Pet Food Market Size & Share Analysis - Growth Trends and Forecast (2027 - 2032)

The Pet Food Market Report is segmented by Pet Food Product (Food, Pet Treats, and more), Pets (Dogs, Cats, and more), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and more), and Geography (North America, Europe, and more). The market forecasts are provided in terms of value (USD) and volume (metric tons), based on availability.

Pet Food Market Size and Share

Pet Food Market (2027 - 2032)
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Benchmark Pet Food Against Other Animal Nutrition & Wellness Markets

Pet Food Market Analysis by Mordor Intelligence

The pet food market size is projected to expand from USD 226.3 billion in 2026 and USD 243.2 billion in 2027 to USD 344 billion by 2032, registering a CAGR of 7.18% between 2027 and 2032. The pet food market volume is projected to expand from 40.45 million metric tons in 2026 and 41.74 million metric tons in 2027 to 48.86 million metric tons by 2032, registering a CAGR of 3.2% between 2027 and 2032.

Health-focused nutrition and fresh food offer premium opportunities in the United States, while selective trade-down limits basket upgrading. Veterinary diets connect nutrition with health needs, and online replenishment provides access to repeat demand. Raw-material and packaging cost pressure also limits how much of a production-efficiency gain manufacturers retain. Premium growth thus depends on how much recurring feeding these products capture as owners mix price tiers.

Key Report Takeaways

  • By pet food product, food led with a 67.29% share of the pet food market size in 2026, while pet veterinary diets are forecast to grow fastest at an 8.2% CAGR between 2027 and 2032.
  • Across pet types, dogs held a 48.98% pet food market share in 2026, and cats are forecast to be the fastest-growing segment, with an 8.1% CAGR between 2027 and 2032.
  • Specialty stores led distribution with 28.61% of sales value in 2026, while the online channel is projected to grow fastest at a 9% CAGR between 2027 and 2032.
  • Geographically, North America led with 44.12% of sales value in 2026, and Africa is forecast to grow fastest at an 8% CAGR between 2027 and 2032.

Note: Market numbers in this report are based on Mordor Intelligence's proprietary estimation framework, which combines nine months of actuals with Q4 projections for base year 2026.

Pet Food Market Segment Analysis

By Pet Food Product:

Meal Production Scale and Therapeutic Specialization

Food accounted for a 67.29% share of the pet food market size in 2026, making it the largest segment. Mars's Arévalo plant in Spain produced 58,000 metric tons of wet pet food in 2025 and exported it to 16 countries.[2] That combination connects a substantial manufacturing operation with access to several national routes to customers. An October 2026 announcement set October 29 for presentation of an expansion and modernization plan for the plant.

Pet veterinary diets are the fastest-growing segment, with a forecast CAGR of 8.2% between 2027 and 2032. Colgate-Palmolive reported organic sales growth in Hill's Pet Nutrition's therapeutic and wellness categories in Q2 2026 versus Q2 2025. Pet treats serve reward and engagement needs, with APPA reporting that 65% of U.S. dog owners purchased chews in 2025 and that purchasing increased 5% year over year. Hill's therapeutic and wellness growth supports a veterinary-diet proposition built around a defined health purpose, giving specialized meals a commercial role within ongoing care.

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Pet Food Market: Market Share by Pet Food Product, 2026
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Pet Food Market: Market Share by Pet Food Product, 2026

By Pets:

Established Dog Spending and Expanding Cat Ownership

Dogs represented a 48.98% pet food market share in 2026, making them the largest segment. APPA reported 71 million U.S. dog-owning households in 2025, up 4% year over year. Food accounted for 27% of U.S. dog-owner spending wallet share that year. For manufacturers, the combination supports demand anchored in a recurring necessity across many households, alongside scope to differentiate individual diets.

Cats are the fastest-growing segment, with a forecast CAGR of 8.1% between 2027 and 2032. APPA reported 53 million U.S. cat-owning households in 2025. Cat ownership and spending rose that year, propelled by Gen Z and Millennials. For cat-food suppliers, an expanding population of pet-owning households offers a route to additional meal demand without requiring higher spending from every existing owner. Acquiring a place in a new household's feeding routine can therefore matter alongside persuading established owners to upgrade their diets.

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Pet Food Market: Market Share by Pets, 2026
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Pet Food Market: Market Share by Pets, 2026

By Distribution Channel:

Specialty Retail Reach and Digital Diet Selection

Specialty stores were the largest segment, accounting for 28.61% of pet food sales value in 2026. In Italy in 2025, specialized pet retail accounted for 51% of dry dog and cat food sales, with 24% through traditional pet shops and 27% through chains and pet shops in modern grocery retail. Dedicated pet retail can carry scale across independent and chain-based routes. A chain-only approach would leave traditional pet shops outside a manufacturer's coverage, despite their contribution to Italy's dry-food sales.

Online channel is the fastest-growing segment, with a forecast CAGR of 9% between 2027 and 2032. In Canada, non-store e-commerce retail for pet food recorded a 15.5% retail value-sales CAGR from 2021 to 2025. For suppliers, the Canadian example makes online assortment a route to a growing pool of retail expenditure. E-commerce rose from 11.7% of Canadian pet food retail value sales in 2021 to 16.8% in 2025. A channel gaining about 5 percentage points of retail value in 4 years makes online coverage of a supplier's range part of core retail planning rather than a side channel.

Geography Analysis

North America Pet Food Market

North America held a 44.12% pet food market share in 2026, making it the largest geography. APPA reported that 95 million U.S. households owned at least one pet in 2025. Royal Canin, a division of Mars, Incorporated, opened its Lewisburg, Ohio, dry-food facility on May 15, 2025, with annual output expected to feed 4 million pets. Royal Canin sells through pet specialty retailers and veterinary practices, so the Lewisburg plant adds North American capacity aimed at the specialty and clinic channels.

Africa Pet Food Market

Africa is the fastest-growing geography, with a forecast CAGR of 8% between 2027 and 2032. Alltech reported that Africa's pet-feed production rose 11.7% to 1.477 million metric tons in 2025 from revised 2024, identifying South Africa as the standout market in the region. South Africa exported 37.33 million kilograms of retail dog or cat food in 2025, including shipments to Namibia, Botswana and Lesotho. Together, additional production and established cross-border shipments create a route for suppliers to serve several African destinations, making regional distribution important to the commercial use of expanding supply beyond a producer's domestic customer base.

South America's cross-border supply role is illustrated by Brazil's 2025 exports of 71.62 million kilograms of retail dog or cat food, with Colombia, Chile and Uruguay among its leading destinations. Europe added production capability when MHP Pet Food, part of MHP Group, opened Croatia's first wet pet-food plant in Zlatar Bistrica on May 18, 2026. In Asia-Pacific, China's 2025 consumption shifted toward functional attributes, with function-oriented products driving growth particularly among dog owners. Within the Middle East, Muntajat management described Saudi customers as price-sensitive and seeking quality at competitive prices in a 2025 USDA report. These differences give suppliers distinct regional decisions around trade routes, production investment, functional positioning and value, rather than a single premium proposition applied everywhere.

Pet Food Market Growth Rate by Region
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Pet Food Market Growth Rate by Region
Regional Editions
All regions

Regulatory Framework and Outlook

This comparison examines selected jurisdictions from the perspective of commercial pet-food manufacturers supplying each country. The central distinction is whether compliance attaches to facility operations, specified feed categories or individual products. Those differences affect the preparation a supplier must complete before production or trade, as well as its continuing compliance work. Current attractiveness reflects those operating burdens, while future direction assesses the commercial effect of identified policy changes on the same participant.

Regulatory Table of Pet Food Market

Regulatory Table of Pet Food Market
Decision factor United States Brazil United Kingdom China Saudi Arabia South Africa
Primary authority Food and Drug Administration (FDA) Ministry of Agriculture and Livestock Food Standards Agency (FSA) for additives; competent feed authorities for business approval Ministry of Agriculture and Rural Affairs; provincial feed administration departments Saudi Food and Drug Authority (SFDA) Department of Agriculture
Key instruments or direction 21 CFR Part 507, with exemptions and modified requirements; proposed mandatory notices for covered animal-food substances Portaria SDA/MAPA No. 1,412/2025 mycotoxin limits, effective July 1, 2026; Decree 12.031/2024 inspection framework Regulation 183/2005 in England, Northern Ireland and Wales; conditional Great Britain additive-register alignment Pet Feed Management Measures, Announcement No. 20; production licenses for pet compound feed and pet additive premix feed SFDA feed-product registration guide, including pet-animal feed Act 36 of 1947 pet-food product registration
Commercial effect Facility controls and hazard management, subject to exemptions Inspection duties with specified exemptions, plus dog-and-cat-food mycotoxin limits Most covered feed businesses require approval or registration; pet-food retailing is exempt Provincial production license required for the specified pet-feed categories Product registration required before trade Accredited-laboratory analysis before application; product renewal every 3 years
Current policy attractiveness Medium Medium Medium Medium Medium Low
Future direction of policy attractiveness Hardening No change No change No change No change No change
Source: Mordor Intelligence

The FDA's August 11, 2026, proposal would make notification of substances generally recognized as safe (GRAS) mandatory for human and animal food if finalized, supporting the U.S. Hardening direction. Brazil's inspection framework and its mycotoxin limits, which took effect on July 1, 2026, China's specified production licenses and Saudi Arabia's pretrade registration underpin their Medium ratings and No change directions. The United Kingdom's continuity judgment centers on business approval duties, because the FSA's September 2026 assumption about Great Britain's additive register depends on implementation of the planned UK-EU Sanitary and Phytosanitary Agreement. South Africa's pre-application laboratory analysis and 3-year product renewals drive its Low rating through initial and recurring administrative work, while the renewal cycle supports continuity of compliance obligations.

Value Chain Stages

This comparison follows formulation and ingredient supply, contract production, and branded distribution to show where pet-food suppliers earn revenue. ADM combines research and formulation development with ingredient sourcing, production and co-manufacturing. That breadth allows one supplier to participate in several stages, while brands can choose how much production responsibility to retain. The commercial distinction is between supplying a component, producing a finished meal, and distributing a branded product.

Value Chain Analysis Table of Pet Food Market

Value Chain Analysis Table of Pet Food Market
Primary activity Key participants Value capture Bottleneck Resilience response
Formulation and ingredient supply Integrated ingredient and formulation providers such as ADM Ingredient sales and formulation services Coordinating recipes with ingredient sourcing Align formulation decisions with qualified ingredient options
Contract production North American wet-food contract manufacturers such as Simmons Pet Food; U.S. food and treat manufacturers such as Sunshine Mills, Inc. Contract production sales Matching recipes and pack formats to production capabilities Qualify production options by recipe and format
Branded distribution U.S. manufacturer-distributors such as Sunshine Mills, Inc. Branded product wholesale sales Securing access across several retail channels Develop distribution coverage for the intended channel mix
Source: Mordor Intelligence

In North America, Simmons Pet Food supplies brands and retailers with wet food in cans, pouches and cups, linking production expertise to several finished-product formats. Sunshine Mills, Inc. combines production for other brands with distribution of its own brands across U.S. retail channels. Outsourced manufacturing can provide a finished product while a separate distribution decision determines its route to buyers. Bundling formulation with production would shift more commercial responsibility toward integrated suppliers.

Competitive Landscape

Market Concentration

Pet Food Market Concentration
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Competition is concentrated around established multibrand groups, with overlapping mainstream food and snack portfolios alongside dedicated nutrition businesses. Mars, Incorporated supplied Iams and Sheba in U.S. mainstream cat food in 2025, while The J.M. Smucker Company sells Meow Mix and Milk-Bone domestically, and its U.S. Retail Pet Foods net sales fell 4% to USD 1.6 billion in fiscal 2026, ended April 30, 2026, while segment profit rose 3%. Nestlé Purina PetCare (Nestlé S.A.) supplied U.S. cat-food brands including Cat Chow and Friskies in 2025, while General Mills, Inc. supplied U.S. pet snacks under Blue Buffalo and Nudges. Hill's Pet Nutrition, Inc. (Colgate-Palmolive Company) operates within its parent's pet-nutrition business, which sells Hill's Science Diet, Hill's Prescription Diet and Prime100.

Acquisitions can expand the formats and national markets in which an established nutrition business competes. On April 30, 2025, Colgate-Palmolive acquired Care TopCo Pty Ltd, owner of the Prime100 pet food business, giving Hill's Pet Nutrition entry into fresh pet food in Australia. The Prime100 acquisition contributed 1.8% to Hill's Pet Nutrition's as-reported volume in 2025. Colgate-Palmolive also reported that Prime100 contributed 1.3% to Hill's Pet Nutrition's as-reported volume in the six months ended June 30, 2026. Comparing Hill's volume performance with Mars, Incorporated and Nestlé Purina PetCare (Nestlé S.A.) therefore requires the organic measure rather than the as-reported one.

Manufacturing technology brings efficiency and food-safety capability into the same competitive decision. Nestlé Purina opened its Batavia, Ohio, factory on August 31, 2026, incorporating food-safety systems, digital manufacturing, robotics and automation to support efficient production and the company's stated quality standards.[3] The plant was producing Purina brands at opening. For challengers, matching such an offer would require credible production execution and food-safety systems alongside a differentiated recipe, creating a capability hurdle beyond brand positioning alone.

Pet Food Industry Leaders

  1. Mars, Incorporated

  2. The J.M. Smucker Company

  3. Nestlé Purina PetCare (Nestlé S.A.)

  4. General Mills, Inc.

  5. Hill's Pet Nutrition, Inc. (Colgate-Palmolive Company)

  6. *Disclaimer: Major Players sorted in no particular order

Pet Food Market Companies Covered in this Report

  • Nestlé Purina PetCare (Nestlé S.A.)
  • Mars, Incorporated
  • Hill's Pet Nutrition, Inc. (Colgate-Palmolive Company)
  • General Mills, Inc.
  • The J.M. Smucker Company
  • Affinity Petcare S.A. (Agrolimen S.A.)
  • Freshpet, Inc.
  • i-Tail Corporation Public Company Limited (Thai Union Group Public Company Limited)
  • VAFO Group a.s.
  • heristo aktiengesellschaft
  • United Petfood Producers NV
  • Unicharm Corporation
  • Wellness Pet Company, Inc. (Clearlake Capital Group, L.P.)
  • Diamond Pet Foods (Schell & Kampeter, Inc.)
  • Sunshine Mills, Inc.

Recent Industry Developments in Pet Food Market

  • Aug 2026: Nestlé Purina PetCare (Nestlé S.A.) opened its Batavia, Ohio, factory on August 31. The plant incorporated digital manufacturing, robotics, automation and food-safety systems to support efficient production and the company's stated quality standards.
  • Aug 2026: The U.S. Food and Drug Administration's August 11 proposal would replace voluntary notification for substances generally recognized as safe (GRAS) in human and animal food with mandatory notification if finalized.
  • Jun 2026: Mars, Incorporated opened its cat-food pouch facility in Wodonga, Australia, on June 11. The plant is expected to produce 290 million pouches annually.

Table of Contents for Pet Food Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Pet humanization sustaining premium and functional nutrition demand
    • 4.2.2 Veterinary health focus lifting therapeutic and condition-specific diets
    • 4.2.3 Online auto-ship and omnichannel access widening category reach
    • 4.2.4 Fresh, minimally processed, and high-protein formats upgrading spending
    • 4.2.5 AI-guided personalization and diagnostic-linked feeding programs
    • 4.2.6 Novel-protein approvals expanding formulation innovation
  • 4.3 Market Restraints
    • 4.3.1 Raw material and packaging cost volatility constraining margins
    • 4.3.2 Price-sensitive trade-down limiting premium basket expansion
    • 4.3.3 Ultra-processed food scrutiny pressuring kibble-centric portfolios
    • 4.3.4 Mycotoxin and contamination recall exposure increasing compliance costs
  • 4.4 Industry Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry
  • 4.8 REPORT OFFERS
  • 4.9 EXECUTIVE SUMMARY AND KEY FINDINGS
  • 4.10 KEY INDUSTRY TRENDS
    • 4.10.1 Pet Population
    • 4.10.1.1 Cats
    • 4.10.1.2 Dogs
    • 4.10.1.3 Other Pets
    • 4.10.2 Pet Expenditure
    • 4.10.3 Consumer Trends
  • 4.11 Trade Analysis
  • 4.12 Ingredient Trends
  • 4.13 Distribution Channel Analysis
  • 4.14 KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Pet Food Product
    • 5.1.1 Food
    • 5.1.1.1 Dry Pet Food
    • 5.1.1.1.1 Kibbles
    • 5.1.1.1.2 Other Dry Pet Food
    • 5.1.1.2 Wet Pet Food
    • 5.1.2 Pet Nutraceuticals/Supplements
    • 5.1.2.1 Milk Bioactives
    • 5.1.2.2 Omega-3 Fatty Acids
    • 5.1.2.3 Probiotics
    • 5.1.2.4 Proteins and Peptides
    • 5.1.2.5 Vitamins and Minerals
    • 5.1.2.6 Other Nutraceuticals
    • 5.1.3 Pet Treats
    • 5.1.3.1 Crunchy Treats
    • 5.1.3.2 Dental Treats
    • 5.1.3.3 Freeze-dried and Jerky Treats
    • 5.1.3.4 Soft and Chewy Treats
    • 5.1.3.5 Other Treats
    • 5.1.4 Pet Veterinary Diets
    • 5.1.4.1 Derma Diets
    • 5.1.4.2 Diabetes
    • 5.1.4.3 Digestive Sensitivity
    • 5.1.4.4 Obesity Diets
    • 5.1.4.5 Oral Care Diets
    • 5.1.4.6 Renal
    • 5.1.4.7 Urinary Tract Disease
    • 5.1.4.8 Other Veterinary Diets
  • 5.2 By Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 By Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 Canada
    • 5.4.1.2 Mexico
    • 5.4.1.3 United States
    • 5.4.1.4 Rest of North America
    • 5.4.2 South America
    • 5.4.2.1 Argentina
    • 5.4.2.2 Brazil
    • 5.4.2.3 Rest of South America
    • 5.4.3 Europe
    • 5.4.3.1 France
    • 5.4.3.2 Germany
    • 5.4.3.3 Italy
    • 5.4.3.4 Netherlands
    • 5.4.3.5 Poland
    • 5.4.3.6 Russia
    • 5.4.3.7 Spain
    • 5.4.3.8 United Kingdom
    • 5.4.3.9 Rest of Europe
    • 5.4.4 Asia-Pacific
    • 5.4.4.1 Australia
    • 5.4.4.2 China
    • 5.4.4.3 India
    • 5.4.4.4 Indonesia
    • 5.4.4.5 Japan
    • 5.4.4.6 Malaysia
    • 5.4.4.7 Philippines
    • 5.4.4.8 Taiwan
    • 5.4.4.9 Thailand
    • 5.4.4.10 Vietnam
    • 5.4.4.11 Rest of Asia-Pacific
    • 5.4.5 Middle East
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 United Arab Emirates
    • 5.4.5.3 Rest of Middle East
    • 5.4.6 Africa
    • 5.4.6.1 Egypt
    • 5.4.6.2 South Africa
    • 5.4.6.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Nestlé Purina PetCare (Nestlé S.A.)
    • 6.4.2 Mars, Incorporated
    • 6.4.3 Hill's Pet Nutrition, Inc. (Colgate-Palmolive Company)
    • 6.4.4 General Mills, Inc.
    • 6.4.5 The J.M. Smucker Company
    • 6.4.6 Affinity Petcare S.A. (Agrolimen S.A.)
    • 6.4.7 Freshpet, Inc.
    • 6.4.8 i-Tail Corporation Public Company Limited (Thai Union Group Public Company Limited)
    • 6.4.9 VAFO Group a.s.
    • 6.4.10 heristo aktiengesellschaft
    • 6.4.11 United Petfood Producers NV
    • 6.4.12 Unicharm Corporation
    • 6.4.13 Wellness Pet Company, Inc. (Clearlake Capital Group, L.P.)
    • 6.4.14 Diamond Pet Foods (Schell & Kampeter, Inc.)
    • 6.4.15 Sunshine Mills, Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment

Scope and Methodology

Segmentation Overview

By Pet Food Product
Pet Food Market segmentation breakdown
Food Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft and Chewy Treats
Other Treats
Pet Veterinary Diets Derma Diets
Diabetes
Digestive Sensitivity
Obesity Diets
Oral Care Diets
Renal
Urinary Tract Disease
Other Veterinary Diets
By Pets
Pet Food Market segmentation breakdown
Cats
Dogs
Other Pets
By Distribution Channel
Pet Food Market segmentation breakdown
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
By Geography
Pet Food Market segmentation breakdown
North America Canada
Mexico
United States
Rest of North America
South America Argentina
Brazil
Rest of South America
Europe France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
Asia-Pacific Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Taiwan
Thailand
Vietnam
Rest of Asia-Pacific
Middle East Saudi Arabia
United Arab Emirates
Rest of Middle East
Africa Egypt
South Africa
Rest of Africa
Pet Food Market segmentation breakdown
By Pet Food Product Food Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft and Chewy Treats
Other Treats
Pet Veterinary Diets Derma Diets
Diabetes
Digestive Sensitivity
Obesity Diets
Oral Care Diets
Renal
Urinary Tract Disease
Other Veterinary Diets
By Pets Cats
Dogs
Other Pets
By Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
By Geography North America Canada
Mexico
United States
Rest of North America
South America Argentina
Brazil
Rest of South America
Europe France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
Asia-Pacific Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Taiwan
Thailand
Vietnam
Rest of Asia-Pacific
Middle East Saudi Arabia
United Arab Emirates
Rest of Middle East
Africa Egypt
South Africa
Rest of Africa

Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Pet Food Market Glossary of Terms
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease

Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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01. Crisp, insightful analysis
Our focus is NOT on word count. We present only the key trends impacting the market so you don’t waste time finding a needle in the haystack.
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02. True Bottom-Up Approach
We study the industry, not just the market. Our bottom-up approach ensures we have a broad and deep understanding of the forces that shape the industry.
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03. Exhaustive Data
Tracking a million data points on the pet food industry. Our constant market tracking covers over 1 million+ data points spanning 45 countries and over 150 companies just for the pet food industry.
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04. TRANSPARENCY
Know where your data comes from. Most market reports today hide the sources used behind the veil of a proprietary model. We proudly present them so you can trust our information.
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05. CONVENIENCE
Tables belong in spreadsheets. Like you, we also believe that spreadsheets are better suited for data evaluation. We dont clutter our reports with data tables. We provide an excel document with each report that contains all the data used to analyze the market.

Key Questions Answered in the Report

What is the pet food market size and growth outlook?

Value is projected to rise from USD 243.2 billion in 2027 to USD 344 billion by 2032, with a CAGR of 7.18% between 2027 and 2032.

What is driving demand for commercial pet food?

Functional nutrition, fresh formats and online access support demand. NielsenIQ reported that U.S. online pet food dollar sales grew 11.5% in the 52 weeks ending December 27, 2025.

Which product category leads commercial pet-food sales?

Food held 67.29% of global sales value in 2026. Pet veterinary diets are forecast to grow fastest at an 8.2% CAGR between 2027 and 2032.

Which companies are prominent pet-food suppliers?

Prominent suppliers include Mars, Incorporated, The J.M. Smucker Company, Nestlé Purina PetCare (Nestlé S.A.), General Mills, Inc., and Hill's Pet Nutrition, Inc. (Colgate-Palmolive Company).

What is the main challenge to premium pet-food spending?

Selective trade-down limits premium basket expansion. In 2025, 21% of U.S. dog owners fed basic food, up 11% year over year.

Which region leads pet-food value and which is growing fastest?

North America held 44.12% of global sales value in 2026. Africa is forecast to grow fastest, with an 8% CAGR between 2027 and 2032.

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