Asia-Pacific Deodorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Deodorants market is segmented By Product Type (Sprays, Roll-On, Sticks, Others), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies/Drugstore, Online Stores, Others), and Geography.

Market Snapshot

Asia-Pacific Deodorants Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.11 %

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Market Overview

Asia-Pacific Deodorants market is projected to grow at a CAGR of 4.11% during the forecast period 2020-2025.

  • Increased working population spending an ample amount of time outdoor is demanding deodorants to keep their body fresh. The hot and humid seasonal climatic condition has primarily driven market growth.
  • Convenient pack size and changing the use of deodorants among consumers have further fueled the market. Also, increasing expenditure on advertisement and promotion by key players is influencing the sales growth in the region. 

Scope of the report

Asia-Pacific Deodorants market is segmented By Product Type, distribution channel, and geography. On the basis of product type, the market is segmented into Sprays, Roll-On, Sticks, Others. On the basis of the distribution channels, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Pharmacies/Drugstore, Online Stores, Others. Based on geography, the report provides a regional analysis, which includes India, China, Japan, Australia, and Rest of Asia-Pacific.

By Product Type
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
By Geography
Rest of Asia-Pacific

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Key Market Trends

Roll-on and Deodorant Sticks Remains Popular During the Forecast Period

Increased usage of non-aerosol deodorants and demographic factors has increasingly driven the market. The usage of deodorant sprays is more prevalent among men as compared to women in Asia-Pacific. Deodorant wipes occupy the small share owing to its recent addition in the market, witnessing a steady growth rate.  Roll-on deodorant and stick deodorant which holds a significant percentage in the market is seeing the fastest growth rate.

 Innovation in new formats and fragrance remains the key driving factor for the market. Marketing and promotion activities through media have further accelerated the brand growth by increasing consumer awareness regarding the content of the product. Consumers are now seeking deodorants containing natural ingredients due to rising adverse health effects of artificial ingredients in deodorants.

asia pacific deodorant market

India Emerging as the Potential Market

Large young and working population coupled with a rising in disposable income have grown interested among consumers regarding their look. Also, the hot and humid climate resulting from sweating has further fueled the need for deodorants among consumers. India occupies the dominant share in the region which is projected to witness a significant growth rate during the forecast period, overcoming Australia to become the largest market for deodorants in Asia-Pacific in 2019.

asia pacific deodorant market

Competitive Landscape

The Asia-Pacific Deodorants market is competitive with many multinational giants occupying a major share of the market. Introducing new products meeting consumer needs is the primary strategy adopted by market leaders. Growing private label players positioning their product at a lower price than branded products are offering tough competition to the existing players. Some of the major players in the market studied include Procter & Gamble Co., Unilever Plc, L`Oreal S.A., ITC Limited among others.

Table of Contents


    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Sprays

      2. 5.1.2 Roll-On

      3. 5.1.3 Sticks

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Drugstore

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 Australia

      3. 5.3.3 Japan

      4. 5.3.4 India

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Co.

      2. 6.3.2 Unilever Plc

      3. 6.3.3 L`Oreal S.A.

      4. 6.3.4 L'Occitane International SA

      5. 6.3.5 ITC Limited

      6. 6.3.6 Beiersdorf Global AG

      7. 6.3.7 Kao Corporation

      8. 6.3.8 Avon Products, Inc.

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Deodorants Market market is studied from 2016 - 2026.

The Asia-Pacific Deodorants Market is growing at a CAGR of 4.11% over the next 5 years.

Procter & Gamble Co., Unilever Plc, L`Oreal S.A., L'Occitane International SA, Beiersdorf Global AG are the major companies operating in Asia-Pacific Deodorants Market.

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