Pet Service Market Size & Share Analysis - Growth Trends and Forecast (2025 - 2030)

Global Pet Service Market Trends and Insights

Trend of Pet Humanization and Premiumization

Seventy-one percent of owners now describe pets as family members, elevating expectations for salon-quality grooming and hotel-style boarding services^{[1]Source: Consumer Technology Association, “The Rapid Growth of Pet Tech,” CTA, cta.tech}. Luxury facilities feature live-stream video for owners, organic shampoos, and climate-controlled suites that echo human hospitality standards. Behavioral training, senior-pet wellness plans, and allergy-friendly spa packages have become routine offerings rather than niche add-ons. Retail-as-a-service shelves inside salons recommend breed-specific nutrition or dermatology products, converting trust into ancillary revenue. Providers with specialist credentials gain pricing power, sidestepping commodity pricing pressures that encumber basic-care operators.

Growth of Mobile and In-Home Service Models

Demand for door-to-door grooming, walking, and vet-teletriage climbed about 30% in 2025, enabled by route-optimization apps and cashless checkout. Purpose-built vans deliver professional equipment curbside, eliminating rent while capturing a convenience premium. The model eases pet stress by avoiding unfamiliar settings and appeals to apartment dwellers with limited transport options. Technology platforms like MoeGo, SuperSaaS, and Time To Pet facilitate seamless booking and route optimization, making mobile operations scalable for multi-vehicle fleets. This shift particularly benefits working professionals who value time savings and pets who experience reduced stress from familiar environment care.

Rise in Pet Health-Insurance Utilization

Pet insurance adoption accelerates service utilization as coverage reduces cost barriers for preventive care and specialized treatments, creating downstream demand for complementary services. Petco's partnership with Nationwide Insurance exemplifies how service providers integrate insurance offerings to reduce customer acquisition costs while increasing lifetime value through covered service utilization. The insurance trend enables more frequent grooming visits, behavioral training sessions, and wellness check-ups as owners face reduced out-of-pocket expenses. Digital-first platforms like Pawp expand access through employer benefit programs, making pet healthcare more accessible to younger demographics who drive service innovation adoption.

AI-Enabled Service Personalization and Scheduling

Artificial intelligence revolutionizes operational efficiency through personalized service recommendations and automated scheduling systems that optimize resource utilization across service categories. Platforms like My AI Front Desk, Cuddles, and PetExec demonstrate widespread AI adoption for customer interaction management and appointment optimization, reducing administrative overhead while improving customer experience. AI-powered grooming tools enable precision styling based on breed-specific requirements and individual pet preferences, creating differentiated service quality that commands premium pricing. The technology facilitates predictive maintenance scheduling for equipment and inventory management, reducing operational disruptions that impact customer satisfaction. 

Escalating Wage and Real-Estate Costs

Groomer salaries exceed USD 2,000-5,000 monthly, while certification programs add USD 6,630-8,800 in entry barriers, curbing talent pipelines^{[2]Source: California Veterinary Medical Board, “2025 Citations and Disciplinary Actions,” vmb.ca.gov}. Prime storefront rents climb faster than service prices, squeezing single-location owners. Some operators pivot to suburban warehouses; others downsize into mobile fleets that trade rent for vehicle financing. Subscriptions hedge against margin compression by locking in recurring revenue that smooths payroll spikes. Mobile service models emerge as partial solutions by eliminating fixed real estate costs, though vehicle acquisition and maintenance create alternative capital requirements. Service providers increasingly adopt subscription pricing models to improve cash flow predictability and offset rising operational expenses through recurring revenue streams.

Shortage of Skilled Groomers and Care Professionals

Training capacity trails demand; apprenticeships cannot scale fast enough to replace retirees. Violations for unlicensed practice point to underground operators that undercut pricing yet erode consumer trust. Premium salons court graduates with signing bonuses and continued-education stipends, but turnover remains high. AI can streamline simple tasks, yet complex breed styling still requires human craftsmanship. Service providers respond through apprenticeship programs and technology adoption that augments worker capabilities, though human expertise remains irreplaceable for complex grooming and behavioral services.

Segment Analysis

By Pet Type: Dogs Hold Scale, Cats Accelerate

Dogs delivered 54.7% of the pet service market share in 2024, reflecting higher visit frequency for walking, daycare, and grooming. Owner's willingness to purchase GPS-tracked adventures and social-play packages sustains volume. The pet service market size for dogs is poised to advance in lockstep with premium health offerings such as hydrotherapy pools and orthopedic daycare sessions. The cat segment is projected to grow at a CAGR of 7.4% through 2030, driven by urban pet owners seeking nutritional services, grooming for stress management, and automated litter box systems. Rising disposable income elevates feline services from occasional to scheduled visits, pushing the pet service market share for cats upward in multi-pet households.

Technology adoption diverges. Canine platforms emphasize route tracking, social media sharing, and wearable activity monitors that encourage add-on walks. Feline solutions favor health analytics from litter-box sensors and mood-scoring algorithms that signal stress triggers. Operators therefore zone facilities to separate aromas, acoustics, and lighting conducive to each species, earning premiums for species-specific expertise.

Note: Segment shares of all individual segments available upon report purchase

By Service Type: Grooming Dominates, Walking Surges

Grooming maintained 38.2% of 2024 revenue, positioning it as the anchor for cross-selling vaccines, dental cleanings, and retail shampoos. The segment’s recurring nature enhances customer lifetime value, keeping the pet service market size healthy despite rising wages. Walking, however, is on course for a 9.5% CAGR, driven by urban labor participation and remote-work fatigue that leaves pets needing midday relief. Real-time GPS routes and push-notification report cards turn trust into retention, buoying subscription uptake. Hybrid operators pair grooming with walks in bundled plans, boosting occupancy across morning and afternoon slots.

AI trimmers that scan coat density deliver consistent finishes in half the time, freeing groomers for high-margin creative styling. Walk aggregator apps match certified walkers with neighborhood clusters, minimizing dead-heading miles. The economics incentivize multi-service providers to leverage a single CRM for cross-promotions and loyalty rewards.

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

North America’s 38.7% revenue share reflects mature pet ownership and disposable incomes that tolerate premium monthly plans. Subscription penetration tops 25% of customers, providing a stable cash flow for expansion through acquisition. VC funding gravitates here, underwriting AI software that automates check-ins and dynamic pricing. Regulatory scrutiny from agencies such as the USDA drives quality differentiation as audited compliance becomes a marketing point.

Asia-Pacific posts the fastest 7.9% CAGR as rising wages and smaller household sizes spur companion-animal adoption. Megacities adopt mobile-van formats that circumvent high rents and traffic congestion. Governments in China and Hong Kong revise import protocols, acknowledging economic upside while requiring stricter welfare standards. Owners in Tokyo, Seoul, and Singapore embrace tech-centric experiences, from robotic treat dispensers to on-demand cat-groom subscriptions.

Europe sustains steady growth in line with household income, anchored by strong welfare regulation that certifies facilities and limits overcrowding. Operators differentiate via ethical sourcing and eco-friendly products to resonate with consumer sustainability priorities. Cross-border transport compliance remains complex, favoring multinational consolidators with in-house legal teams. Middle East and Africa are nascent yet promising; expatriate populations and urbanization seed demand for international-standard boarding and veterinary hybrid hubs that integrate grooming, training, and retail.