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The Mobile Commerce Market is segmented by Transaction type (M Retailing, M Ticketing/Booking, M Billing), Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless Application Protocol (WAP), Direct Carrier Billing), and Geography.
Fastest Growing Market:
The mobile commerce market is expected to register a CAGR of 27% by 2020-2025. According to a study of over 45,000 shoppers conducted by the Harvard Bussiness Review, only 7% were online-only shoppers,73% of shoppers used multiple channels to shop. This shows that customer experience is consistent across channels such as M-commerce, desktop commerce, and brick and mortar store.
Mobile commerce (m-commerce) is a sort of e-commerce where buying and selling of goods and services are conducted through wireless handheld mobile devices. This includes mobile phones, smartphones, smartwatches, tablets, and netbooks. M-commerce allows users to access online shopping platforms without needing to use a desktop computer. Examples of m-commerce include mobile banking, in-app purchasing, virtual marketplace apps like the Amazon mobile app or digital wallets such as Google pay, Apple pay, Android pay and Samsung pay.
|By Transaction Type|
|Other Transaction Types|
|By Payment Mode|
|Near Field Communication (NFC)|
|Wireless Application Protocol (WAP)|
|Direct Carrier Billing|
|Other Payment Modes|
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The mobile commerce market is fragmented due to the growing adoption of digitization, e-commerce, and m-commerce making people use these medium more often that gives the wide scope for the players to penetrate the market with technological innovation and developments. Some of the key players include Ericsson, Gemalto (Thales Company), Google Inc., IBM Corporation, Mastercard Inc., Paypal Holding, SAP SE, Visa Inc., among others.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Penetration Rate of Smart Devices
4.2.2 Broader Reach Due to Mobility
4.3 Market Restraints
4.3.1 Lack of High Number Mobile Compatible Websites
4.4 Industry Attractiveness - Porter's Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Suppliers
4.4.3 Bargaining Power of Buyers/Consumers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Transaction Type
5.1.1 M Retailing
5.1.2 M Ticketing/Booking
5.1.3 M Billing
5.1.4 Other Transaction Types
5.2 By Payment Mode
5.2.1 Near Field Communication (NFC)
5.2.2 Premium SMS
5.2.3 Wireless Application Protocol (WAP)
5.2.4 Direct Carrier Billing
5.2.5 Other Payment Modes
5.3.1 North America
184.108.40.206 United States
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
22.214.171.124 Rest of Asia-Pacific
5.3.4 Latin America
126.96.36.199 Rest of Latin America
5.3.5 Middle East & Africa
188.8.131.52 Saudi Arabia
184.108.40.206 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Mergers & Acquisitions
6.2 Company Profiles
6.2.1 Telefonaktiebolaget LM Ericsson
6.2.2 Thales Group (Gemalto NV)
6.2.3 Google Inc.
6.2.4 IBM Corporation
6.2.5 Mastercard Inc.
6.2.6 Mopay AG
6.2.8 Paypal Holdings Inc.
6.2.9 SAP SE
6.2.10 Visa Inc.
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS