2016 - 2026
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The South Africa cosmetics and personal care products market is projected to grow at a CAGR of 6.62% during the forecast period (2021-2026).
South Africa cosmetics and personal care market was severely hit by the COVID-19 pandemic. Especially, the color cosmetics and fragrances witnessed a major downfall during the pandemic as these were not classified as “essential” by the South African government. Consequently, during the height of the COVID-19 lockdown, these companies and brands were forced to stop all production. Nonetheless, the production and retail of personal hygiene, skincare, hair care, deodorants, and sanitary items continued, however, the reduced workforce and output, due to strict health and safety policies also hampered the continued supply to the market.
The South African cosmetics industry recorded good growth in 2018, buoyed by the increased focus on grooming and the growing presence of regional brands. The weakening of the local currency and rising economic uncertainty remain the major concerns for the local market.
Moreover, a significant increase in the demand for men’s grooming products supported by the preference for multifunctional products is also driving the market growth in the region. Additionally, natural and organic personal care and cosmetics products witnessed an increase in consumer preference. These products are positioned at a high quality and premium products and draw a wide range of consumers.
Some of the major companies operating in the country are L'Oréal SA, Estée Lauder Inc., Procter & Gamble Co., and others. These companies are adopting various strategies, such as product launches, acquisitions etc., and propelling the online distribution channel for the sale of their products.
Scope of the Report
Personal care products are the ones fabricated for their use to maintain personal hygiene including cleaning, conditioning, moisturizing, and others. Whereas cosmetics or make-up products are the items used by the consumers to enhance their beauty. The South Africa cosmetics and personal care market is segmented by product type and distribution channel. By product type, the market is segmented into personal care products and cosmetics/ make-up products. The personal care products segment is further segmented into hair care products, skincare products, bath and shower products, oral care products, men's grooming products, and deodorants and antiperspirants. Similarly, the cosmetic products segmented are also further sub-segmented into facial cosmetics, eye cosmetic products, lip and nail make-up products. By distribution channel, the market studied is segmented into specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channel and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
|By Product Type|
|By Distribution Channel|
|Specialist Retail Stores|
|Online Retail Channels|
|Other Distribution Channels|
Key Market Trends
Increasing Consumer Awareness on Skin Care Products
There is a growing focus on improving living standards among South African consumers, driven by a surge in internet access, with the number of the country's internet users more than doubling during the review period. Social media is gaining more traction, with consumers’ inclination toward global fashion and beauty trends. The grooming trend is furthermore being aided by an increase in net spending in each household for the skin care products in South Africa. This increasing spending trend is allowing consumers, not only to get benefited by spending on skin care but also increasingly associating an attractive appearance with career success and professionalism.
The rising consumer awareness supported by the surging purchasing power of the local consumers is driving the demand for skin care products made of natural ingredients, thereby, giving rise to local manufacturers like Lulu & Marula that produces a wide range of skincare products like a cleansing bar, body balm, facial kit, and others, all made of natural ingredients.
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Increasing Demand for Anti-Ageing Cosmetics Products
The strong desire among individuals to retain a youthful appearance has been a major factor supporting the South African skincare industry. The trend is driving demand for anti-ageing products in the country. Nearly 23% of makeup products consumed in South Africa are natural cosmetics and anti-ageing products, majorly driven by the 45-54 age group. With rapid ageing in the country, the proportion of the population aged 60 years or older is projected to double from 7.7% to 15.4% over the next 35 years. The rapidly ageing demographics of the country have led to robust demand for anti-ageing products that overcome wrinkles, age spots, dry skin, uneven skin tone, and hair damages, creating room for innovations in the cosmetics industry. In the long turn, longer life spans can translate into a significant boom for the cosmetic products market in South Africa.
South Africa cosmetics and personal care products market is dominated by Unilever followed by Procter & Gamble, Avon, and other major players. Unilever continues to reign over the market, with a combination of new product launches and aggressive expansion strategies focused on gaining traction in new territories. Brand value plays a major role in driving the sales of cosmetic products, as consumers develop an affinity towards cosmetic brands and beauty products over a period.
- In December 2019, With an aim to enter the South Africa personal care market Wipro Consumer Care acquired Canway Corporation, which is also a personal care manufacturer and the owner of the well-known brands Oh So Heavenly, Iwori and IQ.
- In March 2019, Procter and Gamble entered into the haircare market of South Africa by introducing ultra-lightweight waterless foam dry shampoo, a residue-free waterless dry shampoo spray, waterless dry conditioners, and alcohol-free waterless hair refreshers.
- In April 2018, Dabur India invested 50 million rands to acquire two South Africa-based companies D&A Cosmetics Proprietary Ltd and Atlanta Body & Health Products Proprietary Ltd through its wholly-owned subsidiary Dermoviva Skin Essentials Inc.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Personal Care Products
184.108.40.206 Hair Care Products
220.127.116.11.3 Hair Styling and Coloring Products
18.104.22.168.4 Other Hair Care Products
22.214.171.124 Skin Care Products
126.96.36.199.1 Facial Care Products
188.8.131.52.2 Body Care Products
184.108.40.206.3 Lip Care Products
220.127.116.11 Bath and Shower
18.104.22.168.1 Shower Gels
22.214.171.124.3 Bath Salts
126.96.36.199.4 Other Bath and Shower Products
188.8.131.52 Oral Care
184.108.40.206 Men's Grooming Products
220.127.116.11 Deodorants and Antiperspirants
5.1.2 Cosmetics Products
18.104.22.168 Facial Cosmetics
22.214.171.124 Eye Cosmetic Products
126.96.36.199 Lip Cosmetic Products
188.8.131.52 Nail Cosmetic Products
5.2 By Distribution Channel
5.2.1 Specialist Retail Stores
5.2.3 Convenience Stores
5.2.4 Pharmacies/Drug Stores
5.2.5 Online Retail Channels
5.2.6 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Procter & Gamble
6.3.2 L'Oreal SA
6.3.3 Colgate-Palmolive Company
6.3.4 The Estée Lauder Companies
6.3.6 Adcock Ingram (Lulu & Marula)
6.3.7 Revlon Consumer Products Corporation
6.3.8 AVI (Indigo Brands Pty Ltd)
6.3.9 Avon Products, Inc.
6.3.10 Genome Cosmetics LLC (ObeyYourBody)
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The South Africa Cosmetics and Personal Care Products Market market is studied from 2016 - 2026.
What is the growth rate of South Africa Cosmetics and Personal Care Products Market?
The South Africa Cosmetics and Personal Care Products Market is growing at a CAGR of 6.62% over the next 5 years.
Who are the key players in South Africa Cosmetics and Personal Care Products Market?
- Colgate-Palmolive Company
- Unilever South Africa
- Procter & Gamble
- L'Oréal SA
- The Estée Lauder Companies
Are the major companies operating in South Africa Cosmetics and Personal Care Products Market.