South America Cosmetics Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

South America Cosmetics Products Market is segmented by By Product Type (Color Cosmetics, and Hair Styling and Coloring Products); By Distribution Channel (Hypermarkets/supermarkets, Specialty Stores, Convenience Stores, Online Retail Stores and Other Distribution Channels); and Geography

Market Snapshot

South America Cosmetics Products Market-Summary
Study Period: 2016 - 2026
Base Year: 2019
CAGR: 6.8 %

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Market Overview

South America cosmetics products market is projected to grow at a CAGR of 6.8% during the forecast period (2020 - 2025).

  • Color cosmetics such as eye, facial, and lip makeup category is the most prosperous industry in the region. Premium global brands are gaining momentum in the region as consumers move from functional products to more advanced and specialized cosmetic products. Many international brands, like L’Oreal, and Oriflame are increasing their presence in the competitive market.
  • However, the strong presence of counterfeit/low cost products or products having high chemical concentration, which are detrimental to human application act as restraining factor for thr growth of the market studied.

Scope of the report

The South America cosmetics market is segmented by product type, and distribution channel. Based on product type, the market studied is segmented into color cosmetics, and hairstyling and coloring products. Based on the distribution channel, the market studied is segmented into hypermarkets/supermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. The report also contains top-line revenues and detailed qualitative analysis of the key players present in the region.

By Product Type
Color Cosmetics
Facial Make-Up Products
Eye Make-Up Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
Hair Colors
Hair Styling Products
By Distribution channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
By Geography
Rest of South America

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Key Market Trends

Brazil forms a Lucrative Market for Cosmetics

In Brazil, not only the sales of women cosmetics is high, but the men cosmetics segment has also enhanced its foot in the country. Product innovation by the key players continued to drive sales of cosmetics. Several brands in the country are majorly focusing on new formulas coupled with new packaging of cosmetics products. Additonally, research & development and advertisement are playing key role to drive the overall beauty and personal care products market in Brazil. Key players are investing on R&D and advertisement to influence the consumer purchasing decision.

South America Cosmetics Products Market trend2

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Specialty Stores Recorded a Significant Growth

These stores sell a wide range of specific cosmetic products. These stores provide expert guidance and higher service quality to the consumers when compared to other stores. ​The rising trend of premiumization and high income levels of consumers are expected to drive the growth of specialty stores in the region.​ These stores are best suitable for brand conscious consumers. They visit these stores regularly to buy a specific brand rather than buying from other stores. This is due to high probability of getting specific preferred brands at these specialty stores. Specialty stores have well-trained staff who advice and help consumers while selecting products, which gives an edge to these stores over other retailers in the market studied.​

South America Cosmetics Products Market trend2

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Competitive Landscape

South America cosmetics market is strongly dominated by the key players in the market such as L’Oreal S.A, Shiseido Co. Ltd, Avon products Inc., the Estée Lauder Companies Inc., and Oriflame holding AG. The key strategy adopted by the companies is product innovation, these new and innovative products help the companies to strengthen their consumer base and gain the competitive edge among the competitors.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-Up Products

        2. Eye Make-Up Products

        3. Lip and Nail Make-up Products

      2. 5.1.2 Hair Styling and Coloring Products

        1. Hair Colors

        2. Hair Styling Products

    2. 5.2 By Distribution channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 Brazil

      2. 5.3.2 Argentina

      3. 5.3.3 Rest of South America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Oriflame Cosmetics Global SA.

      2. 6.4.2 L'Oreal S.A.

      3. 6.4.3 Christian Dior SE

      4. 6.4.4 Shiseido Company, Limited

      5. 6.4.5 The Estee Lauder Companies Inc.

      6. 6.4.6 Avon Products Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The South America Cosmetics Products Market market is studied from 2016 - 2026.

The South America Cosmetics Products Market is growing at a CAGR of 6.8% over the next 5 years.

L'Oréal S.A., Oriflame Cosmetics Global SA., Shiseido Company, Limited, Avon Products, Inc., The Estée Lauder Companies Inc. are the major companies operating in South America Cosmetics Products Market.

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