United Arab Emirates Cosmetics Products Market- Growth, Trends and Forecasts (2020 - 2025)

United Arab Emirates Cosmetics Product Market is segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products); and by Distribution Channel (supermarkets/hypermarkets, specialist stores, online stores, and other retail stores)

Market Snapshot

Study Period:


Base Year:



4.3 %

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Market Overview

The United Arab Emirates cosmetic products market is projected to grow at a CAGR 4.3% during the forecast period (2020-2025).

  • Driven by the significant usage of color cosmetics among consumers, in UAE, coupled with the prevalence of global brands and increased imports, the color cosmetics industry holds a promising scope across the country.
  • Online retailing remained a minor distribution channel for the color cosmetics market in 2019, However, specialty stores and supermarkets/hypermarkets held a prominent market share in the country.
  • Increased preference for vegan, organic and natural beauty products is one among those key factors driving the market.
  • Key players in the UAE cosmetic products market would include Huda Beauty, Anastasia Beverly Hills., Shirley Conlon Organics, The Estée Lauder Companies and Shiseido Company among others.

Scope of the report

The report on the United Arab Emirates cosmetics products market (henceforth, referred to as the market studied) offers key insights into the latest market developments. It analyzes recent trends, drivers, and challenges affecting the cosmetics market in the region. The market studied is segmented by type and distribution. Based on product type the scope of the market includes color cosmetics, hair styling, and coloring products. The color cosmetic products include facial cosmetics, eye make up products and lip cosmetics. By distribution channel, the market is segmented as supermarkets/hypermarkets, specialist stores, online stores, and other retail stores. The report contains top-line revenues and detailed qualitative analysis of the key players, highlighting the most adopted strategies of the companies in the market studied.

By Product Type
Color Cosmetics
Facial Make-Up Products
Eye Make-Up Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
Hair Colors
Hair Styling Products
By Distribution Channel
Specialty Stores
Pharmacy and Drug Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Online Retailing is Growing at a Faster Pace

Social media continues to become ever more influential, with a growing number of players using blogs, tutorials, and grassroots marketing to promote their brands. Consumers are increasingly purchasing products after viewing information on social media websites and blogs. The number of consumers regularly purchasing products via the internet will continue to grow over the coming years. Despite the widespread popularity of mall shopping in the United Arab Emirates, a growing number of brand owners are looking to promote their image and products via the internet.

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Increasing Per Capita Expenditure on Cosmetic Products

There has been an increasing emphasis on looking polished and well put together among residents in the UAE, which has resulted in increasing per capita expenditure on cosmetic products. As consumers are spending considerably more, there is substantial demand for different cosmetics such as organic and halal. The organic and halal beauty segments have grown significantly in the past couple of years. Earlier, there wasn't much of a distinction between the halal beauty and organic skincare segments, but many international brands have now researched the needs of consumers and have launched product lines that seek to cater to the demand in both segments. Consumers in the UAE are strongly inclining towards French beauty products, which are known for their high quality. French beauty and skincare brands are highly trusted in the industry and a growth in their demand is seen among consumers in the country.

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Competitive Landscape

The leading players in the UAE cosmetics products market enjoy a dominant presence across the region. Brand loyalty is a high-impact factor, with the quality of ingredients being a prime parameter. The major international players have a strong focus on quality and this attribute plays a pivotal role in brand positioning. Companies are increasing their investments in R&D and marketing and expanding their distribution channels to maintain their position in the market and to offer innovative offerings across the world.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-Up Products

        2. Eye Make-Up Products

        3. Lip and Nail Make-up Products

      2. 5.1.2 Hair Styling and Coloring Products

        1. Hair Colors

        2. Hair Styling Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Pharmacy and Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Huda Beauty

      2. 6.3.2 Anastasia Beverly Hills.

      3. 6.3.3 Shirley Conlon Organics

      4. 6.3.4 The Estée Lauder Companies Inc

      5. 6.3.5 Shiseido Company

      6. 6.3.6 Unilever PLC

  7. *List Not Exhaustive

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