North America Dietary Supplement Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The North America Multivitamin and Mineral Supplements Market is segmented by Type (Vitamins, Minerals, Botanicals, Enzymes, Fatty-Acids, Protein, and Others); Distribution Channel (Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Channels, and Others); and Country (United States, Canada, Mexico, and Rest of North America). The market size and forecasts for the dietary supplementary market in (USD million).

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North America Dietary Supplement Market Size

North American Dietary Supplement Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 4.50 %
Market Concentration Low

Major Players

North American Dietary Supplement Market Major Players

*Disclaimer: Major Players sorted in no particular order
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Need a report that reflects how COVID-19 has impacted this market and its growth?

North America Dietary Supplement Market Analysis

The North American Dietary Supplement Market is projected to record a CAGR of 4.5% during the forecast period (2022 - 2027).

Due to the COVID-19 outbreak, the demand for dietary supplements surged for digestive and immune health products, which positively impacted the region's market. It led to numerous product launches to meet the demand for dietary supplements. Major companies adopted innovative strategies through e-commerce to reach out to customers' demand for supplements.

In North America, the increase in sales of dietary supplements is mainly due to the consumers' hectic routines and stress levels, which has led to a rise in lifestyle diseases such as obesity, blood pressure, and diabetes.

Vitamins & minerals-based dietary supplements dominate the North American market because of their multiple applications, such as nutritional supplements for patients suffering from heart diseases, orthopedic problems, infants and child nutrition, sports nutrition, etc.

North America Dietary Supplement Market Trends

This section covers the major market trends shaping the North America Dietary Supplement Market according to our research experts:

Increased Usage of Dietary Supplements in the United States

The usage of dietary supplements has grown significantly in the United States over the past decade. Various studies have depicted that in 2020, 75% of adults in the United States had consumed dietary supplements, an increase of 10% in the past decade. The healthcare expenditure pattern in the country is constantly rising, with a growing aged population, advanced technology, better medical facilities, and a rise in the number of insured people. Dietary supplements are consumed through powders, yogurts, and other means. Fitness enthusiasm among the young population led to the immense demand for supplement products of different types to please the consumer's interest, i.e., plant-based, gluten-free, and organic supplements. These factors are driving the dietary supplement market in the country.

Dietary Supplement Market : Market Share (%), By Country, North America, 2021

Consumer's Preference for Multivitamin Supplements

Due to the increased number of health difficulties and diseases in the region, consumers are becoming more interested in vitamin-based dietary supplements. The biggest market for vitamins and vitamin-based goods is the United States. The rise in the severity and incidence of chronic diseases among adults is a cause for concern. According to CDC data from 2018, it is projected that 6 out of 10 people in the United States have chronic diseases. Unhealthy lifestyles, poor diet, and excessive alcohol consumption were the primary causes of these disorders. A healthy lifestyle and correct nutrition can help you avoid this disease. Vitamins are necessary for the body to obtain crucial amino acids and help prevent these diseases' occurrence. Because of this, products based on multivitamins and single vitamins are popular.

North America Dietary Supplements Market: Prevalence of Chronic Diseases in Adults (%), United States, 2018-2020

North America Dietary Supplement Industry Overview

Amway Corporation, Pfizer Inc., NBTY, Inc., and Herbalife International are some major players in the North American dietary supplement industry. Companies mainly focus on strengthening their presence as key players by integrating their business operations across the value chain and implementing marketing strategies such as personalized nutrition, new product launches, and vegan dietary supplements. Due to COVID-19, manufacturers focus more on immune health and overall wellbeing.

North America Dietary Supplement Market Leaders

  1. Abbott

  2. Amway Corporation

  3. Glanbia, Plc

  4. Bayer AG

  5. NOW Foods

*Disclaimer: Major Players sorted in no particular order

North American Dietary Supplement Market Concentration

North America Dietary Supplement Market News

In December 2021, PharmaNutrics - a Belgium nutraceuticals company- launched its popular five products in the US, which address health concerns related to stress, sleep, energy, inflammation, and immune health. The products include SerotomixPlus, GlucanPlus, Gaba 600, EnergixPlus, and CurcumixPlus.

In July 2021, Forest Remedies launched its plant-based Omega gummy supplement in the US with Ahiflower as its main ingredient. These products are Multi-omega 3-6-9 ahiflower oil (heart, brain, skin, and joint health) and Elderberry multi-omega 3-6-9+ ahiflower oil (immune health).

In June 2021, P&G launched its one of its kind product service in both Canada and the US. It is a dietary supplement lineup dedicated to nerve care and relief. It includes three products for occasional nerve aches, weakness, and discomfort due to aging.

North America Dietary Supplement Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Vitamins

      2. 5.1.2 Minerals

      3. 5.1.3 Botanicals

      4. 5.1.4 Enzymes

      5. 5.1.5 Fatty-Acids

      6. 5.1.6 Protein

      7. 5.1.7 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Pharmacies & Drug Stores

      2. 5.2.2 Supermarkets & Hypermarkets

      3. 5.2.3 Online Channels

      4. 5.2.4 Others

    3. 5.3 Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America.

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott

      2. 6.4.2 Amway Corporation

      3. 6.4.3 Glanbia PLC

      4. 6.4.4 Bayer AG

      5. 6.4.5 NOW Food

      6. 6.4.6 The Carlyle Group

      7. 6.4.7 Nutraceutics Inc.

      8. 6.4.8 Herbalife Nutrition

      9. 6.4.9 Forest Remedies

      10. 6.4.10 Procter & Gamble

    5. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

North America Dietary Supplement Industry Segmentation

The dietary supplements are natural or synthetic chemicals taken as a compliment to the diet. It may contain minerals, vitamins, and other substances that can be used as a supplement to the diet. The North American dietary supplement market is segmented by Type as Vitamins, Minerals, Botanicals, Enzymes, Fatty-Acids, Protein, and others; by Distribution Channel into Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Channels, and Others. Based on Country, which is segmented into the United States, Canada, Mexico, and Rest of North America. The report offers market size and forecasts for the dietary supplementary market in (USD million).

By Type
Vitamins
Minerals
Botanicals
Enzymes
Fatty-Acids
Protein
Others
By Distribution Channel
Pharmacies & Drug Stores
Supermarkets & Hypermarkets
Online Channels
Others
Country
United States
Canada
Mexico
Rest of North America.

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North America Dietary Supplement Market Research FAQs

The North America Dietary Supplement Market is projected to register a CAGR of 4.5% during the forecast period (2023-2028).

Abbott, Amway Corporation, Glanbia, Plc, Bayer AG and NOW Foods are the major companies operating in the North America Dietary Supplement Market.

North America Dietary Supplement Industry Report

Statistics for the 2023 North America Dietary Supplement market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Dietary Supplement analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

North America Dietary Supplement Market Report Snapshots

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