Australia Beauty and Personal Care Products Market - Growth, Trends, and Forecasts (2023 - 2028)

The Australia Beauty and Personal Care Products Market are segmented by Type (Personal Care Products and Cosmetics/Make-up Products); by Category (Mass and Premium); and by Distribution Channel (Specialist Retailers, Hypermarkets/Supermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels). The report offers market size and values in (USD million) during the forecast period for the above segments.

Australia Beauty & Personal Care Products Industry Overview

Australia Beauty and Personal Care Products Market Size
Study Period: 2018 - 2028
CAGR: 4.15 %

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Australia Beauty & Personal Care Products Market Analysis

The Australian Beauty and Personal Care Products market is projected to register a CAGR of 4.15% during the next forecast period.

Due to high disposable income, Australian consumers, especially women, spend highly on beauty and personal care (color cosmetics and skincare in particular). Furthermore, Australian women spend more on personal care products. Thus, this is expected to influence market growth in the upcoming years. For instance, as of 2021, according to financial comparison service provider Mozo, the average Australian woman spent approximately USD 3,600 on beauty and personal care products each year. Thus, this is expected to influence market growth in the upcoming years. New product innovations and the indulgent nature of beauty and personal care products drive market growth. Owing to the harsh climate in Australia, with extreme humidity and intense sunlight, personal care product companies have invested in research in sun protection and tanning products. Some of the brands offering sunscreen in the Australian market include Neutrogena, Banana Boat, Hawaiian Tropic, Surf Life Saving, and Woolworths, among others. Companies are mainly targeting millennials, as they follow industry trends closely and make frequent purchases based on new product claims and application methods.

With consumers increasingly turning to the internet for advice on beauty and personal care products, the influence of digital channels has grown lucratively. Consumers' purchasing decisions in Australia are highly influenced by social media, as they follow vlogs, bloggers, and influencers for information on products and application techniques, thus, driving the market studied. Additionally, online shopping is expanding beyond the desktop. Supermarket operators, like Woolworths and Coles, have rolled out app development for younger and busier consumers. Furthermore, manufacturers leverage online platforms optimally by selling their products through their websites and listing their products on popular e-retailing websites to improve their brand visibility and reachability.​

Australia Beauty & Personal Care Products Industry Segments

Beauty and personal care products address the looks and health of consumers' hair, nails, and skin. The Australian beauty and personal care products market report is segmented based on product type, category, and distribution channel. The segmentation based on product type includes personal care products and cosmetics/make-up products. The personal care market is further segmented into hair care products (shampoo, conditioners, and other hair care products), skincare products (facial care products, body care products, and lip care products), bath and shower (shower gels, soaps, and other bath and shower products), oral care (toothbrushes, toothpaste, mouthwashes and rinses, and other oral care products), men's grooming products, and deodorants and antiperspirants. The cosmetics/make-up products market is further segmented into facial cosmetics, cosmetic eye products, lip, and nail make-up products, and hairstyling and coloring products. By category, the market is segmented into premium products and mass products. Distribution channels include specialist retailers, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD billion).

Personal Care Products
Hair Care Products
Other Hair Care Products
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Other Bath and Shower Products
Oral Care
Mouthwashes and Rinses
Other Oral Care Products
Men's Grooming Products
Deodorants and Antiperspirants
Cosmetics/Make-up Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
Mass Products
Premium Products
Distribution Channel
Specialist Retailers
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels

Report scope can be customized per your requirements. Click here.

Australia Beauty & Personal Care Products Market Trends

This section covers the major market trends shaping the Australia Beauty & Personal Care Products Market according to our research experts:

Increasing Trend of Online Purchasing

Online purchasing is gaining popularity in Australia. The increased internet penetration across the country has fueled the Australian beauty and personal care products market. According to the Australian Communications and Media Authority, as of 2021, approximately 99% of Australians have internet access. Furthermore, social media has played a crucial role in the Australian beauty and personal care market, allowing companies to build their brands cost-effectively. Companies also engage bloggers and vloggers to promote certain brands on social media and other websites. This move helped the online purchasing trend to grow lucratively over the years in Australia. The trend of getting inspired by celebrities and trying to look similar has become very common among the younger population in the region. This trend has been driving the growth of online purchasing in Australia, owing to the online tutorials and vlog promotions of different brands that can be purchased online. According to the IAB Australia and Pureprofile Australian E-commerce Report 2021, 76% of the customers bought online at least once a month. Among those customers, 70% bought non-grocery items, including beauty and personal care products online every month. Such factors have aided in the growth of the market studied.

Australia Beauty and Personal Care Products Market: Online Shopping Frequency of Customers, Australia, 2021

Escalating Demand for Sun Care Products

People in Australia are highly involved in outdoor sports and activities, such as beach cricket, rock climbing, abseiling, skydiving, bungee jumping, and hiking. Such an active lifestyle and high exposure to the sun make them opt for sun care products for maximum skin protection. Australia has the highest rate of skin cancer as well as melanoma skin cancer worldwide due to its high exposure to ultraviolet radiation over a lifetime. The increasing prevalence of skin cancer among people in the country led to the adoption of sun protection regimens by people, including a significant usage of sun protection products. ​Local players in the country have also developed premium sun care products that have successfully penetrated the domestic and international markets. Players, such as Australian Gold LLC, also offer a wide range of after-sun, self-tanning, and sun protection products that are organic and cruelty-free.​

Additionally, in a period where personalization and customization of skincare to meet individual consumer needs is of rising importance, products with multifunctional claims are witnessing an increase in consumers. Players operating in the market focus on developing products with multifunctional properties to cater to the growing demand. For instance,​ sunscreen specialist Supergoop offers an SPF 40 sunscreen-serum hybrid formulated with vitamin C and hyaluronic acid in Australia. Supergoop’s Daily Dose of Vitamin C + SPF 40 ensures skin benefits from the ingredient and stays protected from the sun. The multi-tasking product shields against UVA and UVB rays and packs niacinamide (a favorite for fading dark spots) and antioxidant-rich Kakadu plum. While Hyaluronic acid adds a dose of moisture, and Pseudoalteromonas Ferment Extract, a strain of healthy bacteria, encourages collagen production and helps fight the effects of blue light on the skin.

Australia Beauty and Personal Care Products Market: Melanoma Skin Cancer Rate, by Age, per 100,000 of Population, Australia, 2021

Australia Beauty & Personal Care Products Market Competitor Analysis

The Australian beauty and personal care products market is fragmented, with the presence of several companies offering their products in the market at competitive prices. Loreal SA and Beiersdorf AG are the top companies with a diversified product portfolio and a strong brand image. Mergers and acquisitions characterized Australia's beauty and personal care industry as companies looked to consolidate their offerings and expand into new product areas. Some other prominent players operating in the market are Unilever PLC, The Estee Lauder Companies, Colgate-Palmolive, and Johnson & Johnson Inc.

Australia Beauty & Personal Care Products Market Top Players

  1. Colgate-Palmolive Company

  2. Unilever PLC

  3. L'Oréal S.A.

  4. Procter & Gamble Company

  5. The Estée Lauder Companies Inc.

*Disclaimer: Major Players sorted in no particular order

L'Oreal S.A, Estee Lauder, Procter & Gamble, Unilever, Colgate-Palmolive Company

Australia Beauty & Personal Care Products Market Recent Developments

  • In September 2022, Estee Lauder and BALMAIN entered into a partnership to launch BALMAIN BEAUTY, a line of luxury beauty products. Under the agreement, the companies will work together to develop, produce and distribute the product line that appeals to affluent consumers worldwide, including in Australia.
  • In June 2022, Shiseido, a Japanese cosmetics company, introduced Sidekick, a new range of skincare products for men. The range, which consists of four products and eight inventory items, is intended primarily for the Asian market.
  • In February 2021, G&M Cosmetics from Australia planned to launch more vegan beauty and baby care products. The company moved into the vegan beauty space with the acquisition of P'URE Papayacare skincare in 2019. Since then, it has extended the brand to 15 vegan-approved and certified products.

Australia Beauty & Personal Care Products Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Personal Care Products

      1. 5.1.1 Hair Care Products

        1. Shampoo

        2. Conditioners

        3. Other Hair Care Products

      2. 5.1.2 Skin Care Products

        1. Facial Care Products

        2. Body Care Products

        3. Lip Care Products

      3. 5.1.3 Bath and Shower

        1. Shower Gels

        2. Soaps

        3. Other Bath and Shower Products

      4. 5.1.4 Oral Care

        1. Toothbrushes

        2. Toothpaste

        3. Mouthwashes and Rinses

        4. Other Oral Care Products

      5. 5.1.5 Men's Grooming Products

      6. 5.1.6 Deodorants and Antiperspirants

    2. 5.2 Cosmetics/Make-up Products

      1. 5.2.1 Facial Cosmetics

      2. 5.2.2 Eye Cosmetic Products

      3. 5.2.3 Lip and Nail Make-up Products

      4. 5.2.4 Hair Styling and Coloring Products

    3. 5.3 Category

      1. 5.3.1 Mass Products

      2. 5.3.2 Premium Products

    4. 5.4 Distribution Channel

      1. 5.4.1 Specialist Retailers

      2. 5.4.2 Supermarkets/Hypermarkets

      3. 5.4.3 Convenience Stores

      4. 5.4.4 Pharmacies/Drug Stores

      5. 5.4.5 Online Retail Channels

      6. 5.4.6 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Loreal S.A.

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Procter & Gamble Company

      4. 6.3.4 Colgate-Palmolive Company

      5. 6.3.5 Shiseido Company, Limited

      6. 6.3.6 Johnson & Johnson

      7. 6.3.7 Natura & Co.

      8. 6.3.8 The Estee Lauder Companies Inc.

      9. 6.3.9 G & M Cosmetics

      10. 6.3.10 Beiersdorf AG

      11. 6.3.11 Oriflame Holding AG

    4. *List Not Exhaustive

**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Australia Beauty & Personal Care Products Market Research FAQs

The Australia Beauty and Personal Care Products Market is studied from 2018 - 2028.

The Australia Beauty and Personal Care Products Market is growing at a CAGR of 4.15% over the next 5 years.

Colgate-Palmolive Company, Unilever PLC, L'Oréal S.A., Procter & Gamble Company, The Estée Lauder Companies Inc. are the major companies operating in Australia Beauty and Personal Care Products Market.

Australia Beauty and Personal Care Products Industry Reports

In-depth industry statistics and market share insights of the Australia Beauty and Personal Care Products sector for 2020, 2021, and 2022. The Australia Beauty and Personal Care Products research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Australia Beauty and Personal Care Products report PDF.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!