Dietary Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Dietary Supplements Market is Segmented By Type (Vitamin, Mineral, Herbal Supplements, Proteins and Amino Acids, Fatty-Acid, Probiotics and Others); by Distribution Channel (Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Channels and Others); and by Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Dietary Supplements Market Overview
Study Period: 2016- 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.91 %
Dietary Supplements Market Top Companies

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Market Overview

The global dietary supplements market is projected to grow at a CAGR of 6.91% during the forecast period (2021- 2026).

With the sudden impact of COVID-19, the market has witnessed a surge in the demand for products that provide digestive and immune health, which positively impacted the market, as a result, the sales of supplements such as protein, vitamin, omega 3 fatty acids, and others witnessed immense growth. Consequently, it led to numerous product launches to cater to the growing demand. Moreover, to satiate the surging demand together with maintaining safety norms, the manufacturers have been focusing on increasing their sales by encouraging their customers to shop online instead.

The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices, amid rising healthcare costs and the increasing burden of lifestyle diseases. Furthermore, digitization in the retail sector is expected to further boost the future growth of dietary supplements. Similarly, the surging popularity of herbal supplements is also expected to drive market growth in the forecast period.

Based on product type, the vitamin segment is steadily growing, whereas the fatty acid segment represents the fastest growing supplement segment due to the popularity of omega-3-based supplements.

Asia-Pacific is the fastest-growing region in the dietary supplements market, driven by major investment opportunities especially for herbal and Ayurveda extract-based products.

Scope of the Report

Dietary supplements are majorly consumed with a prime intention to enhance the intake of essential nutritional components in the human body. The dietary supplements market is segmented by type, distribution channel, and geography. By type, the market is segmented into vitamin, mineral, herbal supplements, proteins and amino acids, fatty-acid, probiotics and others. By distribution channel into pharmacies & drug stores, supermarkets & hypermarkets, online channels, and other distribution channels. Also, the study provides an analysis of the dietary supplements market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Herbal Supplements
Proteins and amino acids
Other types
By Distribution Channel
Pharmacies & Drug Stores
Supermarkets and Hypermarkets
Online Retail
Other Distribution Channel
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Probiotic Supplements Witnessing a Major Upsurge

Probiotics are a driving force within the booming dietary supplement category, and people of all age groups are consuming them. However, the major consumption is observed among millennials due to the growing awareness regarding health and wellness through multi-channel publicity, which influences their consumption pattern to a large extent. Probiotic supplements represent the largest condition-specific category for mass-market retail sales in the United States, and it is the second-fastest-growing condition-specific supplement category. This shows the awareness among people regarding the benefits of probiotic supplements. The millennials, being technologically advanced, update themselves with the facts related to health, and thereby, try to amend their routines and food habits accordingly. This is inflating the demand for probiotic supplements, which is expected to drive the market for probiotics in the near future in the global market.

Dietary Supplements Market Share

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Asia- Pacific Remains the Fastest Growing Market

The Asia-Pacific dietary supplements market has witnessed rapid growth in both developed and developing countries. The growing awareness about health supplements, along with the growing population and increasing disposable incomes, is driving the dietary supplement market in the country. Additionally, the demand for supplements in countries like India, China, and Japan has increased in recent years, owing to the considerable presence of the ageing population in such developing countries. The dietary supplements market in the region is anticipated to offer major investment opportunities, especially for herbal and Ayurveda extract-based products. This is because of the ample availability of raw materials in India and Southeast Asian countries. Moreover, partnerships between old and new players are likely to strengthen market growth in the country. For instance, OmniActive Health Technology, an Indian company, has recently received an investment amounting to USD 35 million from a privately held equity firm, called the Everstone Group.

Dietary Supplements Market Size

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Competitive Landscape

Global dietary supplements include the leading players such as Pfizer, Sanofi, Herbalife, Glanbia Nutritionals, Abbott, Bayer AG, GlaxoSmithKline, Reckitt Benckiser, and Merck. The supplements market has a wide scope, considering the existing companies. With prevalent FDA regulations, the leading players have an upper edge and continue to dominate the market. Also, the major global players have the geographical reach and also high brand awareness among consumers, which gives them an upper hand.

Recent Developments

  • In July 2019, Pfizer Inc. and GSK combined their respective consumer healthcare businesses into a new consumer healthcare joint venture that was meant to operate globally, under the name GSK Consumer Healthcare. The joint venture is a category leader in pain relief, respiratory and vitamins, minerals and supplements, and therapeutic oral health, and it is the largest global OTC consumer healthcare business.
  • In November 2017, Swanson Health Products launched a range of probiotic supplements, including 14 new variants, to provide customized benefits for kids, women, and older adults. The line focuses on a variety of health benefits, including digestive health, immune health, colon health, and flora support.
  • In July 2017, Herbalife® Nutrition launched New Simply Probiotic formulated with GanedenBC30®, a patented, shelf-stable probiotic strain that can survive the acidic gastric passage to germinate in the intestines. The powder can be mixed easily with hot, cold, or frozen foods and beverages, such as water, tea, coffee, or Formula 1 Healthy Meal replacement shakes. It contains zero calories per serving, with no artificial flavors, colors, or added sweeteners, and it is made with non-GMO ingredients. 

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Vitamin

      2. 5.1.2 Mineral

      3. 5.1.3 Herbal Supplements

      4. 5.1.4 Proteins and amino acids

      5. 5.1.5 Fatty-Acids

      6. 5.1.6 Probiotics

      7. 5.1.7 Other types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Pharmacies & Drug Stores

      2. 5.2.2 Supermarkets and Hypermarkets

      3. 5.2.3 Online Retail

      4. 5.2.4 Other Distribution Channel

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Amway Corporation

      2. 6.4.2 Abbott Nutrition

      3. 6.4.3 Glanbia plc

      4. 6.4.4 Bayer AG

      5. 6.4.5 Pfizer Inc

      6. 6.4.6 Suntory Holdings Ltd

      7. 6.4.7 Sanofi S.A

      8. 6.4.8 Glaxosmithkline PLC

      9. 6.4.9 Otsuka Holdings Co. Ltd

      10. 6.4.10 The Bountiful Company

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Dietary Supplements Market market is studied from 2016 - 2026.

The Dietary Supplements Market is growing at a CAGR of 6.91% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Pfizer Inc, Bayer AG, Glanbia plc , Abbott Nutrition, Amway Corporation are the major companies operating in Dietary Supplements Market.

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