South Africa Skincare Market - Growth, Trends and Forecasts (2019 - 2024)

South Africa skincare market is segmented by Type into face care and body care & by Distribution Channel into hypermarket/supermarkets, convenience stores, online retail stores, others

Market Snapshot

Snapshot
Study Period:

2016-2024

Base Year:

2018

CAGR (2019-2024):

7.4%

Key Players:

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Market Overview

South Africa skincare market is growing at a CAGR of 7.4% during the forecast period (2019-2024). 

  • Increasing awareness about skin rituals and urge to have a beautiful and younger appearance is driving product sales, allowing deeper penetration and expansion to new markets. 
  • Consumers in the region are showing great interest in products formulated with natural and organic ingredients. Dermalogica, a European cosmetic brand, emphasizes the use of goat milk in its product formulations
  • With the growth of the middle class and increased spending power across many socio-economic groups in South Africa, demand for affordable, but reliable quality skin care products exist, to fulfil the requirements of different ethnic groups and meet the demand for natural ingredients

 

Scope of the Report

South Africa skincare market a range of products including face care and body care available through hypermarket/supermarkets, convenience stores, online retail stores, and other point of sales dominating the market.

By Type
Face Care
Cleansers
Masks
Exfoliators/Scrubs
Oils/Serums
Moisturizers
Others
Body Care
Body Lotions
Body Wash
Others
By Distribution Channel
Hypermarket/Supermarkets
Specialist Retail Stores
Online Retail Stores
Others

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Key Market Trends

Rising Demand Among Increasing Women Workforce

The country is experiencing a decent contribution of women in the workforce in recent years which remains one of the key factors boosting the demand for skin care products in the country. Moreover, South African women, in particular, are mostly inclined to herbal and natural ingredients preferring natural active ingredients derived from vegetable extracts, like lavender, aloe vera, and other essential oils. Eyeing on the trend, many manufacturers are introducing innovative products incorporated with active ingredients.

Trend 1

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Online Sales to Foster the South Africa Skincare Market

The rapid development of technology in the country is expected to be the major contributor to the growth of e-commerce in the country. The evolution of easy payments methods in the country is also one of the prominent drivers for the e-commerce market. The launch of Rabaki, an online retail store, is offering opportunities for locally present brands to improve their sales and stabilize in the prevailing uncertain economic situations. This is further driving the domestic brands and international brands that have a presence in the country to offer more products via e-commerce. 

Trend 2

Competitive Landscape

South Africa skincare market is highly fragmented due to the prominence of several small players in the market. Some of the prominent manufacturers present in the country are Avon Products, Estée Lauder Inc., Unilever and Procter & Gamble. Companies are adopting acquisition, merger and launching innovative products to cater the growing demand for naturally sourced products. 

Major Players

  1. Avon Products
  2. Estée Lauder Inc
  3. Unilever
  4. Procter & Gamble
  5. Beiersdorf AG

* Complete list of players covered available in the table of contents below

Market Conc

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Face Care

        1. 5.1.1.1 Cleansers

        2. 5.1.1.2 Masks

        3. 5.1.1.3 Exfoliators/Scrubs

        4. 5.1.1.4 Oils/Serums

        5. 5.1.1.5 Moisturizers

        6. 5.1.1.6 Others

      2. 5.1.2 Body Care

        1. 5.1.2.1 Body Lotions

        2. 5.1.2.2 Body Wash

        3. 5.1.2.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarkets

      2. 5.2.2 Specialist Retail Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Avon Products

      2. 6.4.2 Estee Lauder Inc

      3. 6.4.3 Unilever

      4. 6.4.4 Procter & Gamble

      5. 6.4.5 Beiersdorf AG

      6. 6.4.6 Clarins

      7. 6.4.7 L'Oreal S.A.

      8. 6.4.8 Nimue Skincare International

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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