Cosmetic Industry in Chile Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

the Report Covers Chile Cosmetic Products Market Demand and is Segmented by Product Type (face Cosmetics, Eye Cosmetics, Lip Cosmetics, Hairstyling, and Coloring Products); by Distribution Channel (supermarkets/hypermarkets, Beauty Salons, Specialist Retailers, Online Retail, and Other Distribution Channels). the Report Offers Market Size and Forecast Value (USD) for all the Above Segments.

Cosmetics in Chile Market Size

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Chile Cosmetics Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 282.97 Million
Market Size (2029) USD 319.34 Million
CAGR (2024 - 2029) 2.45 %
Market Concentration Low

Major Players

Cosmetics in Chile Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Cosmetics in Chile Market Analysis

The Chile Cosmetics Products Market size is estimated at USD 282.97 million in 2024, and is expected to reach USD 319.34 million by 2029, growing at a CAGR of 2.45% during the forecast period (2024-2029).

  • Increasing focus on personal grooming habits represents a key factor fueling the market growth. Introducing cosmetics with organic, natural, and non-toxic ingredients has also contributed to the market growth in Chile.​ Additionally, the simple accessibility of these cosmetic items through various sales channels, such as online stores and e-commerce players, has aided the growth in terms of value sales. Further, the demand for multifunctional products remains lucrative as price-conscious consumers prefer products that provide multiple benefits in a single product. Social media influence has additionally attracted consumers' interest in cosmetics, especially among the younger generation.
  • Moreover, millennials, the most significant customer base, increasingly use beauty products, such as color cosmetics, in their regular grooming routines. This, coupled with constant product innovations and variations, has broadened industry growth prospects. For instance, in February 2022, Milk Makeup announced the launch of their new eye RISE lifting and lengthening mascara. The company claims it is made with "Vegan Lash-Wrap Technology," which includes four vegan waxes, monoi oil, and marigold extract for conditioning. It is available online through various e-commerce sites, such as Amazon, in Chile.

Cosmetics in Chile Market Trends

Hair Styling and Coloring Products are in Trend

  • Due to evolving fashion trends and an aging population, which is increasingly mindful of looking tremendous and young, hair styling products are in high demand. Hair styling items such as hair cream, wax, hair gel, hair oil, and related products are gaining traction, especially among the younger population. Increased incidence of grey hair among the young working population due to stress and improper diet primarily drives the hair coloring market. Moreover, hair styling product companies are providing hair styling products for everyday usage to acquire market dominance. 
  • For instance, in January 2022, L'Oréal announced the launch of its latest beauty tech innovations ahead of CES 2022, reinventing hair coloration with two user-design breakthrough innovations dedicated to transforming the experience for consumers and in hair salons for professionals. 
  • Coloright and Colorsonic, a 2022 CES innovation awards honoree, reinvented the hair coloring experience through user-design breakthroughs at home and in the salon across many countries, including Chile. The hair styling product offerings will expand in the coming years, with people becoming more mindful of their appearance.
Cosmetic Industry in Chile: Import Value Of Cosmetics And Personal Care Products, in USD Million, Chile, 2022

Supermarkets/Hypermarkets are the most preferred Distribution Channel

  • Supermarket/hypermarket chains often provide consumers with complimentary beauty treatments and other attractive offers. Further, Young consumers in Chile prefer to buy beauty and cosmetics products from international brands in supermarkets/hypermarkets as they are easily accessible by most consumers. 
  • Furthermore, supermarkets in Chile are built with unique and large-scale subdivisions, including groceries, fashion, beauty and cosmetics, electronics, etc., promising an outstanding shopping experience to the customers.
  •  ​For instance, in April 2022, Olay and Pantene announced their partnership with Walmart to launch their boosters for skin and hair products. They also claim that these boosters offer personalized solutions to cater to consumers' needs. Hence, all the factors mentioned above positively drive the market in the Country.
Cosmetic Industry in Chile: Total Direct Retail Sales of Cosmetics and Personal Care, in Percentage (%), Chile, 2018-2022

Cosmetics in Chile Industry Overview

The emerging market players are targeting leading brands by strategically acquiring market leaders in more mature and sophisticated markets. Acquiring these brands enables diversification and gives the players stable cash flows and further growth opportunities. The cosmetic products market witnesses high competition with the dominance of major global players. Various players are entering the market to tap the untapped potential of the cosmetic products market. Some major players in the Chilean cosmetics products market are L’Oréal Group, Beiersdorf AG, The Estée Lauder Companies Inc., and Oriflame Cosmetics S.A, among others. 

Furthermore, the other prominent players in the market have been focusing on developing new and innovative products by targeting new formulations for the market, thereby engineering the various unexplored ingredients. Additionally, these companies are focusing on increasing the production capacities of their existing plants while investing in R&D activities. Thus, the market studied is expected to witness numerous product launches during the forecast period.

Cosmetics in Chile Market Leaders

  1. The Estée Lauder Companies Inc.

  2. L’Oréal Group

  3. Beiersdorf AG

  4. Avon Products, Inc.

  5. Oriflame

*Disclaimer: Major Players sorted in no particular order

Chile Cosmetics Products Market Concentration
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Cosmetics in Chile Market News

  • September 2023: NYX Professional Makeup unveiled its "Mon-Star Bash" Halloween campaign, a limited-edition collection inspired by Universal Pictures' timeless Universal Monsters. This thrilling campaign features a diverse ensemble of emerging Gen Z talents. NYX Professional Makeup offers its exclusive products in Chile through a variety of online distribution channels, such as Amazon.
  • August 2023: KVD Beauty introduced its cutting-edge creation, the Full Sleeve Long + Defined Tubing Mascara. With a presence in Chile through multiple distribution channels, including Amazon, KVD Beauty continues to innovate and captivate.
  • February 2023: Maybelline New York launched its Falsies Surreal Extensions mascara, boasting its first-ever avatar. This breakthrough mascara leverages a unique blend of long and short fibers and an extended helix brush adorned with long twisted bristles, all working in harmony to create extreme volume and achieve lashes that appear up to 36% longer.

Cosmetics in Chile Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Increasing Demand for Vegan and Organic Cosmetic Products

      2. 4.1.2 Growing Consumer Inclination Towards Grooming and Appearance

    2. 4.2 Market Restraints

      1. 4.2.1 High Import Dependency Leading to High Price of the Final Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Face Cosmetics

      2. 5.1.2 Eye Cosmetics

      3. 5.1.3 Lip Cosmetics

      4. 5.1.4 Hair styling and coloring products

    2. 5.2 Category

      1. 5.2.1 Premium

      2. 5.2.2 Mass Merchandiser

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Beauty Salons

      3. 5.3.3 Specialist Retailers

      4. 5.3.4 Online Retail

      5. 5.3.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal Group

      2. 6.3.2 Beiersdorf AG

      3. 6.3.3 The Estee Lauder Companies Inc.

      4. 6.3.4 Belcorp

      5. 6.3.5 Avon Products, Inc.

      6. 6.3.6 Oriflame Cosmetics S.A

      7. 6.3.7 Mary Kay

      8. 6.3.8 Nutra & Co.

      9. 6.3.9 Granasur S.A

      10. 6.3.10 Kosmetik Chile Ltd

    4. *List Not Exhaustive

**Subject to Availability
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Cosmetics in Chile Industry Segmentation

Cosmetics consist of natural or synthetically manufactured chemical compounds. The Chile cosmetics products market is segmented by product type, category, and distribution channel. 

The market is segmented into face cosmetics, eye cosmetics, lip cosmetics, hairstyling and coloring products based on product type. By category, the market is bifurcated into premium and mass merchandiser. Based on the distribution channels, the market is segmented into supermarkets/hypermarkets, beauty salons, specialist retailers, online retail, and other distribution channels. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Face Cosmetics
Eye Cosmetics
Lip Cosmetics
Hair styling and coloring products
Mass Merchandiser
Distribution Channel
Beauty Salons
Specialist Retailers
Online Retail
Other Distribution Channels
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Cosmetics in Chile Market Research FAQs

The Chile Cosmetics Products Market size is expected to reach USD 282.97 million in 2024 and grow at a CAGR of 2.45% to reach USD 319.34 million by 2029.

In 2024, the Chile Cosmetics Products Market size is expected to reach USD 282.97 million.

The Estée Lauder Companies Inc., L’Oréal Group, Beiersdorf AG, Avon Products, Inc. and Oriflame are the major companies operating in the Chile Cosmetics Products Market.

In 2023, the Chile Cosmetics Products Market size was estimated at USD 276.20 million. The report covers the Chile Cosmetics Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Chile Cosmetics Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Companies can compete in the established Chilean Cosmetics Market through a) Highlighting unique selling propositions b) Effective marketing strategies c) Building brand awareness

Cosmetics in Chile Industry Report

The Chile cosmetics industry is experiencing robust growth, fueled by an increasing emphasis on personal grooming and a rising demand for organic, natural, and non-toxic ingredients. This market is also benefiting from the popularity of multifunctional cosmetics, which are particularly appealing to price-conscious consumers looking for products that offer multiple benefits. Influences from social media and millennials, who are major consumers of beauty products, are significantly driving market expansion. Current trends indicate a strong demand for hair styling and coloring products, spurred by evolving fashion trends and a demographic keen on maintaining a youthful look. Additionally, there is a growing preference for purchasing cosmetics from supermarkets and hypermarkets, known for their wide selection of international brands and superior shopping experiences. Market players are actively innovating, focusing on new product developments and expanding their product lines with unique formulations and ingredients to cater to a diverse consumer base and strengthen their presence in the competitive market. For detailed statistics on the Chile Cosmetics Products market share, size, revenue growth rate, and a market forecast outlook, download a free report PDF from Mordor Intelligence™ Industry Reports.

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Cosmetic Industry in Chile Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)