Pet Oral Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Pet Oral Care Products Market is segmented by Product Type (Mouthwash/Rinse, Toothpaste, Toothbrush, Dental Chews, and Other Product Types), by Animal ( Dogs and Cats), and by Geography (North America, Europe, Asia Pacific, South America, and Africa )

Market Snapshot

Study Period:

2016 - 2026

Base Year:

2020

Fastest Growing Market:

North America

Largest Market:

North America

CAGR:

6.6 %

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Market Overview

The global pet oral care products market was valued at USD 1,564.1 million in 2020 and is projected to register a CAGR of 6.6 % during the forecast period (2021-2026). Most of the consumers in the global market grappled with the onset of the COVID-19 pandemic, in terms of stockpiling pet oral care products, by switching to the retail e-commerce platforms after being compelled by several restrictions levied on the brick-and-mortar stores and the disruption of the overall supply channel, in general.​ Sales have spiked for at-home, do-it-yourself pet oral care products, which was mainly driven by the closure and/or limitations of veterinary clinics or professional salons offering these services.

The market is primarily driven by the high prevalence of dental diseases in pets. According to the Australian and American veterinary dental societies, more than 80% of dogs develop gum disease by the age of three, compared to more than 70% of cats at the same age. Therefore, the rise in awareness of pet oral health and the increase in veterinary health expenditure are the factors to propel market growth over the forecast period.​

In addition to the rise in awareness about pet oral health, an increase in veterinary health expenditure is giving major boost to the market growth. Furthermore, rapid advancements and product launches have also been propelling the market globally. However, the high cost of the products and the lack of proper veterinary dentistry in developing countries are likely to hamper the market studied globally.

North America dominates the pet oral care products market globally during the forecast period. The huge pet population and rising expenditure on pet health needs by pet owners are leading to an increase in innovative product launches by various players present in the country.

Scope of the Report

Pet oral care products refer to various kinds of appliances, medicines, and other chemicals used to maintain proper oral hygiene and avoid dental diseases in pets. An analysis covering future trends and market opportunities in the pet oral care market is also incorporated in the report. The market is segmented by animal type, product type, and distribution channel, and by geography. For the purpose of the report, both dogs and cats were included to estimate the market for pet oral care products.

By Product Type
Mouthwash/Rinse
Tooth Paste
Tooth Brush
Dental Chews
Other Product Types
By Animal
Dogs
Cats
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Africa
South Africa
Rest of Africa

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Key Market Trends

High Prevalence of Dental Diseases and Increase in Animal Health Expenditure

The pet oral care products market is benefitting tremendously, owing to the increasing per capita animal healthcare expenditure. According to the American Pet Product Association (APPA), America has 89.7 million pet dogs and pet owners spend an average of USD 49.70 on a dog’s dental care annually, as compared to human oral healthcare. Information, as revealed by FEDIAF in 2018, the per capita spending on pets in Europe, was found to be over USD 271.7. The rise in the prevalence of many diverse oral health-related diseases has been identified as the major driving factor for market growth.

Periodontal disease is the most common clinical condition in cats and dogs, which is largely preventable by tooth brushing. As per the American Veterinary Medical Association (AVMA), the disease can lead to severe health concerns ranging from tooth loss to organ failure. According to AVMA, around 70% of cats and 80% of dogs develop some degree or form of periodontal disease by the time they are 3 years old. Additionally, calculus, gingivitis, gum disease, tooth fractures are common oral issues among pets. According to the American Pet Products Association (APPA), the total pet industry expenditures average in the United States was USD 90.5 billion in 2018, which increased to 99 billion in 2020. Therefore, high awareness about pet health among pet owners and a rise in the number of dental procedures are some other factors propelling growth of the market.

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North America is to Dominate the Pet Oral Care Products Market

North America retains its dominance in the pet oral care products market over the forecast period, owing to the rising companion animal adoption, and the increasing per capita animal healthcare expenditure. In addition, the rise in the prevalence of many diverse oral health-related diseases has been identified as the major driving factor for market growth. According to the American Pet Product Association (APPA), America has 89.7 million pet dogs and pet owners spend an average of USD 49.70 on a dog’s dental care annually when compared to human oral healthcare. On average, an American spends USD 42.24 on his annual dental care in out-of-pocket expenses, which had been reported by the American Dental Association. Additionally, the high awareness about pet health among pet owners and a rise in the number of dental procedures are some other factors propelling the growth of the pet oral care market in North America.

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Competitive Landscape

Currently pet oral care products market has been observing a rapid and healthy transformation. The market is fairly consolidated with few major players, such as Ceva, Mars Incorporated, Purina Pet Care, and Vibrac, holding a considerably higher share in the market. Market players have been determined to provide treatment and medication, which can cure the widespread dental diseases, and thus, serve the pet oral care products market as well. 

Recent Developments

Some of the key developments in the market studied are in Jun 2018, Kane Biotech introduced companion pet oral care products in Canada under the StrixNB and Bluestem brands. The company received notification under Health Canada’s Low-Risk Veterinary Health Products (LRVHP) program and approvals have been in place.

Through expansion strategy, companies intend to reach a wider customer base in the global market. For instance, Greenies Dental Treats, a subsidiary of Mars Inc., expanded its product distribution to grocery, drug, and other mass retailers in 2019.​

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions & Market Definition

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Mouthwash/Rinse

      2. 5.1.2 Tooth Paste

      3. 5.1.3 Tooth Brush

      4. 5.1.4 Dental Chews

      5. 5.1.5 Other Product Types

    2. 5.2 By Animal

      1. 5.2.1 Dogs

      2. 5.2.2 Cats

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Italy

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 South Korea

        6. 5.3.3.6 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Rest of Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 AllAccem

      2. 6.1.2 Ceva

      3. 6.1.3 Colgate-Palmolive

      4. 6.1.4 Dechra Veterinary Products

      5. 6.1.5 Purina Pet Care (Nestle)

      6. 6.1.6 HealthyMouth LLC

      7. 6.1.7 ImRex Inc.

      8. 6.1.8 Mars Incorporated

      9. 6.1.9 Petzlife Products Inc.

      10. 6.1.10 TropiClean Pet Products

      11. 6.1.11 Vetoquinol SA

      12. 6.1.12 Virbac

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  9. 8. IMPACT OF COVID-19 ON THE MARKET

** Subject to Availability

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments

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