Australian Beauty Products Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Australia Personal Care Products & Cosmetic Industry Growth is Segmented by Type (Personal Care Products and Cosmetics/Make-up Products), Category (Mass and Premium), and Distribution Channel (Specialist Retailers, Hypermarkets/Supermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels). The report offers market size and values in (USD) during the forecast period for the above segments.

Australian Beauty Products Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Australia Beauty & Personal Care Products Market Size

View Global Report
Australia Beauty and Personal Care Products Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 4.19 %
Market Concentration Low

Major Players

Australia Beauty and Personal Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Australia Beauty and Personal Care Products Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Australia Beauty & Personal Care Products Market Analysis

The Australia Beauty and Personal Care Products Market is expected to register a CAGR of 4.19% during the forecast period.

The Australian beauty and personal care industry is experiencing significant transformation driven by changing consumer preferences and retail dynamics. Traditional retail channels continue to dominate the market, with a 2022 Australian Bureau of Statistics survey revealing that approximately 71% of Australians exclusively shop at supermarket chains due to convenience and familiarity with store layouts. This retail preference has prompted beauty brands to strengthen their presence in major supermarket chains while simultaneously developing omnichannel strategies to reach consumers across multiple touchpoints. The shift in retail dynamics has also led to the emergence of specialized beauty retailers and department store beauty sections offering premium and luxury products.


The industry is witnessing substantial investments and strategic acquisitions, highlighting its growth potential and attractiveness to global players. A notable example is L'Oréal's acquisition of Melbourne-founded Aesop for USD 2.5 billion in April 2023, demonstrating the international appeal of Australian beauty brands. The market has also attracted new entrants, with Singapore-based TUFT International launching its professional-grade hair styling products in Australia in 2023, further intensifying market competition and product innovation.


Sustainability has become a cornerstone of the industry's development, with manufacturers increasingly adopting environmentally responsible practices. According to industry reports, by the end of 2022, approximately 85% of beauty and personal care production volume was from sites certified to ISO 14001, the internationally recognized standard for environmental management systems. This commitment to sustainability extends beyond manufacturing to packaging innovations, with brands introducing recyclable materials and refill options to reduce environmental impact.


The industry is experiencing a significant shift toward professional and premium product offerings, particularly in the hair care and skincare segments. This trend is exemplified by recent market entries such as Epres Brand's launch of two different hair care products in October 2022, including both at-home and professional in-salon SKUs utilizing advanced bio diffusion technology. Similarly, in March 2023, Dr. LeWinns introduced an innovative serum series featuring encapsulated retinol and stabilized vitamin C, demonstrating the market's evolution toward sophisticated, science-backed beauty solutions. The professional beauty segment has particularly benefited from this premiumization trend, with manufacturers reporting that approximately 14% of their global sales now come through specialized professional channels and e-commerce platforms.

Segment Analysis: Product Type

Personal Care Segment in Australia Beauty and Personal Care Products Market

The personal care sector dominates the Australian beauty and personal care products market, commanding approximately 76% of the total market share in 2024. This substantial market presence is driven by the growing focus of Australians on skin health and personal hygiene. The segment's strong performance is particularly influenced by millennials and Gen Z consumers who actively follow social media trends related to hair care, skincare, and personal hygiene. The segment encompasses a wide range of products, including hair care, skin care, bath and shower products, oral care, men's grooming products, and deodorants and antiperspirants. The increasing consumer awareness about natural and organic formulations, coupled with the rising demand for sustainable and eco-friendly personal care products manufacturing, has further strengthened this segment's market position.

Market Analysis of Australia Beauty and Personal Care Products Market: Chart for Product Type

Cosmetics/Make-up Segment in Australia Beauty and Personal Care Products Market

The cosmetics/make-up segment is experiencing the fastest growth in the Australian beauty and personal care products market, with a projected growth rate of approximately 6% during 2024-2029. This accelerated growth is primarily driven by increasing consumer interest in premium and luxury cosmetic products, alongside the rising influence of social media and beauty influencers. The segment's growth is further supported by innovations in product formulations, including the integration of skincare benefits into makeup products and the development of clean beauty alternatives. The rising trend of personalized beauty solutions and the growing demand for cruelty-free and vegan cosmetics are also contributing to the segment's expansion. Additionally, the emergence of digital beauty tools and virtual try-on technologies has revolutionized the way consumers interact with and purchase cosmetic products.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in Australia Beauty and Personal Care Products Market

Supermarkets and hypermarkets continue to dominate the Australian beauty market, commanding approximately 43% market share in 2024. This channel's dominance is primarily attributed to the convenience of one-stop shopping experiences and the availability of various brands under a single roof. Major supermarket chains like Woolworths, with approximately 995 stores across Australia, offer extensive beauty and personal care product selections along with attractive loyalty programs and rewards. These retail formats provide substantial discounts, offers, and incentives for bulk purchasing, making them particularly appealing to value-conscious consumers. Additionally, supermarkets and hypermarkets effectively utilize promotional displays across aisles to capture consumer attention, often highlighting health benefits and product features that resonate with their target audience.

Online Retail Stores Segment in Australia Beauty and Personal Care Products Market

The online retail segment is experiencing remarkable growth in the Australian beauty and personal care products market, projected to grow at approximately 7% during 2024-2029. This channel's rapid expansion is driven by the increasing convenience of 24/7 shopping accessibility and the ability to easily compare products and prices. E-commerce platforms are enhancing their service offerings through subscription models, where customers can sign up for regular deliveries of their favorite products at discounted rates. The growth is further accelerated by the integration of artificial intelligence-powered digital sales assistants and virtual try-on technologies, providing customers with personalized shopping experiences. Online retailers are also focusing on offering exclusive products and deals, while implementing user-friendly interfaces and efficient delivery systems to maintain their competitive edge in the market.

Remaining Segments in Distribution Channel

The specialist stores segment maintains a significant presence in the Australian beauty and personal care market, offering expert advice and premium product selections. These stores differentiate themselves through personalized services, product expertise, and exclusive brand offerings. Convenience stores, while holding a smaller market share, serve an important role in providing easy access to essential beauty and personal care items in various locations. The other distribution channels, including direct selling, home shopping, and mixed retailers, contribute to the market's diversity by offering unique shopping experiences and reaching specific consumer segments through various retail formats and marketing approaches. Each of these channels plays a distinct role in serving different consumer preferences and shopping behaviors in the Australian market.

Australia Beauty & Personal Care Products Industry Overview

Top Companies in Australia Beauty and Personal Care Market

The Australian beauty and personal care market is characterized by intense innovation and strategic developments among major players like L'Oréal, Unilever, Procter & Gamble, and Colgate-Palmolive. Companies are heavily investing in research and development to launch new products with natural, organic, and sustainable formulations to meet evolving consumer preferences. The industry witnesses continuous product launches across skincare, haircare, and personal care segments, with companies focusing on clean beauty and environmentally conscious offerings. Strategic partnerships with social media influencers, digital marketing initiatives, and omnichannel distribution strategies have become crucial for market penetration. Companies are also strengthening their positions through strategic acquisitions of local Australian cosmetic companies, particularly those with natural and organic product portfolios, while simultaneously expanding their e-commerce capabilities to enhance direct-to-consumer relationships.

Global Giants Dominate with Local Innovation

The Australian beauty and personal care market demonstrates a high level of consolidation, dominated by multinational corporations with established global presence and extensive distribution networks. These major players leverage their international research capabilities and brand portfolios while adapting to local preferences through targeted product development and marketing strategies. The market structure shows a clear distinction between global conglomerates offering diverse product ranges and specialized local players focusing on niche segments, particularly in natural and organic categories. The competitive dynamics are further shaped by the strong presence of pharmacy chains and specialty beauty retailers who maintain significant influence over product distribution and consumer reach.


The market has witnessed significant merger and acquisition activities, particularly involving international companies acquiring beauty brands in Australia to strengthen their local market presence. These acquisitions primarily target companies with strong natural and organic product portfolios, innovative formulations, or established consumer bases in specific market segments. The trend reflects the strategic importance of the Australian market in the Asia-Pacific region and the value placed on local market knowledge and consumer relationships. Companies are increasingly focusing on vertical integration and supply chain optimization to maintain competitive advantages and market share.

Innovation and Sustainability Drive Future Growth

Success in the Australian beauty and personal care market increasingly depends on companies' ability to align with key consumer trends while maintaining operational efficiency. Incumbent players must focus on continuous product innovation, particularly in natural and sustainable formulations, while investing in digital transformation and direct-to-consumer channels. The ability to maintain strong relationships with key retailers while developing alternative distribution channels, especially e-commerce platforms, has become crucial for market success. Companies must also demonstrate clear sustainability commitments and transparent supply chain practices to maintain consumer trust and market position.


For emerging players and market contenders, success lies in identifying and exploiting niche market segments while building strong brand identities around specific consumer values or needs. The market shows particular opportunities in clean beauty, personalized products, and digitally-native brands that can effectively leverage social media and e-commerce platforms. Regulatory compliance, particularly regarding ingredient transparency and environmental standards, continues to shape market dynamics and entry barriers. Companies must also consider the increasing influence of beauty and lifestyle influencers in shaping consumer preferences and purchase decisions, making strategic partnerships and digital marketing capabilities crucial for market success.

Australia Beauty & Personal Care Products Market Leaders

  1. Colgate-Palmolive Company

  2. Unilever PLC

  3. L'Oréal S.A.

  4. Procter & Gamble Company

  5. The Estée Lauder Companies Inc.

  6. *Disclaimer: Major Players sorted in no particular order
L'Oreal S.A, Estee Lauder, Procter & Gamble, Unilever, Colgate-Palmolive Company
Need More Details on Market Players and Competiters?
Download PDF

Australia Beauty & Personal Care Products Market News

  • September 2022: Estee Lauder and BALMAIN entered into a partnership to launch BALMAIN BEAUTY, a line of luxury beauty products. Under the agreement, the companies aim to develop, produce and distribute a product line that appeals to affluent consumers worldwide, including Australia.
  • June 2022: Shiseido, a Japanese cosmetics company, introduced Sidekick, a new range of skincare products for men. The range, which consists of four products and eight inventory items, is intended primarily for the Asian market.
  • February 2021: G&M Cosmetics from Australia planned to expand its vegan beauty and baby care product range. The company moved into the vegan beauty space after acquiring P'URE Papayacare skincare in 2019. Since then, it has extended the brand to 15 vegan-approved and certified products.

Australia Beauty & Personal Care Products Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Inclination Towards Natural and Organic Formulations
  • 4.2 Market Restraints
    • 4.2.1 Presence of Counterfeit Beauty and Personal Care Products
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Personal Care Products
    • 5.1.1.1 Hair Care Products
    • 5.1.1.1.1 Shampoo
    • 5.1.1.1.2 Conditioner
    • 5.1.1.1.3 Other Hair Care Products
    • 5.1.1.2 Skin Care Products
    • 5.1.1.2.1 Facial Care Products
    • 5.1.1.2.2 Body Care Products
    • 5.1.1.2.3 Lip Care Products
    • 5.1.1.3 Bath and Shower
    • 5.1.1.3.1 Shower Gels
    • 5.1.1.3.2 Soaps
    • 5.1.1.3.3 Other Bath and Shower Products
    • 5.1.1.4 Oral Care
    • 5.1.1.4.1 Toothbrushes
    • 5.1.1.4.2 Toothpaste
    • 5.1.1.4.3 Mouthwashes and Rinses
    • 5.1.1.4.4 Other Oral Care Products
    • 5.1.1.5 Men's Grooming Products
    • 5.1.1.6 Deodorants and Antiperspirants
    • 5.1.2 Cosmetics/Make-up Products
    • 5.1.2.1 Facial Cosmetics
    • 5.1.2.2 Eye Cosmetic Products
    • 5.1.2.3 Lip and Nail Make-up Products
    • 5.1.2.4 Hair Styling and Coloring Products
  • 5.2 Distribution Channel
    • 5.2.1 Specialist Stores
    • 5.2.2 Supermarkets/Hypermarkets
    • 5.2.3 Convenience Stores
    • 5.2.4 Online Retail Channels
    • 5.2.5 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Loreal S.A.
    • 6.3.2 Unilever PLC
    • 6.3.3 Procter & Gamble Company
    • 6.3.4 Colgate-Palmolive Company
    • 6.3.5 Mcpherson's Limited
    • 6.3.6 Johnson & Johnson
    • 6.3.7 Natura & Co.
    • 6.3.8 The Estee Lauder Companies Inc.
    • 6.3.9 Henkel AG & Co. Kgaa
    • 6.3.10 Beiersdorf AG
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Australia Beauty & Personal Care Products Industry Segmentation

Beauty and personal care products generally belong to hygiene practices and rinse off immediately after use. These products encompass cosmetics, haircare, skincare, and cleaning products.

The Australian beauty and personal care products market report is segmented based on product type and distribution channel. The segmentation based on product type includes personal care products and cosmetics/make-up products. The personal care market is further segmented into hair care products (shampoo, conditioner, and other hair care products), skincare products (facial care products, body care products, and lip care products), bath and shower (shower gels, soaps, and other bath and shower products), oral care (toothbrushes, toothpaste, mouthwashes and rinses, and other oral care products), men's grooming products, and deodorants and antiperspirants. The cosmetics/make-up products market is segmented into facial cosmetics, eye cosmetics, lip and nail make-up products, and hairstyling and coloring products. By distribution channel, the market is segmented into specialist stores, supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels.

The market sizing has been done in value terms in USD for all the above-mentioned segments.

Product Type Personal Care Products Hair Care Products Shampoo
Conditioner
Other Hair Care Products
Skin Care Products Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower Shower Gels
Soaps
Other Bath and Shower Products
Oral Care Toothbrushes
Toothpaste
Mouthwashes and Rinses
Other Oral Care Products
Men's Grooming Products
Deodorants and Antiperspirants
Cosmetics/Make-up Products Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
Distribution Channel Specialist Stores
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Channels
Other Distribution Channels
Need A Different Region or Segment?
Customize Now

Australia Beauty & Personal Care Products Market Research FAQs

What is the current Australia Beauty and Personal Care Products Market size?

The Australia Beauty and Personal Care Products Market is projected to register a CAGR of 4.19% during the forecast period (2025-2030)

Who are the key players in Australia Beauty and Personal Care Products Market?

Colgate-Palmolive Company, Unilever PLC, L'Oréal S.A., Procter & Gamble Company and The Estée Lauder Companies Inc. are the major companies operating in the Australia Beauty and Personal Care Products Market.

What years does this Australia Beauty and Personal Care Products Market cover?

The report covers the Australia Beauty and Personal Care Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia Beauty and Personal Care Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Australia Beauty and Personal Care Products Market Research

Mordor Intelligence provides a comprehensive analysis of the beauty and personal care industry. We leverage extensive expertise in beauty market research and consulting services. Our detailed report examines the dynamic landscape of Australian beauty brands and personal care products. It covers everything from beauty technology companies to Australian luxury skincare brands. The analysis includes crucial beauty industry data, such as personal care sector metrics, health and beauty sales figures, and emerging trends in beauty and cosmetic services Australia.

Stakeholders gain valuable insights into beauty industry growth patterns and forecasts for the beauty industry growth rate. These are available in an easy-to-read report PDF format for immediate download. The report provides a detailed examination of personal care products manufacturing processes and online beauty sales statistics. It also offers comprehensive coverage of top Australian cosmetic brands. With a particular focus on beauty products and services Australia, the analysis delivers crucial intelligence on the personal care products market size. It highlights emerging opportunities within the cosmetics brands in Australia segment, enabling informed decision-making for industry participants and investors.