Pet Dietary Supplements Market - Growth, Trends, COVID-19 Impact, and Forecast (2021 - 2026)

Market Overview

The pet dietary supplements market is projected to register a CAGR of 5.4% during the forecast period (2021-2026). At the beginning of the pandemic, panic-buying of dietary supplements and other pet food products by consumers was noticed due to the lockdown issued by the government of every region. Most of the consumers in the global market struggled with the onset of the COVID-19 pandemic in terms of stockpiling pet dietary supplement products by switching to the e-commerce retail platforms after being compelled by several restrictions levied on the brick and mortar stores.​ Major players shifted their focus from retail stores to e-commerce platforms by increasing their investments in developing their websites. Dietary supplements comprise animal foods that are specifically formulated to aid in the management of illnesses and diagnosed health disorders such as itchy skin, digestive issues, obesity, allergies, etc., in pets. Brand value enhancement in North America, Latin America, and the emerging countries of Asia-Pacific and the consumer awareness about premium products fuel the growth of this market. Multinational players are making significant investments in increasing product awareness to strengthen consumer preference through several channels. By animal type, the dog segment of the dietary supplement market is likely to witness the fastest growth over the forecast period. Dog owners' interest in purchasing healthy and nutritious foods for their pets drives the sales of different types of dog foods globally, leading to the launch of various dietary supplement products. The rising pet dog population worldwide, with the increasing health concerns of pet owners, leads to the increase in global dog dietary supplements during the forecast period.​

Scope of the Report

Pet dietary supplements are feed supplements used in conjunction with pet food to improve the nutritive balance or performance of the pet food consumed. For the purpose of the study, the dietary supplements purchased by pet owners have been considered for market estimations and forecasts. The global pet dietary supplements market is segmented by specialty type (urinary tract diseases, diabetes, renal, digestive sensitivity, oral care, and other specialty types), pet type (dog, cat, bird, and other pet types), and geography(North America, Europe, Asia Pacific, South America, and Middle-East and Africa).

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Key Market Trends

Pet Humanization to Influence the Purchase Decisions of Pet Dietary Supplement Products

Pet humanization received a lot of attention in mainstream media in recent years. It is essential to understand the impact of pet humanization on consumer pet food buying behavior. A study conducted by the American Pet Products Association(APPA) under the “National Pet Owners Survey 2018-19" reveals that more than 76.8 million households in the United States have one or more pets, with dogs being found in 39% of homes. As pets have increasingly become viewed as family members, pet owners are willing to increase their annual spending on pet dietary supplements. The information claimed by the US Bureau of Labor Statistics(BLS) Consumer Expenditure(CE) revealed that in 2018, the average household spending on pet food alone was USD 230.4, which signifies the importance of pets among the American population. Similarly, as revealed by FEDIAF in 2018, the per capita spending on pet food in Western Europe was USD 271.7. Thus, this consumer trend toward pet surrogation coupled with rising health issues in pets is anticipated to create ample space for pet dietary supplements over the forecast period.

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