Pet Dietary Supplements Market - Growth, Trends, COVID-19 Impact, and Forecast (2021 - 2026)

The Global Pet Dietary Supplements Market is Segmented by Speciality Type (Urinary Tract Diseases, Diabetes, Renal, Digestive Sensitivity, Oral Care, and Other Specialty Types), Pet Type (Dog, Cat, Bird, and Other Pet Types), and Geography (North America, Europe, Asia Pacific, South America, and Middle-East and Africa).

Market Snapshot

Pet Dietary Supplements Market Bar Graph
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Middle East and Africa
Largest Market: North America
CAGR: 5.4 %

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Market Overview

The pet dietary supplements market is projected to register a CAGR of 5.4% during the forecast period (2021-2026). At the beginning of the pandemic, panic-buying of dietary supplements and other pet food products by consumers was noticed due to the lockdown issued by the government of every region. Most of the consumers in the global market struggled with the onset of the COVID-19 pandemic in terms of stockpiling pet dietary supplement products by switching to the e-commerce retail platforms after being compelled by several restrictions levied on the brick and mortar stores.​ Major players shifted their focus from retail stores to e-commerce platforms by increasing their investments in developing their websites. Dietary supplements comprise animal foods that are specifically formulated to aid in the management of illnesses and diagnosed health disorders such as itchy skin, digestive issues, obesity, allergies, etc., in pets. Brand value enhancement in North America, Latin America, and the emerging countries of Asia-Pacific and the consumer awareness about premium products fuel the growth of this market. Multinational players are making significant investments in increasing product awareness to strengthen consumer preference through several channels. By animal type, the dog segment of the dietary supplement market is likely to witness the fastest growth over the forecast period. Dog owners' interest in purchasing healthy and nutritious foods for their pets drives the sales of different types of dog foods globally, leading to the launch of various dietary supplement products. The rising pet dog population worldwide, with the increasing health concerns of pet owners, leads to the increase in global dog dietary supplements during the forecast period.​

Scope of the Report

Pet dietary supplements are feed supplements used in conjunction with pet food to improve the nutritive balance or performance of the pet food consumed. For the purpose of the study, the dietary supplements purchased by pet owners have been considered for market estimations and forecasts. The global pet dietary supplements market is segmented by specialty type (urinary tract diseases, diabetes, renal, digestive sensitivity, oral care, and other specialty types), pet type (dog, cat, bird, and other pet types), and geography(North America, Europe, Asia Pacific, South America, and Middle-East and Africa).

Specialty Type
Urinary Tract Disease
Digestive Sensitivity
Oral Care
Other Specialty Types
Pet Type
Other Pet Types
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Pet Humanization to Influence the Purchase Decisions of Pet Dietary Supplement Products

Pet humanization received a lot of attention in mainstream media in recent years. It is essential to understand the impact of pet humanization on consumer pet food buying behavior. A study conducted by the American Pet Products Association(APPA) under the “National Pet Owners Survey 2018-19" reveals that more than 76.8 million households in the United States have one or more pets, with dogs being found in 39% of homes. As pets have increasingly become viewed as family members, pet owners are willing to increase their annual spending on pet dietary supplements. The information claimed by the US Bureau of Labor Statistics(BLS) Consumer Expenditure(CE) revealed that in 2018, the average household spending on pet food alone was USD 230.4, which signifies the importance of pets among the American population. Similarly, as revealed by FEDIAF in 2018, the per capita spending on pet food in Western Europe was USD 271.7. Thus, this consumer trend toward pet surrogation coupled with rising health issues in pets is anticipated to create ample space for pet dietary supplements over the forecast period.

Pet Dietary Supplements Market Latest Trends

North America to Drive the Pet Dietary Supplements Market

The use of dietary supplements and nutraceuticals for pets and companion animals is booming in the US market, subjecting the United States to garner more than 75.0% of the North American dietary supplements market. According to the American Pet Product Association 2017-2018 Pet Ownership Survey, 68.0% of American households own a pet and spend an average of USD 300 annually on pet food and dietary supplements. North America is responsible for 31.0% of pet food production worldwide, with the huge demand for pet care, driving the American pet dietary supplements market.

Pet Dietary Supplements Market Growth by Region

Competitive Landscape

The pet dietary supplements market is highly consolidated, with the top four market players accounting for almost 45% of the market, resulting in very stiff competition, especially for market entrants. Acquisitions and mergers are the major strategic activities adopted by these key players, strengthened market consolidation in the pet dietary supplements market. Companies are striving to increase brand awareness through marketing expenditures and campaigns. Major market players are building their brand equities through acquisitions, expansions, product innovations, and partnerships.

Recent Developments

In March 2019, Dane Creek Capital Corp. acquired RawPaw Pet Supplements and Frozen Raw Food for Dogs and Cats. This acquisition was made to strengthen the company's share in the fast-growing area of natural pet supplements.

In 2020, Nestle Purina expanded its Clinton, Iowa, factory. This is anticipated to allow Purina to meet the growing demand from pet owners for nutritious, science-based dog and cat foods using high-quality and trusted ingredients.​

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Specialty Type

      1. 5.1.1 Urinary Tract Disease

      2. 5.1.2 Diabetes

      3. 5.1.3 Renal

      4. 5.1.4 Digestive Sensitivity

      5. 5.1.5 Oral Care

      6. 5.1.6 Other Specialty Types

    2. 5.2 Pet Type

      1. 5.2.1 Dog

      2. 5.2.2 Cat

      3. 5.2.3 Bird

      4. 5.2.4 Other Pet Types

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Egypt

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Hill's Pet Nutrition Inc.

      3. 6.3.3 Nestlé SA

      4. 6.3.4 Nisshin Pet Food

      5. 6.3.5 WellPet LLC

      6. 6.3.6 Blue Buffalo Pet Products Inc.

      7. 6.3.7 iVet Professional Formulas

      8. 6.3.8 Farmina Pet Foods

      9. 6.3.9 Forza10 USA

      10. 6.3.10 The Higgins Group Corp.



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Frequently Asked Questions

The Pet Dietary Supplements Market market is studied from 2016 - 2026.

The Pet Dietary Supplements Market is growing at a CAGR of 5.4% over the next 5 years.

Middle East and Africa is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Mars Inc., Hill's Pet Nutrition Inc., Nestlé SA, Nisshin Pet Food, WellPet LLC are the major companies operating in Pet Dietary Supplements Market.

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