African Beauty Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Africa Beauty Products and Personal Care Market Trends Report is Segmented by Skin Care (Anti-Ageing, Anti-acne, Sun Protection, Moisturizers), Hair Care(Shampoos and Conditioners, Hair Colorants and Dyes), Lip Care, Oral Care; by Distribution Channel as Supermarket/Hypermarkets, Online Retail, Convenience Stores, Specialist Stores, and Others

African Beauty Market Size

Africa Cosmeceutical Market Overview
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Study Period 2018 - 2028
Base Year For Estimation 2022
Market Size (2023) USD 3.55 Billion
Market Size (2028) USD 4.95 Billion
CAGR (2023 - 2028) 6.86 %
Market Concentration High

Major Players


*Disclaimer: Major Players sorted in no particular order


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African Beauty Market Analysis

The Africa Cosmeceutical Market size is expected to grow from USD 3.55 billion in 2023 to USD 4.95 billion by 2028, at a CAGR of 6.86% during the forecast period (2023-2028).

  • Fascination to look younger is increasing among the African population and the developing markets provide a huge platform for the growth of the market. The personal care and beauty industry has been growing at a fast pace over the past few years across all regions of Africa.
  • The increasing awareness regarding personal hygiene and the importance that commercial products play in it is helping the market root itself strongly into the region.
  • The fastest-growing middle-class sector and increasing urbanization trends are driving the African cosmeceuticals market. The appeal of such products is being considered as a Pan-African phenomenon, with more and more consumers willing to spend on such beauty and health products.

African Beauty Market Trends

This section covers the major market trends shaping the Africa Cosmeceutical Market according to our research experts:

Haircare And Skincare Segments Holds Maximum Share

Skincare and haircare are expected to be the dominating segment, followed by oral care in the forecasted period. Among skincare, anti-aging sub-segment is expected to contribute maximum revenue over the forecasted period. Black South Africans’ skincare requirements are in stark contrast which increases the demand for skin care products including Anti-Aging, Anti-acne, sun protection, Moisturizers, Skin Whitening, etc. The latter’s skincare requirements rotate around anti-aging products, whereas the former’s prime concern is the uneven complexion and dark spots. Similarly, Africans likely to experiment with different hair and fashion styles, leading the growth of Haircare products such as shampoo and conditioners, Hair Colorants and Dyes.

Africa Cosmeceutical Market Trends

South Africa Dominates The Cosmeceuticals Market

Though the term ‘cosmeceuticals’ started gaining momentum in the South Africans recently, it has now become one of the most preferred product categories in the country. The consumers are increasingly becoming more focused while purchasing beauty and personal care products, owing to a number of awareness campaigns and promotions run by associations and prominent players. Online retailers, such as Clicks, Absolute Skin, and Care to Beauty South Africa offer a wide range of cosmeceuticals products by international players, in order to cater to the rising demand from consumers. DermaFix and SOiL are few of the country-based manufacturers engaged in the manufacturing of advanced skincare products, including anti-aging, hyperpigmentation, acne, etc.

Africa Cosmeceutical Market Growth

African Beauty Industry Overview

L’oreal, P & G, Unilever, and retailers such as Shoprite, Pick ‘n Pay, Massmart, Spar, and Metcash are opening the region for successful foreign goods entry. Acquisitions, expansions, mergers and joint ventures are some of the strategies being adopted by these players to increase their presence and market share in African cosmeceuticals market.

African Beauty Market Leaders

  1. L'Oréal SA

  2. Procter & Gamble

  3. Unilever PLC

  4. Shiseido Co. Ltd

  5. Bayer AG

*Disclaimer: Major Players sorted in no particular order

L’oreal, P & G, Unilever, and retailers such as Shoprite, Pick ‘n Pay, Massmart, Spar, and Metcash

African Beauty Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Skin Care

        1. Anti-ageing

        2. Anti-acne

        3. Sun Protection

        4. Moisturizers

        5. Other Skin Care Product Types

      2. 5.1.2 Hair Care

        1. Shampoos and Conditioners

        2. Hair Colorants and Dyes

        3. Other Hair Care Product Types

      3. 5.1.3 Lip Care

      4. 5.1.4 Oral Care

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Online Retail

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Specialist Stores

      5. 5.2.5 Others

    3. 5.3 By Country

      1. 5.3.1 South Africa

      2. 5.3.2 Egypt

      3. 5.3.3 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal SA

      2. 6.4.2 Procter & Gamble

      3. 6.4.3 Unilever PLC

      4. 6.4.4 Shiseido Co. Ltd

      5. 6.4.5 Bayer AG

      6. 6.4.6 Groupe Clarins SA

      7. 6.4.7 Beiersdorf AG

      8. 6.4.8 Johnson & Johnson Inc.

    5. *List Not Exhaustive

**Subject to Availability

African Beauty Industry Segmentation

The African cosmeceuticals market offers a wide range of products broadly categorized under skincare, hair care, lip care, and oral care. Also, the market covers the products available across distribution channels Supermarket/Hypermarkets, Convenience stores, online Retail, specialist stores, others. Moreover, the study provides an analysis of the cosmeceuticals market in the emerging and established markets across the region, including South Africa, Nigeria, and Egypt.

By Product Type
Skin Care
Sun Protection
Other Skin Care Product Types
Hair Care
Shampoos and Conditioners
Hair Colorants and Dyes
Other Hair Care Product Types
Lip Care
Oral Care
By Distribution Channel
Online Retail
Convenience Stores
Specialist Stores
By Country
South Africa

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African Beauty Market Research FAQs

The Africa Cosmeceutical Market size is expected to reach USD 3,554.76 million in 2023 and grow at a CAGR of 6.86% to reach USD 4,953.20 million by 2028.

In 2023, the Africa Cosmeceutical Market size is expected to reach USD 3,554.76 million.

L'Oréal SA, Procter & Gamble, Unilever PLC, Shiseido Co. Ltd and Bayer AG are the major companies operating in the Africa Cosmeceutical Market.

African Beauty Industry Report

Statistics for the 2023 African Beauty market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. African Beauty analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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