet snacks and treats market. Our detailed report examines various segments, including dog chews and pet rewards. It also covers specialized categories such as dental chews for dogs and freeze dried pet snacks. The analysis includes both pet dog food treats and pet cat food treats, with particular attention to emerging trends like all natural dog treats and premium pet snack offerings.

Stakeholders gain valuable insights through our easily downloadable report PDF. It covers everything from farmers market dog treats to mass-produced pet snacks and dog jerky treats. The comprehensive analysis benefits manufacturers, retailers, and investors. It provides a detailed examination of pet care flavors, puppy training treats, and the growing freeze dried treats for pets segment. Our research thoroughly examines the impact of the US cat population on treat consumption patterns. It offers strategic insights into pet treats chews product development and distribution channels across the United States.