Digestive Health Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Digestive Health Supplements Market is segmented by Type (Prebiotics, Probiotics, Enzymes, and Others), By Distribution Channel (Supermarkets/Hypermarket, Pharmacies and Drugstore, Online Retailer, and Others); and Geography.

Market Snapshot

digestive health supplements market summary
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.22 %

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Market Overview

The global digestive health supplements market is projected to grow at a CAGR of 6.22% during the forecast period (2020 - 2025).

· Changing eating habits and increased consumption of high-sodium foods are likely to contribute to the prevalence of gastrointestinal disorders in the developed, as well as emerging economies, which, in turn, is expected to boost the digestive health supplements market.

· Along with the benefits of digestive health, these products now also claim the benefits of immune support, women’s health benefits, nutrient absorption improvement, and even supplements that help with brain and cardiovascular health.

Scope of the Report

The global digestive health supplements market is segmented by type and distribution channels. Based on type, the market is segmented into prebiotics, probiotics, enzymes, and other types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drugstores, convenience stores, online retailer, and other distribution channels. Based on geography, the study provides an analysis of the digestive health supplements market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Type
Other Types
By Distribution Channel
Pharmacies and Drugstores
Online Retailer
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Dietary Supplements

The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices, amid rising healthcare costs and the increasing burden of lifestyle diseases. Asia-Pacific is the fastest-growing region in the dietary supplements, as well as the digestive health supplements market, driven by major investment opportunities, especially for herbal and Ayurveda extracts. Emerging economies, such as China and India, have an existing regulatory framework, for traditional medicine that also includes crude botanicals. Moreover, haphazardly evolving regulations have overlooked the safety aspects of these products

digestive health supplements market1

Asia-Pacific Witnessed a Significant Market Growth

North America is expected to continue registering significant demand for digestive health supplements during the forecast period. High prevalence of obesity, digestive disorders, and lifestyle-related diseases on account of the poor eating habits and high consumption of processed, high-sodium, and ready-to-eat foods, are expected to drive the demand for digestive health supplements. In the Asia-Pacific, China, Japan, and India are among the largest regional markets for digestive health supplements, owing to the presence of a large consumer base. Rising product demand from countries, such as Japan and Australia, is expected to strengthen the regional market growth over the forecast period.

digestive health supplements market2

Competitive Landscape

The digestive health supplements market is highly competitive with the presence of many players. High investments in R&D activities and product innovation have led them to gain major market share in the global market. Some of the major key players in the digestive health supplements market are Alimentary Health Limited, Bayer AG, Herbalife International of America, Inc, Pfizer Inc., and i-Health, which is a division of DSM.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Prebiotics

      2. 5.1.2 Probiotics

      3. 5.1.3 Enzymes

      4. 5.1.4 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Pharmacies and Drugstores

      3. 5.2.3 Online Retailer

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Alimentary Health Limited

      2. 6.4.2 Amway

      3. 6.4.3 Pfizer Inc.

      4. 6.4.4 Klaire Labs

      5. 6.4.5 Herbalife International of America Inc

      6. 6.4.6 Otsuka Pharmaceutical Co. Ltd

      7. 6.4.7 Procter & Gamble

      8. 6.4.8 Bayer AG

      9. 6.4.9 Koninklijke DSM NV

      10. 6.4.10 NOW Foods

      11. 6.4.11 Nature's Bounty

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Digestive Health Supplements Market market is studied from 2016 - 2026.

The Digestive Health Supplements Market is growing at a CAGR of 6.22% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Alimentary Health Limited, Pfizer Inc., Herbalife International of America, Inc, Bayer AG, Koninklijke DSM N.V. are the major companies operating in Digestive Health Supplements Market.

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