India Cosmetics Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

India Cosmetics Product Market is segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products) and By Distribution Channel (Hypermarkets/supermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail Stores and Other Distribution Channels). The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

india cosmetics products market overview
Study Period: 2016 -2021
Base Year: 2021
CAGR: 4.23 %
india cosmetics product companies

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Market Overview

India Cosmetics Products Market is projected to grow at a CAGR of 4.23% during the forecast period 2022 - 2022.

While the cosmetics industry could be relatively strong as compared to other categories of consumers, the year 2020 has been very poor in terms of sales. However, it is being said that this industry would still remain to be attractive in coming future. The pandemic related crisis wold accentuate the trends which shape the market like a rise in use of Ecommerce rather than touching a new ground altogether. Almost all segments of this industry have witnessed a similar kind of downfall in terms of sales during COVID-19 because of closing of the offline stores at different locations throughout.

Color cosmetics dealing with eye, facial, and lip makeup category is the most prosperous industry in India. Local companies, such as Soultree, Herbal Hills, Himalaya, and The Shahnaz Husain Group among others are exclusively providing herbal/ayurvedic cosmetics products, due to the prolonged health benefits it offers for the skin.

With the increasing internet penetration, the online market for the purchase of consumer goods has seen rapid growth in the last 3-4 years in India. This category has attracted a few vertical specialists, like Nykaa, Purplle, Nnnow, etc. who are riding on the increasing e-tailing growth and vying for a significant pie in the online cosmetics space. Nykaa offers more than 600 brands in both offline and online stores in India.

Scope of the report

Cosmetics are designed to enhance one's appearance (makeup), to conceal blemishes, enhance one's natural features (such as the eyebrows and eyelashes), add color to a person's face and,can be used to change the appearance of the face entirely to resemble a different person, creature or object. India Cosmetics Products Market is segmented by product type, category, and distribution channel. On the basis of product type, the market is segmented into Color Cosmetics and Hair Styling and Coloring Products. On the basis of the distribution channels, the market is segmented into Hypermarkets/supermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail Stores and Other Distribution Channels. The report offers market size and forecast in value terms in USD million for all the above segments.

By Product Type
Color Cosmetics
Facial Make-Up Products
Eye Make-Up Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
Hair Colors
Hair Styling Products
By Distribution Channel
Specialty Stores
Pharmacy and Drug Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Inclination Toward Vegan and Cruelty-free Cosmetics Products

The cruelty-free (no animal testing), vegetarian (no byproducts of animal slaughter), and vegan (no animal ingredients at all) beauty market has exploded in recent years globally and has been finding its space in the Indian market too. In May 2014, the Ministry of Health & Family of India published the cosmetic testing ban, which added the new rule “148-C. prohibition of testing of cosmetics on animals, such that no person shall use any animal for testing of cosmetics” to the existing Drugs and Cosmetics Rules, 1945. Moreover, with the advancement of vegan products in the country, Indian consumers are paying extra attention to not only a particular shade of lipstick that suits them but also about how the lipstick is made. Additionally, global vegan cosmetics companies are also venturing into the Indian market, thus expanding the scope for the same in the country.

india cosmetics products market trends

Rising Penetration of Color Cosmetic Products in the Country

With the rise in the adoption of western culture, the color cosmetics market is one of the fastest-growing markets in India. As the aesthetic appeal in the young generation is rising, the penetration of color cosmetics products in the Indian market is increasing. India is estimated as one of the fastest-growing countries, in terms of color cosmetics, in the Asian region. 

Indian companies are venturing into organic color cosmetics, due to its increasing demand, among the large sections of the Indian society. Indian companies, such as Ruby’s Organics, had developed a range of makeup staples that are specifically meant for Indian skin tones and textures. Infused with bio-active oils, butter, and natural clays, their products go beyond makeup to give the extra value-added skincare, and the range of color cosmetics includes lipsticks, eye pencils, and blush, this in turn boosting the sales of color cosmetics in the country.

india cosmetics products market share

Competitive Landscape

Leading companies are partnering with the international exhibition organizers to launch their cosmetic products in several international beauty community events, such as Cosmoprof, Canton Fair, and fashion Fest. Some of the major players in the market studied are L'Oréal, The Estée Lauder Companies, Colorbar Cosmetics Pvt Ltd​, Natura &Co (The Body Shop International Limited)​ among others.

Recent Developments

  • In 2021,Colorbar has launched what it describes as India’s first-ever customisable makeup palette with 12 custom designed cases and a selection of eyeshadow, blushers, and highlighters to choose from.
  • In 2021, Bloomers has come up with an indie brand, Colours Cosmetics that serves the customers through local pharmacies and marts. The brand aims to offer a wide range of products encompassing everything from foundations to lipsticks and to bust the misconception that drug store makeup is low in price and inferior in quality.
  • In July 2020, luxury brand Sulwhasoo was officially launched into the Indian market through Nykaa. Sulwhasoo has launched skincare solutions and high-performance products from Korean ginseng that are all about balance, formulation, quality of ingredients, and potency, since been delivering results.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-Up Products

        2. Eye Make-Up Products

        3. Lip and Nail Make-up Products

      2. 5.1.2 Hair Styling and Coloring Products

        1. Hair Colors

        2. Hair Styling Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Pharmacy and Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Estee Lauder Companies

      2. 6.4.2 L'Oreal SA

      3. 6.4.3 Unilever Limited

      4. 6.4.4 MacAndrews & Forbes Incorporated (Revlon)

      5. 6.4.5 Natura &Co (The Body Shop International Limited)

      6. 6.4.6 Colorbar Cosmetics Pvt Ltd

      7. 6.4.7 Lotus Herbals Pvt Ltd

      8. 6.4.8 The Face Shop Inc.

      9. 6.4.9 Etude House Inc.

      10. 6.4.10 Innisfree Corporation

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The India Cosmetics Products Market market is studied from 2016 - 2021.

The India Cosmetics Products Market is growing at a CAGR of 4.23% over the next 5 years.

Colorbar Cosmetics Pvt Ltd​, Lotus Herbals Pvt Ltd, Unilever Limited​, L'Oréal SA, Revlon Inc are the major companies operating in India Cosmetics Products Market.

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