Consumers are seeking skincare and cosmetics products with oils, including blended formulations and pure organics, in order to provide healthy fixes for dry and damaged skin. This has resulted in the robust growth of the market studied. The shift in consumer behavior while purchasing natural and organic-based personal care products rather than conventional products have evolved in the entire retailing segment offering. Products that have more natural claims along with packaging and labeling that claims about the benefits are expected to take the center stage across retail outlets.

The growing inclination of consumers to use hair loss treatment products instead of hair loss treatment solutions, due to the high cost involving lesser therapy and hair transplant surgery, is supporting the sales of hair loss treatment products, such as functional shampoos, conditioners, and serums. One of the key drivers of the segment’s growth is the rising demand for specialized products. Hair textures vary from person to person and so do the hair and scalp related issues. Some people may have damaged or dry hair while others have to deal with breakage and hair fall problems. As a result: Specialized products, like L’Oréal’s Total Repair, are being introduced in the market that claims to fix damages caused by many factors.