Skin Care Market in South Africa Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Market Report Covers Professional Skin Care Products in South Africa and is Segmented by Type (Face Care and Body Care), Packaging Type (Tube, Bottles, and Jars), and Distribution Channel (Offline Retail Stores and Online Retail Stores). The report offers the market size in value terms in USD for all the abovementioned segments.

South African Skin Care Products Market Size

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South Africa Professional Skincare Product Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.61 %
Market Concentration Medium

Major Players

South Africa Professional Skincare Product Market

*Disclaimer: Major Players sorted in no particular order


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South African Skin Care Products Market Analysis

The South Africa Professional Skincare Product Market size is expected to grow from USD 25.08 million in 2023 to USD 37.90 million by 2028, at a CAGR of 8.61% during the forecast period (2023-2028).

  • The South African professional skincare market is projected to experience significant growth, driven by the rising demand from women and young consumers. Multifunctional skincare products that protect the skin from harsh environmental conditions while promoting even and light skin tones are currently the most popular. Additionally, with the expanding middle class and increased purchasing power in various socio-economic categories, there is a demand for cost-effective, high-quality skincare products that cater to the needs of different ethnic groups while also incorporating natural components.
  • Professional skincare products containing key ingredients such as niacinamide and salicylic acid are gaining popularity due to growing concerns about skin problems like acne and eczema among the African population. Furthermore, pollution and hard water conditions are fueling the demand for facial cleansers, moisturizers, and exfoliators over the forecast period.
  • Specialty stores and salons offering expert consultations remain the most popular sales channels for professional skincare products due to their wide availability. The increasing popularity of online shopping is also expected to influence sales of skincare products on online retail channels.
  • However, despite the growing adoption of skin care products among South African consumers, the market growth may be restrained by the lack of awareness about the benefits of professional skincare products and their high cost.

South African Skin Care Products Market Trends

Growing Aging Population is Accelerating the Growth of Professional Skin Care Products

  • The market for professional anti-aging products is experiencing accelerating demand, driven by a rapidly growing demographic looking to prevent wrinkles, sun damage, and other signs of diminishing youthfulness. This demand is particularly strong for anti-wrinkle face creams, serums, and eye creams. To meet this demand, skin care manufacturers are increasingly emphasizing research and development on active ingredient-based professional anti-aging products. The baby boomer population is continuing to drive demand for professional anti-wrinkle remedies and other age-concealing products as more of this demographic enters the 30-to-44 years age group.
  • Additionally, the growing number of working women in countries like South Africa is increasing the spending power of consumers, further pushing demand for professional products. 
  • For example, according to Statistics South Africa- Quarterly Labour Force Survey, it stated that in the first quarter of 2022, the number of women in South Africa's working population reached almost 20.2 million, compared to roughly 19.8 million men, marking a year-on-year change of 1.4% and 1.5%, respectively.
  • Other factors, such as pollution, hard water conditions, and hot, dry summers in some regions, are also contributing to the need for anti-aging products. Wrinkling is a highly visible feature of aged skin, and a reduction in collagen is a driving factor in the market. To meet this demand, skin care manufacturers are investing in the development of innovative anti-aging products that use active ingredients to target specific concerns and offer visible results, such as reducing the appearance of wrinkles and improving skin texture. For instance, in January 2021, Environ Skin Care (Pty) Ltd launched Focus Care Comfort+ Anti-Pollution Spritz and Focus Care Comfort+ Anti-Pollution Masque. The Environ Focus Care Comfort+ Anti-Pollution products are a lightweight, invisible, breathable shield that offers complete protection with a scientifically perfected blend of anti-pollution ingredients and high-potency antioxidants to counteract the harmful effects of pollution. 
  • In July 2021, Environ Skin Care (Pty) Ltd launched new focus care youth+ seriencenight serum. The product act as an overnight booster developed to target the negative long-term effects of stress to reveal serene, luminous, and youthful-looking skin. This trend is expected to continue as the demand for anti-aging products grows in response to changing demographic and environmental factors. The above-mentioned factors act as major market drivers for South Africa's professional skincare product Market.
South Africa Professional Skin Care Market: Population by Age Group and Gender, in Million, South Africa, 2022

Online Retail Stores to Foster the South African Professional Skin Care Market

  • The sales of professional skincare products through online stores have been experiencing rapid growth in recent years due to the convenience that it offers to consumers. These channels are gaining market share in terms of revenue, popularity, and a diverse range of products from both local and global brands.
  • Online beauty shoppers are increasingly valuing the convenience of online shopping, reading product reviews, sharing skincare tips online, and receiving automatic refills of regularly used products rather than just focusing on price and promotions. This presents an opportunity for brand owners and retailers to capture a growing market.
  • Brand owners and retailers are offering an all-encompassing online category approach through online portals, which further boosts the online penetration of the South African population for purchasing professional skincare products.
  • Retailers are also implementing various marketing strategies to increase online shopping penetration among the African population. For instance, in 2021, according to the United States Trade Department (USTD) and Nanyang Technological University Singapore Research Articles, it is stated that South Africa accounts for 56% of Internet penetration.
  • Moreover, in Africa, e-commerce has grown significantly. Over 264 active e-commerce sites can be found in 23 different countries in Africa. There are approximately 105 e-commerce sites in South Africa alone, compared to 60 and 58 in Kenya and Nigeria, respectively. As a result, a growing number of consumers began spending increasing amounts of time on social media platforms to pass their time as well as to stay connected.
  • However, for skin care product manufacturers, this means a better platform to advertise their products with the help of social media influencers.
  • For example, Sephora's marketing strategy unites online and in-store experiences and promotes the brand through social media, mobile, and the Internet. The company uses analytics to identify and segment purchases, as well as to measure the impact of its marketing campaigns and merchandising. By doing so, Sephora can better meet the needs of its customers and encourage them to make online purchases of professional skincare products. Therefore, the demand for online retail stores for Professional Skincare Products is growing in the region.

South African Skin Care Products Industry Overview

The market is competitive, with the presence of numerous local and international players competing for a major market share. The players in the market compete using various strategies ranging from advertisements and brand building through proven claims such as organic, clinically proven, cruelty-free, and more. Environ Skincare (Pty) Ltd, Elixir Fusion, Saloncare, and Vitaderm Professional Skin Care are some major players operating in the market studied that hold dominant positions in the market, closely followed by ESSEL and Formulage, among others. 

Owing to the lucrative opportunities offered by the professional skincare market, the companies are penetrating the market with pre-existing products as well as by launching new products in the market. Further, The key players are embarking on mergers and acquisitions as a strategy to strengthen their market dominance. The major players are constantly trying to expand their production facilities and increase their market presence locally via this strategy.

South African Skin Care Products Market Leaders

  1. Environ Skincare (Pty) Ltd

  2. Elixir Fusion

  3. Saloncare

  4. Vitaderm Professional Skin Care

  5. ESSEL

*Disclaimer: Major Players sorted in no particular order

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South African Skin Care Products Market News

  • March 2023: Byoma announced its plans to launch Moisturising Gel Cream SPF 30. According to the brand's website, this product is ultra-effective as it is claimed to be a deeply hydrating and non-greasy SPF 30 daily moisturizer. Further, this product is claimed to be the ultimate blend of sun care, barrier care, and skincare.
  • March 2023: Tatcha announced the launch of its new product, The Silk Serum. The company claims that it is a wrinkle-smoothing formula with a retinol alternative. Further, the company claims that the product is visibly firm, boosts radiance, and supports collagen-depleted skin while hydrating and reducing redness.
  • February 2023: Benefit Cosmetics announced the launch of six skincare products focusing on erasing pores. The collection includes six products which include two masks, two cleansers, a toner, a moisturizer, and a cleansing tool.
  • February 2022: Environ Skin Care (Pty) Ltd launched a new product called Focus Care yYouth+ 3DSynerge filler creme. This cream is specifically formulated to target the visible signs of aging, such as lines, wrinkles, and loss of volume, to reveal smoother, firmer,.and naturally fuller-looking skin. By using advanced ingredients, the product helps to rejuvenate and restore the skin's natural firmness and elasticity, resulting in a more youthful and radiant appearance.

South African Skin Care Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definiton

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Face Care

        1. Cleansers & Exfoliators

        2. Face Masks

        3. Face Moisturizers

        4. Other Face Care Products

      2. 5.1.2 Body Care

        1. Body Lotions/Moisturizers

        2. Body Wash and Shower Gel

        3. Other Body Care Products

    2. 5.2 Packaging Type

      1. 5.2.1 Tube

      2. 5.2.2 Bottles

      3. 5.2.3 Jars

    3. 5.3 Distribution Channel

      1. 5.3.1 Offline Retail Stores

      2. 5.3.2 Online Retail Stores

        1. Specialist Retail Stores

        2. Supermarkets/Hypermarkets

        3. Convenience/Grocery Stores

        4. Pharmacies/Drug Stores

        5. Online Retail Channels

        6. Other Distribution Channels


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Positioning Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Environ Skin Care (pty) Ltd

      2. 6.3.2 Essel Products

      3. 6.3.3 Dr. Gobac

      4. 6.3.4 Vitaderm (pty) Ltd

      5. 6.3.5 Saloncare

      6. 6.3.6 Elixir Fusion

      7. 6.3.7 Jonger Professional Skin Care

      8. 6.3.8 Lamelle

      9. 6.3.9 Formulage

      10. 6.3.10 Regima

    4. *List Not Exhaustive

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South African Skin Care Products Industry Segmentation

Professional skincare products are formulated with pH-adjusted (active) ingredients to support the skin's natural protective barrier, a vital layer that helps protect the skin from environmental stressors and prevents moisture loss. pH-adjusted ingredients help to balance the skin's pH levels, ensuring that it is not too acidic or alkaline, which can disrupt the protective barrier and cause skin problems.

The South African skincare market is segmented by type, packaging type, and distribution channel. Based on type, the market is segmented into face care and body care. Face care is further segmented into cleansers & exfoliators, face masks, face moisturizers, and other face care products. Body care is further segmented into body lotions/moisturizers, body wash and shower gel, and other body care products. Based on the packaging type, the market is segmented into tubes, bottles, and jars. Based on the distribution channel, the market is segmented into offline retail stores and online retail stores. Online retail stores are further segmented into specialist retail stores, supermarkets/hypermarkets, convenience/grocery stores, pharmacies/drug stores, online retail stores, and other distribution channels.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Face Care
Cleansers & Exfoliators
Face Masks
Face Moisturizers
Other Face Care Products
Body Care
Body Lotions/Moisturizers
Body Wash and Shower Gel
Other Body Care Products
Packaging Type
Distribution Channel
Offline Retail Stores
Online Retail Stores
Specialist Retail Stores
Convenience/Grocery Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels
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South African Skin Care Products Market Research FAQs

The South Africa Professional Skincare Product Market is projected to register a CAGR of 8.61% during the forecast period (2024-2029)

Environ Skincare (Pty) Ltd, Elixir Fusion, Saloncare, Vitaderm Professional Skin Care and ESSEL are the major companies operating in the South Africa Professional Skincare Product Market.

The report covers the South Africa Professional Skincare Product Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South Africa Professional Skincare Product Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Skin Care in South Africa Industry Report

Statistics for the 2024 South Africa Professional Skincare Product market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South Africa Professional Skincare Product analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Skin Care Market in South Africa Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)