North America Immune Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers the North America Immunity Boosting Food Products Market Analysis and is segmented by product type (vitamins & minerals, herbal/botanical extracts, amino acids, probiotics, and omega-3 fatty acids), by source (animal-based and plant-based), by format (soft gels, tablets, powder, liquid), by distribution channel (supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail and others) and by geography.

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North America Immune Health Supplements Market Size

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North America Immune Health Supplements Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.60 %
Market Concentration High

Major Players

North America Immune Health Supplements Market Key players

*Disclaimer: Major Players sorted in no particular order
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North America Immune Health Supplements Market Analysis

North America immune health supplements market is projected to grow at a CAGR of 5.6% during the forecast period, 2020 to 2025.

  • With a growing concern towards deteriorating healths, consumers are shifting toward healthier options, including food products fortified with vitamins and supplements to enhance nutrition and immunity. Furthermore, owing to a large part of the Vitamin B family, consumption of vitamin supplements is associated with a boost in energy levels, feelings of well-being, as well as a decrease in stress and anxiety. This alone makes it worth staying compliant with to the demand for immunity supplements that consist of both vitamins and minerals.
  • The Omega 3 fatty acid segment is expected to register steep growth in the region, owing to the growing geriatric population, rising prevalence of lifestyle-related diseases, favorable government conditions encouraging the production of essential fatty acids, and easy availability of raw materials. Going further, the infant formula is likely to generate significant traction towards involving such fatty acids in its compositions.

North America Immune Health Supplements Market Trends

This section covers the major market trends shaping the North America Immune Heath Supplements Market according to our research experts:

Growing Preference for Good Health, leveraging supplement business

The business of supplements have been lucrative in the North American region, mostly in the U.S., as consumer preference towards being healthy, fit, and keeping healthcare cost in check are some of the underlying reasons. On top of the mentioned factors, Americans are more willing to spend a hefty amount on natural products that are organic, free of genetic modifications, and are enriched with vitamins and minerals.

According to a survey done by the Council for Responsible Nutrition (CRN) in 2019, reported that over 77% of Americans consume dietary supplements. The survey data clarified that the majority of both men and women over the age of 18 consume dietary supplements, and among all age groups, adults that fall under the age group of 35 to 54 are the highest consumer of dietary supplements at around 81%.

North America Immune Health Supplements Market Trends

Herbals and Botanical Extracts have High Demand in the U.S

Botanical supplements are supplements derived from the root, flower, leaf, or seed of plants. They are increasingly being used across the region for dietary supplementation purposes. Across the United States, the growing prevalence of nutritional deficiencies and advantages associated with botanical supplements, over synthetic supplements, such as being considered safer with no adverse side-effects, and more affordability, are primarily driving the growth of this segment.

Herbal or botanical supplements have emerged as a popular complementary supplement to modern diets, as many consumers consider herbs and botanicals to be natural, and therefore, healthier and gentler than conventional supplements. Additionally, with the increased awareness toward mental health and wellness in the country, players like Throne Research are now offering botanical supplements for stress relief that are claimed to enhance mood, sleep, and mental focus.

North America Immune Health Supplements Market Outlook

North America Immune Health Supplements Industry Overview

The North America immune health supplements market is fragmented and competitive, which has witnessed a strong demand for new products, products that encompassed the goodness of ingredients along with being natural, plant-based, and organic. Among the major players operating in this segment, companies are thriving for their market share with new product development as being one of the most adopted strategies followed by mergers & acquisitions and expansions.

Major players operating in the North America immune health supplements market are Amway Corp, Glanbia, Bayer AG, Himalaya Drug Company, and NOW foods among others.

North America Immune Health Supplements Market Leaders

  1. Amway Corp

  2. Glanbia Plc

  3. Himalayan Drug Company

  4. Now Foods

  5. Bayer AG

*Disclaimer: Major Players sorted in no particular order

Amway Corp, Glanbia Plc, Himalayan Drug Company, Now Foods, Bayer AG
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North America Immune Health Supplements Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Vitamins

      2. 5.1.2 Minerals

      3. 5.1.3 Herbal/Botanical Extracts

      4. 5.1.4 Amino Acids

      5. 5.1.5 Probiotics

      6. 5.1.6 Omega-3 Fatty Acids

    2. 5.2 By Source

      1. 5.2.1 Animal Based

      2. 5.2.2 Plant Based

    3. 5.3 By Format

      1. 5.3.1 Soft Gels

      2. 5.3.2 Tablets

      3. 5.3.3 Powder

      4. 5.3.4 Liquid

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets and Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Pharmacies & drug stores

      4. 5.4.4 Online Retail

      5. 5.4.5 Others

    5. 5.5 By Geography

      1. 5.5.1 North America

        1. 5.5.1.1 United States

        2. 5.5.1.2 Canada

        3. 5.5.1.3 Mexico

        4. 5.5.1.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amway Corp

      2. 6.4.2 Bayer AG

      3. 6.4.3 NOW Foods

      4. 6.4.4 Koninklijke DSM N.V.

      5. 6.4.5 The Himalayan Drug Company

      6. 6.4.6 Glanbia, Plc

      7. 6.4.7 NutriGold Inc

    5. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

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North America Immune Health Supplements Industry Segmentation

The North America immune health supplements market is segmented by product type, source, format, distribution channel, and by geography. Based on the product type the market is segmented into vitamins, minerals, herbal/botanical extracts, amino acids, probiotics, and omega-3 fatty acids. Based on the source, the market is segmented into animal-based and plant-based. Based on the format the market is segmented into soft gels, tablets, powder, and liquid. Based on distribution channels the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail, and others. Based on geography, the study provides an analysis of the immune supplements market in the United States, Canada, Mexico, and Rest of North America.

By Product Type
Vitamins
Minerals
Herbal/Botanical Extracts
Amino Acids
Probiotics
Omega-3 Fatty Acids
By Source
Animal Based
Plant Based
By Format
Soft Gels
Tablets
Powder
Liquid
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies & drug stores
Online Retail
Others
By Geography
North America
United States
Canada
Mexico
Rest of North America
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North America Immune Health Supplements Market Research FAQs

The North America Immune Heath Supplements Market is projected to register a CAGR of 5.60% during the forecast period (2024-2029)

Amway Corp, Glanbia Plc, Himalayan Drug Company, Now Foods and Bayer AG are the major companies operating in the North America Immune Heath Supplements Market.

The report covers the North America Immune Heath Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Immune Heath Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North America Immunity Boosting Food Products Industry Report

Statistics for the 2023 North America Immunity Boosting Food Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Immunity Boosting Food Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Immune Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)