Digestive Health Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Digestive Health Supplements Market is segmented by Type (Prebiotics, Probiotics, Enzymes, and Other Types); By Distribution Channel (Supermarkets/Hypermarket, Pharmacies and Drugstore, Online Retailer, and Other Distribution Channel); and Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

digestive health supplements market summary
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.96 %

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Market Overview

The global digestive health supplements market is projected to grow at a CAGR of 6.96% during the forecast period (2021 - 2026).

With the sudden impact of COVID-19, the market has witnessed a surge in the demand for products that provide digestive and immune health, which may positively impact the market. Consumer demand for digestive supplements is increasing, as customers are looking to support their digestive and immune health, boost overall wellness, and reduce anxiety in the face of the pandemic.

Changing eating habits and increased consumption of high-sodium foods are likely to contribute to the prevalence of gastrointestinal disorders in the developed, as well as emerging economies, which, in turn, is expected to boost the digestive health supplements market.

The rising preference for digestive supplements for controlling healthcare costs is also likely to consequence well for the market growth. The introduction of new delivery forms, scientific evidence to support the claims, and increased consumer awareness are expected to fuel the sale of probiotic supplements.

Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), manufacturers and distributors of digestive supplements and ingredients are prohibited from marketing products that are adulterated or misbranded. Thus, firms are responsible for evaluating the safety and labeling of their products before marketing, to ensure that they meet all the requirements of the DSHEA and FDA regulations, failing which, can lead to product recalls.

Scope of the Report

Digestive supplements are normally taken with meals for digestive purposes. The global digestive health supplements market is segmented by type, distribution channels, and geography. Based on type, the market is segmented into prebiotics, probiotics, enzymes, and other types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. Based on geography, the study provides an analysis of the digestive health supplements market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Type
Other Types
By Distribution Channel
Pharmacies and Drugstores
Online Retailers
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Probiotic Supplements

Probiotics are one of the most consumed supplements, owing to the substantial results offered by the product from improving the digestive and immune system to a reduction in bloating and decreased seasonal allergy symptoms. Probiotics advantages are frequently combined with other benefits to produce multi-functional supplements that are in demand among consumers. For instance, Culturelle offers Pro-well, which promotes heart health, supports the immune system, and helps to enhance the functioning of the digestive system. Also, due to the COVID-19 pandemic, people are staying at home which leads to digestive issues, as sitting for too long leads to health issues including digestive ailments, constipation, and bloating. These factors are boosting the market growth globally.


North America Holds the Largest Market Share

North America is expected to continue registering significant demand for digestive health supplements during the forecast period. High prevalence of obesity, digestive disorders, and lifestyle-related diseases on account of the poor eating habits and high consumption of processed, high-sodium, and ready-to-eat foods, are expected to drive the demand for digestive health supplements. Many manufacturers are stepping up their efforts to increase their scale of operations within developed regions such as North America. The rising consumption of digestive health supplements among middle-aged adults is expected to favor the market growth over the forecast period.


Competitive Landscape

The digestive health supplements market is highly competitive with the presence of many players. High investments in R&D activities and product innovation have led them to gain major market share in the global market. Some of the major key players in the digestive health supplements market are Alimentary Health Limited, Bayer AG, Herbalife International of America, Inc, Pfizer Inc., and i-Health, which is a division of DSM. Manufactures or brands with multiple product offerings, in order to be satiate the more specific demands of the consumers primarily categorizing their products into enzymes and probiotics.

Recent Developments

  • In March 2021, PanTheryx Inc. announced that it had acquired TruBiotics, a probiotic supplement brand, and its trademarks from Bayer HealthCare LLC. The TruBiotics brand joined PanTheryx’s current brands and ingredient offerings, including Life’s First Natural, dairy colostrum, and prebiotics, to create a full spectrum of nutritional supplements that support comprehensive digestive and immune health at all stages of life.
  • In July 2020, Herbalife Nutrition launched Active Fiber Complex Select, a fiber supplement to help support a healthy digestive system. The new Active Fiber Complex Select complements its existing line of digestive health products.
  • In July 2019, Pfizer Inc. and GlaxoSmithKline PLC combined their respective consumer healthcare businesses into a new consumer healthcare joint venture that was meant to operate globally, under the name GlaxoSmithKline PLC Consumer Healthcare. The joint venture is a category leader in pain relief, respiratory and vitamins, minerals and supplements.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Prebiotics

      2. 5.1.2 Probiotics

      3. 5.1.3 Enzymes

      4. 5.1.4 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Pharmacies and Drugstores

      3. 5.2.3 Online Retailers

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Alimentary Health Limited

      2. 6.4.2 Amway Corporation

      3. 6.4.3 Pfizer Inc.

      4. 6.4.4 Bayer AG

      5. 6.4.5 Koninklijke DSM NV

      6. 6.4.6 Herbalife International of America Inc

      7. 6.4.7 PanTheryx Inc.

      8. 6.4.8 The Nature's Bounty Co.

      9. 6.4.9 NOW Health Group Inc.

      10. 6.4.10 General Nutrition Centers Inc.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Digestive Health Supplements Market market is studied from 2016 - 2026.

The Digestive Health Supplements Market is growing at a CAGR of 6.96% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Alimentary Health Limited, Pfizer Inc., Herbalife International of America, Inc, Bayer AG, Koninklijke DSM N.V. are the major companies operating in Digestive Health Supplements Market.

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