Saudi Arabia Beauty and Personal Care Market - Growth, Trends and Forecasts (2020 - 2025)

Saudi Arabia Beauty and Personal Care Market is segmented by Product type into skin care, hair care, oral care, fragrances, color cosmetics, and others; by Distribution channel into specialist retailers, hypermarkets/supermarkets, online retailing, others

Market Snapshot

Study Period:


Base Year:



10.49 %

Largest Market:


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Market Overview

Saudi Arabia beauty and personal care market is forecasted to reach USD 5.5 billion by 2025 growing at a CAGR of 10.49% during the forecast period.

  • Saudi Arabia is the largest market for cosmetic products in the Middle East and Africa. The country has one of the world’s highest consumption rate of cosmetics and is the leading country in the consumption of skin and hair care products in the MEA region. Consumers in Saudi Arabia tend to spend a lot of money on their personal appearance supplementing the cosmetic market in the country. 
  • Jeddah and Riyadh are the two cities that constitute a major share of a younger population, indicating larger consumption patterns for the cosmetic products market.  The demographic variety of consumers also helps companies to introduce variety and new products.

Scope of the Report

Saudi Arabia beauty and personal care market is segmented by Product type into skin care, hair care, oral care, fragrances, color cosmetics, and others such as lip care, hand care, foot care products which are distributed through specialist retailers, hypermarkets/supermarkets, online retailing, other points of sale. The study covers a thorough future insight and current scenario of the cosmetic market in Saudi Arabia.

By Product Type
Skin Care
Hair Care
Oral Care
Color Cosmetics
By Distribution Channel
Specialist Retailers
Online Retailing

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Key Market Trends

Online Retail to Augment the Market Growth

Brands are directing consumers to go online for buying cosmetic products. The e-commerce industry has witnessed tremendous growth in the country, taking the lions chunk, with age groups around 18-50 continuously engaged in shopping and contributing to the growth. E-commerce has come a long way in a short period with more number of customers opting online mode for browsing and buying cosmetic purchases. The e-commerce domain has become an integral part of cosmetic products, with the increase of technology penetration among various age groups. Free returns and wide delivery options are focused by today’s e-tailers, adding value to the e-commerce segment. E-commerce outlets continue to expand their product line with specifications of products and effective price comparison provided to the consumers.

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Color Cosmetic Products Dominate the Cosmetics Market

The color cosmetics segment encompass products that are used to enhance and modify the appearance of a person. It comprises of makeup products for eyes, lips, cheeks, face and nails. The color cosmetic market is greatly influenced by innovation in packaging and design. The growth of retail and e-commerce is helping expand the market further in the country. The desire of consumers to explore new looks and companies producing more efficient and pleasant formulations are fueling innovations in the makeup segment. The market is also witnessing demand from middle-class consumers. Consequently, mid-range economical products are also being launched to cater to the middle-class segment. The sole desire to look attractive among consumers is the greatest driver for the color cosmetics market. In Saudi Arabia, there is an increased demand for neon color trends, ‘Halal cosmetics’, organic and herbal cosmetics, long-lasting and waterproof makeup, sun protecting makeup with SPF, nutrient and vitamin enhanced makeup.

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Competitive Landscape

Saudi Arabia beauty and personal care market is highly fragmented and a market major share is held by small manufacturers including Arabian Oud Co and Modern Products Co. Some of the dominant players in the market are Procter & Gamble, Avon Cosmetics and Unilever Plc. 

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Skin Care

      2. 5.1.2 Hair Care

      3. 5.1.3 Oral Care

      4. 5.1.4 Fragrances

      5. 5.1.5 Color Cosmetics

      6. 5.1.6 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Specialist Retailers

      2. 5.2.2 Hypermarkets/Supermarkets

      3. 5.2.3 Online Retailing

      4. 5.2.4 Others


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble

      2. 6.4.2 Beiersdorf AG

      3. 6.4.3 Avon Cosmetics

      4. 6.4.4 Unilever Plc

      5. 6.4.5 Estee Lauder Inc.

      6. 6.4.6 Oriflame Cosmetics SA

      7. 6.4.7 Revlon

      8. 6.4.8 Shiseido Company, Limited

  7. *List Not Exhaustive

** Subject to Availability

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