Market Trends of South Africa Cosmetics and Personal Care Products Industry
Increasing Awareness About the Importance of Skin Care & Personal Care
- There is a growing focus on improving living standards among South African consumers, driven by a surge in skin care and personal care product offerings and a growing urban population in the country. People in urban areas are prone to different pollution which damages the skin due to which people in the country are using skincare products to protect it.
- The market has grown in terms of value sales as a result of the simple accessibility of these skincare products through a variety of sales channels, including specialty shops, pharmacies, and beauty salons, particularly in urban areas. In line with this, the growing urban population has been supporting the trend, leading to an increase in sales. For instance, according to the World Bank, the total urban population in South Africa in 2021 was 28%, which increased from 27% when compared to the previous year.
- Additionally, it is anticipated that there will be significant growth prospects due to the growing emphasis that male consumers are placing on skincare and grooming to improve their physical appearance and take better care of their skin. The grooming trend is aided by increased net spending in each household for skincare products in South Africa. In line with this trend, players in the market are also introducing new products to capture the market demand. For instance, in November 2022, a Local couple launched FACE for Him, a new premium skincare range it claimed was designed for local men looking for simple yet effective skincare. Stuart, the founder of Local Couple, and Camilla Berry claimed that they saw a gap in the market and decided to launch South Africa's first skincare range for men.
- Moreover, social media is spreading more awareness about the importance of skincare and personal care products and aided in gaining more traction, with consumers' inclination toward global fashion and beauty trends. The rising consumer awareness, supported by the surging purchasing power of local consumers, is boosting the demand for skin care products made of natural ingredients. This is giving rise to local manufacturers like Marula offering skin care products through different online platforms like Lulu to reach their customers efficiently. Such developments in the country are expected to augment the overall market growth during the forecast period.
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Increasing Demand for Anti-aging Cosmetics
- The strong desire among individuals to retain a youthful appearance has been a significant factor supporting the South African skincare industry. The country's anti-aging products market is driven by the older generation's increased awareness of these products for the body and skin. Many elderly people use anti-aging cosmetic products to maintain a youthful appearance. In line with this, a significant aged population in the country is further supporting the trend by increasing sales.
- For instance, according to Statistics South Africa, as of 2022, South Africa's population increased to approximately 60.6 million inhabitants. Of these, 5.6 million people are above 60 years of age. Furthermore, anti-aging cosmetics are expected to be adopted due to increased events, seminars, and campaigns about beauty and personal care products. Such factors in the country led to robust demand for anti-aging products that help prevent wrinkles, age spots, dry skin, uneven skin tone, and hair damage, creating room for innovations in the cosmetics industry.
- In line with this demand, many players are interested in catering to the demand for these products by establishing their presence in the country. For instance, in December 2022, Drunk Elephant, a brand that offers various skin care products, including products that support anti-aging functions, debuted in the South African market via an authorized distributor. Drunk Elephant claims that it is committed to creating effective, cruelty-free, and vegan skincare products. Moreover, numerous cross-over products with multi-functional properties have emerged under the natural beauty trend. These offer the dual functionality of makeup as well as wrinkle care to help people protect their natural skin. Such products are expected to gain popularity during the forecast period.
South Africa Cosmetics and Personal Care Products Market Report Snapshots
- South Africa Cosmetics and Personal Care Products Market Size
- South Africa Cosmetics and Personal Care Products Market Share
- South Africa Cosmetics and Personal Care Products Market Trends
- South Africa Cosmetics and Personal Care Products Companies
- South Africa Cosmetics and Personal Care Products News
