Study Period | 2017 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 10.22 Billion |
Market Size (2030) | USD 16.88 Billion |
CAGR (2025 - 2030) | 10.55 % |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
United States Pet Veterinary Diet Market Analysis
The United States Pet Veterinary Diet Market size is estimated at 10.22 billion USD in 2025, and is expected to reach 16.88 billion USD by 2030, growing at a CAGR of 10.55% during the forecast period (2025-2030).
The pet veterinary diet market in the United States is experiencing significant transformation driven by evolving pet ownership patterns and changing consumer attitudes toward pet health. As of 2022, approximately 74.9% of American households owned a dog, while cat ownership reached 53.5% of households, reflecting the growing integration of pets into American families. This shift in pet ownership dynamics has led to increased attention to specialized nutrition and health-focused dietary solutions. The trend is further evidenced by the fact that 85% of dog owners now consider their pets as family members, directly influencing purchasing decisions and healthcare investments.
The market is witnessing substantial innovation in product development and therapeutic solutions. In March 2023, Hill's Pet Nutrition launched its new prescription diet line, Diet ONC Care, specifically designed to support pets diagnosed with cancer, demonstrating the industry's response to complex health conditions. Similarly, Inclover Research's introduction of Bioren for kidney health in 2023 highlights the industry's focus on developing condition-specific solutions. These innovations reflect a broader trend toward specialized nutrition solutions targeting specific health conditions and life stages, which is a growing segment within the veterinary supplements market.
Distribution channels are evolving rapidly to meet changing consumer preferences, with online channels accounting for 30.6% of the market in 2022. This shift toward digital platforms has been accompanied by enhanced educational content and veterinary consultation services, making specialized diets more accessible to pet owners. The integration of e-commerce platforms with veterinary recommendations has created a more seamless experience for pet owners seeking prescription diets, while specialty stores continue to provide expert guidance and personalized service.
Scientific advancement and research collaboration are shaping the future of pet veterinary nutrition. In January 2023, Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes, aimed at developing more effective precision medicines and diets. This focus on research and development has led to more sophisticated formulations, with digestive sensitivity diets alone accounting for 21% of the pet veterinary diet market in 2022. These developments indicate a growing emphasis on evidence-based nutrition solutions and personalized dietary approaches for pets with specific health conditions, further expanding the pet supplement market.
United States Pet Veterinary Diet Market Trends
The increase in people seeking cats as companion pets among millennials is increasing cat adoption in the country
- The cat population in the United States is increasing. Cats as pets have been adopted in the country due to the high demand for companionship and less expenditure on pet food than other pets. In the country, the share of cats as pets increased by 10.8% between 2017 and 2022 due to a rise in pet humanization and because cats require less area to live than dogs. For instance, in the United States, 26% of households owned a cat as a pet in 2020, which increased to 53.5% in 2022.
- The United States witnessed higher adoption of cats as pets during the pandemic because of the work-from-home culture, leading to a demand for companionship and a higher number of pet owners being millennials. For instance, in 2022, millennials comprised 33% of pet parents in the United States, and in 2020, 40% of the cat population was adopted from animal shelters. In 2020, in the United States, 43% of pet parents purchased cats from pet stores due to high income. Therefore, cats as pets in the country increased by 4.5% between 2020 and 2022.
- Cat parents treating their cats as a part of their family accounted for 76% of cat owners between 2017 and 2018. This is expected to help in the growth of pet products, including pet food, as pet parents want to provide their pets with nutritious, specialized pet food. People also gifted cats to their loved ones, accounting for 3% of cat owners in the United States in 2021.
- Factors such as an increase in the adoption and purchase of cats and an increase in pet humanization are expected to boost the growth of the pet population. The increase in pet population would drive the growth of the pet food market in the country.
The increasing disposable income of pet owners and increased focus on pet health and well-being are increasing pet expenditure
- Pet expenditure in the United States has been steadily increasing over the years. The overall pet expenditure in the country increased from USD 123.6 billion in 2021 to USD 136.8 billion in 2022, representing a 10.7% increase in the overall pet expenditure. This rise in pet expenditure is mainly attributed to the growing pet humanization, increasing disposable incomes of pet owners, and increased focus of owners on their pets’ health and well-being.
- Expenditure on pet veterinary diets accounted for about 21.4% of the average pet food expenditure per pet in 2022. The veterinary diet expenditure per pet in the country increased from USD 334.3 in 2017 to USD 420.4 in 2022. This increase was mainly attributed to the growing incidence of pet diseases, increased pet humanization, increased spending on preventive care, and the various health benefits associated with pet veterinary diets. Among pet animals, the pet veterinary diet expenditure on dogs is the highest and was valued at USD 167.0 per dog in 2022. This is followed by cats and other pets, which were valued at USD 134.7 and USD 118.6, respectively, in the same year.
- Pet parents purchase pet veterinary diets through online retailers, supermarkets, and pet stores. Sales of pet veterinary diets through specialty stores and online retailers are high, as pet parents have a wide range of pet veterinary diet products available on e-commerce platforms. Also, the pandemic increased the demand for online orders. The share of sales of pet veterinary diets through online channels in the country increased from 29.1% in 2019 to 30.6% in 2022. The growing awareness of the benefits of quality food and the premiumization of pet food products are factors anticipated to continue driving pet expenditure in the country.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Evolving pet ecosystem and rising availability of acquisition channels for dog adoption are driving the dog market in the country
- Factors such as exotic and unique features and being ideal for smaller living spaces are making other pets popular
Segment Analysis: SUB PRODUCT
Digestive Sensitivity Segment in US Pet Veterinary Diet Market
The Digestive Sensitivity segment maintains its position as the largest segment in the US pet veterinary diet market, commanding approximately 21% market share in 2024. This dominance is primarily driven by the increasing prevalence of digestive issues among pets and growing awareness among pet owners about the importance of specialized diets for digestive health. The segment's strength is further reinforced by pet owners' increasing focus on preventive healthcare measures, with around 60% of pet owners actively seeking food and treats formulated with functional ingredients specifically targeting digestive health benefits. Major manufacturers have responded to this demand by developing innovative products incorporating digestive enzymes, prebiotic fibers, and probiotics, making these specialized diets more effective and accessible to pet owners.

Oral Care Diets Segment in US Pet Veterinary Diet Market
The Oral Care Diets segment is emerging as the fastest-growing category in the US pet veterinary diet market, projected to grow at approximately 12% CAGR from 2024 to 2029. This remarkable growth is primarily attributed to the increasing awareness among pet owners about the importance of dental health and the high prevalence of periodontal diseases, particularly among younger pets. The segment's growth is further supported by veterinarians' increasing emphasis on preventive dental care and the development of innovative oral care diet formulations that effectively address dental issues. Manufacturers are focusing on incorporating specialized ingredients and technologies that help reduce tartar formation, maintain healthy gums, and improve overall oral hygiene in pets.
Remaining Segments in Sub Product Segmentation
The other significant segments in the US pet veterinary diet market include Urinary Tract Disease, Renal Care, Diabetes, and Other Veterinary Diets, each serving specific health conditions in pets. The Urinary Tract Disease segment remains crucial due to the high prevalence of urinary issues in both cats and dogs, while the Renal Care segment addresses the growing concerns of kidney-related problems in aging pets. The Diabetes segment continues to be vital in managing blood sugar levels in pets with diabetes, while Other Veterinary Diets cater to various specific conditions such as weight management, joint support, and cardiac care. These segments collectively demonstrate the market's comprehensive approach to addressing various pet health conditions through specialized nutrition solutions.
Segment Analysis: PETS
Dogs Segment in US Pet Veterinary Diet Market
The dogs segment dominates the United States pet veterinary diet market, commanding approximately 57% market share in 2024, driven by the large dog population in the country, which reached over 92 million in recent years. This segment's prominence is primarily attributed to the increasing incidence of urinary and kidney-related infections in dogs, particularly among senior dogs, which has boosted the demand for specialized veterinary diets. The segment is also experiencing the fastest growth trajectory, projected to expand at nearly 13% during 2024-2029, fueled by the rising trend in pet humanization and premiumization in the country. The growth is further supported by the increasing awareness among dog owners about the benefits of specialized diets in preventing and managing various health conditions, including digestive issues, joint problems, and weight management concerns.
Cats Segment in US Pet Veterinary Diet Market
The cats segment represents the second-largest portion of the market, with veterinary diets specifically formulated to address common feline health issues such as urinary tract infections, kidney disease, and digestive sensitivities. The segment is experiencing steady growth, projected to expand at approximately 9% during 2024-2029. This growth is driven by increasing awareness among cat owners about the importance of specialized nutrition in managing and preventing various health conditions. The rising adoption of cats as pets, coupled with the growing trend of indoor cat ownership, has led to increased demand for specialized diets that address specific health concerns common in indoor cats, such as weight management and hairball control.
Remaining Segments in Pet Veterinary Diet Market
The other pets segment, which includes animals such as birds, fish, reptiles, and small mammals, plays a significant role in the pet supplement market despite its smaller market share. These pets often require highly specialized diets to address their unique nutritional needs and health conditions. For instance, rabbits need specific formulations for digestive health, while birds require specialized diets for proper feather maintenance and overall health. The segment's growth is supported by the increasing trend of exotic pet ownership and growing awareness among pet owners about the importance of species-specific nutrition in maintaining their pets' health and longevity.
Segment Analysis: DISTRIBUTION CHANNEL
Online Channel Segment in US Pet Veterinary Diet Market
The online channel has emerged as the dominant force in the US pet veterinary diet market, commanding approximately 33% market share in 2024, driven by the increasing penetration of e-commerce platforms and changing consumer shopping preferences. This segment's prominence is attributed to several factors, including the convenience of home delivery, wider product selection, competitive pricing, and the ability to easily compare different veterinary diet options. The channel has particularly benefited from the availability of auto-ship options, customer reviews, and detailed product information that helps pet owners make informed decisions. Major pet retailers have strengthened their online presence while offering attractive discounts and loyalty programs, making this channel even more appealing to consumers. Furthermore, this segment is experiencing remarkable growth with a projected CAGR of approximately 16% from 2024 to 2029, driven by increasing digital adoption among pet owners and the continuous expansion of e-commerce infrastructure.
Specialty Stores Segment in US Pet Veterinary Diet Market
Specialty stores represent a significant channel in the veterinary supplements market, offering personalized customer service and expert guidance on pet nutrition and health needs. These stores have established themselves as trusted destinations for pet owners seeking specialized veterinary diets, with staff members often possessing in-depth knowledge about different pet health conditions and corresponding dietary requirements. The segment's strength lies in its ability to provide immediate access to products while offering valuable consultation services that help pet owners make appropriate choices for their pets' specific health conditions. Specialty stores also frequently host educational events, partner with local veterinarians, and provide additional services such as pet grooming and health check-ups, creating a comprehensive pet care ecosystem that enhances customer loyalty and engagement.
Remaining Segments in Distribution Channel
The pet veterinary diet market is further served through various other distribution channels, including convenience stores, supermarkets/hypermarkets, and other channels such as veterinary clinics and local pet stores. Convenience stores offer easy accessibility and immediate availability of veterinary diets, particularly beneficial for pet owners requiring urgent supplies. Supermarkets and hypermarkets provide the advantage of one-stop shopping, allowing customers to purchase pet veterinary diets alongside their regular groceries. Other channels, particularly veterinary clinics, play a crucial role by providing direct recommendations and prescriptions for specific veterinary diets, while also offering professional guidance on pet nutrition and health management. These diverse channels collectively ensure widespread availability and accessibility of pet veterinary diets across different consumer segments and geographical locations.
United States Pet Veterinary Diet Industry Overview
Top Companies in United States Pet Veterinary Diet Market
The competitive landscape is characterized by major players focusing on strategic initiatives to strengthen their market positions. Product innovation remains a key focus area, with companies developing specialized pet veterinary diet market products targeting specific health conditions and expanding their product portfolios through research and development. Operational agility is demonstrated through investments in manufacturing facilities and distribution networks, enabling companies to meet growing demand and ensure product availability. Companies are actively pursuing strategic partnerships with veterinary clinics, research institutions, and e-commerce platforms to enhance their market reach and credibility. Geographic expansion through new manufacturing facilities and distribution centers, particularly in high-demand regions, continues to be a prominent strategy among market leaders to capture growing opportunities and serve customers more effectively.
Market Dominated by Global Pet Care Leaders
The United States pet veterinary diet market exhibits a consolidated structure dominated by established global pet care conglomerates with diverse product portfolios. These major players leverage their extensive research capabilities, established brand recognition, and comprehensive distribution networks to maintain their market positions. The market is characterized by high entry barriers due to the need for specialized knowledge, regulatory compliance requirements, and significant investments in research and development. Local players and specialists maintain their presence through niche product offerings and strong regional distribution networks, though their market share remains relatively limited compared to global leaders.
The market has witnessed significant merger and acquisition activity as larger companies seek to expand their product portfolios and strengthen their market presence. These strategic moves often involve acquiring smaller, specialized companies with innovative products or strong regional presence. Vertical integration strategies are also prevalent, with companies acquiring manufacturing facilities and distribution networks to enhance operational efficiency and control over the supply chain. The consolidation trend is expected to continue as companies seek to achieve economies of scale and expand their geographic footprint.
Innovation and Distribution Key to Success
Success in the veterinary supplements market increasingly depends on companies' ability to develop innovative products addressing emerging health concerns while maintaining strong relationships with veterinarians and pet care professionals. Companies must invest in research and development to create specialized formulations that meet specific dietary requirements and health conditions of pets. Building and maintaining strong distribution networks, particularly through veterinary clinics and specialty pet stores, remains crucial for market success. Additionally, companies need to focus on digital presence and e-commerce capabilities to adapt to changing consumer purchasing patterns and preferences.
For contenders looking to gain market share, focusing on niche segments and underserved markets presents significant opportunities. Developing specialized products for specific health conditions or pet breeds can help companies differentiate themselves in the market. Building strong relationships with veterinarians and pet care professionals through educational programs and professional development initiatives can help establish credibility and drive product adoption. Companies must also consider potential regulatory changes regarding pet food safety and labeling requirements, while maintaining flexibility to adapt to evolving market conditions and consumer preferences. Investment in sustainable practices and transparent supply chains is becoming increasingly important for long-term success in the pet supplement market.
United States Pet Veterinary Diet Market Leaders
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Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
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General Mills Inc.
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Mars Incorporated
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Nestle (Purina)
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Schell & Kampeter Inc. (Diamond Pet Foods)
- *Disclaimer: Major Players sorted in no particular order
United States Pet Veterinary Diet Market News
- March 2023: Colgate-Palmolive Company's pet care subsidiary Hill’s Pet Nutrition launched its new line of prescription diets to support pets diagnosed with cancer. This prescription line, Diet ONC Care, offers complete and balanced formulas in both dry and wet forms for cats and dogs.
- January 2023: Purina Pro Plan Veterinary Diets, a brand of Nestlé Purina PetCare, partnered with the American Veterinary Medical Foundation (AVMF) to help expand the AVMF Reaching Every Animal with Charitable Care (REACH) program. This program offers grants to veterinarians who provide immediate treatment for pets whose owners are experiencing financial hardship. This strategy helps increase the sales of veterinary diets.
- January 2023: Royal Canin, a subsidiary of Mars Incorporated, launched its new dog food line, SKINTOPIC, that can help manage canine atopic dermatitis.
Free With This Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
United States Pet Veterinary Diet Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
-
4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
-
5.1 Sub Product
- 5.1.1 Diabetes
- 5.1.2 Digestive Sensitivity
- 5.1.3 Oral Care Diets
- 5.1.4 Renal
- 5.1.5 Urinary tract disease
- 5.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
-
6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Alltech
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.5 General Mills Inc.
- 6.4.6 Mars Incorporated
- 6.4.7 Nestle (Purina)
- 6.4.8 PLB International
- 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
-
8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, UNITED STATES, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, UNITED STATES, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, UNITED STATES, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, UNITED STATES, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, UNITED STATES, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, UNITED STATES, 2017 - 2022
- Figure 7:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 8:
- VALUE OF PET VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 9:
- VOLUME OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 10:
- VALUE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, USD, UNITED STATES, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF DIABETES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 14:
- VALUE OF DIABETES, USD, UNITED STATES, 2017 - 2029
- Figure 15:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 16:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 17:
- VALUE OF DIGESTIVE SENSITIVITY, USD, UNITED STATES, 2017 - 2029
- Figure 18:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 19:
- VOLUME OF ORAL CARE DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 20:
- VALUE OF ORAL CARE DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 21:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 22:
- VOLUME OF RENAL, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 23:
- VALUE OF RENAL, USD, UNITED STATES, 2017 - 2029
- Figure 24:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 25:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 26:
- VALUE OF URINARY TRACT DISEASE, USD, UNITED STATES, 2017 - 2029
- Figure 27:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 28:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 29:
- VALUE OF OTHER VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 30:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 31:
- VOLUME OF PET VETERINARY DIETS BY PET TYPE, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 32:
- VALUE OF PET VETERINARY DIETS BY PET TYPE, USD, UNITED STATES, 2017 - 2029
- Figure 33:
- VOLUME SHARE OF PET VETERINARY DIETS BY PET TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE SHARE OF PET VETERINARY DIETS BY PET TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME OF PET CAT VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 36:
- VALUE OF PET CAT VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET CAT VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 38:
- VOLUME OF PET DOG VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 39:
- VALUE OF PET DOG VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 40:
- VALUE SHARE OF PET DOG VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 41:
- VOLUME OF OTHER PETS VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 42:
- VALUE OF OTHER PETS VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 43:
- VALUE SHARE OF OTHER PETS VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 44:
- VOLUME OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 45:
- VALUE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, USD, UNITED STATES, 2017 - 2029
- Figure 46:
- VOLUME SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 49:
- VALUE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, USD, UNITED STATES, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 51:
- VOLUME OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 52:
- VALUE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, USD, UNITED STATES, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 54:
- VOLUME OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 55:
- VALUE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, USD, UNITED STATES, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 57:
- VOLUME OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 58:
- VALUE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, UNITED STATES, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 60:
- VOLUME OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 61:
- VALUE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, USD, UNITED STATES, 2017 - 2029
- Figure 62:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 63:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2017 - 2023
- Figure 64:
- MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2017 - 2023
- Figure 65:
- VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES
United States Pet Veterinary Diet Industry Segmentation
Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.Sub Product | Diabetes |
Digestive Sensitivity | |
Oral Care Diets | |
Renal | |
Urinary tract disease | |
Other Veterinary Diets | |
Pets | Cats |
Dogs | |
Other Pets | |
Distribution Channel | Convenience Stores |
Online Channel | |
Specialty Stores | |
Supermarkets/Hypermarkets | |
Other Channels |
Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword | Definition |
---|---|
Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
CKD | Chronic Kidney Disease |
DHA | Docosahexaenoic Acid |
EPA | Eicosapentaenoic Acid |
ALA | Alpha-linolenic Acid |
BHA | Butylated Hydroxyanisol |
BHT | Butylated Hydroxytoluene |
FLUTD | Feline Lower Urinary Tract Disease |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms