| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 117.15 Billion |
| Market Size (2030) | USD 160.51 Billion |
| CAGR (2025 - 2030) | 6.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Herbal Beauty Products Market Analysis
The Herbal Beauty Products Market size is estimated at USD 117.15 billion in 2025, and is expected to reach USD 160.51 billion by 2030, at a CAGR of 6.5% during the forecast period (2025-2030).
The growing inclination toward enhancements in appearance and looks, combined with increased adoption of herbal products among consumers, is anticipated to benefit the expansion of the herbal beauty products market worldwide in the forecast period. The demand for herbal beauty products is increasing owing to rising consumer awareness regarding the harmful effects of the chemicals added to beauty products. Moreover, beauty companies have been acquiring herbal beauty and personal care brands to expand their consumer base, which is progressively passionate about clean, green, and herbal products.
The demand for herbal beauty products is anticipated to be driven by the rising usage of cosmetics containing organically derived herbal compounds like lavender, chamomile, rosemary, jojoba oil, and aloe vera to treat skin, acne, and hair issues. Since herbs frequently have strong antibacterial and antioxidant effects and provide pigmentation inhibition, herbal extracts are primarily incorporated into beauty products. Additionally, herbal ingredients that protect skin from UV rays and pollution include vitamins, witch hazel, willow herb, green tea extract, and botanical extracts. All of these factors are set to boost the demand for herbal beauty products.
Herbal Beauty Products Market Trends
Rising Demand for Hair Care Products Driving Market Growth
The market for herbal hair oil products has been on the rise, especially across European countries, in recent years. Consumers in the region have become more aware of the ingredients they use in their hair oil and are increasingly shifting toward herbal extracts. Thus, herbal hair oils enriched with natural ingredients like argan oil, jojoba oil, rosemary extract, and lavender oil are gaining popularity for their nourishing and restorative properties. Moreover, the rise of clean beauty and wellness trends in Europe has fueled the demand for herbal hair oil that offers functional benefits.
In countries with a strong culture of organic and natural living, such as Germany, consumers are seeking herbal oils that are certified organic and free from synthetic additives. German consumers are also willing to pay a premium price for products that are produced using environmentally friendly practices and support fair trade principles, which led to strong demand for these products, driving the imports significantly. According to the ITC Trade Map, in 2023, the value of imports of hair care products to Germany amounted to approximately USD 889.75 million compared to USD 707.24 million. Additionally, the rise of influencer marketing and social media has played a significant role in shaping consumer preferences in Europe. Beauty influencers and wellness advocates are constantly promoting herbal hair oils as a part of their normal beauty routines, driving consumer interest and influencing purchasing decisions.
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Asia-Pacific Emerging as the Fastest-growing Regional Market
The herbal beauty products market is expanding in Asia-Pacific primarily due to numerous safety regulations, increased consumer awareness, and customers' willingness to pay a high price for quality herbal products. The consumer inclination toward healthier lifestyles and the growing demand for products with low environmental impact drive market growth. Furthermore, the increasing acceptance of vegan lifestyles among millennials will likely contribute to the market's growth. Also, the increasing popularity of traditional Chinese ingredients in skincare products is aiding market growth among domestic consumers. Natural ingredients have become the top priority and concern in China.
With the growing popularity of organic products, players are developing products with exotic ingredients. For example, facial masks that contain snail cream from China are gaining extreme popularity. Face masks incorporating healing and anti-aging properties and organic ingredients, such as argan oil serum, green tea extract, and vitamin C, are also gaining popularity. The key players are focusing on the environmental dimension of their strategies by creating sustainable partnerships with local vendors or providing information to their consumers about the origin and quality of their raw materials to meet consumer expectations. This approach is not only for procurement practices but also for packaging, which will change the dynamics of the herbal beauty products market in the upcoming years.
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Herbal Beauty Products Industry Overview
The herbal beauty products market is fragmented, with numerous players competing for major positions in the market. Some prominent players in the market are Himalaya Global Holdings Ltd, Arbonne International LLC, Weleda AG, Dr. Hauschka, and Herbline. The key players are adopting various strategies such as expansion, mergers and acquisitions, partnerships, and making investments in R&D for new product development to meet the growing demand. For instance, Himalaya is constantly investing in extensive research and development (R&D) and utilizes standardized herbal extracts while developing product formulations. Himalaya also prioritizes establishing the scientific foundation of its portfolio. Moreover, the company has made significant strides in online retail distribution, leveraging e-commerce platforms to meet the evolving needs of consumers.
Herbal Beauty Products Market Leaders
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Weleda AG
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Dr. Hauschka
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Himalaya Global Holdings Ltd.
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Groupe Rocher
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Mav Beauty Brands Inc
- *Disclaimer: Major Players sorted in no particular order
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Herbal Beauty Products Market News
- February 2024: Herbal Essences launched 11 newly formulated shampoos and conditioner products in India. Each new formula has a blend of pure aloe and camellia oil ingredients certified by plant experts at The Royal Botanic Gardens, KEW, and selected by Herbal Essences.
- October 2023: Himalaya expanded its herbal product range by launching a new turmeric range at Deshapriya Park pandal in Kolkata, India. Himalaya's new turmeric range includes various products like face wash, face pack, face scrub, face serum, face cream, and sheet mask. These products use the power of turmeric, a traditional ingredient that the company claims is extracted using the Svarasa method, as recommended in Ayurveda.
- June 2023: Anherb Natural, a renowned skincare expert, launched new products in the cosmetic industry In India. The products are claimed to be formulated with research into natural skincare product ranges, herbal sunscreen, haircare regimes such as shampoos specially formulated for oiled hair, haircare regimes, a wide variety of vitamin C ranges, gel products series, and more.
- May 2023: Ayurvedic beauty brand Just Herbs announced its foray into the fragrance category with the launch of its ‘Pure Fragrance’ range in order to support its launch of the Just Herbs’ #NOSEtalgia campaign.
Herbal Beauty Products Industry Segmentation
Herbal beauty products are beauty products made of natural herbal ingredients such as aloe vera, almond, avocado, carrot, castor, clay, cocoa, coconut oil, cornmeal, and cucumber, avoiding chemical usage. The herbal beauty products market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into skin care products, hair care products, makeup and color cosmetics, fragrances, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (USD).
| Product Type | Skin Care | ||
| Hair Care | |||
| Makeup and Color Cosmetics | |||
| Fragrances | |||
| Other Product Types | |||
| Distribution Channel | Supermarkets/Hypermarkets | ||
| Convenience Stores | |||
| Specialty Stores | |||
| Online Stores | |||
| Other Distribution Channels | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Spain | ||
| United Kingdom | |||
| Germany | |||
| France | |||
| Italy | |||
| Russia | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East and Africa | United Arab Emirates | ||
| South Africa | |||
| Rest of Middle East and Africa | |||
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Herbal Beauty Products Market Research FAQs
How big is the Herbal Beauty Products Market?
The Herbal Beauty Products Market size is expected to reach USD 117.15 billion in 2025 and grow at a CAGR of 6.5% to reach USD 160.51 billion by 2030.
What is the current Herbal Beauty Products Market size?
In 2025, the Herbal Beauty Products Market size is expected to reach USD 117.15 billion.
Who are the key players in Herbal Beauty Products Market?
Weleda AG, Dr. Hauschka, Himalaya Global Holdings Ltd., Groupe Rocher and Mav Beauty Brands Inc are the major companies operating in the Herbal Beauty Products Market.
Which is the fastest growing region in Herbal Beauty Products Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Herbal Beauty Products Market?
In 2025, the North America accounts for the largest market share in Herbal Beauty Products Market.
What years does this Herbal Beauty Products Market cover, and what was the market size in 2024?
In 2024, the Herbal Beauty Products Market size was estimated at USD 109.54 billion. The report covers the Herbal Beauty Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Herbal Beauty Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Herbal Beauty Products Industry Report
Statistics for the 2025 Herbal Beauty Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Herbal Beauty Products analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
