Gulf Cooperation Council Fragrances And Perfumes Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Gulf Cooperation Council Fragrances And Perfumes Market Trends and Insights

Rising Demand for Halal, Niche, Artisanal, and Traditional Arabian Fragrances

The GCC fragrance market is witnessing a robust surge, fueled by a renewed appetite for halal, niche, artisanal, and traditional Arabian perfumes. This trend underscores a profound cultural affinity for scents, as consumers gravitate towards products that echo their heritage and personal identity. In 2024, FARIDAH, a brand spearheaded by Faridah F. Ajmal, made its debut in Dubai. The brand's ELEMENTS and Maktub collections spotlight natural ingredients, artisanal craftsmanship, and halal formulations. For example, the ELEMENTS line, inspired by Fire, Earth, Water, and Air, crafts unique scents that resonate with consumers seeking genuine and ethically sourced fragrances. This strategy highlights a pronounced shift towards products that mirror cultural and ethical values. In a similar vein, Saudi Arabian brand Al Dakheel Oud marries traditional perfumery with a contemporary twist. In 2024, it unveiled Abeek, a fragrance melding spicy notes with grapefruit, rose, incense, and cashmere wood. By engaging in regional showcases like the Kuwait International Perfume Exhibition, Al Dakheel Oud bolstered its presence in the GCC, appealing to consumers who cherish authentic Arabian scents with modern nuances. This heightened emphasis on halal, artisanal, and culturally attuned fragrances is redefining consumer preferences in the GCC.

Perfumes Endorsed as Gifting Options

In the GCC, the fragrances and perfumes market is witnessing a surge, largely driven by the trend of positioning perfumes as premium gifting options. Luxury perfumes, once seen as personal indulgences, are now increasingly viewed by consumers as thoughtful and prestigious gifts, especially during special occasions and celebrations. Brands and retailers are capitalizing on this shift, launching targeted campaigns and limited-edition releases to promote gifting. For example, My Perfumes unveiled special Eid collections with enticing promotional deals, directly catering to consumers in search of ready-made gifts. In a similar vein, Gallivant rolled out its Gulf Collection, explicitly branded for gifting, drawing in customers desiring regionally inspired premium gifts. V Perfumes, seizing the moment during cultural events like Youm Al-Otoor, presented exclusive gifts and promotions, encouraging purchases for loved ones. Such strategic moves not only bolster brand visibility but also broaden the market by tapping into the celebratory and gifting-driven consumption. By synchronizing product launches with pivotal cultural and social events, fragrance brands are not just creating opportunities for repeat purchases but are also reinforcing consumer loyalty. This emphasis on gifting is reshaping buying behaviors, transforming what were once seasonal demand spikes into consistent market growth opportunities.

Increased Demand for Luxury and Ultra-Luxury Perfumes

In the GCC, a pronounced shift is underway in the fragrance market, with consumers gravitating towards luxury and ultra-luxury perfumes. This pivot underscores a burgeoning appetite for exclusivity, quality, and tailored experiences. As a result, high-end fragrances are increasingly being perceived as emblems of status and sophistication. In May 2024, Amal Ameen Beauty unveiled its Sun Memories collection, drawing inspiration from Mediterranean locales such as Mykonos, Marrakesh, and Marbella. The launch was accentuated by an immersive perfume trunk show, underscoring the brand's commitment to experiential retail. These strategic launches underscore the potent influence of luxury and ultra-luxury offerings on consumer behavior, crafting aspirational experiences that not only spur higher spending but also foster brand loyalty. This trend gains momentum against a backdrop of escalating consumer expenditure in the region. According to the Capital Market Authority in 2023, Saudi Arabia's total consumer spending hit approximately 1.6 trillion Saudi riyals, with projections suggesting a rise to around 2.3 trillion by 2030 ^{[1]Source: Capital Market Authority, “Prospectus of Savola Group,” cma.gov.sa} . By aligning their products with the desires for exclusivity and personalization, fragrance brands are adeptly tapping into the region's surging purchasing power. This strategy not only propels growth in the high-end segment but also broadens the overall GCC fragrances and perfumes market.

Increase in Tourism and Duty-Free Shopping

Tourism and duty-free shopping are reshaping consumer habits and fueling the growth of the fragrances and perfumes market in the GCC. International travelers, often on the lookout for premium, travel-friendly products, increasingly view fragrances as both personal luxuries and valuable gifts. In response, brands are bolstering their presence in travel retail. In 2024, Ajmal Perfumes inaugurated a new boutique at Muscat Duty-Free, curating an immersive shopping experience that marries convenience with luxury. Highlighting this trend, Dubai Duty Free reported sales of AED 724.7 million (USD198.5 million) in May 2025, marking a 12.5% year-on-year surge and setting the year's peak monthly sales. These figures underscore the direct correlation between rising tourist numbers and fragrance sales, especially in the luxury and niche segments. With international visitors hitting 68.1 million in 2023, a 40% uptick from 2019, there's a pronounced inclination towards exclusive, high-quality scents, often for gifting ^{[2]Source: GCC Statistical Center, “Tourism Report,”gccstat.org}. By customizing store experiences, promotions, and product selections, brands are not just driving impulse buys but also cultivating brand loyalty. This synergy between tourism and duty-free shopping is reshaping buying patterns, leading to increased spending and a burgeoning GCC fragrances and perfumes market.

High Penetration of Counterfeit Perfumes

Counterfeit perfumes are significantly hampering the growth of the GCC fragrances and perfumes market. These fakes not only erode consumer trust but also divert spending away from legitimate brands. When consumers encounter low-quality counterfeit products, they often mistakenly attribute issues like poor fragrance longevity or inconsistent scent profiles to premium brands. This misassociation discourages repeat purchases and diminishes overall market confidence. The challenge is especially pronounced in major retail hubs and online marketplaces, where counterfeit products are rampant. Recent enforcement actions highlight the magnitude of the problem. The Saudi Authority for Intellectual Property (SAIP) spearheaded a significant crackdown on counterfeit goods, targeting 61 businesses in Riyadh, Jeddah, and Dammam. They seized over 23,000 counterfeit cosmetics, perfumes, and fashion items ^{[3]Source: Saudi Press Agency, “SAIP Launches Crackdown on Intellectual Property Infringement,” spa.gov.sa}. Such interventions underscore the widespread nature of counterfeiting in the region. This not only diminishes legitimate market revenue but also compels brands to heavily invest in anti-counterfeit technologies, authentication measures, and consumer awareness campaigns. The rise of counterfeit perfumes is steering consumer behavior towards caution. This shift reduces the willingness to invest in high-end or niche fragrances, thereby limiting the growth potential of premium segments. Without stronger enforcement and heightened consumer education, the market's aspirations in the GCC remain stunted.

Market Saturation and Intense Competition

Market saturation and fierce competition are constraining the growth of the GCC fragrances and perfumes market, shaping consumer behavior in the process. An influx of both established and new brands has inundated consumers with choices, complicating efforts for individual brands to stand out and cultivate loyalty. This oversaturated market has led consumers to be more discerning, favoring brands that provide unique experiences, personalized offerings, or distinct scent profiles. Concurrently, the cutthroat competition has raised the bar, pushing consumers to expect more in terms of innovation, packaging, and engagement, whether in-store or online. The surge of online retail has further amplified this trend, enabling consumers to swiftly compare products, prices, and reviews, which in turn heightens the chances of brand switching and diminishes long-term loyalty. Consequently, to sway consumer choices in this challenging landscape, fragrance brands are channeling substantial investments into marketing, experiential retail, and digital engagement. Unless these brands can consistently deliver unique experiences that align with shifting consumer preferences, the constraints on the GCC fragrances and perfumes market's growth are likely to persist.

Segment Analysis

By Product Type: Eau de Parfum Dominance Drives Premium Positioning

In 2024, Eau de Parfum dominates the market with a commanding 65.38% share, underscoring a clear consumer preference for its concentrated formulations. These offer enhanced longevity and sillage, particularly suited to the GCC's climate. Brands are keenly attuning their offerings to these regional tastes. For example, Floris London rolled out Middle East-exclusive Eau de Parfum variants, infusing amber, woody amber, and frankincense to amplify depth and longevity. In a similar vein, Ajmal Perfumes curates premium Eau de Parfum collections, delivering intense, enduring scents tailored for the region's luxury-seeking clientele.

Eau de Toilette is on the rise, charting the fastest growth with a projected 4.83% CAGR from 2025 to 2030. This surge is largely fueled by younger consumers gravitating towards lighter, versatile fragrances ideal for daily wear and layering. Meanwhile, categories like Eau de Cologne, along with traditional formats such as concentrated perfume oils (CPO) and attars, continue to cater to niche demands and cultural inclinations. Across these segments, product innovation is thriving, spotlighting hybrid formulations. These blends marry Western techniques with Arabian ingredients. A prime example is Gallivant’s Gulf Collection, which showcases citrus-enhanced and oud-vanilla accords, presenting contemporary takes on classic scents that resonate with both casual users and dedicated fragrance aficionados.

Note: Segment shares of all individual segments available upon report purchase

By Category: Luxury Segment Reinforces Premium Market Character

Luxury fragrances dominate the GCC fragrances and perfumes market with 81.30% share in 2024 and lead growth with a 5.09% CAGR (2025–2030), reflecting strong consumer preference for high-quality, prestigious scent experiences. Cultural values associating fragrance with status, hospitality, and personal identity drive sustained demand for premium and artisanal offerings. Brands are tailoring their portfolios to meet these expectations; for example, Chalhoub Group’s exclusive distribution of Roberto Cavalli fragrances across the UAE, Bahrain, Kuwait, Saudi Arabia, and Egypt highlights the alignment between global luxury houses and regional consumer demand. Similarly, Gallivant’s Gulf Collection and Ajmal Perfumes’ luxury lines provide long-lasting, signature scents, blending traditional Arabian ingredients with contemporary perfumery, catering to the region’s discerning clientele.

Mass-market fragrances maintain a presence through value-oriented SKUs and discovery sets, enabling trial and entry-level access while serving younger, price-conscious consumers exploring fragrance preferences. This segment focuses on lighter, versatile options suitable for daily wear, layering, and introductory experiences, allowing consumers to explore scents without committing to high-end products. Retailers leverage promotions, gift sets, and accessible packaging to drive adoption and trial among emerging consumers, supporting gradual market growth in this segment.

By End User: Women Lead While Unisex Gains Momentum

In 2024, women's fragrances capture a dominant 57.46% market share, with projections indicating a 4.39% CAGR from 2025 to 2030. This trend underscores a sustained consumer affinity for floral, fruity, and gourmand scents, alongside regional favorites like rose, jasmine, and other exotic blooms. Brands are honing in on this segment, employing gender-specific marketing and product strategies. They curate collections that echo traditional femininity. A case in point: Ajmal Perfumes tailors its women's lines to spotlight floral and oriental blends, catering to those who value both cultural authenticity and a touch of modern luxury.

On the other hand, the men's segment leans heavily on oud-forward, woody, and spicy scents, aligning closely with cultural masculinity and professional settings. Notable mentions include Rasasi’s La Yuqawam and Arabian Oud’s Kalemat, both of which offer enduring scents that resonate deeply with male consumers in the GCC. The unisex fragrance category, however, is witnessing a swift expansion, largely propelled by younger demographics, especially Gen Z and millennials, who gravitate towards versatile scents. Leading the charge are ByShams’ unisex collections and Maison Francis Kurkdjian’s Aqua Universalis. These fragrances artfully meld masculine notes like oud and amber with feminine touches such as florals and vanilla, transcending gender boundaries. Marketers are increasingly spotlighting this gender-neutral approach, emphasizing scent profiles, occasions, and emotional ties over traditional gender labels. Practical factors, like ease of travel and shared household use, further bolster this trend.

By Formulation: Synthetic Dominance with Natural Growth Acceleration

In 2024, synthetic formulations dominate the market with a commanding 93.48% share. Their edge lies in cost efficiency, consistent quality, regulatory compliance, and widespread availability, enabling mass production and stable pricing across a diverse product range. These formulations are particularly advantageous for manufacturers aiming to scale production without compromising on quality or affordability. The ability to meet stringent regulatory standards further enhances their appeal, ensuring compliance across various regions and industries. Brands catering to the mass market lean on these synthetic bases, ensuring their products are both reliable and value-driven for price-sensitive consumers. This widespread adoption underscores the pivotal role synthetic formulations play in maintaining affordability and accessibility in the market.

Natural formulations, however, are on a rapid ascent, boasting a projected 4.95% CAGR from 2025 to 2030. A growing consumer focus on wellness, sustainability, and a penchant for premium products fuels this surge. Initiatives like AlUla Peregrina Trading Company's commercialization of peregrina oil from Saudi Arabia underscore the potential of weaving local natural ingredients into high-end artisanal collections. They empower brands to strike a balance between performance, cost, and sustainability, all while catering to a consumer base that values authenticity and environmental responsibility. Furthermore, ingredients sourced through biotechnology and sustainable practices bolster consumer trust in these premium natural products, even as they navigate challenges posed by climate fluctuations in the supply chain.

By Distribution Channel: Specialty Stores Lead While Online Accelerates

In 2024, specialty stores dominate with a 59.48% market share, underscoring the significance of experiential retail, expert consultations, and scent testing in fragrance discovery and purchasing. Brands are tapping into these channels for immersive experiences. For example, Ajmal Perfumes’ flagship boutiques in the UAE and Oman offer personalized scent consultations, exclusive collections, and in-store events, catering to consumers desiring guidance and a premium shopping experience.

Online retail, witnessing a robust 6.13% CAGR from 2025 to 2030, is the fastest-growing segment. The allure of convenience, digital discovery, and broader access to niche and international brands fuels this surge. UAE's V Perfumes exemplifies this trend, seamlessly merging e-commerce with virtual consultations and curated gift offerings. This innovation empowers consumers to explore fragrances that were once elusive in traditional retail. Meanwhile, supermarkets, hypermarkets, and duty-free stores continue to cater to mass-market and impulse purchases. Emerging formats, such as subscription services and social commerce, are carving a niche by providing personalized selections and fostering interactive brand engagement. 

Geography Analysis

In 2024, Saudi Arabia commands a dominant 57.48% share of the GCC fragrances and perfumes market. This stronghold is bolstered by robust consumer demand, a sizable population, increasing disposable incomes, and the Vision 2030 initiatives, which spotlight luxury consumption and tourism. The kingdom's established retail and travel infrastructure, highlighted by Al Waha Duty-Free Company capitalizing on the surging travel retail demand and brands like Arabian Oud proliferating their stores in major cities, further cements this dominance. Saudi consumers are gravitating towards premium, culturally resonant fragrances, with products like Arabian Oud’s Oud Kalemat and Ajmal Perfumes’ Signature collection witnessing robust sales in both domestic and regional arenas.

Bahrain is emerging as the region's fastest-growing market, boasting a projected CAGR of 6.48% from 2025 to 2030. This swift ascent is attributed to strategic tourism initiatives, a comparatively affluent populace, and a penchant for high-end fragrances. In response to the burgeoning demand for niche and artisanal products, brands are establishing boutique stores and forging luxury retail partnerships.

Other GCC nations, including the UAE, Qatar, Kuwait, and Oman, are experiencing steady growth, each driven by distinct dynamics. The UAE stands out as a manufacturing and export nexus, with Ahmed Al Maghribi Perfumes boasting over 180 stores and exports to upwards of 160 countries. Meanwhile, Qatar is bolstering its local production through enterprises like The Perfume Factory and S-Ishira. Oman, capitalizing on its rich frankincense heritage, showcases globally esteemed luxury brands like Amouage. Collectively, these markets enrich the region's diversity and foster niche market evolution, paving the way for specialized products and unique retail experiences.