Dietary Supplements Market - Growth, Trends, and Forecast (2020 - 2025)

Global Dietary Supplements Market is segmented by type as Vitamins, Minerals, Herbal Supplements, Protein and amino acids, Fatty-Acids, Probiotics, and others; by distribution channel into Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Channels and Others; and by Geography

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

Europe

CAGR:

6.9 %

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Market Overview

Global dietary supplements market is projected to grow with a CAGR of 6.9%, during the forecast period (2020-2025).

  • The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices, amid rising healthcare costs and increasing burden of lifestyle diseases. 
  • Based on product type, the vitamin segment is steadily growing, whereas the fatty acid segment represents the fastest growing supplement segment due to the popularity of omega-3-based supplements. Asia-Pacific is the fastest growing region in the dietary supplements market, driven by major investment opportunities especially for herbal and Ayurveda extract-based products. 

Scope of the Report

Dietary supplements are majorly consumed with a prime intention to enhance the intake of essential nutritional components in the human body. The dietary supplements market covers the knowledge of aggressive analysis, geographical regions, and manufacturers of dietary supplements. The market is segmented by type as Vitamins, Minerals, Botanicals, Enzymes, Fatty-Acids, Protein, and others;  and by distribution channel into Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Channels, and Others. Also, the study provides an analysis of the dietary supplements market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Type
Vitamin
Mineral
Herbal supplements
Proteins and amino acids
Fatty Acid
Probiotics
Other types
By Distribution Channel
Pharmacies & Drug Stores
Supermarkets & Hypermarkets
Online Channels
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Rising Healthcare Expenditure and Focus on Preventive Health Management

The global marketplace has witnessed a paradigm shift from curative practices to preventive management in healthcare, making it a prime growth factor for the market studied. Healthcare as an industry contributes extensively to the overall economy. Emphasis on care management, focus on paying for value, and rising general inflation are major factors influencing the healthcare cost. Population in the United States, Europe, and Japan is aging, prompting consumers to seek a variety of dietary supplements for maintaining and enhancing the overall health and well being. The healthcare cost is substantially high in emerging economies due to higher per-capita out-of-pocket spending on healthcare, amid the burden of communicable and non-communicable diseases. Such trends have prompted consumers to opt for dietary supplements. The growing importance of health as a lifestyle choice has attracted many companies to enter into the vitamin, mineral, and botanical segments of the market studied. Thus, the intense focus on the preventive healthcare system, coupled with robust endorsements and marketing efforts of lifestyle enhancement products, is driving the market studied.

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Asia- Pacific Remains the Fastest Growing Market

The Asia - Pacific dietary supplements market has witnessed rapid growth in both developed and developing countries. Demand for supplements in countries like India, China, and Japan has increased in recent years, owing to the considerable presence of the aging population in such developing countries. Supplements are most in demand, owing to their various health benefits. The dietary supplements market in the region is anticipated to offer major investment opportunities, especially for herbal and Ayurveda extract-based products. This is because of the ample availability of raw materials in India and Southeast Asian countries.

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Competitive Landscape

Global dietary supplements include the leading players such as Pfizer, Sanofi, Herbalife, Glanbia Nutritionals, Abbott, Bayer AG, GlaxoSmithKline, Reckitt Benckiser, and Merck. The supplements market has a wide scope, considering the existing companies. With prevalent FDA regulations, the leading players have an upper edge and continue to dominate the market. Also, the major global players have the geographical reach and also high brand awareness among consumers, which gives them an upper hand.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Vitamin

      2. 5.1.2 Mineral

      3. 5.1.3 Herbal supplements

      4. 5.1.4 Proteins and amino acids

      5. 5.1.5 Fatty Acid

      6. 5.1.6 Probiotics

      7. 5.1.7 Other types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Pharmacies & Drug Stores

      2. 5.2.2 Supermarkets & Hypermarkets

      3. 5.2.3 Online Channels

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Pfizer Inc.

      2. 6.4.2 Amway

      3. 6.4.3 Suntory Holdings Ltd

      4. 6.4.4 Glanbia PLC

      5. 6.4.5 Glaxosmithkline PLC

      6. 6.4.6 Abbott Laboratories

      7. 6.4.7 Bayer AG

      8. 6.4.8 Otsuka Holdings Co. Ltd

      9. 6.4.9 Sanofi S.A

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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