Digestive Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Digestive Health Supplements Market Report is Segmented by Type (Prebiotics, Probiotics, Enzymes, Botanicals, Others), Form (Capsules and Softgels, Tablets, Gummies and Chewables, Powders, Others), Distribution Channel (Supermarkets/Hypermarkets, Specialty and Health Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Digestive Health Supplements Market Size and Share

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Compare market size and growth of Digestive Health Supplements Market with other markets in Food & Beverage Industry

Digestive Health Supplements Market Analysis by Mordor Intelligence

The digestive health supplements market is expected to reach USD 10.86 billion in 2025 and is forecast to reach USD 14.63 billion by 2030, reflecting a compound annual growth rate (CAGR) of 6.14%. Preventive health attitudes, clinical validation of microbiome interventions, and heightened global oversight are driving momentum in the market. These factors are shaping consumer preferences and pushing the industry toward higher standards. Demand is bolstered by an aging population seeking metabolic support to manage age-related health concerns, younger consumers influenced by social media, uncovering the gut-immune connection and its impact on overall well-being, and companies rolling out data-driven personalization services to cater to individual health needs. Regulatory convergence, especially with the U.S. Food and Drug Administration's surprise inspections abroad, is bridging the historical quality divide between domestic and international facilities, fostering trust in the category by ensuring consistent product standards. Concurrently, attributes like clean-label positioning and transparent sourcing have transitioned from premium perks to essential standards, compelling brands to invest in traceable supply chains and third-party verifications to meet consumer expectations and regulatory requirements.

Key Report Takeaways

  • By type, probiotics led with 82.12% of the digestive health supplements market share in 2024, while enzymes are projected to expand at a 7.45% CAGR through 2030. 
  • By form, capsules and soft gels accounted for 47.43% share of the digestive health supplements market size in 2024; gummies and chewables register the fastest growth at 7.21% CAGR to 2030. 
  • By distribution channel, specialty, and health stores held a 36.23% share in 2024, whereas online retailers posted the strongest CAGR at 8.51% through 2030. 
  • By geography, North America captured a 42.44% share in 2024, and the Middle East and Africa region is poised for the quickest advance at 8.62% CAGR to 2030.

Segment Analysis

By Type: Probiotics Dominate Despite Enzyme Acceleration

In 2024, probiotics dominated the market, capturing 82.12% of the revenue. This highlights years of strain-specific research and growing consumer trust. Strong evidence supporting probiotics' efficacy has driven their widespread adoption for digestive health. Enzymes, projected to grow at a 7.45% CAGR through 2030, are gaining traction due to rising demand for solutions addressing lactose intolerance and pancreatic insufficiency. These enzymes cater to specific health needs, appealing to health-conscious consumers. The "Others" category now includes postbiotics and synbiotics, with Akkermansia muciniphila products receiving European Food Safety Authority approval in 2024. Such advancements are reshaping the digestive health supplements market, focusing on clinically validated solutions to meet emerging consumer demands.

With clinical backing, enzymes command premium prices and have established a presence in practitioner channels, where healthcare professionals recommend them. Probiotics are diversifying into age-specific and mood-enhancing formats, addressing mental well-being alongside digestive health. Manufacturers are investing in heat-stable strains, expanding their use into gummies and baked goods, thus entering the functional foods market. New entrants in the postbiotic sector emphasize shelf stability and immune benefits, reflecting the evolving competitive landscape. These innovations are expected to drive differentiation and growth as companies meet the rising demand for advanced, science-backed solutions.

Digestive Health Supplements Market: Market Share by Product Type
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Note: Segment shares of all individual segments available upon report purchase

By Form: Gummies Transform Compliance, Capsules Keep Scale

In 2024, capsules and soft gels held a 47.43% market share, remaining the top choice for high-dose actives due to precise dosage delivery and protection of sensitive ingredients. Gummies and chewables are growing at a 7.21% CAGR through 2030, driven by better taste, vegan pectin systems, and starch-free production lines that lower costs and increase accessibility. Tablets are declining as consumers prefer convenient formats, while powders are gaining traction among sports nutrition enthusiasts and clinics for their customizable, high-performance formulations. New entrants like liquid-filled gummies and sublingual films are enhancing bioavailability and carving unique positions in the digestive health supplements market.

Consumers increasingly view gummies as snacks rather than medicinal products, boosting daily adherence and appealing to a wider age demographic, including children and older adults. Brands are tapping into this trend, using natural colors, sugar-free sweeteners, and recyclable jars to meet clean-label demands and align with sustainability goals. On the other hand, capsules continue to be favored by those who prioritize science, valuing controlled dosages and advanced technologies, such as delayed-release mechanisms, that ensure strain survival against stomach acid and improve efficacy.

By Distribution Channel: E-commerce Redefines Access

In 2024, specialty and health stores captured 36.23% of global revenue by leveraging expert staff and curated product assortments. These stores attract health-conscious shoppers seeking tailored advice and premium offerings. Online retailers, benefiting from search convenience, peer reviews, and swift shipping, are projected to grow at an 8.51% CAGR through 2030. The rise of e-commerce, mobile commerce, and digital payment advancements is reshaping purchasing habits and driving online sales. Direct-to-consumer subscription models enhance lifetime value and data capture by ensuring consistent product access, fostering brand loyalty, and enabling brands to gather insights for product innovation in the digestive health supplement market.

Mass supermarkets and pharmacies cater to impulse buys and immediate needs, but omnichannel strategies are gaining prominence. Brands are adopting click-and-collect options, influencer partnerships, and educational webinars to ensure visibility across the shopper's journey. These strategies create a unified shopping experience across physical and digital channels, meeting evolving consumer expectations. Loyalty programs and personalized marketing campaigns further strengthen customer engagement. With cold-chain probiotics gaining popularity, efficient last-mile logistics are crucial to ensure product integrity and timely delivery. Investments in temperature-controlled supply chains and advanced tracking systems are becoming essential to meet growing demand.

Digestive Health Supplements Market: Market Share by Distribution Channel
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

North America commands a dominant 42.44% share of the global revenue, bolstered by clear FDA guidelines that empower assertive health-claim messaging. Consumers in the region increasingly view supplements as essential preventive care. According to the Council for Responsible Nutrition Survey 2023, nearly 74% of adults in the United States reported using dietary supplements, including digestive supplements [3]Source: Council for Responsible Nutrition Survey, "2023 CBN Survey on Dietary Supplements", crnusa.org. Furthermore, insurance pilots reimbursing microbiome therapeutics could solidify this trend, strengthening the digestive health supplements market in this already mature territory.

The Middle East and Africa are on a rapid ascent, boasting the fastest CAGR of 8.62% through 2030. This growth is fueled by increasing disposable incomes, the expansion of pharmacy chains, and proactive government health initiatives like Saudi Arabia's Vision 2030. With a youthful demographic and a deep-rooted cultural affinity for herbal tonics, the region is primed for the adoption of modern probiotics and enzymes. To navigate the diverse regulatory landscape and seamlessly blend Western formulations with indigenous botanicals, multinationals are forging partnerships with local distributors, setting the stage for a robust penetration of the digestive health supplements market.

Europe's regulatory environment offers both opportunities and challenges. EU-wide harmonization eases market access, but varying national interpretations create compliance hurdles. Sustainability mandates are driving a shift to organic ingredients and recyclable packaging. While consumers cautiously evaluate scientific evidence, they are willing to invest in proven products. In Asia-Pacific, traditional remedies merge with modern science, driving rapid adoption. China's regulatory framework accelerates imports via cross-border e-commerce while supporting domestic innovation. Urbanization and dietary shifts toward high-protein, low-fiber diets are boosting demand for tailored digestive solutions. Personalized nutrition services, integrating genetic and microbiome insights, further enhance the market's growth.

Digestive Health Supplements Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The digestive health supplements market exhibits moderate fragmentation. Leadership is spread out, enabling specialized entrants to carve out niches using novel strains, advanced delivery technologies, and personalized programs. Acquisitions in the sector tend to focus on enhancing complementary capabilities rather than seeking direct overlaps. For instance, in June 2025, Danone bolstered its biotics portfolio by acquiring The Akkermansia Company, bringing in a clinically validated strain. Similarly, ADM expanded its foothold in practitioner channels with a GBP 185 million acquisition of Probiotics International.

Technology is carving out a significant niche in this market. In March 2025, Cylinder's acquisition of Dieta Health brought AI-driven stool-imaging diagnostics into the fold, allowing for immediate feedback on treatment efficacy and personalized recommendations. While larger players leverage their e-commerce platforms to amplify these digital services, start-ups are finding success with subscription models, offering microbiome sequencing kits and app-based coaching. Another competitive front is supply-chain transparency; companies are increasingly using blockchain tracking to validate strain viability and origin, addressing consumer concerns stemming from periodic potency scandals.

Agility is key in navigating the swift currents of innovation cycles and evolving regulations, particularly in Europe. To adeptly guide synbiotic blends through the stringent Novel Foods pathway, companies are establishing dedicated regulatory affairs teams. Early approvals not only command a pricing premium but also ensure shelf exclusivity, creating a self-reinforcing loop that fuels further investment in clinical trials. In a sign of the market's evolution, traditional pharmaceutical giants are beginning to bundle microbiome therapeutics with standard over-the-counter digestive solutions, hinting at a deeper integration within the digestive health supplements arena.

Digestive Health Supplements Industry Leaders

  1. Bayer AG

  2. Herbalife Nutrition Ltd.

  3. Nestlé SA

  4. Glanbia plc

  5. Abbott Laboratories Inc

  6. *Disclaimer: Major Players sorted in no particular order
Digestive Health Supplements Market
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Recent Industry Developments

  • June 2025: Bioma launched its flagship product, Bioma Probiotics, a synbiotic supplement supporting gut health, immunity, and mental clarity. The vegan, non-GMO, shelf-stable capsules contain over 40 billion CFUs from 11 probiotic strains, inulin prebiotics, and a butyrate-based postbiotic complex, delivered through delayed-release DRcaps for intestinal targeting.
  • March 2025: Inner Brightness introduced Akkermansia Probiotic, a digestive health supplement that combines pasteurized Akkermansia muciniphila (AKK PROBIO), DigeSEB broad-spectrum digestive enzymes, and B-complex vitamins. The AKK PROBIO strain has received self-affirmed GRAS (Generally Recognized as Safe) status as one of the first heat-inactivated probiotics.
  • March 2025: TopGum developed Gummiotics, a sugar-free synbiotic gummy for gut health and immune support. Each 3g mandarin-shaped gummy features a patent-pending prebiotic fiber matrix containing 1 billion CFUs of Bacillus subtilis (DE111) probiotic and 34 mg of Bifidobacterium animalis subsp. lactis (BPL1) postbiotic.
  • August 2024: Organic India introduced two certified organic gummy supplements in glass jars: Fiber Gummies in strawberry flavor, providing up to 5 g of prebiotic fiber per serving with less than 1 g of sugar for gut health support, and Ashwagandha Gummies in lemon-lime flavor, containing 300 mg of KSM-66 ashwagandha extract for stress management. Both products are non-GMO Project verified and priced at USD 25.99 for a 60-count jar.

Table of Contents for Digestive Health Supplements Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising incidence of gastrointestinal disorders boosts growth
    • 4.2.2 Increasing consumer awareness of the microbiome–immune axis drives demand
    • 4.2.3 Integration of digestive supplements into daily nutritional regimens drives growth
    • 4.2.4 Enhanced digestive health awareness through digital media platforms adds to its growth
    • 4.2.5 Increasing trend for clean-label and plant-based supplement formulations
    • 4.2.6 Growing use of digestive aids among aging adults with slower metabolism
  • 4.3 Market Restraints
    • 4.3.1 Stringent labelling and novel-food approval delays for synbiotic blends hinders growth
    • 4.3.2 Adulteration and potency degradation during supply-chain affecting brand trust
    • 4.3.3 Price sensitivity limiting premium supplement uptake
    • 4.3.4 Competition from alternative natural remedies affects growth
  • 4.4 Supply-Chain Analysis
  • 4.5 Porter’s Five Forces Analysis
    • 4.5.1 Bargaining Power of Buyers/Consumers
    • 4.5.2 Bargaining Power of Suppliers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Type
    • 5.1.1 Prebiotics
    • 5.1.2 Probiotics
    • 5.1.3 Enzymes
    • 5.1.4 Botanicals
    • 5.1.5 Other Types
  • 5.2 By Form
    • 5.2.1 Capsules and Softgels
    • 5.2.2 Tablets
    • 5.2.3 Gummies and Chewables
    • 5.2.4 Powders
    • 5.2.5 Other Forms
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialty and Health Stores
    • 5.3.3 Online Retailers
    • 5.3.4 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Italy
    • 5.4.2.4 France
    • 5.4.2.5 Spain
    • 5.4.2.6 Netherlands
    • 5.4.2.7 Poland
    • 5.4.2.8 Belgium
    • 5.4.2.9 Sweden
    • 5.4.2.10 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 Australia
    • 5.4.3.5 Indonesia
    • 5.4.3.6 South Korea
    • 5.4.3.7 Thailand
    • 5.4.3.8 Singapore
    • 5.4.3.9 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Colombia
    • 5.4.4.4 Chile
    • 5.4.4.5 Peru
    • 5.4.4.6 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 United Arab Emirates
    • 5.4.5.4 Nigeria
    • 5.4.5.5 Egypt
    • 5.4.5.6 Morocco
    • 5.4.5.7 Turkey
    • 5.4.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking
  • 6.4 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)}
    • 6.4.1 Nestlé SA
    • 6.4.2 Bayer AG
    • 6.4.3 Haleon plc
    • 6.4.4 NOW Health Group Inc.
    • 6.4.5 Herbalife Nutrition Ltd.
    • 6.4.6 Amway Corp.
    • 6.4.7 PanTheryx Inc.
    • 6.4.8 Novozymes A/S
    • 6.4.9 GNC Holdings LLC
    • 6.4.10 Yakult Honsha Co. Ltd.
    • 6.4.11 Danone SA
    • 6.4.12 Procter & Gamble Company
    • 6.4.13 Abbott Laboratories Inc
    • 6.4.14 Reckitt Benckiser Group plc
    • 6.4.15 BioGaia AB
    • 6.4.16 Church & Dwight Co. Inc. (Renew Life)
    • 6.4.17 Glanbia plc
    • 6.4.18 Thorne HealthTech Inc.
    • 6.4.19 Jarrow Formulas Inc.
    • 6.4.20 Seed Health Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Digestive Health Supplements Market Report Scope

Digestive supplements are normally taken with meals for digestive purposes and because they claim to treat common forms of gut irritation, heartburn, and other ailments.

The digestive health supplement market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into prebiotics, probiotics, enzymes, and other types. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. Based on geography, the study provides an analysis of the digestive health supplement market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD).

By Type Prebiotics
Probiotics
Enzymes
Botanicals
Other Types
By Form Capsules and Softgels
Tablets
Gummies and Chewables
Powders
Other Forms
By Distribution Channel Supermarkets/Hypermarkets
Specialty and Health Stores
Online Retailers
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Type
Prebiotics
Probiotics
Enzymes
Botanicals
Other Types
By Form
Capsules and Softgels
Tablets
Gummies and Chewables
Powders
Other Forms
By Distribution Channel
Supermarkets/Hypermarkets
Specialty and Health Stores
Online Retailers
Other Distribution Channels
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current value of the digestive health supplements market?

The digestive health supplements market size is valued at USD 10.86 billion in 2025.

Which segment holds the largest share of the digestive health supplements market?

Probiotics dominate with 82.12% of global revenue in 2024, supported by extensive clinical research.

Which region is growing fastest in the digestive health supplements market?

The Middle East and Africa is projected to grow at an 8.62% CAGR between 2025 and 2030.

Why are gummies gaining popularity in digestive health products?

Gummies offer palatable flavors, vegan pectin options and convenience, driving a 7.21% CAGR through 2030.

Page last updated on: July 6, 2025