Digestive Health Supplements Market - Growth, Trends, and Forecasts (2023 - 2028)

The digestive health supplements market is segmented by type (prebiotics, probiotics, enzymes, and other types), distribution channel (supermarkets and hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers the market size and forecasts in value (USD million) for the above segments.

Digestive Health Supplements Market Size

Digestive Health Supplements Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 7.12 %

Major Players

Digestive Health Supplements Market  Major Players

*Disclaimer: Major Players sorted in no particular order


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Digestive Health Supplements Market Analysis

Over the next five years, the digestive health supplement market should register a CAGR of 7.12%.

The COVID-19 pandemic impacted the overall supplement industry, as many stores were shut down or had reduced business hours. As an example, Walmart said it would change its store hours because of the pandemic, while other stores planned to close for a short time.During the pandemic, more people bought multivitamin supplements because they wanted to support their overall health and immune health, improve their overall health, and feel less anxious.

Digestive health supplements have gained popularity in recent times over their claims of treating heartburn, gut irritation, and other gut ailments. Additionally, the rise in sedentary lifestyles might result in digestive health problems like constipation, bloating, and indigestion. Customers are mostly requesting digestive health supplements to address these medical problems. According to the analysis of the Organization for Economic Co-operation and Development (OECD), the percentage of health expenditure spent on overweight and related conditions is predicted to account for 14% of health expenditure in the United States from 2020 to 2050. Consumers are increasingly becoming aware of their health, which is anticipated to fuel the demand for digestive health supplements, especially probiotics. Many consumers are now accepting the role of digestive health in maintaining weight, energy levels, and overall physical health, which is likely to boost the demand for digestive health supplements such as prebiotics and probiotics over the years. The rising preference for digestive supplements to control healthcare costs is also likely to positively impact market growth. The introduction of new delivery forms, scientific evidence to support the claims, and increased consumer awareness are expected to fuel the sales of probiotic supplements.

Moreover, the growing working population and hectic lifestyle have adversely affected digestion-related diseases. Thus, the rising healthcare costs and benefits of preventive healthcare solutions have encouraged consumers to take their health into their own hands by equipping themselves with health information and making well-informed purchasing decisions on digestive health supplements.

Digestive Health Supplements Industry Segmentation

Digestive supplements are normally taken with meals for digestive purposes and because they claim to treat common forms of gut irritation, heartburn, and other ailments.

The digestive health supplement market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into prebiotics, probiotics, enzymes, and other types. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. Based on geography, the study provides an analysis of the digestive health supplement market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

Other Types
Distribution Channel
Pharmacies /Drugstores
Online Retailers
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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Digestive Health Supplements Market Trends

This section covers the major market trends shaping the Digestive Health Supplements Market according to our research experts:

Rising Consumer Awareness about Gut Health

As consumers become more aware of their health, the demand for digestive health supplements, especially probiotics, is expected to rise.A lot of people are starting to realize how important digestive health is to their weight, energy, and overall health. This is likely to increase the demand for probiotics over time.

The rising consumer awareness about the impact of nutrition on health and the rising proclivity towards healthier diets have triggered the production and commercialization of foods with certain health claims by manufacturers. The consumption of probiotics is rising in western markets, where consumers adopt a holistic approach toward healthy living. Probiotic supplements have been available for decades, with consumption being driven by strain-specific health benefits to the consumer. According to the International Scientific Association for Probiotics and Prebiotics, scientific study on probiotic strains reveals health benefits in reducing necrotizing enterocolitis in preterm infants, reducing the occurrence of atopic issues such as eczema in infants and colic symptoms in breastfed babies, and reducing the risk or duration of upper respiratory tract infections or gut infections.

In 2021, the International Food Information Council did a survey that showed 51% of Americans take probiotics to support their gut health, 33% to support their immune health, 38% to support their overall health and wellness, and 13% to support their emotional health. So, the increased interest of consumers in keeping their digestive health in good shape gives market players a great chance to come up with new products that help with digestive health problems. Furthermore, the research and development of innovative products providing a broader range of health benefits and their launch are bound to support market growth.

Digestive Health Supplement Market: Consumer Insight on Gut Health and Probiotics, United States, 2021

North America Holds the Largest Market Share

During the forecast period, digestive health supplements are expected to continue to be in high demand in North America.The high prevalence of obesity, digestive disorders, and lifestyle-related diseases on account of poor eating habits and high consumption of processed, high-sodium, and ready-to-eat foods is expected to drive the demand for digestive health supplements. For instance, Statistics Canada revealed that about 13,322 deaths were witnessed in the year 2020 due to diseases of the digestive system, and consumers prefer digestive supplements that enhance the immune system and other gut problems that can be avoided with suitable nutrition. North America is the global frontrunner in vitamins and dietary supplements. In the United States, vitamins and dietary supplements benefit from the broadening trend around healthy living and the rise in healthcare costs, especially among the aging population. The key product influencing growth in North America is probiotic supplements. These supplements are increasingly positioned as beneficial not only for digestion but also for immunity, allowing broader use scenarios for prevention.

A big market growth factor in the past few years has also been the shift from treating diseases to preventing them. The health of the people in the economy is directly related to the economic output, as healthcare contributes significantly to the overall economy. Investing in health provides economic returns, reduces health costs, and enhances well-being and social outcomes. According to National Health Expenditure, in 2022, health administration expenditures in Canada were estimated to total around 9.4 billion Canadian dollars, compared to about 6.1 billion dollars a decade ago in 2011, which boosted the Canadian lifestyle-related disease supplement market. The costs of healthcare are significantly high across the region, attributed to high out-of-pocket expenses, high insurance premiums, etc.

Digestive Health Supplements: Market Size (), By Geography, Global, 2021

Digestive Health Supplements Industry Overview

There are many players in the global digestive health supplement market, which is very competitive. They have a big share of the global market because they put a lot of money into research and development and coming up with new products. Some of the major key players in the digestive health supplements market are Precision Biotics, Bayer AG, Herbalife International of America Inc., Pfizer Inc., and NOW Health Group Inc. The big players in the market are merging and buying up other companies to grow their portfolios and meet the needs of local customers. They are focusing on buying up new leading brands. For example, Unilever bought the health supplements company Onnit in May 2021. Onnit is based in Austin, Texas, and sells supplements that help with mental performance, emotional wellness, and physical fitness. To meet the more specific needs of consumers, companies or brands with more than one product are mostly putting their products into two categories: enzymes and probiotics.

Digestive Health Supplements Market Leaders

  1. Pfizer Inc.

  2. Bayer AG

  3. Herbalife Nutrition Ltd.

  4. NOW Foods

  5. PrecisionBiotics

*Disclaimer: Major Players sorted in no particular order

Digestive Health Supplements Market Concentration

Digestive Health Supplements Market News

August 2022: Megalabs USA, a subsidiary of Megalabs Inc., that manufactures, markets, and distributes pharmaceutical products and nutritional supplements throughout the Americas, launched Glutapak R, a probiotic glutamine supplement for gut health and intestinal healing.

February 2022: Organic India launched daily pack supplements, which are on-the-go supplements that feature whole herb formulas designed to target needs such as stress and mood changes, immunity, and cognitive and digestive health.

September 2021: Wedderspoon launched a product line, Manuka Honey Digestive Gummies. The product offers two distinct formulas, namely Tropical and Berry. The Tropical gummies are made with a proprietary mix of prebiotics + DE111 probiotic plus premium chamomile and ginger, while the Berry gummies are made with elderberry and DE111 probiotic for digestive and immune support.

March 2021: PanTheryx Inc. acquired TruBiotics, a probiotic supplement brand, and its trademarks from Bayer HealthCare LLC. The TruBiotics brand joined PanTheryx’s current brands and ingredient offerings, including Life’s First Natural, dairy colostrum, and prebiotics, to create a full spectrum of nutritional supplements that support comprehensive digestive and immune health at all stages of life.

Digestive Health Supplements Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Buyers/Consumers

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Prebiotics

      2. 5.1.2 Probiotics

      3. 5.1.3 Enzymes

      4. 5.1.4 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Pharmacies /Drugstores

      3. 5.2.3 Online Retailers

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Pfizer Inc.

      2. 6.3.2 Bayer AG

      3. 6.3.3 NOW Health Group Inc.

      4. 6.3.4 PresicionBiotics

      5. 6.3.5 Herbalife International of America Inc.

      6. 6.3.6 Amway Corporation

      7. 6.3.7 PanTheryx Inc.

      8. 6.3.8 The Nature's Bounty Co.

      9. 6.3.9 Organic India

      10. 6.3.10 General Nutrition Centers Inc.

    4. *List Not Exhaustive

**Subject to Availability
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Digestive Health Supplements Market Research FAQs

The Digestive Health Supplements Market is studied from 2018 - 2028.

The Digestive Health Supplements Market is growing at a CAGR of 7.12% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2022.

Pfizer Inc., Bayer AG, Herbalife Nutrition Ltd., NOW Foods, PrecisionBiotics are the major companies operating in Digestive Health Supplements Market.

Digestive Health Supplements Industry Report

Statistics for the 2023 Digestive Health Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Digestive Health Supplements analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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