Saudi Arabia Beauty and Personal Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Saudi Arabia Beauty and Personal Care Market is segmented by type (Personal Care Products (Skin Care, Hair Care, Bath & Shower Products, Oral Care Products, Men's Grooming Products, and Fragrances & Perfumes), Cosmetics/Make-up Products ); by Category ( Premium Products, and Mass Products); and by Distribution Channel (Specialist retailers, Hypermarkets/Supermarkets, Online Retailing, Other Distribution Channels

Saudi Arabia Beauty and Personal Care Market - Summary

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 1.2 %

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Market Overview

Saudi Arabia beauty and personal care market is projected to grow at a CAGR of 1.20% during the forecast period (2020-2025).

  • Saudi Arabia is one of the prominent markets for cosmetics and fragrances products in the Middle East. Consumers in the country tend to spend substantially on their personal appearance, thereby, supplementing the growth of the cosmetic and fragrances market in the country. A growing number of self-conscious users, penetration of organized retail channels, growth in the aging population, and increased demand for male grooming products are a few factors that boosted the growth of the market studied.
  • The contribution of the cosmetics and personal care industry to the Saudi economy is booming exponentially. Moreover, the growing demand for natural/organic, herbal, halal products, and innovative and eco-friendly packaging designs are attributing the market growth in the country. Moreover, harsh climatic conditions, poor water quality, and increased focus on personal wellbeing are factors driving the need for increasingly sophisticated beauty and personal care routine and regular treatments.
  • Jeddah and Riyadh are the two cities that constitute a major share of a younger population, indicating larger consumption patterns for the cosmetic and fragrance products market. Moreover, price and convenience are the prime factors for making an online purchase.

Scope of the Report

The market studied is segmented by type, category, and distribution channel. By type, the market studied is segmented into personal care products and cosmetic and make-up products. The personal care products segment is further segmented into hair care products, skincare products, bath and shower products, oral care products, men's grooming products, and fragrance and perfumes. By category, the market studied is segmented into premium and mass products. By distribution channel, the market studied is segmented into specialist retailers, hypermarkets/supermarkets, online retailing, and other distribution channels. The report contains top-line revenues and detailed qualitative analysis of the key players, highlighting the most adopted strategies of the companies in the market studied.

By Type
Personal Care Products
Hair Care Products
Hair Oil
Other Hair Care Products
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower Products
Oral Care Products
Toothbrushes and Replacements
Mouthwashes and Rinses
Other Oral Care Products
Men's Grooming Products
Fragrances and Perfumes
Cosmetics/Make-Up Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
By Category
Premium Products
Mass Products
By Distribution Channel
Specialist Retailers
Online Retailing
Other Distribution Channels

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Key Market Trends

Increasing Internet, social media platform drives the demand

In Saudi Arabia, strong internet penetration had majorly contributed to driving awareness about cosmetics and beauty products among consumers. The country has the highest number of active social media users in the region on various social media platforms, including Instagram, Facebook, Snapchat, and Twitter. Furthermore, the country has the global highest YouTube watch time per capita. Over this platform, the beauty focused content has attracted over 1.9 billion views, and this figure has been rising at a rate of almost 187% each year, according to a KSA beauty market White paper. The trend of social media influencers showcasing their beauty regimens has been on the rise over the past few years, and both local and international beauty companies have been turning to influencers to increase their brand awareness and reach potential consumers. This is especially visible with major color cosmetic brands operating in the country, who have been experiencing the highest growth, attributed to the trend of contouring, highlighting, and strobing techniques, primarily driven by make-up tutorials on social media.

Saudi Arabia Beauty and Personal Care Products Market trend1

Facial Care Products Dominated the Skin Care Market

One of the most important trends in facial care in Saudi Arabia is the increasing consumer interest in dermatologically tested skin care products. The rising interest in these products can be attributed mainly to increasing consumer awareness of them and their advantages. In Saudi Arabia, middle-aged people are increasingly witnessing aging anxiety, due to the high prevalence of extrinsic signs of aging and seeks for natural or herbal ingredient-based products. This in turn, is increasing the demand for natural anti-aging skin care products in the country. Sighting the opportunity, in 2018, a Switzerland-based brand launched its Elline Treasures of Youth collection, featuring halal-certified anti-aging eye serums, cleansers, tonics, masks, and day creams.

Saudi Arabia Beauty and Personal Care Market Trend 2

Competitive Landscape

The Saudi beauty and personal care market is highly competitive, with a strong presence of regional and global players in the market, where demand is mostly driven by more adaptation toward skincare routines and consumer awareness about brand know-hows. In the market studied, established major products that claim to be natural, organic, and involved in sustainable practices have a higher penetration across retail shelves and online channels. However, domestic players cater to the same segment with a better storyline that connects consumers and delivers experiences with the product. Other prominent companies in the market studied are Loreal SA, Shisheido, Natura & Co, Oriflame, among others. 

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Personal Care Products

        1. Hair Care Products

          1. Shampoo

          2. Conditioner

          3. Hair Oil

          4. Other Hair Care Products

        2. Skin Care Products

          1. Facial Care Products

          2. Body Care Products

          3. Lip Care Products

        3. Bath and Shower Products

        4. Oral Care Products

          1. Toothbrushes and Replacements

          2. Toothpaste

          3. Mouthwashes and Rinses

          4. Other Oral Care Products

        5. Men's Grooming Products

        6. Fragrances and Perfumes

      2. 5.1.2 Cosmetics/Make-Up Products

        1. Facial Cosmetics

        2. Eye Cosmetic Products

        3. Lip and Nail Make-up Products

        4. Hair Styling and Coloring Products

    2. 5.2 By Category

      1. 5.2.1 Premium Products

      2. 5.2.2 Mass Products

    3. 5.3 By Distribution Channel

      1. 5.3.1 Specialist Retailers

      2. 5.3.2 Hypermarkets/Supermarkets

      3. 5.3.3 Online Retailing

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble

      2. 6.3.2 Beiersdorf AG

      3. 6.3.3 Natura & Co.

      4. 6.3.4 Unilever PLC

      5. 6.3.5 The Estee Lauder Companies Inc.

      6. 6.3.6 Oriflame Cosmetics SA

      7. 6.3.7 L'Oreal SA

      8. 6.3.8 Shiseido Company Limited

    4. *List Not Exhaustive
  7. 7. Market Opportunities and Future Trends

  8. 8. Impact of Covid-19 on The Market

**Subject to Availability

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Frequently Asked Questions

The Saudi Arabia Beauty and Personal Care Market market is studied from 2016 - 2026.

The Saudi Arabia Beauty and Personal Care Market is growing at a CAGR of 1.2% over the next 5 years.

Procter & Gamble, Beiersdorf AG, Avon Cosmetics, Unilever Plc, Estée Lauder Inc. are the major companies operating in Saudi Arabia Beauty and Personal Care Market.

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