Retail Media Networks Market Size
| Study Period | 2022 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 11.26% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Retail Media Networks Market Analysis
The Retail Media Networks Market is expected to register a CAGR of 11.26% during the forecast period.
- As the digital landscape rapidly evolves, the demand for retail media networks (RMNs) is witnessing a significant surge. Owned and operated by retailers, RMNs serve as advertising platforms enabling brands to directly target consumers within the retailer's ecosystem. By harnessing first-party data and integrating it with advanced analytics, these networks provide a form of advertising that is both highly targeted and easily measurable. This transformation, reshaping both the retail and advertising sectors, is propelled by factors like the waning of third-party cookies, the burgeoning rise of e-commerce, and advertisers' pressing need for measurable ROI.
- Retailers, drawing from customer purchase histories, browsing behaviors, and loyalty programs, hold significant first-party data. This information empowers retail media networks to deliver precise audience segmentation and targeting to advertisers. Such granular targeting is especially advantageous for display ads, allowing brands to engage shoppers with personalized and contextually relevant messages, boosting engagement and conversion rates.
- Furthermore, RMNs facilitate advertisers in executing integrated campaigns that span both online and offline channels. Display ads, with their inherent adaptability, are particularly adept at supporting omnichannel strategies, effortlessly bridging the gap between digital platforms like websites and apps and physical environments. This adaptability not only broadens campaign reach but also amplifies effectiveness.
- In response to this burgeoning demand, numerous companies have rolled out new initiatives to bolster their market presence. For instance, in June 2024, Marketing Brew reported the launch of a retail media network by a prominent company. Costco's retail media network is set to be powered by its formidable loyalty membership program. With 74.5 million paid household membership cards a 7.8% uptick from the prior year, Costco is poised to harness both in-store shopping and online purchase data.
- Moreover, advancements in ad technology, including programmatic buying and dynamic creative optimization, have significantly bolstered the efficiency and impact of display advertising. These innovations empower advertisers to automate campaign management, customize ad content for distinct audiences, and fine-tune performance in real time. Within the realm of RMNs, such technological advancements magnify the potency of display ads, ensuring they remain relevant and engaging.
Retail Media Networks Market Trends
Significant Growth in the Demand of Display Advertising
- Retail media networks (RMNs) have emerged as pivotal players in the advertising landscape, empowering brands to engage customers right at the purchase moment. Among the diverse ad formats within RMNs, display advertising is surging, fueled by technological innovations, deeper e-commerce integration, and a push for personalized consumer interactions.
- Countries worldwide are witnessing a boom in e-commerce. For example, in April 2024, PayPal reported that in 2023, it became the leading online payment method for German shoppers, with 27.7% of online purchases made via its platform.
- The rapid ascent of e-commerce has set the stage for display advertising's rise within RMNs. As consumers increasingly turn to online shopping, retailers find a golden opportunity to monetize their digital spaces. Display ads harness this momentum, delivering tailored messages that sway shopper decisions in real time.
- Retailers, leveraging first-party data from purchase histories, browsing patterns, and loyalty programs, enable RMNs to deliver precise audience segmentation and targeting to advertisers. This careful targeting enhances the potency of display ads, enabling brands to connect with shoppers through tailored messages, thereby elevating engagement and conversion rates.
- Advertisers are increasingly opting for platforms that provide transparent attribution and ROI tracking. RMNs, with their closed-loop attribution capabilities, directly associate ad exposure with sales data. This connection emphasizes the measurable revenue impact of display campaigns, enhancing their value to brands.
Growing Demand of Retail Media Network in Asia Pacific region
- Across the Asia-Pacific (APAC) region, retail media networks (RMNs) are swiftly gaining prominence. This surge is fueled by APAC's vibrant retail sector, the burgeoning e-commerce landscape, and the escalating significance of digital advertising. As retailers and brands increasingly recognize the value in monetizing both digital and physical assets, RMNs are solidifying their role as pivotal components of marketing strategies. This expansion mirrors global trends and highlights distinct regional nuances, establishing APAC as a focal point for RMN innovation and growth.
- Moreover, Asia Pacific witnesses a swift expansion in digital advertising, with brands reallocating budgets from traditional media to digital avenues. The ascent of social media, programmatic advertising, and influencer marketing has set the stage for RMNs, which promise precise targeting and measurable returns on investment (ROI). By harnessing first-party data, retailers find themselves in a competitive stance against dominant digital advertising giants like Google and Meta.
- Additionally, in response to this surging demand, numerous companies are making significant investments. For instance, in October 2024, Reckitt forged a partnership with GrabAds, the advertising division of Grab. This collaboration aims to bolster brand visibility and sales throughout Southeast Asia, capitalizing on GrabAds’ RMN capabilities. Through this alliance, Reckitt’s diverse portfolio, which includes renowned brands like Dettol, Enfagrow, and Durex, can tap into GrabAds’ first-party data. This strategic move enables them to target consumers more accurately and amplify their marketing efforts across key Southeast Asian nations, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.
- Moreover, in Asia Pacific, omnichannel retail strategies are gaining traction, especially in markets where consumers demand smooth transitions between online and offline shopping. RMNs bolster these strategies by merging digital and physical touchpoints. For instance, retailers utilize in-store digital screens, kiosks, and app-based advertising campaigns to ensure consistent and personalized messaging across all channels.
Retail Media Networks Industry Overview
The email media networks market is semi-fragmented due to the significant presence of players such as Amazon.com Inc., Wayfair, Target Roundel, Home Depot, Target Brands Inc., and others. These vendors focus on research and development activities, strategic partnerships, and other organic and inorganic growth strategies to earn a competitive edge throughout the forecast period.
Retail Media Networks Market Leaders
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Amazon.com Inc.
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Wayfair
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Inter IKEA Systems B.V
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Criteo Retail Media
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eBay Inc.
- *Disclaimer: Major Players sorted in no particular order
Retail Media Networks Market News
- March 2024: Lowe's has partnered with Google to develop an innovative retail media solution. By integrating Lowe's extensive customer data with Google's advanced advertising technology, the collaboration aims to deliver targeted advertising opportunities for brands in the home improvement sector. This will enable these brands to engage more effectively with consumers on Google Search and Shopping platforms. Currently, the initiative is in a closed beta phase, positioning Lowe's among the first retailers to test this new advertising approach.
- April 2024: Home Depot announced that the company has rebranded its advertising division from Retail Media+ to Orange Apron Media. This shift underscores the company's dedication to enhancing its retail media network and attracting a broader range of brands to its advertising platform. The name "Orange Apron Media" is inspired by the iconic orange aprons worn by Home Depot employees, symbolizing the company's commitment to service and expertise. This rebranding effort aims to establish a distinct identity for Home Depot in the competitive retail media sector.
Retail Media Networks Industry Segmentation
Retail Media Networks (RMNs) serve as advertising platforms run by retailers, allowing brands to target the retailer's audience through first-party data. Common digital channels for these networks encompass retailer websites, mobile apps, email newsletters, and in-store media such as digital screens and shelf displays.
Retail media networks report is segmented by software by advertising format (display advertising, native advertising, search advertising, video advertising), by platform type (retailer-owned networks, third-party networks), by industry vertical (consumer packaged goods (CPG), electronics and technology, apparel and fashion, grocery and food delivery, beauty and personal care, and others) and by geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Advertising Format | Display Advertising |
| Native Advertising | |
| Search Advertising | |
| Video Advertising | |
| By Platform Type | Retailer-Owned Networks |
| Third-Party Networks | |
| By Industry Vertical | Consumer Packaged Goods (CPG) |
| Electronics and Technology | |
| Apparel and Fashion | |
| Grocery and Food Delivery | |
| Beauty and Personal Care | |
| Others | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
| Display Advertising |
| Native Advertising |
| Search Advertising |
| Video Advertising |
| Retailer-Owned Networks |
| Third-Party Networks |
| Consumer Packaged Goods (CPG) |
| Electronics and Technology |
| Apparel and Fashion |
| Grocery and Food Delivery |
| Beauty and Personal Care |
| Others |
| North America |
| Europe |
| Asia |
| Australia and New Zealand |
| Latin America |
| Middle East and Africa |
Retail Media Networks Market Research FAQs
What is the current Retail Media Networks Market size?
The Retail Media Networks Market is projected to register a CAGR of 11.26% during the forecast period (2025-2030)
Who are the key players in Retail Media Networks Market?
Amazon.com Inc., Wayfair, Inter IKEA Systems B.V, Criteo Retail Media and eBay Inc. are the major companies operating in the Retail Media Networks Market.
Which is the fastest growing region in Retail Media Networks Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Retail Media Networks Market?
In 2025, the North America accounts for the largest market share in Retail Media Networks Market.
What years does this Retail Media Networks Market cover?
The report covers the Retail Media Networks Market historical market size for years: 2022, 2023 and 2024. The report also forecasts the Retail Media Networks Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Retail Media Networks Industry Report
Statistics for the 2025 Retail Media Networks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Retail Media Networks analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
