India Cosmetics Products Market- By Products, Distribution Channels, and Vendors - Market Trends and Forecasts (2016 - 2021)

India Cosmetics Products Market- By Products, Distribution Channels, and Vendors - Market Trends and Forecasts (2016 - 2021)

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India is one of the fastest growing cosmetics markets. The Indian cosmetics market was worth USD 9.94 billion in 2015 and is expected to reach USD 16.27 billion by 2021 at a CAGR of 10.36%. As of 2015, the Indian economy boasts of a GDP rate of 7.50%. This environment makes spending on and growth of cosmetics products easier. A rising urban population and the inclination to look presentable manifesting through the demand for whitening products by both men and women is driving growth in this market.

Several campaigns are underway to remove the preference for whitening in the nation, yet most cosmetics offer traditional functionalities, whitening properties, and increasingly, other skin benefiting properties derived from natural ingredients. A result is an increase in salons and salon frequenters, number of beauty treatments at salons and clinics, and volume sales of products. Rising middle class with increasing disposable income is further creating a market for high priced and premium products by brands like Dior, Guerlain, Clarins, Clinique, Lancôme, Estee Lauder, Shiseido, and others. Products are being launched at a high rate. Along with typical skin, lip, and eye makeup, body care via products and spa usage is also on the increase. The newest trend is the blending of multiple benefits into one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the color correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits. Customers are increasingly looking for value for money products that are natural and beneficial for the skin and provide a range of combined benefits of high priced premium products at a lower than premium cost. This product class has been dubbed “masstige”.

India Cosmetics Products Market-Market Dynamics

The cosmetics industry remains more or less impervious to market ups and downs. Overall sales are indeed affected in the event of an economic downturn but one can count on sales of cosmetics to maintain a certain volume overall. This is because of the continuing and growing use of products by women, and increasingly by men across the world.


Some of the factors driving the market include:

  • Continuation of demand for whitening properties in cosmetics
  • Increased preference for natural ingredients-based cosmetics
  • High rate of urbanization
  • Working professionals wanting to appear presentable
  • Increased research on natural ingredients based products
  • Large younger generation growing older younger
  • A considerable ageing population willing to purchase cosmetics to look younger
  • New markets in Tier II and Tier III towns


Difficulties in segmentation of the market and a tough and low income rural market that is also the largest population group in the country, etc. are some of the challenges in this market.

What the Report Offers

  • Market definition for India’s cosmetics products market along with the identification of key drivers and restraints for the market
  • Market analysis for India’s cosmetics market with region-specific assessments and competition analysis on a regional scale
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies that can influence the market on a regional scale
  • Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share
  • Identification and analysis of the macro and micro factors that affect India’s cosmetics market
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

1. Introduction

                1.1 Study Deliverables

                1.2 Study Assumptions

2. Research Methodology

3. Executive Summary

4. Market Overview

                4.1 Introduction

                4.2 Industry Value Chain Analysis

                4.3 Industry Attractiveness - Porter's Five Forces Analysis

                                4.3.1 Bargaining Power of Suppliers

                                4.3.2 Bargaining Power of Consumers

                                4.3.3 Threat from new entrants

                                4.3.4 Threat from substitute Products

                                4.3.5 Competitive rivalry within the industry

                4.4 Industry Policies

5. Market Dynamics

                5.1 Drivers

                                5.1.1 Innovation in Packaging and Design

                                5.1.2 Aging population

                                5.1.3 Growth of E-Commerce

                                5.1.4 Increasing access to Middle-bottom segment of pyramid consumers

                5.2 Restraints

                                5.2.1 New medical technologies for beauty enhancements

                                5.2.2 Volatile Raw Material Prices

                5.3 Opportunities

                                5.3.1 Growing Demand for Organic Products

6. India Cosmetics Market Segmentation

                6.1 By Product Types

                                6.1.1 Hair care products

                                6.1.2 Skin care products

                                6.1.3 Oral care products

                                6.1.4 Make up & Color Cosmetics products

                                6.1.5 Fragrances & Deodorants

                                6.1.6 Soaps and shower gels

                                6.1.7 Sun care products

                                6.1.8 Others

                6.2 By Distribution Channel

                                6.2.1 Direct selling

                                6.2.2 Hypermarkets/ Retail Chains

                                6.2.3 E-Commerce

                                6.2.4 Specialty stores

                                6.2.5 Pharmacies

                                6.2.6 Salon

                                6.2.7 Others

7. Vendor Market Share Analysis

8. Company Profiles

                8.1 L’Oréal Group

                8.2 Procter & Gamble

                8.3 Beiersdorf AG

                8.4 Avon Products, Inc.

                8.5 Unilever

                8.6 The Estée Lauder Companies Inc.

                8.7 Shiseido 

                8.8 Kao Corp.

                8.9 Revlon Inc.

                8.10 Mary Kay  

                8.11 Yves Rocher 

                8.12 Oriflame Cosmetics S.A

                8.13 Alticor 

9. Investment Analysis

                9.1 Recent Mergers & Acquisitions

                9.2 Strategic Alliances

                9.3 Investment Scenario

10. Future of India Cosmetic Products Market

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