Pet Food Market Size and Share

Pet Food Market Summary

Pet Food Market Analysis by Mordor Intelligence

The pet food market size is USD 197.85 billion in 2025 and is forecast to reach USD 271.49 billion in 2030, advancing at a 6.53% CAGR over the period. Surging pet humanization, premium diet adoption, and sustained spending resilience underpin this trajectory. Owners in mature economies increasingly select organic, grain-free, and functional recipes, even during economic slowdowns, while veterinarians steer demand toward therapeutic offerings. Digital subscription models are expanding margins by matching individualized nutrition plans with data-driven replenishment cycles. Meanwhile, alternative proteins such as algae-derived omega-3s and fermented chicken lessen raw-material volatility and create new value pools.

Key Report Takeaways

  • By pet food product, traditional food held 68.1% of the pet food market share in 2024, whereas veterinary diets are projected to post a 7.4% CAGR through 2030.
  • By pets, dogs captured 49.6% of the pet food market size in 2024 and are poised for a 7.7% CAGR between 2025 and 2030.
  • By distribution channel, specialty stores accounted for 32.5% revenue share in 2024, while online sales are forecast to climb at an 8.7% CAGR to 2030.
  • By geography, North America commanded 44.5% of the pet food market share in 2024; Africa is projected to grow at a 9.2% CAGR through 2030.
  • The global pet food market is fragmented, with the major 5 players, including Mars Incorporated, Nestle (Purina), ADM, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), and The J. M. Smucker Company, accounting for 29.8% market share in 2024. 

Segment Analysis

By Pet Food Product: Therapeutic Diets Drive Premium Expansion

Pet food product, traditional food held 68.1% of the pet food market share in 2024, whereas veterinary diets are projected to post a 7.4% CAGR through 2030. Dry kibble remains the volume anchor due to cost efficiency and ease of storage, yet wet foods gain incremental share for palatability and moisture advantages. Functional chews and powders bundle joint and digestive benefits, lifting average order value in specialty clinics. Manufacturers introduce breed-specific SKUs that integrate glucosamine levels tailored to hip-dysplasia-prone lineages.

Across the mid-term, omnichannel availability of prescription lines blurs clinic and retail boundaries, though Rx verification safeguards remain. Ingredient diversification into insect and plant isolates hedges meat-price swings, while algae-derived DHA enhances cognitive-care portfolios. Reformulation toward low-glycemic carbohydrates responds to metabolic disease prevalence. Packaging shifts to recyclable aluminum trays satisfy regulatory timelines without compromising barrier performance. As personalized pet genomics emerge, micro-batch production platforms could further fragment offerings, reinforcing premium margins within the pet food industry.

Pet Food Market: Market Share by Pet Food Product

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By Pets: Dogs Maintain Revenue Dominance and Outpace Growth

Dogs generated 49.6% of global sales in 2024 and should accelerate at a 7.7% CAGR. Higher caloric intake per animal, coupled with owner preference for outdoor activity gear and supplement bundles, fuels the category. Breed-specific formulas highlighting cardiac, hip, or skin benefits resonate with pure-breed communities. Wet and gently cooked diets command loyalty among small-breed owners seeking softer textures and higher protein density.

Cats, while representing the rest of the volume, favor premium pouches and toppers that coax fussy palates, raising revenue per kilogram. Weight-control and urinary-health benefits dominate feline messaging. Exotic and small-mammal categories collectively contribute under 5% of the pet food market but yield double-digit gross margins thanks to specialized nutrition and limited competition. Multispecies households drive cross-category bundle promotions, elevating basket size and retention metrics across the pet food market.

By Distribution Channel: Online Surge Challenges Specialty Stronghold

Specialty stores retained 32.5% of global revenue in 2024, leveraging curated assortments and expert staff to justify premium tags. However, online’s projected 8.7% CAGR will trim share as subscription convenience attracts urban professionals. Auto-ship discounts synchronize inventory planning while lowering churn. Marketplaces implement AI to flag counterfeit listings, safeguarding brand integrity and consumer confidence.

Supermarkets and hypermarkets remain critical for top-up and emergency purchases, yet confront private-label encroachment. Chain stores pilot on-site vet clinics and self-service treat bars to enrich foot traffic. Convenience outlets capitalize on impulse treats and single-serve pouches but lack depth in prescription or fresh diets. Successful players adopt frictionless checkout and last-mile partnerships, satisfying immediacy without ceding loyalty. These shifts reinforce the multi-touch journey that now typifies buyer behavior in the pet food market.

Pet Food Market: Market Share by Distribution Channel

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Geography Analysis

North America generated 44.5% of global revenue in 2024, translating to a pet food market share advantage anchored by high adoption rates, insurance penetration, and clinician influence on diet choices. United States households favor data-enriched subscription bundles, while Canadian shoppers gravitate toward organic and raw options. Mexico’s rising middle class boosts mid-tier kibble volume, and domestic producers expand poultry-based formulas to align with local palatability preferences. The region benefits from mature cold-chain logistics that enable fresh-frozen delivery within 48 hours.

Africa edges ahead on growth velocity at a 9.2% CAGR, led by South Africa’s urban clusters and expanding veterinarian networks. Multinationals partner with local mills to mitigate currency volatility and import duties. Value-focused 2 kg packs dominate entry pricing, while premium wet pouches begin appearing in upscale Johannesburg neighborhoods. Asia-Pacific rounds out the global landscape with heterogeneous dynamics: Chinese millennials drive premium uptake, Indian pet spending accelerates across Tier-2 cities, and Japan matures toward senior-pet health solutions. Localization of protein sources and culturally resonant flavors remains paramount to sustain momentum across the pet food market.

Europe follows as the second-largest bloc, where stringent labeling and sustainability mandates spur ingredient transparency and recyclable packaging. Germany and the United Kingdom lead therapeutic diet adoption, whereas France’s gourmet wet ranges outpace dry sales. Eastern Europe shows double-digit growth on the back of urbanization and retail-chain expansion, supported by EU cohesion funds improving logistics corridors. Nordic nations’ emphasis on traceable wild protein channels innovation in salmon and reindeer inclusions. The evolving regulatory scene positions environmental stewardship as a competitive lever in the pet food market.

Pet Food Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The global pet food market is fragmented, with the major 5 players, including Mars Incorporated, Nestle (Purina), ADM, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), and The J. M. Smucker Company, accounting for 29.8% market share in 2024. Mars and Nestle Purina maintain scale advantages via multisource procurement, extensive brand ladders, and omnipresent shelf space. Hill’s leverages veterinary endorsements and clinical research to cement prescription diet leadership. Acquisition activity focuses on regional premium brands with authentic sourcing stories, exemplified by Purina’s purchase of Lily’s Kitchen for over USD 100 million in 2024. Vertical integration into ingredient manufacturing, such as ADM’s Brazil protein hub, secures supply dependability and margin insulation.

Innovation centers target alternative proteins, health-specific formulations, and digital engagement. Patents for fermentation-based chicken, algae omega-3 extraction, and AI ration customization climbed in 2024. Blockchain traceability pilots, particularly among United States and European processors, enhance safety recall speed and build consumer trust. Marketing spend migrates to influencer collaborations and educational webinars featuring veterinary nutritionists, shifting from broad TV campaigns to high-precision digital placements. Environment, social, and governance disclosure frameworks accelerate, with leaders publishing science-based emission targets to differentiate in the increasingly responsible pet food market.

Competitive pressure intensifies from venture-backed direct-to-consumer challengers. These firms harness data platforms to tailor macros and micronutrients, achieve 30-day feedback loops on palatability, and iterate rapidly. Regional brands exploit cultural taste nuances such as tuna-bonito blends in Japan or chicken-liver rice in Vietnam to defend local share. Co-manufacturing alliances allow smaller labels to scale capacity without capital expenditure. Overall, success hinges on agile formulation, resilient supply chains, and multichannel brand presence across the global pet food market.

Pet Food Industry Leaders

  1. ADM

  2. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  3. Mars Incorporated

  4. Nestle (Purina)

  5. The J. M. Smucker Company

  6. *Disclaimer: Major Players sorted in no particular order
Pet Food Market
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Recent Industry Developments

  • July 2025: Mars Petcare is investing USD 2 billion to expand its manufacturing facility in Tennessee, adding capacity for premium wet food production and alternative protein formulations. The expansion reflects growing demand for high-moisture diets and positions the company to capitalize on premiumization trends.
  • June 2025: General Mills introduced two new product launches in its North America Pet segment through Blue Buffalo and Edgard & Cooper brands to address changing pet owner preferences and expand its pet food business.
  • January 2025: Hill's Pet Nutrition received FDA approval for its new prescription diet targeting canine cognitive dysfunction, representing the first therapeutic nutrition product specifically formulated for age-related cognitive decline in dogs.

Table of Contents for Pet Food Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study
  • 1.3 Research Methodology

2. REPORT OFFERS

3. EXECUTIVE SUMMARY & KEY FINDINGS

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Consumer Trends

5. SUPPLY & PRODUCTION DYNAMICS

  • 5.1 Trade Analysis
  • 5.2 Ingredient Trends
  • 5.3 Value Chain & Distribution Channel Analysis
  • 5.4 Regulatory Framework
  • 5.5 Market Drivers
    • 5.5.1 Rise in pet humanization and premiumization of diets
    • 5.5.2 E-commerce penetration expanding access in emerging countries
    • 5.5.3 Innovation in functional ingredients and nutraceutical blends
    • 5.5.4 Younger demographic's higher pet ownership rates
    • 5.5.5 Venture-backed DTC (Direct to Consumer) fresh-frozen subscription services
    • 5.5.6 Cell-based/fermented protein cost break-throughs
  • 5.6 Market Restraints
    • 5.6.1 Volatile meat and grain prices compress manufacturer margins
    • 5.6.2 Tightening sustainability regulations on pet-food packaging
    • 5.6.3 Growing scrutiny of ultra-processed formulations by veterinarians
    • 5.6.4 Supply-chain exposure to mycotoxin contamination events

6. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 6.1 By Pet Food Product
    • 6.1.1 Food
    • 6.1.1.1 By Sub Product
    • 6.1.1.1.1 Dry Pet Food
    • 6.1.1.1.1.1 By Sub Dry Pet Food
    • 6.1.1.1.1.1.1 Kibbles
    • 6.1.1.1.1.1.2 Other Dry Pet Food
    • 6.1.1.1.2 Wet Pet Food
    • 6.1.2 Pet Nutraceuticals/Supplements
    • 6.1.2.1 By Sub Product
    • 6.1.2.1.1 Milk Bioactives
    • 6.1.2.1.2 Omega-3 Fatty Acids
    • 6.1.2.1.3 Probiotics
    • 6.1.2.1.4 Proteins and Peptides
    • 6.1.2.1.5 Vitamins and Minerals
    • 6.1.2.1.6 Other Nutraceuticals
    • 6.1.3 Pet Treats
    • 6.1.3.1 By Sub Product
    • 6.1.3.1.1 Crunchy Treats
    • 6.1.3.1.2 Dental Treats
    • 6.1.3.1.3 Freeze-dried and Jerky Treats
    • 6.1.3.1.4 Soft & Chewy Treats
    • 6.1.3.1.5 Other Treats
    • 6.1.4 Pet Veterinary Diets
    • 6.1.4.1 By Sub Product
    • 6.1.4.1.1 Derma Diets
    • 6.1.4.1.2 Diabetes
    • 6.1.4.1.3 Digestive Sensitivity
    • 6.1.4.1.4 Obesity Diets
    • 6.1.4.1.5 Oral Care Diets
    • 6.1.4.1.6 Renal
    • 6.1.4.1.7 Urinary tract disease
    • 6.1.4.1.8 Other Veterinary Diets
  • 6.2 By Pets
    • 6.2.1 Cats
    • 6.2.2 Dogs
    • 6.2.3 Other Pets
  • 6.3 By Distribution Channel
    • 6.3.1 Convenience Stores
    • 6.3.2 Online Channel
    • 6.3.3 Specialty Stores
    • 6.3.4 Supermarkets/Hypermarkets
    • 6.3.5 Other Channels
  • 6.4 By Region
    • 6.4.1 Africa
    • 6.4.1.1 By Country
    • 6.4.1.1.1 South Africa
    • 6.4.1.1.2 Rest of Africa
    • 6.4.2 Asia-Pacific
    • 6.4.2.1 By Country
    • 6.4.2.1.1 Australia
    • 6.4.2.1.2 China
    • 6.4.2.1.3 India
    • 6.4.2.1.4 Indonesia
    • 6.4.2.1.5 Japan
    • 6.4.2.1.6 Malaysia
    • 6.4.2.1.7 Philippines
    • 6.4.2.1.8 Taiwan
    • 6.4.2.1.9 Thailand
    • 6.4.2.1.10 Vietnam
    • 6.4.2.1.11 Rest of Asia-Pacific
    • 6.4.3 Europe
    • 6.4.3.1 By Country
    • 6.4.3.1.1 France
    • 6.4.3.1.2 Germany
    • 6.4.3.1.3 Italy
    • 6.4.3.1.4 Netherlands
    • 6.4.3.1.5 Poland
    • 6.4.3.1.6 Russia
    • 6.4.3.1.7 Spain
    • 6.4.3.1.8 United Kingdom
    • 6.4.3.1.9 Rest of Europe
    • 6.4.4 North America
    • 6.4.4.1 By Country
    • 6.4.4.1.1 Canada
    • 6.4.4.1.2 Mexico
    • 6.4.4.1.3 United States
    • 6.4.4.1.4 Rest of North America
    • 6.4.5 South America
    • 6.4.5.1 By Country
    • 6.4.5.1.1 Argentina
    • 6.4.5.1.2 Brazil
    • 6.4.5.1.3 Rest of South America

7. COMPETITIVE LANDSCAPE

  • 7.1 Key Strategic Moves
  • 7.2 Market Share Analysis
  • 7.3 Brand Positioning Matrix
  • 7.4 Market Claim Analysis
  • 7.5 Company Landscape
  • 7.6 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 7.6.1 ADM (Archer Daniels Midland Company)
    • 7.6.2 Agroindustrias Baires
    • 7.6.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 7.6.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
    • 7.6.5 Simmons Foods Inc.
    • 7.6.6 General Mills Inc.
    • 7.6.7 Mars, Incorporated
    • 7.6.8 Nestle S.A.(Purina)
    • 7.6.9 The J. M. Smucker Company
    • 7.6.10 Central Garden and Pet Company
    • 7.6.11 Sunshine Mills, Inc.
    • 7.6.12 heristo aktiengesellschaft
    • 7.6.13 PLB International
    • 7.6.14 Diamond Pet Foods (Schell and Kampeter, Inc.)
    • 7.6.15 Unicharm Corporation

8. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

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Global Pet Food Market Report Scope

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, North America, South America are covered as segments by Region.
By Pet Food Product
Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Derma Diets
Diabetes
Digestive Sensitivity
Obesity Diets
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
By Pets
Cats
Dogs
Other Pets
By Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
By Region
Africa By Country South Africa
Rest of Africa
Asia-Pacific By Country Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Taiwan
Thailand
Vietnam
Rest of Asia-Pacific
Europe By Country France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
North America By Country Canada
Mexico
United States
Rest of North America
South America By Country Argentina
Brazil
Rest of South America
By Pet Food Product Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Derma Diets
Diabetes
Digestive Sensitivity
Obesity Diets
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
By Pets Cats
Dogs
Other Pets
By Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
By Region Africa By Country South Africa
Rest of Africa
Asia-Pacific By Country Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Taiwan
Thailand
Vietnam
Rest of Asia-Pacific
Europe By Country France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
North America By Country Canada
Mexico
United States
Rest of North America
South America By Country Argentina
Brazil
Rest of South America
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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