Saudi Arabia E-Commerce Cosmetics and Fragrances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Saudi Arabia E-Commerce Cosmetics and Fragrances Market is Segmented By Product Type (Hair Care, Skin Care, Make-Up Products, Deodorants, and Fragrances), By Category (Mass and Premium), and By End User (Men, Women, And Unisex).

Saudi Arabia E-Commerce Cosmetics & Fragrances Industry Overview

Saudi Arabia E-Commerce Cosmetics and Fragrances Market
Study Period: 2018 - 2028
CAGR: 9.72 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

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Saudi Arabia E-Commerce Cosmetics & Fragrances Market Analysis

Saudi Arabia e-commerce cosmetics and fragrances market is projected to grow at a CAGR of 9.72% during the forecast period (2020 - 2025).

  • Saudi Arabia has one of the prominent markets for cosmetics and fragrances products in the Middle East. Consumers in the country tend to spend substantially on their personal appearance, thereby, supplementing the growth of the cosmetic and fragrances market in the country.
  • The country has witnessed a significant growth in online sales of cosmetics and fragrances, especially among women and millennials, due to more financial empowerment and employment opportunities for women.
  • Furthermore, with the rising active social media users, such as Facebook, Twitter, and Instagram, there has been an increased awareness about the cosmetics and fragrance products among consumers, in the country.
  • The high percentage of Muslim population in the country has resulted in the rise in demand for halal cosmetics and fragrances. Such factors have provided opportunity for global brands and online retailers to expand their offerings to capture the demand.

Saudi Arabia E-Commerce Cosmetics & Fragrances Industry Segments

The Saudi Arabia e-commerce cosmetics and fragrances market is segmented by product type, category, and end user. Based on the product type, the market studied has been segmented into hair care, skin care, make-up products, deodorants, and fragrances. Based on the category, the market studied has been segmented into mass and premium. Based on the end user, the market is segmented on the basis of men, women, and unisex.

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Saudi Arabia E-Commerce Cosmetics & Fragrances Market Trends

This section covers the major market trends shaping the Saudi Arabia E-Commerce Cosmetics & Fragrances Market according to our research experts:

Rising Number of Active Social Media Users

In Saudi Arabia, the strong internet penetration had majorly contributed in driving awareness about cosmetics and beauty products, among consumers. The country has the highest number of active social media users in the region on various social media platforms, including Instagram, Facebook, Snapchat, and Twitter. Furthermore, the country also has the global highest YouTube watch time per capita. Over this platform, the beauty focused content has attracted over 1.9 billion views, and this figure has been rising at a rate of almost 187% each year, according to a KSA beauty market White paper. Having gained their popularity through social media, the Arabian beauty influencers are slowly becoming today’s most modern entrepreneurs. These influencers have been redefining the industry and are driving the demand for beauty products in the country. For instance, Huda Kattan, one of the world’s first and biggest beauty influencers turned businesswoman has bee leading her USD 1 billion brand, Huda Beauty, which has been dominating the color cosmetic market.

Saudi Arabian E-Commerce Cosmetics and Fragrances Market1

Fragrance Segment Dominate the Market Share

Perfumes are used by both women and men, and they signify the consumer's personality, style, and individuality. Historically, there has been an inclination for exotic ouds and fine perfumes in Saudi Arabia, which has attracted numerous international perfume manufacturers to invest in the region. On account of this, Saudi Arabia has established itself as a major hub for the creation of trendsetting perfumes. A shift in consumers’ preferences for natural perfumes over synthetic perfumes led to the introduction of oud-based perfumes by several western brands. This is further supported by increasing promotional campaigns by the manufacturers. The potential of the fragrance market segment has also led the Middle Eastern luxury distribution group, Chalhoub, to create its own brand of oriental fragrance called Ghawali, in 2016, under the luxury fragrance segment. The new brand intends to present a traditional product in a contemporary manner. Like most other oriental fragrance brands, the product was retailed through the company’s own standalone store network. Currently, the company is planning to sell its product on the online platform with an aim to broaden its customer base and geographical presence, after achieving success in the offline platform.

E-Commerce Cosmetics and Fragrances Market2

Saudi Arabia E-Commerce Cosmetics & Fragrances Market Competitor Analysis

The KSA e-commerce cosmetics and fragrances market is highly competitive with the presence of key players such as Ajmal International Trading Co. LLC, Sephora, Amazon.com, Inc., Awok.com, Golden Scent, and M·A·C Cosmetics Inc. There’s an increase in internet penetration rate along with the number of shoppers in the region. Further, consumers are also warming up to the idea of online shopping, although the tradition of brick and mortar shopping remains prominent. The key strategies adopted by the companies operating in Saudi Araba E-commerce cosmetics and fragrances market include expansions, new launch, partnerships, among others. Companies are venturing and expanding their business into the Saudi Arabia market, pertaining to the high demand for cosmetics and fragrance via online retail channels. For instance, AWOK.com, the United Arab Emirate’s largest e-commerce player, ventured into Saudi Arabia. With this new development, customers will now be able to purchase the products of their choice from the AWOK KSA.

Saudi Arabia E-Commerce Cosmetics & Fragrances Market Top Players

  1. Ajmal International Trading Co. LLC

  2. Zohoor Alreef

  3. M.A.C Cosmetics Inc.

  4. Amazon.com, Inc.

  5. Sephora

*Disclaimer: Major Players sorted in no particular order

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Saudi Arabia E-Commerce Cosmetics & Fragrances Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Hair Care

      2. 5.1.2 Skin Care

      3. 5.1.3 Make-up Products

      4. 5.1.4 Deodorants

      5. 5.1.5 Fragrances

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By End-User

      1. 5.3.1 Men

      2. 5.3.2 Women

      3. 5.3.3 Unsex

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Ajmal International Trading Co. LLC

      2. 6.3.2 Zohoor Alreef

      3. 6.3.3 Sephora

      4. 6.3.4 Amazon.com Inc.

      5. 6.3.5 Awok.com

      6. 6.3.6 jollychic.com

      7. 6.3.7 Emaar Malls (Namshi)

      8. 6.3.8 M.A.C Cosmetics

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Saudi Arabia E-Commerce Cosmetics & Fragrances Market Research FAQs

The Saudi Arabia E-Commerce Cosmetics and Fragrances Market is studied from 2018 - 2028.

The Saudi Arabia E-Commerce Cosmetics and Fragrances Market is growing at a CAGR of 9.72% over the next 5 years.

Ajmal International Trading Co. LLC, Zohoor Alreef , M.A.C Cosmetics Inc. , Amazon.com, Inc. , Sephora are the major companies operating in Saudi Arabia E-Commerce Cosmetics and Fragrances Market .

Saudi Arabia E-Commerce Cosmetics and Fragrances Industry Reports

In-depth industry statistics and market share insights of the Saudi Arabia E-Commerce Cosmetics and Fragrances Market sector for 2020, 2021, and 2022. The Saudi Arabia E-Commerce Cosmetics and Fragrances Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Saudi Arabia E-Commerce Cosmetics and Fragrances Market report PDF.

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