2016 - 2026
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The global cat litter products is projected to grow at a CAGR of 6.5% during the forecast period (2021 - 2026). Accordingly, the prevailing covid-19 pandemic across the globe has haltered various operations in the industry such as procurement of raw materials, labor shortages, restrictions in trade resulting in supply chain disruptions. However, the need for pet owners to take care of their pets and provide necessary facilities has bolstered the growth of the segment through increased sales in the e-commerce segment. This is further anticipated to grow during the forecast period.
North America had the largest market share in 2019. Due to the increasing number of cat owners in the region, the region continues to be the leading market. Countries such as the United States and Canada are the major markets in the region. An increase in cat-owning households leads to a corresponding rise in demand for cat litter.
Furthermore, the expansion of the cat litter market is fuelled by a rise in the cat population and an increase in the number of multi-cat households. This is anticipated to drive demand for cat litter products. Moreover, self-cleaning cat litter helps to maintain cat hygiene despite the time constraints of the owner of the cat. The weather has a clear influence on litter purchases, the sales are more in rainy and winter seasons. Cat owners do not allow cats to go out due to harsh and adverse weather conditions, which is futher boosting the demand for catt litters.
Scope of the Report
Cat litter is one of the major necessities for a cat owner other than cat food. A litter box is used as a urine and feces collection box for cats. The Global Cat Litter Market Is segmented by Product Type (Clumping and Conventional), Raw Material (Clay And Silica), Distribution Channel (Specialized Pet Shops, Internet Sales, Hypermarkets, Other Sales Channels,) and Geography (North America, Europe, Asia Pacific, South America, and the Middle East & Africa)
|Specialized Pet Shops|
|Other Sales Channels|
Key Market Trends
Increase in Cat-Owing Households
The rise in the cat population i.e., increase in the number of multi-cat households is driving the demand for cat litter, and also it is becoming easier to take care of cats with the introduction of efficient products in the market. Moreover, self-cleaning cat litter helps to maintain cat hygiene despite the time constraints of the owner of the cat. Due to technological advances and growing acceptance among customers, cat litter sales across online sales channels are expected to see significant growth over the forecast period. In addition to the market's key players, popular e-commerce platforms like Amazon.in are encouraged to generate revenue by selling these products. Considering the environmental and health implications of clay and silica-based litter, cat owners are looking out for more natural and eco-friendly options that are safe for pets. Manufacturers are also engaged in the development of innovative solutions to get customers attracted. For instance, Companies such as Church & Dwight claimed that 40.0% of their consumer product sales are from innovative products.
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North America Dominates the Market
North America had the largest share in 2019. Due to the increasing number of cat owners in the region, the region continues to be the leading market. Countries such as the United States and Canada are the major markets in the region. North America is followed by Europe, which also holds a significant share in the market. According to the American Pet Products Association's survey for 2019-2020, 42.7 million households which are 40.0% of the population in the United States own a cat as a pet, owning 94.2 million cats. Approximately USD 1,000.0 is spent annually for the well-being of their pet cat. Hence these aforementioned factors are anticipated to drive the market in the region during the forecast period.
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The Global cat litter market is highly fragmented with many players developing various strategies in order to acquire a majority of the market share. Manufacturers are focusing on strategies such as mergers and acquisitions to increase their market share, with other companies.
- In February 2019, Church & Dwight increased the prices of around one-third of its products, which included Arm & Hammer Cat Litter. Church & Dwight claimed that 40.0% of their consumer product sales are from innovative products. A strategy that the manufacturers are using by placing their products as premium products to boost the sale.
- In March 2018, Clorox has got into its acquisition of a health and wellness company named Nutranest based in Florida.
- World’s Best Cat Litter is responding to the cat owners’ demand for specialized litters with the launch of its Advanced Series, a line of products made to address specific litter box problems. The company launched the Advanced Series with Zero Mess and Zero Mess Pine Scented in 2017, two litters purpose-built to make cleanup easier than ever before.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Clumping Clay
5.2 Raw Material
5.3 Distribution Channel
5.3.1 Specialized Pet Shops
5.3.2 Internet Sales
5.3.4 Other Sales Channels
5.4.1 North America
184.108.40.206 United States
220.127.116.11 Rest of North America
18.104.22.168 United Kingdom
22.214.171.124 Rest of Europe
5.4.3 Asia Pacific
126.96.36.199 Rest of the Asia-Pacific
5.4.4 South America
188.8.131.52 Rest of South America
5.4.5 Middle East & Africa
184.108.40.206 Saudi Arabia
220.127.116.11 Rest of the Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle S.A
6.3.3 Church & Dwight Co., Inc.
6.3.4 The Clorox Company
6.3.5 Dr. Elsey's
6.3.6 Oil-Dri Corporation of America
6.3.7 Pestell Pet Products
6.3.8 ZOLUX SAS
6.3.9 Cat Litter Company
6.3.10 Healthy Pet
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. AN ASSESSMENT OF COVID-19 IMPACT ON THE INDUSTRY
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Frequently Asked Questions
What is the study period of this market?
The Cat Litter Market market is studied from 2016 - 2026.
What is the growth rate of Cat Litter Market?
The Cat Litter Market is growing at a CAGR of 6.5% over the next 5 years.
Which region has highest growth rate in Cat Litter Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Cat Litter Market?
North America holds highest share in 2020.
Who are the key players in Cat Litter Market?
- Mars Inc.
- Church & Dwight Co., Inc.
- The Clorox Company
- Dr. Elsey's
- Nestle Purina
Are the major companies operating in Cat Litter Market.