|Study Period:||2016 - 2026|
|Fastest Growing Market:||Asia Pacific|
|Largest Market:||North America|
Need a report that reflects how COVID-19 has impacted this market and its growth?
The cat litter market is projected to register a CAGR of 6.5% during the forecast period (2021 - 2026). Accordingly, the prevailing COVID-19 pandemic across the globe has impacted various aspects of the industry, such as procurement of raw materials, labor shortages, and restrictions in trade resulting in supply chain disruptions. However, the need for pet owners to take care of their pets and provide necessary facilities has bolstered the growth of the segment through increased sales in the e-commerce segment. This is further anticipated to rise during the forecast period.
North America had the largest market share in 2019. Due to the increasing number of cat owners in the region, the region continues to be the leading market. Countries such as the United States and Canada are the major markets in the region. An increase in cat-owning households leads to a corresponding rise in demand for cat litter.
Furthermore, the expansion of the cat litter market is fueled by a rise in the cat population and an increase in the number of multi-cat households. This is anticipated to drive the demand for cat litter products. Moreover, self-cleaning cat litter helps maintain cat hygiene despite the time constraints of the owners. The weather has a clear influence on litter purchases, as the sales are more during rainy and winter seasons. Cat owners do not allow cats to go out due to harsh and adverse weather conditions, which is further boosting the demand for cat litters.
Scope of the Report
Cat litter is one of the major necessities for a cat owner other than cat food. A litter box is used as a urine and feces collection box for cats. The cat litter market is segmented by product type (clumping and conventional), raw material (clay and silica), distribution channel (specialized pet shops, internet sales, hypermarkets, and other sales channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).
|Specialized Pet Shops|
|Other Sales Channels|
Key Market Trends
Increase in Cat-owning Households
The rise in the cat population, i.e., an increase in the number of multi-cat households, is driving the demand for cat litter, and it is also becoming easier to take care of cats with the introduction of efficient products in the market. Self-cleaning cat litter helps maintain cat hygiene despite the time constraints of the owners. Due to technological advances and growing acceptance among customers, cat litter sales across online sales channels are expected to see significant growth over the forecast period. In addition to the market's key players, popular e-commerce platforms like Amazon are encouraged to generate revenue by selling these products. Considering the environmental and health implications of clay and silica-based litter, cat owners are looking out for more natural and eco-friendly options that are safe for pets. Manufacturers are also engaged in the development of innovative solutions to get customers attracted. For instance, Church & Dwight claimed that 40.0% of its consumer product sales are from innovative products.
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North America Dominates the Market
North America had the largest share in 2019. Due to the increasing number of cat owners in the region, the region continues to be the leading market. Countries such as the United States and Canada are the major markets in the region. North America is followed by Europe, which also holds a significant share in the market. According to the American Pet Products Association's survey for 2019-2020, 42.7 million households, which is 40.0% of the population in the United States, own cats as pets, owning 94.2 million cats. Approximately USD 1,000 is spent annually for the well-being of pet cats. Hence, these aforementioned factors are anticipated to drive the market in the region during the forecast period.
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The cat litter market is highly fragmented, with many players developing various strategies to acquire a majority of the market share. Manufacturers are focusing on strategies such as mergers and acquisitions to increase their market shares.
In February 2019, Church & Dwight increased the prices of around one-third of its products, which included Arm & Hammer Cat Litter. Church & Dwight claimed that 40.0% of its consumer product sales are from innovative products. A strategy used by manufacturers to boost sales is placing their products as premium products.
In March 2018, Cloroxgot acquired a health and wellness company named Nutranest based in Florida.
In 2017, World’s Best Cat Litter launched the Advanced Series with Zero Mess and Zero Mess Pine Scented, two litters purpose-built to make cleanup easier than ever before. It is responding to cat owners’ demand for specialized litters with the launch of its Advanced Series, a line of products made to address specific litter box problems.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Clumping Clay
5.2 Raw Material
5.3 Distribution Channel
5.3.1 Specialized Pet Shops
5.3.2 Internet Sales
5.3.4 Other Sales Channels
5.4.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
188.8.131.52 Rest of Asia-Pacific
5.4.4 South America
184.108.40.206 Rest of South America
5.4.5 Middle-East and Africa
220.127.116.11 United Arab Emirates
18.104.22.168 Saudi Arabia
22.214.171.124 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle SA
6.3.3 Church & Dwight Co. Inc.
6.3.4 The Clorox Company
6.3.5 Dr. Elsey's
6.3.6 Oil-Dri Corporation of America
6.3.7 Pestell Pet Products
6.3.8 ZOLUX SAS
6.3.9 Cat Litter Company
6.3.10 Healthy Pet
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. AN ASSESSMENT OF THE COVID-19 IMPACT ON THE INDUSTRY
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Frequently Asked Questions
What is the study period of this market?
The Cat Litter Market market is studied from 2016 - 2026.
What is the growth rate of Cat Litter Market?
The Cat Litter Market is growing at a CAGR of 6.5% over the next 5 years.
Which region has highest growth rate in Cat Litter Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Cat Litter Market?
North America holds highest share in 2020.
Who are the key players in Cat Litter Market?
Mars Inc., Church & Dwight Co., Inc., The Clorox Company, Dr. Elsey's, Nestle Purina are the major companies operating in Cat Litter Market.