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South America Cosmetics Products Market is segmented by By Product Type (Color Cosmetics, and Hair Styling and Coloring Products); By Distribution Channel (Hypermarkets/supermarkets, Specialty Stores, Convenience Stores, Online Retail Stores and Other Distribution Channels); and Geography
2016 - 2026
South America cosmetics products market is projected to grow at a CAGR of 6.8% during the forecast period (2020 - 2025).
The South America cosmetics market is segmented by product type, and distribution channel. Based on product type, the market studied is segmented into color cosmetics, and hairstyling and coloring products. Based on the distribution channel, the market studied is segmented into hypermarkets/supermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. The report also contains top-line revenues and detailed qualitative analysis of the key players present in the region.
|By Product Type|
|By Distribution channel|
|Other Distribution Channels|
|Rest of South America|
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In Brazil, not only the sales of women cosmetics is high, but the men cosmetics segment has also enhanced its foot in the country. Product innovation by the key players continued to drive sales of cosmetics. Several brands in the country are majorly focusing on new formulas coupled with new packaging of cosmetics products. Additonally, research & development and advertisement are playing key role to drive the overall beauty and personal care products market in Brazil. Key players are investing on R&D and advertisement to influence the consumer purchasing decision.
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These stores sell a wide range of specific cosmetic products. These stores provide expert guidance and higher service quality to the consumers when compared to other stores. The rising trend of premiumization and high income levels of consumers are expected to drive the growth of specialty stores in the region. These stores are best suitable for brand conscious consumers. They visit these stores regularly to buy a specific brand rather than buying from other stores. This is due to high probability of getting specific preferred brands at these specialty stores. Specialty stores have well-trained staff who advice and help consumers while selecting products, which gives an edge to these stores over other retailers in the market studied.
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South America cosmetics market is strongly dominated by the key players in the market such as L’Oreal S.A, Shiseido Co. Ltd, Avon products Inc., the Estée Lauder Companies Inc., and Oriflame holding AG. The key strategy adopted by the companies is product innovation, these new and innovative products help the companies to strengthen their consumer base and gain the competitive edge among the competitors.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Color Cosmetics
18.104.22.168 Facial Make-Up Products
22.214.171.124 Eye Make-Up Products
126.96.36.199 Lip and Nail Make-up Products
5.1.2 Hair Styling and Coloring Products
188.8.131.52 Hair Colors
184.108.40.206 Hair Styling Products
5.2 By Distribution channel
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.3 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Oriflame Cosmetics Global SA.
6.4.2 L'Oreal S.A.
6.4.3 Christian Dior SE
6.4.4 Shiseido Company, Limited
6.4.5 The Estee Lauder Companies Inc.
6.4.6 Avon Products Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS