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South Africa Cosmetics and Personal Care Products Market is segmented by Product Type (Hair Care, Skin Care, Oral Care, Body Care, Men's Grooming, and fragrances, etc) and Distribution.
South African cosmetic and personal care products market is expected to reach USD 6.16 billion during 2020-2025 at a CAGR of 9.9%.
South African Cosmetics and Personal care market is segmented into several submarkets such as Haircare, Skincare, Oralcare etc. Fragrances and deodorants held the prominent market share of in 2018, followed by skin care products and hair care products.
|Cosmetic & Personal Crae Products|
|Fragrances & Deodorants Products|
|Bath & Shower Products|
|Supermarkets and Hypermarkets|
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There is a growing focus on improving living standards among South African consumers, driven by a surge in internet access, with the number of the country's internet users more than doubling during the review period. Social media is gaining more traction, with consumers’ inclination toward global fashion and beauty trends. The grooming trend is furthermore being aided by an increase in net spending in each household. This increasing spending trend is allowing consumers, not only to get benefited by spending on beauty and personal care but also increasingly associating an attractive appearance with career success and professionalism. Fragrances segment is expected to get benefited the most from the grooming trend in South Africa in the forecast period. Fragrances are thus set to see the strongest sales growth across beauty and personal care segment in the forecast period.
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South Africa has been facing a number of ongoing economic challenges since 2011, with the economic meltdown in place. Real The country’s GDP growth slowed from 3% as at the start of the review period to 2% annual growth over 2011-2014, before dropping further. High unemployment is notably creating financial struggles for many households with a jobless rate of over 25% in 2015, while many households also face high debt-to-income ratios. A flood of African migrants into South Africa is further expanding its already-large low-income consumer base.
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Unilever Group has the maximum sales, accounting for roughly 13% of the market, followed by Procter & Gamble, Avon, and other major players. Unilever continues to reign over the market, with a combination of new product launches and aggressive expansion strategies focused on gaining traction in new territories. Brand value plays a major role in driving the sales of cosmetic products, as consumers develop an affinity towards cosmetic brands and beauty products over a period.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Cosmetic & Personal Crae Products
5.1.1 Hair Care Products
220.127.116.11 Hair Oil
5.1.2 Skin Care Products
18.104.22.168 Facial Care Products
22.214.171.124 Body Care Products
126.96.36.199 Lip Care Products
5.1.3 Oral Care Products
188.8.131.52 Mouth Wash and Rinses
5.1.4 Make-up and Colour Cosmetic Products
184.108.40.206 Face Make-up products
220.127.116.11 Eye Make-up Products
18.104.22.168 Nail and Lip Make-Up Products
5.1.5 Fragrances & Deodorants Products
5.1.6 Bath & Shower Products
5.1.7 Men's Grooming
5.2 By Distribution
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specalist Retailers
5.2.4 Online Retail
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Key Strategies Adapted
6.4 Company Profiles
6.4.1 Unilever Plc
6.4.2 Avon Inc
6.4.4 Colgate Plc
6.4.5 Loreal S.A.
6.4.7 Indigo Brands Pty Ltd
7. MARKET OPPORTUNITIES AND FUTURE TRENDS