Australia Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Australia Beauty and Personal Care Products Market is Segmented by Personal Care Products, Cosmetics/Make-up Products by Category (Premium Products and Mass Products) and Distribution Channel ( Specialist Retail Stores Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels and Others)

Market Snapshot

Study Period:

2016 - 2026

Base Year:



4.48 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Australia beauty and personal care products market is forecasted to reach USD 6.7 billion by 2025 growing at a CAGR of 4.48% during the forecast period (2020 - 2025).

  • Due to high disposable income, Australian consumers spend highly on beauty and personal care (color cosmetics and skincare in particular). Companies are mainly targeting the millennials, as they tend to follow trends in the industry closely and make frequent purchases based on new product claims and application methods.
  • With consumers increasingly turning to the internet for advice on beauty and personal care products, the influence of digital channels has grown lucratively. The purchasing decisions of consumers in Australia are highly influenced by social media, as they follow vlogs, bloggers, and influencers for the information on products and application techniques.

Scope of the Report

Australian beauty and personal care products market report is segmented based on product type, category, and distribution channel. The segmentation based on product type includes personal care market and cosmetics/make-up products. The personal care market is further segmented to facial care, lip care, and body care and by cosmetics and make-up, the scope includes facial make-up products, eye-makeup products, lip and nail make-up products, and hair styling products. By category, the market is segmented as premium products and mass products. Distribution channels include specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and others.

Personal Care Products
Hair Care Products
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Oral Care
Mouthwashes and Rinses
Men's Grooming Products
Deodrants and Antiperspirants
Cosmetics/Make-up Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hair styling and colouring products
Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
By Category
Mass Products
Premium Products

Report scope can be customized per your requirements. Click here.

Key Market Trends

Increasing Trend Of Online Purchasing

Online purchasing is gaining popularity in Australia. In any given four week period, 8 billion Australians above the age of 14 years made at least one online purchase. Social media has played a crucial role in the Australian beauty and personal care market, allowing companies to build their brands in cost-effective ways. Companies are also engaging bloggers and vloggers for promoting certain brands on social media and other websites. This move helped the online purchasing trend to grow lucratively over years. The trend of getting inspired by celebrities and trying to look similar has become very common among the younger population in the region. This trend has been driving the growth of online purchasing in Australia, owing to the online tutorials and vlog promotions of different brands that can be purchased online.


To understand key trends, Download Sample Report

High Demand for Skin Care Products

Sun care encompasses the entire range of products used to safeguard the skin from harmful effects of the sun, including creams, lotions, balms, gels, sprays in varying SPF (Sun Protecting Factor) with either or both UVA and UVB protection. Increasing awareness of the harmful effects of UVA and UVB rays has led to a high demand for sun care products. The skin on the face is very delicate and the most susceptible to sun damage. Australians are particularly prone to sun damage and premature aging, given the extreme levels of UV radiation they are exposed to throughout the year. Tinted sunscreens are also available which provide color to all parts of the body where it is applied. The color is not everlasting, washing off with soap and water. Tinted sunscreen is helpful in identifying areas of the body neglected in the application of the sunscreen. 


Competitive Landscape

L’Oréal Australia was the leading player in the Australian beauty and personal care products market in 2016, due to its wide portfolio of products and its frequent new product innovations and brand launches. Procter & Gamble Australia witnessed market share drop post the agreement to incorporate its fine fragrances, colour cosmetics and hair care businesses into Coty. Mergers and acquisitions characterised the beauty and personal care industry in Australia, as companies looked to consolidate their offerings and expand into new product areas.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Personal Care Products

      1. 5.1.1 Hair Care Products

        1. Shampoo

        2. Conditioners

        3. Others

      2. 5.1.2 Skin Care Products

        1. Facial Care Products

        2. Body Care Products

        3. Lip Care Products

      3. 5.1.3 Bath and Shower

        1. Shower Gels

        2. Soaps

        3. Others

      4. 5.1.4 Oral Care

        1. Toothbrushes

        2. Toothpaste

        3. Mouthwashes and Rinses

        4. Others

      5. 5.1.5 Men's Grooming Products

      6. 5.1.6 Deodrants and Antiperspirants

    2. 5.2 Cosmetics/Make-up Products

      1. 5.2.1 Facial Cosmetics

      2. 5.2.2 Eye Cosmetic Products

      3. 5.2.3 Lip and Nail Make-up Products

      4. 5.2.4 Hair styling and colouring products

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialist Retail Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Others

    4. 5.4 By Category

      1. 5.4.1 Mass Products

      2. 5.4.2 Premium Products


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal S.A

      2. 6.4.2 Unilever

      3. 6.4.3 Procter & Gamble

      4. 6.4.4 Colgate-Palmolive

      5. 6.4.5 Estee Lauder

      6. 6.4.6 Johnson & Johnson

      7. 6.4.7 Beiersdorf

      8. 6.4.8 Oriflame Holding AG

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Australia Beauty and Personal Care Products Market market is studied from 2016 - 2026.

The Australia Beauty and Personal Care Products Market is growing at a CAGR of 4.48% over the next 5 years.

  • L'Oreal S.A
  • Unilever
  • Procter & Gamble
  • Colgate-Palmolive
  • Estee Lauder

Are the major companies operating in Australia Beauty and Personal Care Products Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!