Dietary Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Supplement Market Report Covers Fastest Growing Supplement Companies and is Segmented by Type (Vitamins & Minerals, Herbal Supplements, Proteins and Amino Acids, Fatty-Acids, Prebiotics & Probiotics, and Other Types), by Form (Tablets, Capsules, Powders, Gummies, Softgels, Liquids, and Other Forms), by Health Application (General Health, Bone & Joint Health, Energy & Weight Management, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, and Other Health Applications), by Distribution Channel (Pharmacies and Drug Stores, Supermarkets/Hypermarkets, Online Retail Channels, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa.

Dietary Supplements Market Size

Dietary Supplements Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 139.38 Billion
Market Size (2029) USD 173.69 Billion
CAGR (2024 - 2029) 4.50 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Dietary Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Dietary Supplements Market Analysis

The Dietary Supplements Market size is estimated at USD 139.38 billion in 2024, and is expected to reach USD 173.69 billion by 2029, growing at a CAGR of 4.5% during the forecast period (2024-2029).

After the impact of COVID-19, the market has witnessed a surge in demand for products that are good for digestive and immune health. Also, the sales of supplements, such as proteins, vitamins, omega-3 fatty acids, and others, witnessed immense growth. Such factors are positively impacting the market. Consequently, numerous products are being launched to cater to the growing demand.

The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices amid rising healthcare costs and the increasing burden of lifestyle diseases. Furthermore, digitization in the retail sector is expected to boost dietary supplement growth further. Similarly, the surging popularity of herbal supplements is expected to drive market growth in the forecast period. An increasing number of fitness centers, health clubs, and gymnasiums, coupled with the growing awareness about fitness among youngsters, is expected to increase the demand for energy and weight management supplements. Increasing acceptance of sports as a career is expected to boost the demand for sports nutrition, which, in turn, benefits market growth.

Dietary Supplements Market Trends

Escalating Consumer Investment In Preventive Healthcare Products

Over the past few years, the global market has been witnessing a change from curative practices to preventive management in healthcare. The healthcare industry contributes extensively to the overall economy. Emphasis on care management, paying for value, and rising general inflation influence healthcare costs. Healthcare costs are substantially high in various regions globally, including developed countries. Such trends have prompted consumers to opt for health supplements.

Additionally, consumers have adopted a personalized approach to healthcare by investing in preventive products and services to deal with simpler metabolic disorders. Further, vegan and all-natural supplements are becoming popular. Also, global consumers have shown a greater inclination toward various supplement products that are good for gut health. Thus, probiotics witnessed substantial growth over the past few years, which in turn is driving the sales of interesting formats of supplements in the market. Therefore, the producers of dietary supplements are capitalizing on the application, formulation, and therapeutic expansion to other health benefits to regulate sales.

Dietary Supplements Market: Distribution of public healthcare expenditure on prevention (%), by service provided, Italy, 2021

Asia-Pacific Remains the Fastest Growing Market

The Asia-Pacific dietary supplements market witnessed rapid growth in developed and developing countries. The growing awareness about health supplements, growing population, and increasing disposable incomes are driving the dietary supplement market in the country. Additionally, the demand for supplements in countries like India, China, and Japan has increased in recent years owing to the considerable aging population in such developing countries. Due to the availability of raw materials, the dietary supplements market in the region is anticipated to offer significant investment opportunities, especially for herbal and ayurveda extract-based products. Moreover, partnerships between old and new players will likely support market growth in the region.

Dietary Supplements Market: Market Size (%), Global, 2021

Dietary Supplements Industry Overview

The global dietary supplements market includes leading players such as Pfizer, Glanbia Nutritionals, Abbott, Bayer AG, and Amway. The supplements market has a wide scope, considering the existing companies. With prevalent FDA regulations, the leading players have an upper edge and continue to dominate the market. Also, major global players have a geographical reach and high brand awareness among consumers, giving them an upper hand. The major players focus on product innovation, offering different flavors and fun-added formats like gummies and chewable.

Dietary Supplements Market Leaders

  1. Pfizer Inc

  2. Bayer AG

  3. Glanbia plc

  4. Abbott Nutrition

  5. Amway Corporation

*Disclaimer: Major Players sorted in no particular order

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Dietary Supplements Market News

  • September 2022: Abbott launched a brand-new Ensure formulation with HMB. As a science-based nutritional supplement, the new Ensure contains 32 essential nutrients such as protein, calcium, and vitamin D to help improve muscle and bone strength. It contains HMB or hydroxy-methyl butyrate, a new ingredient that helps counteract muscle loss and increases the strength and power of the body.
  • August 2022: Optimum Nutrition, a Glanbia Performance Nutrition brand, launched its brand-new Gold Standard Protein Shake. The new drink has two flavors: chocolate and vanilla. Each serving contains 24 grams of protein.
  • March 2022: PharmaNutrics launched five different dietary supplements in the United States. SerotomixPlus, GlucanPlus, Gaba 600, EnergixPlux, and CurcumixPlux serve different purposes for fatigue, stress, musculoskeleton, and anti-inflammatory support.

Dietary Supplements Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Vitamins & Minerals

      2. 5.1.2 Herbal Supplements

      3. 5.1.3 Proteins and Amino Acids

      4. 5.1.4 Fatty-acids

      5. 5.1.5 Prebiotics & Probiotics

      6. 5.1.6 Other Types

    2. 5.2 Form

      1. 5.2.1 Tablets

      2. 5.2.2 Capsules

      3. 5.2.3 Powders

      4. 5.2.4 Gummies

      5. 5.2.5 Softgels

      6. 5.2.6 Liquids

      7. 5.2.7 Other Forms

    3. 5.3 Health Application

      1. 5.3.1 General Health

      2. 5.3.2 Bone & Joint Health

      3. 5.3.3 Energy & Weight Management

      4. 5.3.4 Gastrointestinal Health

      5. 5.3.5 Immunity

      6. 5.3.6 Cardiac Health

      7. 5.3.7 Diabetes

      8. 5.3.8 Skin/Hair/Nails

      9. 5.3.9 Other Health Applications

    4. 5.4 Distribution Channel

      1. 5.4.1 Pharmacies and Drug Stores

      2. 5.4.2 Supermarkets/Hypermarkets

      3. 5.4.3 Online Retail Channels

      4. 5.4.4 Other Distribution Channels

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.5.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.5.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.5.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.5.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Amway Corporation

      2. 6.3.2 Abbott Nutrition

      3. 6.3.3 Glanbia PLC

      4. 6.3.4 Bayer AG

      5. 6.3.5 Pfizer Inc.

      6. 6.3.6 Suntory Holdings Ltd

      7. 6.3.7 Herbalife Nutrition

      8. 6.3.8 Haleon Plc

      9. 6.3.9 Otsuka Holdings Co. Ltd

      10. 6.3.10 The Bountiful Company

    4. *List Not Exhaustive


**Subject to Availability
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Dietary Supplements Industry Segmentation

Dietary supplements are functional foods that can deliver nutrients like vitamins, and minerals, among others. The dietary supplements market is segmented by type, distribution channel, and geography. By type, the market is segmented into vitamins & minerals, herbal supplements, proteins and amino acids, fatty acids, prebiotics & probiotics, and other types. By form, the market is bifurcated into tablets, capsules, powders, gummies, softgels, liquids, and other forms. On the basis of health applications, the market is segmented into general health, bone & joint health, energy & weight management, gastrointestinal health, immunity, cardiac health, diabetes, skin/nail/hairs, and other health applications. By distribution channel, the market is segmented into pharmacies and drug stores, supermarkets/hypermarkets, online retail channels, and other distribution channels. Also, the study analyzes the dietary supplements market in emerging and established markets worldwide, including North America (United States, Canada, Mexico, and Rest of North America), Europe (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), South America (Brazil, Argentina, and Rest of South America), and Middle East and Africa (South Africa, Saudi Arabia, and Rest of Middle East and Africa). For each segment, the market sizing and forecasts have been done on the basis of value in USD million.

Vitamins & Minerals
Herbal Supplements
Proteins and Amino Acids
Prebiotics & Probiotics
Other Types
Other Forms
Health Application
General Health
Bone & Joint Health
Energy & Weight Management
Gastrointestinal Health
Cardiac Health
Other Health Applications
Distribution Channel
Pharmacies and Drug Stores
Online Retail Channels
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Dietary Supplements Market Research FAQs

The Dietary Supplements Market size is expected to reach USD 139.38 billion in 2024 and grow at a CAGR of 4.5% to reach USD 173.69 billion by 2029.

In 2024, the Dietary Supplements Market size is expected to reach USD 139.38 billion.

Pfizer Inc, Bayer AG, Glanbia plc, Abbott Nutrition and Amway Corporation are the major companies operating in the Dietary Supplements Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Dietary Supplements Market.

In 2023, the Dietary Supplements Market size was estimated at USD 133.11 billion. The report covers the Dietary Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Dietary Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Trends like organic ingredients, eco-friendly packaging, and ethical sourcing practices are shaping the future of the Supplement Industry.

Dietary Supplements Industry Report

The global dietary supplements market has experienced significant growth due to increased consumer awareness for preventive healthcare and an aging population, which is a key demographic target for dietary supplement companies. The market has also been boosted by self-directed customers who rely on alternate channels such as the internet for self-diagnosis, and by awareness campaigns run by government agencies, nongovernmental organizations, and private companies. These campaigns have increased consumer understanding of the nutritional benefits of dietary supplements, including sports nutritional supplements, vitamins, minerals, botanicals, amino acids, and other substances. Recent advancements such as nanoencapsulation and microencapsulation technologies have also gained popularity due to their controlled release and minimum utilization of ingredients. Furthermore, the introduction of prebiotic dietary supplements has opened new avenues for heightened levels of health, making them an affordable addition to daily diets. However, the market is also characterized by regulations related to import/export restrictions, tariffs, and non-tariff barriers that can limit global trade. According to Mordor Intelligence™ Industry Reports, the Dietary Supplements market share, size, and revenue growth rate statistics are available. A sample of this industry analysis is available as a free report PDF download.

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Dietary Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)