Cat Litter Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Cat Litter Market is Segmented by Product Type (Clumping and Conventional), Raw Material (Clay and Silica), Distribution Channel (Specialized Pet Shops, Internet Sales, Hypermarkets, and Other Sales Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Snapshot

Cat Litter Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.5 %
Cat Litter Market Major Players

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Market Overview

The cat litter market is projected to register a CAGR of 6.5% during the forecast period (2021 - 2026). Accordingly, the prevailing COVID-19 pandemic across the globe has impacted various aspects of the industry, such as procurement of raw materials, labor shortages, and restrictions in trade resulting in supply chain disruptions. However, the need for pet owners to take care of their pets and provide necessary facilities has bolstered the growth of the segment through increased sales in the e-commerce segment. This is further anticipated to rise during the forecast period.

North America had the largest market share in 2019. Due to the increasing number of cat owners in the region, the region continues to be the leading market. Countries such as the United States and Canada are the major markets in the region. An increase in cat-owning households leads to a corresponding rise in demand for cat litter.

Furthermore, the expansion of the cat litter market is fueled by a rise in the cat population and an increase in the number of multi-cat households. This is anticipated to drive the demand for cat litter products. Moreover, self-cleaning cat litter helps maintain cat hygiene despite the time constraints of the owners. The weather has a clear influence on litter purchases, as the sales are more during rainy and winter seasons. Cat owners do not allow cats to go out due to harsh and adverse weather conditions, which is further boosting the demand for cat litters.

Scope of the Report

Cat litter is one of the major necessities for a cat owner other than cat food. A litter box is used as a urine and feces collection box for cats. The cat litter market is segmented by product type (clumping and conventional), raw material (clay and silica), distribution channel (specialized pet shops, internet sales, hypermarkets, and other sales channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Product Type
Clumping Clay
Raw Material
Distribution Channel
Specialized Pet Shops
Internet Sales
Other Sales Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Increase in Cat-owning Households

The rise in the cat population, i.e., an increase in the number of multi-cat households, is driving the demand for cat litter, and it is also becoming easier to take care of cats with the introduction of efficient products in the market. Self-cleaning cat litter helps maintain cat hygiene despite the time constraints of the owners. Due to technological advances and growing acceptance among customers, cat litter sales across online sales channels are expected to see significant growth over the forecast period. In addition to the market's key players, popular e-commerce platforms like Amazon are encouraged to generate revenue by selling these products. Considering the environmental and health implications of clay and silica-based litter, cat owners are looking out for more natural and eco-friendly options that are safe for pets. Manufacturers are also engaged in the development of innovative solutions to get customers attracted. For instance, Church & Dwight claimed that 40.0% of its consumer product sales are from innovative products.

Cat Litter Market Key Trends

North America Dominates the Market

North America had the largest share in 2019. Due to the increasing number of cat owners in the region, the region continues to be the leading market. Countries such as the United States and Canada are the major markets in the region. North America is followed by Europe, which also holds a significant share in the market. According to the American Pet Products Association's survey for 2019-2020, 42.7 million households, which is 40.0% of the population in the United States, own cats as pets, owning 94.2 million cats. Approximately USD 1,000 is spent annually for the well-being of pet cats. Hence, these aforementioned factors are anticipated to drive the market in the region during the forecast period.

Cat Litter Market Growth Rate

Competitive Landscape

The cat litter market is highly fragmented, with many players developing various strategies to acquire a majority of the market share. Manufacturers are focusing on strategies such as mergers and acquisitions to increase their market shares.

Recent Developments

In February 2019, Church & Dwight increased the prices of around one-third of its products, which included Arm & Hammer Cat Litter. Church & Dwight claimed that 40.0% of its consumer product sales are from innovative products. A strategy used by manufacturers to boost sales is placing their products as premium products.

In March 2018, Cloroxgot acquired a health and wellness company named Nutranest based in Florida.

In 2017, World’s Best Cat Litter launched the Advanced Series with Zero Mess and Zero Mess Pine Scented, two litters purpose-built to make cleanup easier than ever before. It is responding to cat owners’ demand for specialized litters with the launch of its Advanced Series, a line of products made to address specific litter box problems.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Clumping Clay

      2. 5.1.2 Conventional

    2. 5.2 Raw Material

      1. 5.2.1 Clay

      2. 5.2.2 Silica

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Internet Sales

      3. 5.3.3 Hypermarkets

      4. 5.3.4 Other Sales Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA

      3. 6.3.3 Church & Dwight Co. Inc.

      4. 6.3.4 The Clorox Company

      5. 6.3.5 Dr. Elsey's

      6. 6.3.6 Oil-Dri Corporation of America

      7. 6.3.7 Pestell Pet Products

      8. 6.3.8 ZOLUX SAS

      9. 6.3.9 Cat Litter Company

      10. 6.3.10 Healthy Pet



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Frequently Asked Questions

The Cat Litter Market market is studied from 2016 - 2026.

The Cat Litter Market is growing at a CAGR of 6.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Mars Inc., Church & Dwight Co., Inc., The Clorox Company, Dr. Elsey's, Nestle Purina are the major companies operating in Cat Litter Market.

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