South Africa Cosmetics and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

South Africa Cosmetics and Personal Care Products Market is segmented by Product Type (Hair Care, Skin Care, Oral Care, Body Care, Men's Grooming, and fragrances, etc) and Distribution.

Market Snapshot

Study Period:

2016 - 2026

Base Year:



9.9 %

Largest Market:


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Market Overview

South African cosmetic and personal care products market is expected to reach USD 6.16 billion during 2020-2025 at a CAGR of 9.9%. 

  • The South African cosmetics industry recorded good growth in 2018, buoyed by the increased focus on grooming and growing presence of regional brands. The weakening of the local currency and rising economic uncertainty remain the major concerns for the local market  

Scope of the Report

South African Cosmetics and Personal care market is segmented into several submarkets such as Haircare, Skincare, Oralcare etc. Fragrances and deodorants held the prominent market share of in 2018, followed by skin care products and hair care products.

Cosmetic & Personal Crae Products
Hair Care Products
Hair Oil
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Oral Care Products
Mouth Wash and Rinses
Make-up and Colour Cosmetic Products
Face Make-up products
Eye Make-up Products
Nail and Lip Make-Up Products
Fragrances & Deodorants Products
Bath & Shower Products
Men's Grooming
By Distribution
Supermarkets and Hypermarkets
Convenience Stores
Specalist Retailers
Online Retail

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Key Market Trends

Increasing Consumer Awareness on Skin Care Products

There is a growing focus on improving living standards among South African consumers, driven by a surge in internet access, with the number of the country's internet users more than doubling during the review period. Social media is gaining more traction, with consumers’ inclination toward global fashion and beauty trends. The grooming trend is furthermore being aided by an increase in net spending in each household. This increasing spending trend is allowing consumers, not only to get benefited by spending on beauty and personal care but also increasingly associating an attractive appearance with career success and professionalism. Fragrances segment is expected to get benefited the most from the grooming trend in South Africa in the forecast period.  Fragrances are thus set to see the strongest sales growth across beauty and personal care segment in the forecast period.


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Economic uncertainty to impact sales

South Africa has been facing a number of ongoing economic challenges since 2011, with the economic meltdown in place. Real The country’s GDP growth slowed from 3% as at the start of the review period to 2% annual growth over 2011-2014, before dropping further. High unemployment is notably creating financial struggles for many households with a jobless rate of over 25% in 2015, while many households also face high debt-to-income ratios. A flood of African migrants into South Africa is further expanding its already-large low-income consumer base.


Competitive Landscape

Unilever Group has the maximum sales, accounting for roughly 13% of the market, followed by Procter & Gamble, Avon, and other major players. Unilever continues to reign over the market, with a combination of new product launches and aggressive expansion strategies focused on gaining traction in new territories. Brand value plays a major role in driving the sales of cosmetic products, as consumers develop an affinity towards cosmetic brands and beauty products over a period.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Cosmetic & Personal Crae Products

      1. 5.1.1 Hair Care Products

        1. Shampoo

        2. Conditioners

        3. Hair Oil

      2. 5.1.2 Skin Care Products

        1. Facial Care Products

        2. Body Care Products

        3. Lip Care Products

      3. 5.1.3 Oral Care Products

        1. Toothbrush

        2. Toothpaste

        3. Mouth Wash and Rinses

        4. Others

      4. 5.1.4 Make-up and Colour Cosmetic Products

        1. Face Make-up products

        2. Eye Make-up Products

        3. Nail and Lip Make-Up Products

      5. 5.1.5 Fragrances & Deodorants Products

      6. 5.1.6 Bath & Shower Products

      7. 5.1.7 Men's Grooming

    2. 5.2 By Distribution

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specalist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Key Strategies Adapted

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever Plc

      2. 6.4.2 Avon Inc

      3. 6.4.3 P&G

      4. 6.4.4 Colgate Plc

      5. 6.4.5 Loreal S.A.

      6. 6.4.6 Revlon

      7. 6.4.7 Indigo Brands Pty Ltd

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The South Africa Cosmetics and Personal Care Products Market market is studied from 2016 - 2026.

The South Africa Cosmetics and Personal Care Products Market is growing at a CAGR of 9.9% over the next 5 years.

The South Africa Cosmetics and Personal Care Products Market is valued at Fragrances in 2026.

  • Unilever
  • Avon
  • Colgate
  • Loreal
  • P&G

Are the major companies operating in South Africa Cosmetics and Personal Care Products Market.

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