Pet Food Market Analysis by Mordor Intelligence
The pet food market size is projected to expand from USD 226.3 billion in 2026 and USD 243.2 billion in 2027 to USD 344 billion by 2032, registering a CAGR of 7.18% between 2027 and 2032. The pet food market volume is projected to expand from 40.45 million metric tons in 2026 and 41.74 million metric tons in 2027 to 48.86 million metric tons by 2032, registering a CAGR of 3.2% between 2027 and 2032.
Health-focused nutrition and fresh food offer premium opportunities in the United States, while selective trade-down limits basket upgrading. Veterinary diets connect nutrition with health needs, and online replenishment provides access to repeat demand. Raw-material and packaging cost pressure also limits how much of a production-efficiency gain manufacturers retain. Premium growth thus depends on how much recurring feeding these products capture as owners mix price tiers.
Key Report Takeaways
- By pet food product, food led with a 67.29% share of the pet food market size in 2026, while pet veterinary diets are forecast to grow fastest at an 8.2% CAGR between 2027 and 2032.
- Across pet types, dogs held a 48.98% pet food market share in 2026, and cats are forecast to be the fastest-growing segment, with an 8.1% CAGR between 2027 and 2032.
- Specialty stores led distribution with 28.61% of sales value in 2026, while the online channel is projected to grow fastest at a 9% CAGR between 2027 and 2032.
- Geographically, North America led with 44.12% of sales value in 2026, and Africa is forecast to grow fastest at an 8% CAGR between 2027 and 2032.
Note: Market numbers in this report are based on Mordor Intelligence's proprietary estimation framework, which combines nine months of actuals with Q4 projections for base year 2026.
Market Trends and Insights
Drivers Impact Analysis of Pet Food Market*
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Pet humanization sustaining premium and functional nutrition demand | +2.7% | United States of America | Long term (≥ 4 years) |
| Veterinary health focus lifting therapeutic and condition-specific diets | +1.9% | United States and Türkiye | Medium term (2-4 years) |
| Online auto-ship and omnichannel access widening category reach | +1.8% | United States and Canada | Short term (≤ 2 years) |
| Fresh, minimally processed, and high-protein formats upgrading spending | +1.7% | United States of America | Medium term (2-4 years) |
| AI-guided personalization and diagnostic-linked feeding programs | +0.6% | United States and Japan | Long term (≥ 4 years) |
| Novel-protein approvals expanding formulation innovation | +0.4% | United Kingdom and Singapore | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Pet humanization sustaining premium and functional nutrition demand
Functional benefits give pet-food suppliers a concrete basis for premium positioning. In a 2025 ADM OutsideVoice survey, 77% of global pet parents said they would pay more for pet products featuring functional ingredients. The same survey found that 84% of global pet owners were interested in products that might increase their pet's lifespan. For food manufacturers, the 77% figure ties stated willingness to pay to functional ingredients, so premium spending through routine feeding depends on a meal that carries a stated health benefit.
Veterinary health focus lifting therapeutic and condition-specific diets
Veterinary diets link treatment decisions to condition-specific food demand. An online survey conducted from December 2024 to December 2025 found that 88.2% of 287 companion-animal veterinarians in Türkiye reported using both prescription diets and therapeutic supplements.[1] In a multiple-response question, 78% reported using prescription diets to support gastrointestinal treatment. In 2026, Royal Canin launched Fresh Veterinary Diets, its first fully cooked fresh therapeutic portfolio for dogs, with 3 veterinarian-exclusive formulas addressing gastrointestinal issues, food sensitivities and appetite stimulation. The Association for Pet Obesity Prevention (APOP) characterized therapeutic weight-loss diets as underutilized in its 2025 U.S. survey, with owner-reported use among those attempting weight loss at 22% for dogs and 35% for cats. Royal Canin's veterinarian-exclusive line expands clinicians' feeding options, while owner uptake determines how far those condition-specific offers translate into repeat purchases.
Online auto-ship and omnichannel access widening category reach
Online access gives food manufacturers a route from occasional discovery to repeat replenishment. NielsenIQ reported that U.S. online pet food dollar sales grew 11.5% in the 52 weeks ending December 27, 2025. Across its full product mix, Chewy reported Autoship customer sales of USD 2.82 billion in Q2 2026, up 9.3% year over year and equal to 84.6% of net sales. That customer measure includes purchases outside the subscription program, showing the commercial reach of the customer relationship beyond scheduled deliveries. Amazon's Subscribe & Save includes Pet Supplies, requiring Brand Registry representation and product and account eligibility, with qualifying Fulfillment by Amazon products eligible for auto-enrollment and individual requests required for seller-fulfilled products. For brand owners enrolled in Brand Registry, Subscribe & Save adds a recurring-delivery route for eligible pet supplies alongside Chewy's Autoship, though eligibility is set product by product.
Fresh, minimally processed, and high-protein formats upgrading spending
Fresh food's commercial opportunity combines differentiated feeding formats with access through mainstream retail. NielsenIQ reported 13.4% growth in U.S. fresh dog food sales in its series ending July 12, 2025. Its 2025 infographic reported average stated annual fresh-food spending of USD 560 among U.S. fresh-food buyers, compared with USD 388 for the average dog food buyer across all dog food. In the same infographic, 62% of fresh-food buyers in the United States purchased their fresh food in stores. Fresh-food formats can expand through established stores without requiring a direct-to-consumer business model.
Restraints Impact Analysis of Pet Food Market*
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Raw material and packaging cost volatility constraining margins | -0.7% | The United States | Short term (≤ 2 years) |
| Price-sensitive trade-down limiting premium basket expansion | -0.8% | The United States | Short term (≤ 2 years) |
| Ultra-processed food scrutiny pressuring kibble-centric portfolios | -0.2% | The United Kingdom | Medium term (2-4 years) |
| Mycotoxin and contamination recall exposure increasing compliance costs | -0.2% | The United States | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Raw material and packaging cost volatility constraining margins
Raw-material and packaging costs can absorb part of the benefit from production efficiencies. In Q2 2026, significantly higher raw and packaging material costs partly offset Hill's Pet Nutrition's gross-profit gains by 290 basis points. Cost savings, pricing and favorable mix nevertheless outweighed that burden in the segment's gross-profit result. In the United States, Freshpet's selling, general and administrative expenses rose to 35% of net sales in Q2 2026 from 34.1% a year earlier, primarily because of increased logistics costs and variable compensation accrual. Those logistics and compensation expenses consumed a larger share of revenue, adding a separate cost burden beyond raw materials and packaging.
Price-sensitive trade-down limiting premium basket expansion
Substituting basic food for part of a premium diet limits the premium sales available from a household buying both. The American Pet Products Association (APPA) reported that basic dog food feeding among U.S. dog owners rose 11% year over year to 21% in 2025. Premium food remained the most commonly fed option at 31%, while owners blended premium and budget-friendly choices to stretch spending. For premium manufacturers, retaining an owner as a customer does not secure all of that dog's feeding. Growth in basic feeding consequently limits basket upgrades, leaving premium brands competing for a smaller portion of meals within households that substitute budget-friendly food.
*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.
Pet Food Market Segment Analysis
By Pet Food Product:
Meal Production Scale and Therapeutic SpecializationFood accounted for a 67.29% share of the pet food market size in 2026, making it the largest segment. Mars's Arévalo plant in Spain produced 58,000 metric tons of wet pet food in 2025 and exported it to 16 countries.[2] That combination connects a substantial manufacturing operation with access to several national routes to customers. An October 2026 announcement set October 29 for presentation of an expansion and modernization plan for the plant.
Pet veterinary diets are the fastest-growing segment, with a forecast CAGR of 8.2% between 2027 and 2032. Colgate-Palmolive reported organic sales growth in Hill's Pet Nutrition's therapeutic and wellness categories in Q2 2026 versus Q2 2025. Pet treats serve reward and engagement needs, with APPA reporting that 65% of U.S. dog owners purchased chews in 2025 and that purchasing increased 5% year over year. Hill's therapeutic and wellness growth supports a veterinary-diet proposition built around a defined health purpose, giving specialized meals a commercial role within ongoing care.
By Pets:
Established Dog Spending and Expanding Cat OwnershipDogs represented a 48.98% pet food market share in 2026, making them the largest segment. APPA reported 71 million U.S. dog-owning households in 2025, up 4% year over year. Food accounted for 27% of U.S. dog-owner spending wallet share that year. For manufacturers, the combination supports demand anchored in a recurring necessity across many households, alongside scope to differentiate individual diets.
Cats are the fastest-growing segment, with a forecast CAGR of 8.1% between 2027 and 2032. APPA reported 53 million U.S. cat-owning households in 2025. Cat ownership and spending rose that year, propelled by Gen Z and Millennials. For cat-food suppliers, an expanding population of pet-owning households offers a route to additional meal demand without requiring higher spending from every existing owner. Acquiring a place in a new household's feeding routine can therefore matter alongside persuading established owners to upgrade their diets.
By Distribution Channel:
Specialty Retail Reach and Digital Diet SelectionSpecialty stores were the largest segment, accounting for 28.61% of pet food sales value in 2026. In Italy in 2025, specialized pet retail accounted for 51% of dry dog and cat food sales, with 24% through traditional pet shops and 27% through chains and pet shops in modern grocery retail. Dedicated pet retail can carry scale across independent and chain-based routes. A chain-only approach would leave traditional pet shops outside a manufacturer's coverage, despite their contribution to Italy's dry-food sales.
Online channel is the fastest-growing segment, with a forecast CAGR of 9% between 2027 and 2032. In Canada, non-store e-commerce retail for pet food recorded a 15.5% retail value-sales CAGR from 2021 to 2025. For suppliers, the Canadian example makes online assortment a route to a growing pool of retail expenditure. E-commerce rose from 11.7% of Canadian pet food retail value sales in 2021 to 16.8% in 2025. A channel gaining about 5 percentage points of retail value in 4 years makes online coverage of a supplier's range part of core retail planning rather than a side channel.
Geography Analysis
North America Pet Food Market
North America held a 44.12% pet food market share in 2026, making it the largest geography. APPA reported that 95 million U.S. households owned at least one pet in 2025. Royal Canin, a division of Mars, Incorporated, opened its Lewisburg, Ohio, dry-food facility on May 15, 2025, with annual output expected to feed 4 million pets. Royal Canin sells through pet specialty retailers and veterinary practices, so the Lewisburg plant adds North American capacity aimed at the specialty and clinic channels.
Africa Pet Food Market
Africa is the fastest-growing geography, with a forecast CAGR of 8% between 2027 and 2032. Alltech reported that Africa's pet-feed production rose 11.7% to 1.477 million metric tons in 2025 from revised 2024, identifying South Africa as the standout market in the region. South Africa exported 37.33 million kilograms of retail dog or cat food in 2025, including shipments to Namibia, Botswana and Lesotho. Together, additional production and established cross-border shipments create a route for suppliers to serve several African destinations, making regional distribution important to the commercial use of expanding supply beyond a producer's domestic customer base.
South America's cross-border supply role is illustrated by Brazil's 2025 exports of 71.62 million kilograms of retail dog or cat food, with Colombia, Chile and Uruguay among its leading destinations. Europe added production capability when MHP Pet Food, part of MHP Group, opened Croatia's first wet pet-food plant in Zlatar Bistrica on May 18, 2026. In Asia-Pacific, China's 2025 consumption shifted toward functional attributes, with function-oriented products driving growth particularly among dog owners. Within the Middle East, Muntajat management described Saudi customers as price-sensitive and seeking quality at competitive prices in a 2025 USDA report. These differences give suppliers distinct regional decisions around trade routes, production investment, functional positioning and value, rather than a single premium proposition applied everywhere.
All regions
Regulatory Framework and Outlook
This comparison examines selected jurisdictions from the perspective of commercial pet-food manufacturers supplying each country. The central distinction is whether compliance attaches to facility operations, specified feed categories or individual products. Those differences affect the preparation a supplier must complete before production or trade, as well as its continuing compliance work. Current attractiveness reflects those operating burdens, while future direction assesses the commercial effect of identified policy changes on the same participant.
Regulatory Table of Pet Food Market
| Decision factor | United States | Brazil | United Kingdom | China | Saudi Arabia | South Africa |
|---|---|---|---|---|---|---|
| Primary authority | Food and Drug Administration (FDA) | Ministry of Agriculture and Livestock | Food Standards Agency (FSA) for additives; competent feed authorities for business approval | Ministry of Agriculture and Rural Affairs; provincial feed administration departments | Saudi Food and Drug Authority (SFDA) | Department of Agriculture |
| Key instruments or direction | 21 CFR Part 507, with exemptions and modified requirements; proposed mandatory notices for covered animal-food substances | Portaria SDA/MAPA No. 1,412/2025 mycotoxin limits, effective July 1, 2026; Decree 12.031/2024 inspection framework | Regulation 183/2005 in England, Northern Ireland and Wales; conditional Great Britain additive-register alignment | Pet Feed Management Measures, Announcement No. 20; production licenses for pet compound feed and pet additive premix feed | SFDA feed-product registration guide, including pet-animal feed | Act 36 of 1947 pet-food product registration |
| Commercial effect | Facility controls and hazard management, subject to exemptions | Inspection duties with specified exemptions, plus dog-and-cat-food mycotoxin limits | Most covered feed businesses require approval or registration; pet-food retailing is exempt | Provincial production license required for the specified pet-feed categories | Product registration required before trade | Accredited-laboratory analysis before application; product renewal every 3 years |
| Current policy attractiveness | Medium | Medium | Medium | Medium | Medium | Low |
| Future direction of policy attractiveness | Hardening | No change | No change | No change | No change | No change |
| Source: Mordor Intelligence | ||||||
The FDA's August 11, 2026, proposal would make notification of substances generally recognized as safe (GRAS) mandatory for human and animal food if finalized, supporting the U.S. Hardening direction. Brazil's inspection framework and its mycotoxin limits, which took effect on July 1, 2026, China's specified production licenses and Saudi Arabia's pretrade registration underpin their Medium ratings and No change directions. The United Kingdom's continuity judgment centers on business approval duties, because the FSA's September 2026 assumption about Great Britain's additive register depends on implementation of the planned UK-EU Sanitary and Phytosanitary Agreement. South Africa's pre-application laboratory analysis and 3-year product renewals drive its Low rating through initial and recurring administrative work, while the renewal cycle supports continuity of compliance obligations.
Value Chain Stages
This comparison follows formulation and ingredient supply, contract production, and branded distribution to show where pet-food suppliers earn revenue. ADM combines research and formulation development with ingredient sourcing, production and co-manufacturing. That breadth allows one supplier to participate in several stages, while brands can choose how much production responsibility to retain. The commercial distinction is between supplying a component, producing a finished meal, and distributing a branded product.
Value Chain Analysis Table of Pet Food Market
| Primary activity | Key participants | Value capture | Bottleneck | Resilience response |
|---|---|---|---|---|
| Formulation and ingredient supply | Integrated ingredient and formulation providers such as ADM | Ingredient sales and formulation services | Coordinating recipes with ingredient sourcing | Align formulation decisions with qualified ingredient options |
| Contract production | North American wet-food contract manufacturers such as Simmons Pet Food; U.S. food and treat manufacturers such as Sunshine Mills, Inc. | Contract production sales | Matching recipes and pack formats to production capabilities | Qualify production options by recipe and format |
| Branded distribution | U.S. manufacturer-distributors such as Sunshine Mills, Inc. | Branded product wholesale sales | Securing access across several retail channels | Develop distribution coverage for the intended channel mix |
| Source: Mordor Intelligence | ||||
In North America, Simmons Pet Food supplies brands and retailers with wet food in cans, pouches and cups, linking production expertise to several finished-product formats. Sunshine Mills, Inc. combines production for other brands with distribution of its own brands across U.S. retail channels. Outsourced manufacturing can provide a finished product while a separate distribution decision determines its route to buyers. Bundling formulation with production would shift more commercial responsibility toward integrated suppliers.
Competitive Landscape
Market Concentration
Competition is concentrated around established multibrand groups, with overlapping mainstream food and snack portfolios alongside dedicated nutrition businesses. Mars, Incorporated supplied Iams and Sheba in U.S. mainstream cat food in 2025, while The J.M. Smucker Company sells Meow Mix and Milk-Bone domestically, and its U.S. Retail Pet Foods net sales fell 4% to USD 1.6 billion in fiscal 2026, ended April 30, 2026, while segment profit rose 3%. Nestlé Purina PetCare (Nestlé S.A.) supplied U.S. cat-food brands including Cat Chow and Friskies in 2025, while General Mills, Inc. supplied U.S. pet snacks under Blue Buffalo and Nudges. Hill's Pet Nutrition, Inc. (Colgate-Palmolive Company) operates within its parent's pet-nutrition business, which sells Hill's Science Diet, Hill's Prescription Diet and Prime100.
Acquisitions can expand the formats and national markets in which an established nutrition business competes. On April 30, 2025, Colgate-Palmolive acquired Care TopCo Pty Ltd, owner of the Prime100 pet food business, giving Hill's Pet Nutrition entry into fresh pet food in Australia. The Prime100 acquisition contributed 1.8% to Hill's Pet Nutrition's as-reported volume in 2025. Colgate-Palmolive also reported that Prime100 contributed 1.3% to Hill's Pet Nutrition's as-reported volume in the six months ended June 30, 2026. Comparing Hill's volume performance with Mars, Incorporated and Nestlé Purina PetCare (Nestlé S.A.) therefore requires the organic measure rather than the as-reported one.
Manufacturing technology brings efficiency and food-safety capability into the same competitive decision. Nestlé Purina opened its Batavia, Ohio, factory on August 31, 2026, incorporating food-safety systems, digital manufacturing, robotics and automation to support efficient production and the company's stated quality standards.[3] The plant was producing Purina brands at opening. For challengers, matching such an offer would require credible production execution and food-safety systems alongside a differentiated recipe, creating a capability hurdle beyond brand positioning alone.
Pet Food Industry Leaders
-
Mars, Incorporated
-
The J.M. Smucker Company
-
Nestlé Purina PetCare (Nestlé S.A.)
-
General Mills, Inc.
-
Hill's Pet Nutrition, Inc. (Colgate-Palmolive Company)
- *Disclaimer: Major Players sorted in no particular order
Pet Food Market Companies Covered in this Report
- Nestlé Purina PetCare (Nestlé S.A.)
- Mars, Incorporated
- Hill's Pet Nutrition, Inc. (Colgate-Palmolive Company)
- General Mills, Inc.
- The J.M. Smucker Company
- Affinity Petcare S.A. (Agrolimen S.A.)
- Freshpet, Inc.
- i-Tail Corporation Public Company Limited (Thai Union Group Public Company Limited)
- VAFO Group a.s.
- heristo aktiengesellschaft
- United Petfood Producers NV
- Unicharm Corporation
- Wellness Pet Company, Inc. (Clearlake Capital Group, L.P.)
- Diamond Pet Foods (Schell & Kampeter, Inc.)
- Sunshine Mills, Inc.
Recent Industry Developments in Pet Food Market
- Aug 2026: Nestlé Purina PetCare (Nestlé S.A.) opened its Batavia, Ohio, factory on August 31. The plant incorporated digital manufacturing, robotics, automation and food-safety systems to support efficient production and the company's stated quality standards.
- Aug 2026: The U.S. Food and Drug Administration's August 11 proposal would replace voluntary notification for substances generally recognized as safe (GRAS) in human and animal food with mandatory notification if finalized.
- Jun 2026: Mars, Incorporated opened its cat-food pouch facility in Wodonga, Australia, on June 11. The plant is expected to produce 290 million pouches annually.
Scope and Methodology
Segmentation Overview
| Food | Dry Pet Food | Kibbles |
| Other Dry Pet Food | ||
| Wet Pet Food | ||
| Pet Nutraceuticals/Supplements | Milk Bioactives | |
| Omega-3 Fatty Acids | ||
| Probiotics | ||
| Proteins and Peptides | ||
| Vitamins and Minerals | ||
| Other Nutraceuticals | ||
| Pet Treats | Crunchy Treats | |
| Dental Treats | ||
| Freeze-dried and Jerky Treats | ||
| Soft and Chewy Treats | ||
| Other Treats | ||
| Pet Veterinary Diets | Derma Diets | |
| Diabetes | ||
| Digestive Sensitivity | ||
| Obesity Diets | ||
| Oral Care Diets | ||
| Renal | ||
| Urinary Tract Disease | ||
| Other Veterinary Diets |
| Cats |
| Dogs |
| Other Pets |
| Convenience Stores |
| Online Channel |
| Specialty Stores |
| Supermarkets/Hypermarkets |
| Other Channels |
| North America | Canada |
| Mexico | |
| United States | |
| Rest of North America | |
| South America | Argentina |
| Brazil | |
| Rest of South America | |
| Europe | France |
| Germany | |
| Italy | |
| Netherlands | |
| Poland | |
| Russia | |
| Spain | |
| United Kingdom | |
| Rest of Europe | |
| Asia-Pacific | Australia |
| China | |
| India | |
| Indonesia | |
| Japan | |
| Malaysia | |
| Philippines | |
| Taiwan | |
| Thailand | |
| Vietnam | |
| Rest of Asia-Pacific | |
| Middle East | Saudi Arabia |
| United Arab Emirates | |
| Rest of Middle East | |
| Africa | Egypt |
| South Africa | |
| Rest of Africa |
| By Pet Food Product | Food | Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||
| Wet Pet Food | |||
| Pet Nutraceuticals/Supplements | Milk Bioactives | ||
| Omega-3 Fatty Acids | |||
| Probiotics | |||
| Proteins and Peptides | |||
| Vitamins and Minerals | |||
| Other Nutraceuticals | |||
| Pet Treats | Crunchy Treats | ||
| Dental Treats | |||
| Freeze-dried and Jerky Treats | |||
| Soft and Chewy Treats | |||
| Other Treats | |||
| Pet Veterinary Diets | Derma Diets | ||
| Diabetes | |||
| Digestive Sensitivity | |||
| Obesity Diets | |||
| Oral Care Diets | |||
| Renal | |||
| Urinary Tract Disease | |||
| Other Veterinary Diets | |||
| By Pets | Cats | ||
| Dogs | |||
| Other Pets | |||
| By Distribution Channel | Convenience Stores | ||
| Online Channel | |||
| Specialty Stores | |||
| Supermarkets/Hypermarkets | |||
| Other Channels | |||
| By Geography | North America | Canada | |
| Mexico | |||
| United States | |||
| Rest of North America | |||
| South America | Argentina | ||
| Brazil | |||
| Rest of South America | |||
| Europe | France | ||
| Germany | |||
| Italy | |||
| Netherlands | |||
| Poland | |||
| Russia | |||
| Spain | |||
| United Kingdom | |||
| Rest of Europe | |||
| Asia-Pacific | Australia | ||
| China | |||
| India | |||
| Indonesia | |||
| Japan | |||
| Malaysia | |||
| Philippines | |||
| Taiwan | |||
| Thailand | |||
| Vietnam | |||
| Rest of Asia-Pacific | |||
| Middle East | Saudi Arabia | ||
| United Arab Emirates | |||
| Rest of Middle East | |||
| Africa | Egypt | ||
| South Africa | |||
| Rest of Africa | |||
Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms