South Africa Skincare Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The South Africa Skincare Market is segmented by Type (Face Care (Cleansers, Masks, Exfoliators/Scrubs, Oils/Serums, Moisturizers, and Other Face Cares) and Body Care (Body Lotions, Body Wash, and Other Body Care Types)) and Distribution Channel (Hypermarkets/Supermarkets, Specialist Retail Stores, Online Retail Stores, and Other Distribution Channels).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.25 %

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Market Overview

The South African skincare market was valued at USD 663.51 million in 2020, and it is projected to register a CAGR of 4.25% during the forecast period, 2021-2026.

The COVID-19 pandemic is still transforming the growth of numerous industries. However, the pandemic’s immediate impact is varied. While some sectors may experience a decline in demand, many others continue to stay unaffected and exhibit strong development prospects. The skincare market has been witnessing significant growth due to the increasing health and hygiene consciousness among consumers, owing to the impact of the COVID-19 pandemic. The pandemic led to a shift in consumer priorities in 2020, with a focus on overall health and wellbeing. Consumers also prioritized naturally healthy and glowing skin as opposed to hiding their imperfections with make-up.

Over the long term, the market is experiencing accelerating demand for anti-aging products, like anti-wrinkle cream, face cream, serum, eye cream, and others, due to other factors, such as pollution and hard water conditions that are bombarding such products’ needs. An increasing number of consumers in the market are becoming aware of pollution’s impact on the skin. Increasing awareness about skin rituals and the urge to have a beautiful and younger appearance is driving product sales, allowing deeper penetration and expansion to new markets.

Consumers in the region are showing great interest in products formulated with natural and organic ingredients. Dermalogica, a European cosmetic brand, emphasizes the use of goat milk in its product formulations. Moreover, with the growth of the middle class and increased spending power across many socio-economic groups in South Africa, demand for affordable but reliable quality skincare products exists to fulfill the requirements of different ethnic groups and meet the demand for natural ingredients.

Scope of the Report

Skincare products support skin integrity, enhance its appearance, and relieve skin conditions. The South Africa skincare market is segmented by type (face care (cleansers, masks, exfoliators/scrubs, oils/serums, moisturizers, and other face cares) and body care (body lotions, body wash, and other body care types)) and distribution channel (hypermarkets/supermarkets, specialist retail stores, online retail stores, and other distribution channels). The report offers market size and forecasts in value (USD million) for the above segments and for each segment.

By Type
Face Care
Other Face Care Types
Body Care
Body Lotions
Body Wash
Other Body Care Types
By Distribution Channel
Specialist Retail Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Rising Demand Among the Increasing Women Workforce

The country is experiencing a decent contribution of women in the workforce in recent years, which remains one of the key factors boosting the demand for skincare products in the country. Now, the African woman is not just engaged with skincare, and rather it is fast becoming a daily necessity and less of an indulgence. This behavior is being driven by a growing desire to understand skin, the impact of the climate, and the need for products that consistently deliver the desired results. According to industry experts, with increased disposable income and urbanization, women expect high standards and quality of products and services. Moreover, South African women, in particular, are most inclined to herbal and natural ingredients preferring natural active ingredients derived from vegetable extracts, like lavender, aloe vera, and other essential oils. Eyeing on the trend, many manufacturers are introducing innovative products incorporated with active ingredients.


Online Sales to Foster the South African Skincare Market

The rapid development of technology in the country is expected to be the major contributor to the growth of e-commerce in the country. The evolution of easy payments methods in the country is also one of the prominent drivers for the e-commerce market. The launch of Rabaki, an online retail store, is offering opportunities for locally present brands to improve their sales and stabilize in the prevailing uncertain economic situations. Brands are experimenting by being more creative with their narrative across platforms and consumer touchpoints throughout the purchase journey, from inspirational and positive social campaigns to content designed to save the consumer’s time while searching for a certain skincare product in the store. This is further driving the domestic brands and international brands that have a presence in the country to offer more products via e-commerce.


Competitive Landscape

South Africa's skincare market is highly fragmented due to the prominence of several small players in the market. Some of the prominent manufacturers present in the country are Unilever, Beiersdorf AG, Natura & Co., and Estée Lauder Inc., among others. Companies are adopting acquisitions, mergers, and launching innovative products to cater to the growing demand for naturally sourced products. The active companies have adopted product innovation as their key strategy to increase their geographic presence and customer base. With the growing demand for natural and effective skincare products, the market studied has witnessed an emergence of new kinds of products to cater to the growing demand of consumers of all age groups having different skin types.

Recent Developments

  • In February 2021, Eucerin launched its first medical product with sun protection factor 100. SPF100 helps prevent actinic keratosis and non-melanoma skin cancer. The launch campaign demonstrated the influence of dermatological innovations on the lives of people with skin problems.
  • In May 2020, Olay launched a new line of products meant to address tired skin and arrest premature skin aging. The new Regenerist Retinol24 line uses retinol as its main active ingredient. Retinol is vitamin A and is said to reduce fine lines and wrinkles, fade dark spots, and tighten pores.
  • In January 2020, Natura & Co. acquired Avon Products Inc. The combination of iconic brands, such as Avon, Natura, The Body Shop, and Aesop, is expected to provide beauty products to over 200 million consumers across the world through multiple channels. The company is expected to have a strong presence in retail with more than 3,000 stores. Avon is one of the popular skincare brands in South Africa.

Table of Contents


    1. 1.1 Study Assumptions and Market Definiton

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Face Care

        1. Cleansers

        2. Masks

        3. Exfoliators/Scrubs

        4. Oils/Serums

        5. Moisturizers

        6. Other Face Care Types

      2. 5.1.2 Body Care

        1. Body Lotions

        2. Body Wash

        3. Other Body Care Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Specialist Retail Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever PLC

      2. 6.4.2 Procter & Gamble

      3. 6.4.3 L'Oreal SA

      4. 6.4.4 The Estée Lauder Companies Inc.

      5. 6.4.5 Beiersdorf AG

      6. 6.4.6 Clarins Group

      7. 6.4.7 Clicks Group Limited

      8. 6.4.8 Amka Products (Pty) Ltd

      9. 6.4.9 Johnson & Johnson

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The South Africa Skincare Market market is studied from 2016 - 2026.

The South Africa Skincare Market is growing at a CAGR of 4.25% over the next 5 years.

Unilever, Beiersdorf AG, Natura & Co, Estée Lauder Inc, Johnson & Johnson are the major companies operating in South Africa Skincare Market.

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