Herbal Beauty Products Market - Growth, Trends, and Forecasts (2023-2028)

Global Herbal Beauty Products Market is segmented by Product Type (Skin Care Products, Hair Care Products, Makeup, and Color Cosmetics, Fragrances, and Other Product Types); Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Herbal Beauty Products Industry Overview

Herbal Beauty Products Market Summary
Study Period: 2017-2027
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.7 %

Major Players

Herbal Beauty Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Herbal Beauty Products Market Analysis

The global herbal beauty products market is projected to register a CAGR of 6.7% over the next five years.

  • The inclination toward enhanced appearance and looks combined with increased adoption of herbal products among consumers are anticipated to benefit the expansion of the herbal beauty products market across the global market in the forecast period. There is an increasing demand for herbal beauty products, owing to the rising consumer awareness regarding the harmful effects of the chemical added to beauty products. 
  • Moreover, beauty companies have been acquiring herbal beauty and personal care brands to expand the consumer base who are progressively passionate about clean, green, and herbal products. The demand for herbal beauty products is anticipated to be driven by the rising usage of cosmetics containing organically derived herbal compounds like lavender, chamomile, rosemary, jojoba oil, Aloe Vera, etc., to treat skin, acne, and hair issues. 
  • Because herbs frequently have strong antibacterial and antioxidant effects and provide pigmentation inhibition, herbal extracts are primarily incorporated into beauty products. Additionally, herbal ingredients that protect skin from UV rays and pollution include vitamins, witch hazel, willow herb, green tea extract, and botanical extracts. All of these factors will increase the demand for herbal beauty products.

Herbal Beauty Products Industry Segments

Herbal beauty products are beauty products made of natural herbal ingredients such as aloe vera, almond, avocado, carrot, castor, clay, cocoa, coconut oil, cornmeal, cucumber, and many more, avoiding chemical usage. 

The herbal beauty products market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into skincare products, hair care products, makeup and color cosmetics, fragrances, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East and Africa.

 For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Skin Care
Hair Care
Makeup and Color Cosmetics
Other Product Types
Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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Herbal Beauty Products Market Trends

This section covers the major market trends shaping the Herbal Beauty Products Market according to our research experts:

Popularity of Cruelty-free Beauty Products to Drive the Herbal Beauty Products Market

  • The growing preference for chemical-free products and the rising popularity of environmentally-sustainable products are driving the demand for herbal beauty products worldwide. The increased demand for chemical-free hair and skin products and growing awareness about cruelty-free cosmetics products support market growth. 
  • The significant rise in the influence of social media and beauty blogs that are communicating the benefits of herbal beauty products is likely to influence sales of herbal beauty products. Animal experimentation impacts consumer choices as social media is filled with virulent discussions against animal cruelty. Customers are fearless in publicly supporting some brands while criticizing those that don't adhere to their ethical standards. 
  • Moreover, herbal beauty products are suitable for all types of skin, which influences the sales of herbal beauty products such as foundation, eye shadow, and lipstick which are appropriate irrespective of skin tone. The availability of various herbal beauty products and improving distribution networks are pivotal in driving the market growth.
Herbal Beauty Products Market : Revenue of Weleda AG, In USD Million, 2020-2021

Asia-Pacific is the Fastest Growing Market

  • The herbal beauty products market is expanding in Asia- Pacific primarily due to numerous safety regulations, increased consumer awareness, and customers' willingness to pay a high price for quality herbal products. The consumer inclination toward healthier lifestyles and the growing demand for products with low environmental impact drive market growth. Furthermore, the increasing acceptance of vegan lifestyles among millennials will likely contribute to the market's growth. 
  • Also, the increasing popularity of traditional Chinese ingredients in skincare products is aiding the market growth among domestic consumers. Natural ingredients have become the top priority and concern in China.
  • With the growing popularity of organic products, players are developing products with exotic ingredients. For example, facial masks that contain snail cream from China are gaining extreme popularity. Face masks incorporating healing and anti-aging properties and organic ingredients, such as argan oil serum, green tea extract, and Vitamin C, are also gaining popularity. 
  • The key players are focusing on the environmental dimension of their strategies by creating sustainable partnerships with local vendors or providing information to their consumers about the origin and quality of their raw materials to meet consumer expectations. This approach is not only for procurement practices but also for packaging, which will change the market dynamics of the herbal beauty products market in the upcoming years.
Herbal Beauty Products Market : Market Size (%), By Geography, Global, 2021

Herbal Beauty Products Market Competitor Analysis

The herbal beauty products market is fragmented, with presence of numerous players competing for major positions in the market. Some prominent players in the market are Arbonne International LLC, Weleda AG, Dr. Hauschka, Herbline, and Himalaya Herbals. The key players are adopting various strategies such as expansion, mergers and acquisitions, partnerships, and new product development to meet the growing demand. For instance, in November 2021, Björk and Berries firm launched Faviken Bath Salt, which is prepared with hand-picked herbs and flowers from gardens in Northern Sweden. It is described as being calming. The purifying properties of birch, the calming effects of lavender, and the calming effects of chamomile flowers are said to be added to this botanical bath salt, which is produced with flowers and herbs.

Herbal Beauty Products Market Top Players

  1. Arbonne International LLC

  2. Weleda AG

  3. Herbline

  4. Dr. Hauschka

  5. Himalaya Global Holdings Ltd.

*Disclaimer: Major Players sorted in no particular order

Herbal Beauty products market - CL.png

Herbal Beauty Products Market Recent Developments

  • June 2022: Himalaya launched a new equity campaign that encourages customers of all ages to prioritize health and wellness. The campaign brings to life Himalaya's vision of 'Wellness in Every Home, Happiness in Every Heart'.
  • November 2021: In association with the Delhi-based AIMIL Pharma, the Fragrance and Flavour Development Centre in Kannauj came up with beauty products in line with the Union government's push to apply Ayurveda in food and beauty products. The product, Ayouthveda, has been prepared by adding time-tested herbs, also used in medicines.
  • March 2021: Lotus Herbals entered the clean beauty category with Lotus Botanicals, which has a range of chemical-free skin and hair care products. The brand is also positioned in the D2C category to tap into India'sIndia's growing e-commerce industry.

Herbal Beauty Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Skin Care

      2. 5.1.2 Hair Care

      3. 5.1.3 Makeup and Color Cosmetics

      4. 5.1.4 Fragrances

      5. 5.1.5 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Himalaya Global Holdings Ltd.

      2. 6.3.2 Arbonne International LLC

      3. 6.3.3 Marc Anthony Cosmetics Inc.

      4. 6.3.4 Weleda AG

      5. 6.3.5 Herbline

      6. 6.3.6 Dr. Hauschka

      7. 6.3.7 Grown Alchemist

      8. 6.3.8 Estee Lauder Companies

      9. 6.3.9 Tata's Natural Alchemy LLC

      10. 6.3.10 AIMIL Pharmaceuticals

      11. 6.3.11 Lotus Herbals pvt. Ltd.

    4. *List Not Exhaustive

**Subject to Availability
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Herbal Beauty Products Market Research FAQs

The Herbal Beauty Products Market market is studied from 2017 - 2027.

The Herbal Beauty Products Market is growing at a CAGR of 6.7% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Arbonne International LLC, Weleda AG, Herbline, Dr. Hauschka, Himalaya Global Holdings Ltd. are the major companies operating in Herbal Beauty Products Market.

Herbal Beauty Products Industry Reports

In-depth industry statistics and market share insights of the Herbal Beauty Products sector for 2020, 2021, and 2022. The Herbal Beauty Products research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to (2023to2028. Available to download is a free sample file of the Herbal Beauty Products report PDF.

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