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United Arab Emirates Cosmetics Product Market is segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products); and by Distribution Channel (supermarkets/hypermarkets, specialist stores, online stores, and other retail stores)
The United Arab Emirates cosmetic products market is projected to grow at a CAGR 4.3% during the forecast period (2020-2025).
The report on the United Arab Emirates cosmetics products market (henceforth, referred to as the market studied) offers key insights into the latest market developments. It analyzes recent trends, drivers, and challenges affecting the cosmetics market in the region. The market studied is segmented by type and distribution. Based on product type the scope of the market includes color cosmetics, hair styling, and coloring products. The color cosmetic products include facial cosmetics, eye make up products and lip cosmetics. By distribution channel, the market is segmented as supermarkets/hypermarkets, specialist stores, online stores, and other retail stores. The report contains top-line revenues and detailed qualitative analysis of the key players, highlighting the most adopted strategies of the companies in the market studied.
|By Product Type|
|By Distribution Channel|
|Pharmacy and Drug Stores|
|Online Retail Stores|
|Other Distribution Channels|
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Social media continues to become ever more influential, with a growing number of players using blogs, tutorials, and grassroots marketing to promote their brands. Consumers are increasingly purchasing products after viewing information on social media websites and blogs. The number of consumers regularly purchasing products via the internet will continue to grow over the coming years. Despite the widespread popularity of mall shopping in the United Arab Emirates, a growing number of brand owners are looking to promote their image and products via the internet.
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There has been an increasing emphasis on looking polished and well put together among residents in the UAE, which has resulted in increasing per capita expenditure on cosmetic products. As consumers are spending considerably more, there is substantial demand for different cosmetics such as organic and halal. The organic and halal beauty segments have grown significantly in the past couple of years. Earlier, there wasn't much of a distinction between the halal beauty and organic skincare segments, but many international brands have now researched the needs of consumers and have launched product lines that seek to cater to the demand in both segments. Consumers in the UAE are strongly inclining towards French beauty products, which are known for their high quality. French beauty and skincare brands are highly trusted in the industry and a growth in their demand is seen among consumers in the country.
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The leading players in the UAE cosmetics products market enjoy a dominant presence across the region. Brand loyalty is a high-impact factor, with the quality of ingredients being a prime parameter. The major international players have a strong focus on quality and this attribute plays a pivotal role in brand positioning. Companies are increasing their investments in R&D and marketing and expanding their distribution channels to maintain their position in the market and to offer innovative offerings across the world.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Color Cosmetics
220.127.116.11 Facial Make-Up Products
18.104.22.168 Eye Make-Up Products
22.214.171.124 Lip and Nail Make-up Products
5.1.2 Hair Styling and Coloring Products
126.96.36.199 Hair Colors
188.8.131.52 Hair Styling Products
5.2 By Distribution Channel
5.2.2 Specialty Stores
5.2.3 Pharmacy and Drug Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Huda Beauty
6.3.2 Anastasia Beverly Hills.
6.3.3 Shirley Conlon Organics
6.3.4 The Estée Lauder Companies Inc
6.3.5 Shiseido Company
6.3.6 Unilever PLC
7. MARKET OPPORTUNITIES AND FUTURE TRENDS