The global marketplace has witnessed a paradigm shift from curative practices to preventive management in healthcare, making it a prime growth factor for the market studied. Healthcare as an industry contributes extensively to the overall economy. Emphasis on care management, focus on paying for value, and rising general inflation are major factors influencing the healthcare cost. Population in the United States, Europe, and Japan is aging, prompting consumers to seek a variety of dietary supplements for maintaining and enhancing the overall health and well being. The healthcare cost is substantially high in emerging economies due to higher per-capita out-of-pocket spending on healthcare, amid the burden of communicable and non-communicable diseases. Such trends have prompted consumers to opt for dietary supplements. The growing importance of health as a lifestyle choice has attracted many companies to enter into the vitamin, mineral, and botanical segments of the market studied. Thus, the intense focus on the preventive healthcare system, coupled with robust endorsements and marketing efforts of lifestyle enhancement products, is driving the market studied.

The Asia - Pacific dietary supplements market has witnessed rapid growth in both developed and developing countries. Demand for supplements in countries like India, China, and Japan has increased in recent years, owing to the considerable presence of the aging population in such developing countries. Supplements are most in demand, owing to their various health benefits. The dietary supplements market in the region is anticipated to offer major investment opportunities, especially for herbal and Ayurveda extract-based products. This is because of the ample availability of raw materials in India and Southeast Asian countries.