UAE Color Cosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers UAE Colour Cosmetic Market Analysis and it s segmented by Type (Facial Makeup, Eye Makeup, Nail Makeup, Lip Makeup, and Hair Color Products); and by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

UAE Color Cosmetics Market Size

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United Arab Emirates Color Cosmetics Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.50 %
Market Concentration Low

Major Players

United Arab Emirates Color Cosmetics Market Major Players

*Disclaimer: Major Players sorted in no particular order


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UAE Color Cosmetics Market Analysis

The United Arab Emirates color cosmetics market is anticipated to register a CAGR of 4.5% over the next five years.

  • Rising consciousness about appearance among the younger generation, product improvements in color cosmetics, growing beauty, and the personal care sector, owing to increasing concerns about reducing age-related skin imperfections and improving the quality of lifestyles, are driving the market for color cosmetics. 
  • In support of this, attractive packaging, increasing consumer awareness about personal care, and growing fashion trends are expected to drive the market for color cosmetics. Furthermore, sales of color cosmetics through e-commerce are also anticipated to grow significantly over the forecast period. Also, the market is growing because of the numerous advantages of color cosmetics products, including anti-aging and anti-tan properties.
  • Furthermore, the market is being driven forward by the surge in female consumers' need for cosmetic products. Also, the rising popularity of high-end lifestyles and personal grooming has increased consumer demand for color cosmetic products due to increased purchasing power. Trending skincare and color cosmetics elements include pulverized bamboo, seaweed, venom, and Tremella mushrooms. K-Beauty, a category of color cosmetics made from the aforementioned organic materials, has grown quickly in recent years. Multiple benefit cosmetic products, including anti-aging creams and lotions with UV protection, are the main drivers of the facial makeup market. Innovations in this sector, such as developing foundations that offer light-capturing crystals, also contribute to the market's expansion.

UAE Color Cosmetics Market Trends

Increasing Per Capita Expenditure on Cosmetic Products especially K-beauty cosmetic products

  • There has been an increasing emphasis on looking polished and well-put together among residents in the United Arab Emirates, increasing per capita expenditure on cosmetic products. As consumers spend considerably more, there is substantial demand for cosmetics such as organic and halal. The organic and halal beauty segments have grown significantly in the past few years.
  • Earlier, there was little distinction between the halal beauty and organic skincare segments. Still, many international brands have now researched the needs of consumers and have launched product lines that seek to cater to the demand in both segments. Consumers in the United Arab Emirates strongly favor French beauty products, known for their high quality. French beauty and skincare brands are highly trusted in the industry, and a growth in their demand is seen among consumers in the country.
  • Korean beauty products have drawn a lot of attention in this region. While promoting beauty influencers drives sales, Hallyu, the Korean wave, is another factor in the widespread acclaim of Korean beauty products. Because many celebrities endorse K-beauty products, the pop culture phenomenon attracts many admirers to the South Korean beauty industry. For instance, in 2021, according to the Ministry of Culture, Sports and Tourism (MCST) (South Korea) and the Korean Foundation for International Cultural Exchange (KFICE) survey, nearly 46.3% (among the top 2 countries) of K-beauty product purchasers/respondents belonged to the united Arab Emirates region, therefore, stating that K-beauty products awarenesses further drives this region's market.
United Arab Emirates Color Cosmetics Market - South Korean Beauty Products' Popularity (K-beauty), in Percentage (%), by Country, 2021

Growing Sales Through Online Channels for Organic and Sustainable Cosmetics

  • Due to a rapid increase in online shopping in the country during the last few years, consumer behavior changed, leading to home-care remedies replacing cosmetics products. This led to a surge in cosmetics product demand due to the online availability of the products and ease of purchase through online channels.
  • For instance, in September 2022, Nykaa, an Indian online cosmetics retailer, took baby steps into the global scene by expanding its portfolio of cosmetics brands into nations like the United Arab Emirates.
  • According to a joint study by Dubai Economy and global payments technology company Visa, the United Arab Emirates is making rapid strides as the fastest-growing e-commerce market in the Middle East and North Africa (MENA).
  • Social media continues to become ever more influential, with many players using blogs, tutorials, and grassroots marketing to promote their brands. Consumers increasingly purchase products after viewing information on social media websites and blogs. The number of consumers regularly purchasing products via the internet will continue to grow over the coming years. Despite the widespread popularity of mall shopping in the United Arab Emirates, many brand owners want to promote their image and products online. For instance, according to the World Bank, in 2020, the Internet penetration rate in the Kingdom was 97.9%. The country has the highest number of active social media users in the region on various social media platforms, including Instagram, Facebook, Snapchat, and Twitter, thereby increasing the country's awareness of cosmetics products among consumers.
  • However, the side effects of chemicals in cosmetic products leading to adverse health outcomes are raising consumer concerns. Harmful metals and chemicals get absorbed through the skin, accumulate in the body, and lead to ailments such as skin irritation, allergies, and dullness, which induces consumers to opt for natural products, fueling demand for organic, environmentally friendly, and sustainable cosmetic products. Natural skincare and cosmetic products that are free from chemicals and transparent about the content have been preferred by consumers. This has resulted in a shift in preference from synthetic skincare products to organic products among consumers. To capitalize on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic skincare products containing plant-based, clean-label ingredients, with claims such as 'organic,' 'vegan,' 'natural,' 'chemical-free' and 'cruelty-free.'
Color Cosmetics Market: Percentage of Internet Customers Who Purchase Environmentally Friendly and Sustainable Products, in Percentage (%), by Country, Global, 2021

UAE Color Cosmetics Industry Overview

The leading players in the United Arab Emirates cosmetics products market enjoy a dominant presence. The major player in the market includes Avon Products Inc, Oriflame Cosmetics SA, Revlon, Inc., L'Oréal Group, and Maybelline, New York. Brand loyalty is a high-impact factor, with the quality of ingredients being a prime parameter. The major international players strongly focus on quality, which plays a pivotal role in brand positioning. Companies are increasing their investments in research and development (R&D) and marketing and expanding their distribution channels to maintain their market position and offer innovative products.

UAE Color Cosmetics Market Leaders

  1. Avon Products Inc

  2. Oriflame Cosmetics SA

  3. Revlon, Inc.

  4. L'Oréal Group

  5. Maybelline New York

*Disclaimer: Major Players sorted in no particular order

United Arab Emirates Color Cosmetics Market Concentration
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UAE Color Cosmetics Market News

  • March 2023: With its own color cosmetics line, K-beauty shops Olive Young is expanding into the Middle East market. It plans to introduce more of its own brands. The United Arab Emirates (UAE), chosen for its sizable population of people under 30, served as the launch point for the pilot expansion. The retailer's regional headquarters would also be in the United Arab Emirates. It decided to enter the market with Wakemake, a makeup line that may be well-liked by domestic customers.
  • September 2022: Nykaa announced its plans to expand its brand range across the United States, the UAE, and Mauritius. The Indian cosmetics e-commerce company entered the global market. Around ten in-house brands comprise the Nykaa House of Brands, including Nykaa Naturals, Nykaa Cosmetics, and Kay Beauty. Its product portfolio includes various cosmetics such as color cosmetic products as well.
  • May 2021: Selena Gomez's beauty line debuted in the United Arab Emirates. It is available through Sephora Middle East and includes everything from lip balms to foundations and concealers.

UAE Color Cosmetics Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Facial Makeup

      2. 5.1.2 Eye Makeup

      3. 5.1.3 Nail Makeup

      4. 5.1.4 Lip Makeup

      5. 5.1.5 Hair Color Products

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Maybelline New York

      2. 6.3.2 Avon Products Inc

      3. 6.3.3 Oriflame Cosmetics SA

      4. 6.3.4 Revlon, Inc.

      5. 6.3.5 L'Oreal Group

      6. 6.3.6 Estee Lauder Inc.

      7. 6.3.7 Shiseido Company,Limited

      8. 6.3.8 Unilever PLC

    4. *List Not Exhaustive

  8. 8. ABOUT US

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UAE Color Cosmetics Industry Segmentation

Color cosmetics are pigments that add color to make-up, skincare, hair care, personal hygiene, scents, and other personal care products. These cosmetics help give off a fresh and attractive look while improving the appearance, defining facial features, and covering blemishes and marks. 

The United Arab Emirates color cosmetics market is segmented by Type into facial makeup, eye makeup, nail makeup, lip makeup, and hair color products. The market is segmented by distribution channel into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. 

The report offers market size and forecasts in value (USD million) for the above segments.

Facial Makeup
Eye Makeup
Nail Makeup
Lip Makeup
Hair Color Products
Distribution Channel
Specialty Stores
Online Retail Stores
Other Distribution Channels
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UAE Color Cosmetics Market Research FAQs

The United Arab Emirates Color Cosmetics Market is projected to register a CAGR of 4.5% during the forecast period (2024-2029)

Avon Products Inc, Oriflame Cosmetics SA, Revlon, Inc., L'Oréal Group and Maybelline New York are the major companies operating in the United Arab Emirates Color Cosmetics Market.

The report covers the United Arab Emirates Color Cosmetics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United Arab Emirates Color Cosmetics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Color Cosmetics in UAE Industry Report

Statistics for the 2024 Color Cosmetics in UAE market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Color Cosmetics in UAE analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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UAE Color Cosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)