Saudi Arabia Cosmetics Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Saudi Arabia Cosmetics Products Market is Segmented by Type (Personal Care Products (Skin Care, Hair Care, Bath and Shower Products, Oral Care Products, Men's Grooming Products, and Fragrances and Perfumes) and Cosmetics/Make-up Products), Category (Premium Products, and Mass Products), and Distribution Channel (Specialist Retailers, Hypermarkets/Supermarkets, Online Retailing, and Other Distribution Channels). The report offers market size and values in (USD million) for the above segments.

Saudi Arabia Cosmetics Products Market Size

Saudi Arabia Beauty and Personal Care Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 2.74 %
Market Concentration Low

Major Players

Saudi Arabia Beauty and Personal Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Saudi Arabia Cosmetics Products Market Analysis

Saudi Arabia's beauty and personal care market is projected to record \a CAGR of 2.74% in the future.

The increasing consumer awareness about their appearance is one of the major reasons driving the market. Millennials are increasingly using beauty and personal care items such as skin care, color cosmetics, and hair care as part of their regular grooming routine. Consumers in the country tend to spend substantially on their personal appearance, thus supplementing the growth of the cosmetic and fragrances market in the country. A growing number of self-conscious users, penetration of organized retail channels, growth in the aging population, and increased demand for male grooming products are a few factors boosting the development of the market.

There is an optimal rise in internet usage in the developed territories of the country. Hence, the Saudi market is witnessing a boom in its e-commerce industry. The contribution of the cosmetics and personal care industry to the Saudi economy is booming exponentially. The rising demand for natural or organic, herbal, halal products and innovative and eco-friendly packaging designs are attributed to the market's growth in the country. In April 2022, OGX, a beauty product company, unveiled a new range of apple cider shampoos in a new collection in the Kingdom of Saudi Arabia. The company claims that its Apple Cider Vinegar Collection helps keep the scalp healthy and balanced. The company expects to witness significant sales in the future. Harsh climatic conditions, poor water quality, and increased focus on personal wellbeing also drive the need for increasingly sophisticated beauty and personal care routines and regular treatments.

Saudi Arabia Cosmetics Products Market Trends

This section covers the major market trends shaping the Saudi Arabia Beauty & Personal Care Market according to our research experts:

Growing Interest Toward Social Media Platform

In Saudi Arabia, strong internet penetration has significantly contributed to the rising consumer awareness about cosmetics and beauty products. The country has the highest number of active social media users on various social media platforms, including Instagram, Facebook, Snapchat, and Twitter. The trend of social media influencers showcasing their beauty regimens has increased over the past few years, and both local and international beauty companies have been partnering with influencers to increase their brand awareness and reach potential consumers. This trend is especially visible with major color cosmetic brands operating in the country that are experiencing the highest growth, attributed to the trend of contouring, highlighting, and strobing techniques, primarily driven by make-up tutorials on social media.

Saudi Arabia Beauty and Personal Care Market: Number of Social Media Users (in Million), by platform, Saudi Arabia, 2021

Facial Care Products Dominated the Personal Care Market

The rising interest can be attributed to increasing consumer awareness of these products and their advantages. In Saudi Arabia, middle-aged people witness aging anxiety and seek natural or herbal ingredient-based products. This trend is boosting the demand for natural, anti-aging skin care products in the country. Consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds, present in skincare, hair care, and deodorants is also increasing in Saudi Arabia. With the strong presence of the young population in Saudi Arabia, the demand for facial care products from various brands has risen, boosting the market. The country's population also spends more on premium and niche beauty and wellness brands that offer organic and natural products. Thus, major brands are expanding their presence in the country.

Saudi Arabia Beauty and Personal Care Market: Facial Care Products, Year-on-Year Growth (Z), Saudi Arabia, 2021-2025

Saudi Arabia Cosmetics Products Industry Overview

The Saudi beauty and personal care market is highly competitive, with a strong presence of regional and global players. Demand is mainly driven by the rising adoption of skincare routines and consumer awareness about brand know-how. Key players dominating the regional market include Procter & Gamble, Beiersdorf AG, Avon Cosmetics, Unilever PLC, and Estée Lauder. Several manufacturers established major products that claim to be natural, organic, and involved in sustainable practices, with a higher penetration across retail shelves and online channels. However, domestic players cater to the same segment with a better storyline that connects with consumers and delivers experiences with the product. Advanced distribution networks and manufacturing expertise give an upper edge to the manufacturers to expand their range of products across the region.

Saudi Arabia Cosmetics Products Market Leaders

  1. Procter & Gamble

  2. Beiersdorf AG

  3. Avon Cosmetics

  4. Unilever Plc

  5. Estée Lauder Inc.

*Disclaimer: Major Players sorted in no particular order

Saudi Arabia Beauty And Personal Care Market Concentration

Saudi Arabia Cosmetics Products Market News

  • JUL 2022: Hermès, the world-renowned French fashion house, opened its first perfume and cosmetics store in Saudi Arabia, located in Riyadh Park, one of the largest shopping malls in the capital city.
  • MAR 2022: Bayer unveiled a newly formulated Bepanthen Derma skincare line in Saudi Arabia, with concentrated natural ingredients and vitamins (niacinamide and dexpanthenol). The range includes eight products with face creams (day and night), body lotions, and cleansers that are free of fragrance, color, and preservatives.
  • JUN 2021: Unilever Group signed a deal to acquire Paula’s Choice, a skincare brand, from TA Associates Management LP.

Saudi Arabia Cosmetics Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Personal Care Products

        1. Hair Care Products

          1. Shampoo

          2. Conditioner

          3. Hair Oil

          4. Other Hair Care Products

        2. Skin Care Products

          1. Facial Care Products

          2. Body Care Products

          3. Lip Care Products

        3. Bath and Shower Products

        4. Oral Care Products

          1. Toothbrushes and Replacements

          2. Toothpaste

          3. Mouthwashes and Rinses

          4. Other Oral Care Products

        5. Men's Grooming Products

        6. Fragrances and Perfumes

      2. 5.1.2 Cosmetics/Make-up Products

        1. Facial Cosmetics

        2. Eye Cosmetic Products

        3. Lip and Nail Products

        4. Hair Styling and Coloring Products

    2. 5.2 Category

      1. 5.2.1 Premium Products

      2. 5.2.2 Mass Products

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialist Retailers

      2. 5.3.2 Hypermarkets/Supermarkets

      3. 5.3.3 Online Retailing

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble

      2. 6.3.2 Beiersdorf AG

      3. 6.3.3 Natura & Co.

      4. 6.3.4 Unilever PLC

      5. 6.3.5 The Estee Lauder Companies Inc.

      6. 6.3.6 Oriflame Cosmetics SA

      7. 6.3.7 L'Oréal SA

      8. 6.3.8 Madi International

      9. 6.3.9 Avon Cosmetics

      10. 6.3.10 Shiseido Company Limited

    4. *List Not Exhaustive
  7. 7. Market Opportunities and Future Trends

**Subject to Availability
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Saudi Arabia Cosmetics Products Market Research FAQs

The Saudi Arabia Beauty and Personal Care Market is projected to register a CAGR of 2.74% during the forecast period (2023-2028).

Procter & Gamble, Beiersdorf AG, Avon Cosmetics, Unilever Plc and Estée Lauder Inc. are the major companies operating in the Saudi Arabia Beauty and Personal Care Market.

Saudi Arabia Cosmetics Products Industry Report

Statistics for the 2023 Saudi Arabia Cosmetics Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Saudi Arabia Cosmetics Products analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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