Pet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Pet Food Market is segmented by Animal Type (Dogs, Cats, and Other Animal Types), Product Type (Dry Pet Food, Wet Pet Food, Veterinary Diets, Treats and Snacks, and Other Products), Ingredient Type (Animal-derived, Plant-derived, Cereals and Cereal Derivatives, and Other Ingredient Types), Distribution Channel (Specialized Pet Shops, Supermarkets/Hypermarkets, Online Channel, and Other Channels), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

Market Snapshot

Pet Food Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.8 %

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Market Overview

The global pet food market was estimated at USD 96,893 million in 2020 and is projected to register a CAGR of 4.8% during the forecast period.

On one hand, COVID-19 exerted a negative impact on the supply chains. Owing to the restrictions in the movement of raw materials, the pet food industry suffered initially in terms of supply and cash flow. On the other hand, demand for the pet food segment witnessed a steady growth in many parts of the world as people adopted more pets with the growing desire for companionship during the lockdown. To address this demand, the players in the market have shifted their focus from retail stores to e-commerce platforms by increasing their investments in developing their own websites.

In 2020, North America held the largest share of the market studied and accounted for around 37.6% of the overall market. The pet food industry is one of those industries, which has been performing well, despite the economic downturn. The world’s largest pet food markets are the United States, the United Kingdom, France, Brazil, Russia, Germany, and Japan. The pet food market in the United States showed continuous growth in 2019, despite the maturity and due to the impressive scope of the pet food industry. In 2019, a continued surge in pet product e-commerce delivered modest gains, while the overall market was strengthened by the phenomenal growth in pet food sales through mass channels.

Over the long term, the premiumization and humanization trends are expected to remain the key drivers for the market growth during the forecast period. Due to the rising pet humanization trend worldwide, there is a growing interest of pet owners over their pet health and nutrition, which in turn is expected to boost the sales of organic, premium, and custom-made products over the study period.

Scope of the Report

Pet food refers to food, either plant-based or animal-based, specifically formulated and intended for consumption by pets. The global pet food market is segmented by animal type (dogs, cats, and other animal types), product type (dry pet food, wet pet food, veterinary diets, treats and snacks, and other products), ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types), distribution channel (specialized pet shops, supermarkets/hypermarkets, online channel, and other channels), and geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

Animal Type
Other Animal Types
Product Type
Dry Pet Foods
Wet Pet Foods
Veterinary Diets
Treats and Snacks
Other Products
Ingredient Type
Cereals and Cereal Derivatives
Other Ingredient Types
Distribution Channel
Specialized Pet Shops
Online Channel
Other Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Rest of Middle East and Africa

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Key Market Trends

Rising Trend of Pet Humanization

Globally, pet humanization has received a lot of attention in mainstream media over the recent past. The shift from pet ownership to pet parenting has been a very crucial and defining trend in the pet food market, more so in the developed countries. Over one-third of the households in the developed countries own a pet. A study conducted by the American Pet Products Association (APPA), under the National Pet Owners Survey (2019-20), revealed that more than 85 million households in the United States had one or more pets, the majority of them being dogs. Thus, increasing pet humanization is anticipated to drive the pet food industry.

As a part of this pet humanization trend, nowadays, pets are considered a part of the family. The growing bond between pet owners and their pets shapes consumers’ willingness to spend more on pet food. Consumers are now becoming aware of their pet’s health and are buying pet food rich in nutritional value for the betterment of their beloved pets. Nowadays, pet owners are not just looking for basic food products but also for pet consumables that are locally produced and natural or have specific health benefits.

Additionally, the pet humanization trend has led to increased health consciousness and has generated demand for pet food free from sugar, grain, dye, and other chemical additives. Hence, with the emerging pet humanization and premiumization trends, the pet food demand is expected to grow further in the coming years.

Global pet food market1

North America Dominates the Market

Increasing pet humanization and pet ownership, the emergence of private label store brands, and growing urbanization accompanied by increased disposable incomes are some of the major driving forces propelling the North American pet food market's growth. The market is driven by heavy influences from human nutrition, driving research toward better and safer food for pets with high nutritional and dietary benefits. Additionally, locally-sourced products and ethically-sourced products are propelling the market, as the local manufacturers are expanding their presence in the domestic market. According to the American Pet Products Association (APPA), national pet owners survey 2019-20, 63.4 million households own dogs as pets, which is about 74.6% of the country's total pet-owning households. This, accompanied by the dog owners' rising focus on purchasing healthy and nutritious food for their pets, is helping to drive the sales of different types of dog foods in the country.

Pet owners are showing preference toward functional treats compared to other treats as the former offer additional health benefits to their pets. Owing to this trend, major players in the market are developing new functional treats to meet the pet owners’ demand. For instance, in 2019, Hill’s Pet Nutrition launched its new range of functional dog treats specifically designed to maintain dogs' weight, mobility, food allergies, and dental problems.

Pet Food Market: Market Size by Region (2020)

Competitive Landscape

The global pet food market is consolidated with the top global players occupying a major share in the market. The competition in the market is driven by consumer loyalty. Since pets often crave for the same brand of food that they are used to during any particular growth stage, gaining market share of competitors is very tough in this market. The major players in the global pet food market are: Mars, Inc., Nestle Purina Petcare Company, Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), The J.M. Smucker Company (Big Heart Pet Brands, Inc.), and Blue Buffalo Pet Products, Inc., among others.

Recent Developments

In 2020, Scout & Zoe’s, a US pet food and treat brand, launched its latest product line, Super Fly for dogs. These are the company’s first insect-based products and include a whole-larvae treat, a dry powdered larvae meal topper, and a dried black soldier fly larvae jerky treat. The new innovations are expected to enhance the market share of the company in the region in the coming years.

Furthermore, Blue Buffalo added to its portfolio of cat treats in May 2020 with BLUE Bursts, a line of all-natural treats with a crunchy exterior and creamy filling. They are formulated without poultry by-product meals, corn, wheat, soy, or artificial ingredients, as are Blue Buffalo’s other pet foods and treats. This new range is expected to strengthen the position of the company in the global pet food market.

In 2020, Wilder Harrier, a Canadian pet food company, released its latest dog food formula with Asian carp, an invasive species with a foothold in both Canadian and US rivers and lakes. The Asian carp dog food is currently available in some pet supply stores in Quebec.

In November 2020, Clearlake Capital Group, L.P. acquired WellPet, a maker of several pet food and treat brands.

In December 2020, The J.M. Smucker Co. announced it has entered into a definitive agreement to sell its Natural Balance premium pet food business to Nexus Capital Management LP, in a cash transaction valued at approximately USD 50 million.

In July 2021, Nestlé Purina PetCare Co. invested USD 182 million to expand its pet care products manufacturing facility in King William County, Virginia, US. The factory expansion, which is scheduled to be completed by late 2023, will include a 138,000-square-foot buildout to increase manufacturing capacity for the company’s Tidy Cat litter products line.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitutes

      5. 4.4.5 Competitive Rivalry


    1. 5.1 Animal Type

      1. 5.1.1 Dog

      2. 5.1.2 Cat

      3. 5.1.3 Other Animal Types

    2. 5.2 Product Type

      1. 5.2.1 Dry Pet Foods

      2. 5.2.2 Wet Pet Foods

      3. 5.2.3 Veterinary Diets

      4. 5.2.4 Treats and Snacks

      5. 5.2.5 Other Products

    3. 5.3 Ingredient Type

      1. 5.3.1 Animal-derived

      2. 5.3.2 Plant-derived

      3. 5.3.3 Cereals and Cereal Derivatives

      4. 5.3.4 Other Ingredient Types

    4. 5.4 Distribution Channel

      1. 5.4.1 Specialized Pet Shops

      2. 5.4.2 Supermarkets/Hypermarkets

      3. 5.4.3 Online Channel

      4. 5.4.4 Other Channels

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe

      3. 5.5.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.5.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.5.5 Middle East and Africa

        1. South Africa

        2. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle Purina Petcare Company

      3. 6.3.3 The J.M. Smucker Company (Big Heart Pet Brands, Inc.)

      4. 6.3.4 Nutriara Alimentos Ltda

      5. 6.3.5 Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)

      6. 6.3.6 Blue Buffalo Pet Products, Inc.

      7. 6.3.7 WellPet LLC

      8. 6.3.8 Yamahisa Pet Care

      9. 6.3.9 InVivo NSA

      10. 6.3.10 Diamond Pet Foods

    4. *List Not Exhaustive


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Frequently Asked Questions

The Pet Food Market market is studied from 2016 - 2026.

The Pet Food Market is growing at a CAGR of 4.8% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Mars, Inc., The J.M. Smucker Company (Big Heart Pet Brands, Inc.), Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), Nestle Purina Petcare Company, Blue Buffalo Pet Products, Inc. are the major companies operating in Pet Food Market.

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