Libya Telecom MNO Market Size and Share

Libya Telecom MNO Market (2025 - 2030)
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Libya Telecom MNO Market Analysis by Mordor Intelligence

The Libya Telecom MNO Market size is estimated at USD 246.04 million in 2025, and is expected to reach USD 366.52 million by 2030, at a CAGR of 8.30% during the forecast period (2025-2030). In terms of subscriber volume, the market is expected to grow from 15.62 million subscribers in 2025 to 21.66 million subscribers by 2030, at a CAGR of 6.75% during the forecast period (2025-2030).

Market momentum stems from rapid 4G coverage growth, enterprise digitization across oil and public-sector verticals, and ongoing submarine-cable landings that lift international bandwidth. Elevated mobile penetration of 179.1% and internet usage reaching 89% of the population keep baseline demand resilient even when macro conditions fluctuate. Rising smartphone adoption, a prepaid-heavy customer mix, and governmental e-services together deepen data consumption, while the impending 5G transition incentivizes fresh capital allocation to radio and fiber backhaul infrastructure. Competitive differentiation hinges on service reliability during chronic power interruptions, foreign-exchange scarcity, and regional security pockets that complicate tower roll-outs. Sub-sea connectivity upgrades and European Union-backed digital programs further underline Libya’s strategic position as a North African transit node.

Key Report Takeaways

  • By service type, data and internet services held 45.48% of the Libya telecom MNO market share in 2024, while OTT and PayTV are projected to register the fastest 8.49% CAGR through 2030. 
  • By end user, consumers accounted for 88.69% of the Libya telecom MNO market size in 2024, and enterprises are set to grow at a 9.22% CAGR to 2030. 

Segment Analysis

By Service Type: Data Services Drive Revenue Transformation

Data and internet services captured 45.48% of Libya telecom MNO market revenue in 2024 on the back of ubiquitous LTE access, a social-media-centric youth base, and fiber backhaul initiatives. OTT and PayTV are on track for an 8.49% CAGR, pivoting the service mix toward on-demand video libraries and live sports bundles that ride submarine-cable bandwidth. Voice’s contribution erodes yet remains relevant for rural groups still gravitating toward 2G handsets. Messaging revenue tumbles as WhatsApp and Telegram entrench, but IoT traffic rises in oil-field telemetry, where foreign energy majors demand SCADA links with sub-second latency. As a result, operators are bundling SIM-based industrial VPNs with cloud dashboards, elevating margin per connection. OTT video growth also persuades carriers to resell content-delivery-network capacity, embedding Libya into regional cache hierarchies.

Growing smartphone penetration amplifies data-bundle volumes, especially after handset vendors rolled out Arabic-localized UI at sub-USD 60 price points. The Libya telecom MNO market size for data packages is projected to outpace overall topline growth as usage surpasses 12 GB per subscriber monthly by 2030. Operators targeting diaspora engagement co-brand streaming plans with North African media houses, driving regional content partnerships. Simultaneously, rising PayTV adoption pressures bandwidth caps, nudging carriers to upsell fiber-to-the-home where civil-works security allows trenching. This synergy between mobile and fixed plays positions converged operators to capture end-to-end content value chains.

Libya Telecom MNO Market: Market Share by Service Type
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Note: Segment shares of all individual segments available upon report purchase

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By End User: Enterprise Growth Accelerates Digital Transformation

Consumer accounts stood at 88.69% of 2024 revenue, anchored in prepaid bundles and social-media data packs that underscore Libya telecom MNO market stickiness. Retention hinges on price agility and network uptime rather than expansive service portfolios. Yet enterprises promise outsized future value, with a forecast 9.22% CAGR tied to oil-sector IoT, government cloud migrations, and SME e-commerce storefronts. The segment’s expansion aligns with World Bank projections of 12.3% non-oil GDP growth in 2025. 

International oil companies restarting upstream projects now demand dedicated microwave rings, satellite redundancy, and MPLS backbones for remote camps, lifting the average contract size. Public-sector bodies digitizing licensing introduce managed-LAN tenders that include cybersecurity monitoring, opening high-margin annuity streams. Enterprises also require cross-border links into European data centers; carriers leverage new sub-sea paths like Medusa to sell guaranteed-latency SLAs. Collectively, these factors grow the enterprise slice of the Libya telecom MNO market share while insulating revenue against prepaid-price volatility.

Libya Telecom MNO Market: Market Share by End User
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Geography Analysis

Coastal districts inform the revenue core as Tripoli and Benghazi host the densest clusters of LTE users and fiber loops, contributing more than half of the Libya telecom MNO market. Mobile coverage nationwide attains roughly 90%, yet quality splits appear once networks traverse the sparsely populated Sahara, where radio backhaul depends on microwave paths vulnerable to militia checkpoints. In urban settings, per-capita data consumption already exceeds 14 GB monthly, a figure forecast to double once 5G small cells blanket commercial zones. 

The strategic Mediterranean shoreline fuels aspirations to act as a regional traffic hub. The 8,760 km Medusa system, landing by 2026 with 20 Tbps design capacity, will interconnect Libya with Spain, France, and Egypt, trimming wholesale IP costs and positioning carriers to resell transit to landlocked Sahel markets. A second wave of international cables, such as Meta’s Project Waterworth, is under study, which could foster data-center colocation clusters in Misrata ports, transforming the Libya telecom MNO market economics by adding neutral peering points.

Southern provinces remain underserved as chronic electricity blackouts and security fees inflate tower OPEX by over 30%. Operators experiment with solar-hybrid power and VSAT aggregation to widen rural footprints, but breakeven thresholds stay steep due to low household densities. Despite hurdles, rural coverage projects receive multilateral financing earmarked for economic inclusion, suggesting gradual narrowing of the digital gap through 2030. As connectivity evolves, agriculture and tourism in Fezzan region gain the bandwidth needed for drone surveys and online bookings, opening fresh local revenue pockets.

Competitive Landscape

The duopoly structure confers moderate bargaining power on both Libyana Mobile Phone and Al Madar Al Jadid, which together serve 8.5 million SIMs and around 98% of mobile lines. Libyana leads with 60% subscriber share, leveraging earlier LTE roll-outs and brand familiarity. Al Madar counters by signing exclusive arrangements with Vox Solutions for international A2P traffic filtering, enhancing messaging integrity for banks and OTT players. Both carriers intensify network investment in urban corridors while co-leasing rooftop sites in secondary towns to cut shared logistics costs.

Fixed broadband remains fragmented; Libya Telecom and Technology commands DSL and fiber but faces competition from 25+ licensed ISPs. The fixed space nonetheless represents only a single-digit slice of the Libya telecom MNO market size owing to limited last-mile copper and high consumer price sensitivity. As mobile networks upgrade to LTE-Advanced Pro, wireless broadband increasingly cannibalizes xDSL, encouraging LTT to form MVNO collaborations to retain broadband loyalty.

Future competitive differentiation is expected to pivot on cloud edge services, where low-latency hosting of Arabic social-media apps could attract regional eyeballs and diversify revenue beyond classic connectivity.

Libya Telecom MNO Industry Leaders

  1. Libyana Mobile Phone

  2. Almadar Aljadid

  3. *Disclaimer: Major Players sorted in no particular order
Libya Telecom MNO Market Concentration
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Recent Industry Developments

  • March 2025: Sparkle reinforced partnership with Al-Bawaba to enhance corporate service offerings in Libya, expanding enterprise telecommunications capabilities and international connectivity options.
  • August 2024: VOX Solutions became exclusive gateway for international A2P SMS and voice delivery into Al Madar Al Jadid’s network, enhancing security and fraud-prevention capabilities for international communications.
  • March 2024: Libyan Digital Lab launched an innovations map to foster nationwide digital transformation, creating new demand for telecommunications services and data connectivity across government and private sectors.

Table of Contents for Libya Telecom MNO Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Regulatory and Policy Framework
  • 4.3 Spectrum Landscape and Competitive Holdings
  • 4.4 Telecom Industry Ecosystem
  • 4.5 Macroeconomic and External Drivers
  • 4.6 Porter’s Five Forces Analysis
    • 4.6.1 Competitive Rivalry
    • 4.6.2 Threat of New Entrants
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Bargaining Power of Buyers
    • 4.6.5 Threat of Substitutes
  • 4.7 Key MNO KPIs (2020-2025)
    • 4.7.1 Unique Mobile Subscribers and Penetration Rate
    • 4.7.2 Mobile Internet Users and Penetration Rate
    • 4.7.3 SIM Connections by Access Technology and Penetration
    • 4.7.4 Cellular IoT / M2M Connections
    • 4.7.5 Broadband Connections (Mobile and Fixed)
    • 4.7.6 ARPU (Average Revenue Per User)
    • 4.7.7 Average Data Usage per Subscription (GB/month)
  • 4.8 Market Drivers
    • 4.8.1 Rapid fiber backhaul roll-out in Tripoli and Benghazi
    • 4.8.2 Aggressive 4G/4.5G network expansion by Libyana and Al Madar
    • 4.8.3 Government e-services push boosting data consumption
    • 4.8.4 Growing diaspora remittance apps catalysing mobile money
    • 4.8.5 Surge in foreign Oil and Gas remote-site IoT links post-2024 security pact
    • 4.8.6 Sub-sea cable landings turning Libya into North-African transit hub
  • 4.9 Market Restraints
    • 4.9.1 Chronic electricity black-outs disrupting BTS uptime
    • 4.9.2 FX scarcity inflating capex and vendor payment cycles
    • 4.9.3 Fragmented militias intermittently taxing fibre routes
    • 4.9.4 Low ARPU ceilings due to high prepaid dominance
  • 4.10 Technological Outlook
  • 4.11 Analysis of Key Business Models in Telecom
  • 4.12 Analysis of Pricing Models and Pricing

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 Overall Telecom Revenue and ARPU
  • 5.2 Service Type
    • 5.2.1 Voice Services
    • 5.2.2 Data and Internet Services
    • 5.2.3 Messaging Services
    • 5.2.4 IoT and M2M Services
    • 5.2.5 OTT and PayTV Services
    • 5.2.6 Other Services (VAS, Roaming and International Services, Enterprise and Wholesale Services, etc.)
  • 5.3 End-User
    • 5.3.1 Enterprises
    • 5.3.2 Consumer

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves and Investments by key vendors, 2023-2025
  • 6.3 Market share analysis for MNOs, 2024
  • 6.4 Product Benchmarking Analysis for mobile network services
  • 6.5 MNO snapshot (subscribers, churn rate, ARPU, etc.)
  • 6.6 Company Profiles* of MNOs (Includes Business Overview | Service Portfolio | Financials | Business Strategy and Recent Developments | SWOT Analysis)
    • 6.6.1 Libyana Mobile Phone
    • 6.6.2 Almadar Aljadid

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment
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Libya Telecom MNO Market Report Scope

Service Type
Voice Services
Data and Internet Services
Messaging Services
IoT and M2M Services
OTT and PayTV Services
Other Services (VAS, Roaming and International Services, Enterprise and Wholesale Services, etc.)
End-User
Enterprises
Consumer
Service Type Voice Services
Data and Internet Services
Messaging Services
IoT and M2M Services
OTT and PayTV Services
Other Services (VAS, Roaming and International Services, Enterprise and Wholesale Services, etc.)
End-User Enterprises
Consumer
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Key Questions Answered in the Report

How large is the Libya telecom MNO market in 2025?

The Libya telecom MNO market size stands at USD 246.04 million in 2025 and is forecast to reach USD 366.52 million by 2030.

What is the projected growth rate for Libya’s telecom sector to 2030?

Aggregate revenue is expected to rise at an 8.30% CAGR through the forecast period.

Which service type currently leads revenue?

Data and internet services hold 45.48% of 2024 revenue, reflecting Libya’s mobile-first usage habits.

Who are the main telecom operators in Libya?

Libyana Mobile Phone commands roughly 60% subscriber share, while Al Madar Al Jadid serves most of the remaining lines.

How will submarine cables influence Libyan connectivity?

The Medusa system landing by 2026 will add 20 Tbps design capacity, reduce wholesale IP costs, and position Libya as a Mediterranean traffic hub.

Why is enterprise telecom demand accelerating?

Oil-field IoT, government cloud projects, and SME digital commerce are lifting enterprise revenue, projected at 9.22% CAGR to 2030.

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