ASEAN Lifestyle-Related Disease Supplements Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 5.45 Billion |
| Market Size (2029) | USD 8.76 Billion |
| CAGR (2024 - 2029) | 9.94 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
ASEAN Lifestyle-Related Disease Supplements Market Analysis
The ASEAN Lifestyle-Related Disease Supplements Market size is estimated at USD 5.45 billion in 2024, and is expected to reach USD 8.76 billion by 2029, growing at a CAGR of 9.94% during the forecast period (2024-2029).
The COVID-19 has increased the demand for various lifestyle-related disease supplements in the region on account of growing awareness and increasing expenditure on healthcare. Also, the consumers were spending more time at home which induced stress, anxiety, and others diseases. As the immune-health market soared in 2020, the demand for vitamin C witnessed massive growth across the region. The dramatic rise in vitamin C consumption was largely due to COVID-19. Thus, the extreme focus on the preventive healthcare systems, coupled with tough endorsements and marketing efforts of lifestyle enhancement products, is boosting the collagen supplements market.
Over the medium term, the high prevalence of lifestyle-related problems has resulted in an increasing number of consumers seeking health supplements on regular basis. The paradigm shift toward preventive health management practices, amid rising healthcare costs and the increasing burden of lifestyle diseases, is the major factor driving the market studied.
Furthermore, probiotics is a driving force within the booming digestive health supplement category, followed by enzymes/prebiotics. Additionally, according to the Malaysian Dietary Supplement Association (MADSA), the demand for cognitive, mental, and mood supplements is increasing due to mental illness and stressful career-focused lifestyles. Additionally, the increasing demand for plant-based/halal options is expected to push manufacturers to bring organic and clean-label products across the market channels.
ASEAN Lifestyle-Related Disease Supplements Market Trends
This section covers the major market trends shaping the Lifestyle Related Disease Supplements Market according to our research experts:
Increasing Demand for Preventive Health Care Products
The changing human lifestyle and its related impact on the body's dietary metabolism have impacted a lot over the period, resulting in an escalating rate of diseases, especially heart disease, stroke, diabetes, obesity, among others. Growing emphasis and awareness on the need to stay healthy and fit are the key drivers contributing to the growth of the market studied. These diseases are linked by the four most common preventable risk factors related to lifestyle, namely tobacco use, unhealthy diet, lack of physical activity, and alcohol use. Moreover, the growing working population and hectic lifestyle have made an adverse effect on boosting lifestyle-related diseases. Furthermore, the International Diabetes Federation reported that the mean overall diabetes-related expenditure per person with diabetes, in Southeast Asian countries increased, indicating a growing financial burden. Thus, the rising healthcare costs and benefits of preventive healthcare solutions have encouraged consumers to take their health into their own hands, equipping themselves with health information and taking well-informed purchasing decisions on lifestyle-related disease supplements.
Increasing Undernutrition and Geriatric Population is Propelling the Market Growth
The cumulative effect of undernutrition and the ascending aging population rate is acting as the largest target segments for lifestyle-related disease manufacturers across ASEAN countries. Singapore is currently one of the most rapidly aging societies in Asia, along with Japan. For instance, according to the Singapore Department of Statistics in 2020, consumers aged 65 years and above made up 15.2% of the total population in Singapore. Furthermore, the consumers are aware of their bone health while aging and try to support it by substantial bone and joint health supplements available in the market. Thereby, manufacturers are investing heavily in R&D to enhance their product portfolios and brand positioning through product differentiation. The increasing rate of the geriatric population and the prevalence of undernutrition among various demographic would offer a large opportunity for companies focused on developing products targeting health conditions.
ASEAN Lifestyle-Related Disease Supplements Industry Overview
The ASEAN lifestyle-related disease supplements market includes leading players such Amway, Bayer AG, Herbalife Nutrition Ltd, Now Foods, and Abbott. Players in the region are experimenting with their portfolios to meet the different forms, tastes, and size requirements of the ever-evolving consumers across the regions. Additionally, the increasing demand for plant-based/halal options is expected to push manufacturers to bring organic and clean-label products across the market channels. The global players dominate the ASEAN market with their wide range of offerings. Also, the major global players have the geographical reach and high brand awareness among consumers, which gives them an upper hand. Major players in the region have been focusing on mergers and acquisitions as a strategy to strengthen their product portfolio, so as to cater to a wide range of customers and expand to new regions
ASEAN Lifestyle-Related Disease Supplements Market Leaders
Abbott Laboratories
Bayer AG
Herbalife Nutrition Ltd
Amway
Now Foods
*Disclaimer: Major Players sorted in no particular order
ASEAN Lifestyle-Related Disease Supplements Market News
- In May 2021, Cadila Healthcare announced an extension of its joint venture agreement with Bayer (South-East Asia) for a further period of two months. Bayer Zydus Pharma is a joint -venture (JV) company of Cadila Healthcare and Bayer (South-East Asia).
- In Feb 2021-Vitabiotics signed a strategic partnership with a global technology company, Alibaba Group, and Southeast Asia e-commerce platform, Lazada Group. The partnership is expected to accelerate Vitabiotics' growth across China, where Vitabiotics' sales grew +30% year-on-year in 2020 and help further brand growth in South-East Asia.
- In October 2020, Herbalife Nutrition, a premier global nutrition company, announced the launch of its new official website in Thailand at www.herbalife.co.th, the new site ensures quick access to the complete range of Herbalife Nutrition products and product information.
ASEAN Lifestyle-Related Disease Supplements Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Heart Health Supplements
5.1.2 Bone and Joint Health Supplements
5.1.3 Digestive Health Supplements
5.1.4 Brain Health Supplements
5.1.5 Other Supplements
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Pharmacies and Drug Stores
5.2.3 Specialty Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Country
5.3.1 Indonesia
5.3.2 Malaysia
5.3.3 Thailand
5.3.4 Vietnam
5.3.5 Singapore
5.3.6 Philippines
5.3.7 Rest of ASEAN Countries
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Positioning Analysis
6.3 Company Profiles
6.3.1 Bayer AG
6.3.2 Amway Corporation
6.3.3 Mega Life Sciences
6.3.4 NOW Health Group Inc.
6.3.5 Herbalife Nutrition Ltd.
6.3.6 Abbott Laboratories
6.3.7 Reckitt Benckiser Group PLC
6.3.8 Blackmores Group
6.3.9 Nestle SA
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
ASEAN Lifestyle-Related Disease Supplements Industry Segmentation
Lifestyle-related disease supplements are majorly consumed with a prime intention to enhance the intake of essential nutrients for the body. The market studied has been segmented by product type, distribution channel, and country. Based on product type, the market studied is segmented into heart health supplements, bone and joint health supplements, digestive health supplements, brain health supplements, and other supplements. Based on distribution channels, the market studied is segmented into supermarkets/hypermarkets, pharmacies and drug stores, specialty stores, online retail stores, and other distribution channels. The study provides an analysis of the lifestyle-related disease supplement market in the emerging and established markets across the ASEAN, including Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines, and the Rest of ASEAN. The report offers market size and forecast in value terms in USD million for all the above segments.
| By Product Type | |
| Heart Health Supplements | |
| Bone and Joint Health Supplements | |
| Digestive Health Supplements | |
| Brain Health Supplements | |
| Other Supplements |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Pharmacies and Drug Stores | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Country | |
| Indonesia | |
| Malaysia | |
| Thailand | |
| Vietnam | |
| Singapore | |
| Philippines | |
| Rest of ASEAN Countries |
ASEAN Lifestyle-Related Disease Supplements Market Research FAQs
How big is the ASEAN Lifestyle-Related Disease Supplements Market?
The ASEAN Lifestyle-Related Disease Supplements Market size is expected to reach USD 5.45 billion in 2024 and grow at a CAGR of 9.94% to reach USD 8.76 billion by 2029.
What is the current ASEAN Lifestyle-Related Disease Supplements Market size?
In 2024, the ASEAN Lifestyle-Related Disease Supplements Market size is expected to reach USD 5.45 billion.
Who are the key players in ASEAN Lifestyle-Related Disease Supplements Market?
Abbott Laboratories, Bayer AG, Herbalife Nutrition Ltd, Amway and Now Foods are the major companies operating in the ASEAN Lifestyle-Related Disease Supplements Market.
What years does this ASEAN Lifestyle-Related Disease Supplements Market cover, and what was the market size in 2023?
In 2023, the ASEAN Lifestyle-Related Disease Supplements Market size was estimated at USD 4.96 billion. The report covers the ASEAN Lifestyle-Related Disease Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the ASEAN Lifestyle-Related Disease Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
ASEAN Lifestyle-Related Disease Supplements Industry Report
Statistics for the 2024 ASEAN Lifestyle-Related Disease Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. ASEAN Lifestyle-Related Disease Supplements analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
