Europe Beauty And Personal Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Europe’s Beauty and Personal Care Market Statistics and is Segmented by Product Type (Personal Care Products and Cosmetics/Makeup Products), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores/Grocery Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels), Category (Mass Products and Premium Products), and Geography (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe). The Report Offers Market Sizes and Values in (USD) During the Forecast Period for the Above Segments.

Europe Beauty And Personal Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Beauty And Personal Care Products Market Size

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Europe Beauty And Personal Care Products Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 124.51 Billion
Market Size (2030) USD 155.76 Billion
CAGR (2025 - 2030) 4.58 %
Market Concentration Low

Major Players

Europe Beauty And Personal Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Beauty And Personal Care Products Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

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Europe Beauty And Personal Care Products Market Analysis

The Europe Beauty And Personal Care Products Market size is estimated at USD 124.51 billion in 2025, and is expected to reach USD 155.76 billion by 2030, at a CAGR of 4.58% during the forecast period (2025-2030).

Increased consumer awareness about personal grooming, rising consciousness about skin and hair health, and improved standard of living among regional customers are driving the market’s growth. As the standard of living improves, people across the region are willing to spend more on products that enhance their appearance and well-being. Additionally, companies are launching products with effective functionality and ingredient claims. They are reaching out to consumers through various distribution channels, such as online and social media, to boost their sales. For instance, in January 2024, the Marina Nila brand, operating across Europe, launched its new Purifying Cleanse shampoo, which is claimed to be sulfate-free. These products are retailed across various online and offline stores operating in the market.

Growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and skin dullness among a few users, have been fueling the demand for natural and organic skincare products. Natural skincare and cosmetic products are claimed to be chemical-free, and consumers prefer transparency about the content, which may drive demand for natural skincare products during the forecast period. In response, prominent cosmetics companies are developing products, including deodorants with zero artificial bactericides, to capture the increasing demand for natural and organic products. For instance, in February 2022, the UK online fashion retailer Boohoo Group PLC launched a vegan beauty range of more than 50 products, including lip gloss, lipstick, highlighter sticks, blush, setting sprays, and cosmetic palettes. Such factors are expected to support and boost the market’s growth in the region.

Europe Beauty And Personal Care Products Industry Overview

The European beauty and personal care market is highly competitive, with many regional and global players competing for market share. The major players in the market include Loreal, Unilever, Procter & Gamble, Beiersdorf AG, and Coty Inc. Product launches constitute a significant strategy followed by the regional companies. Product innovation has also been a prominent strategy among manufacturers to expand their consumer base. Additionally, the global giants are expanding their distribution capabilities by launching products on various online portals to increase their market reach.

Europe Beauty And Personal Care Products Market Leaders

  1. L'Oréal S.A.

  2. Procter & Gamble Co

  3. Unilever PLC

  4. Beiersdorf AG

  5. Coty Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Europe Beauty And Personal Care Products Market Concentration
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Europe Beauty And Personal Care Products Market News

  • May 2024: French start-up Mono Skincare relaunched its water-soluble and natural products. The launch included a face care range with products like a cleanser and a makeup remover, a scrub, a toner, a night serum, and a moisturizing lotion, all based on a protocol designed to boost hydration and anti-aging.
  • April 2024: Kiko Milano launched a haircare range, including shampoo, conditioner, mask, serum, and hair spray, in collaboration with stylist Rossano Ferretti, the World’s Hair Maestro.
  • January 2024: The brand CeraVe expanded its product portfolio by launching CeraVe Healing Ointment, which is a lanolin-free ointment formulated with petrolatum, hyaluronic acid, and ceramides. This non-greasy formula hydrates and soothes very dry skin. It also temporarily protects and helps relieve chafed, chapped, or cracked skin.

Europe Beauty and Personal Care Products Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Aggressive Marketing and Advertising by Brands
    • 4.1.2 Rising Inclination Toward Natural and Organic Formulations
  • 4.2 Market Restraints
    • 4.2.1 Presence of Counterfeit Products
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Personal Care Products
    • 5.1.1.1 Hair Care Products
    • 5.1.1.1.1 Shampoo
    • 5.1.1.1.2 Conditioners
    • 5.1.1.1.3 Hair Colorants
    • 5.1.1.1.4 Hair Styling Products
    • 5.1.1.1.5 Other Haircare Products
    • 5.1.1.2 Skincare Products
    • 5.1.1.2.1 Facial Care Products
    • 5.1.1.2.2 Body Care Products
    • 5.1.1.2.3 Lip and Nailcare Products
    • 5.1.1.3 Bath and Shower
    • 5.1.1.3.1 Shower Gels
    • 5.1.1.3.2 Soaps
    • 5.1.1.3.3 Bath Salts
    • 5.1.1.3.4 Other Bath and Shower Products
    • 5.1.1.4 Oral Care
    • 5.1.1.4.1 Toothbrushes and Replacements
    • 5.1.1.4.2 Toothpaste
    • 5.1.1.4.3 Mouthwashes and Rinses
    • 5.1.1.4.4 Other Oral Care Products
    • 5.1.1.5 Perfumes and Fragrances
    • 5.1.1.6 Deodrants and Antiperspirants
    • 5.1.2 Cosmetic/Makeup Products
    • 5.1.2.1 Facial Makeup Products
    • 5.1.2.2 Eye Makeup Products
    • 5.1.2.3 Lip and Nail Makeup Products
  • 5.2 Distribution Channel
    • 5.2.1 Specialty Stores
    • 5.2.2 Supermarkets/Hypermarkets
    • 5.2.3 Convenience Stores/Grocery Stores
    • 5.2.4 Pharmacies/Drug Stores
    • 5.2.5 Online Retail Channels
    • 5.2.6 Other Distribution Channels
  • 5.3 Category
    • 5.3.1 Mass
    • 5.3.2 Premium/Luxury
  • 5.4 Geography
    • 5.4.1 Spain
    • 5.4.2 United Kingdom
    • 5.4.3 Germany
    • 5.4.4 France
    • 5.4.5 Italy
    • 5.4.6 Russia
    • 5.4.7 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 L'Oreal SA
    • 6.3.2 Unilever PLC
    • 6.3.3 Procter & Gamble Company
    • 6.3.4 Estee Lauder Companies Inc.
    • 6.3.5 Beiersdorf AG
    • 6.3.6 Shiseido Company Ltd
    • 6.3.7 Natura & Co.
    • 6.3.8 Colgate-Palmolive Company
    • 6.3.9 Coty Inc.
    • 6.3.10 Henkel Ag & Co. KgaA
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Europe Beauty And Personal Care Products Industry Segmentation

The beauty and personal care market is defined here as consumer goods for cosmetics and body care. The scope includes beauty cosmetics for the face and lips, skincare products, fragrances, and personal care products, such as haircare, deodorants, and shaving products.

Europe's beauty and personal care market is segmented by product type, distribution channel, category, and geography. By product type, the market is segmented into personal care products and cosmetic/makeup products. The personal care products segment is further classified into haircare products, skincare products, bath and shower products, oral care products, perfumes and fragrances, and deodorants and antiperspirants. The cosmetics/makeup products segment is further segmented into facial makeup products, eye makeup products, and lip and nail makeup products. By distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, convenience stores/grocery stores, pharmacies/drug stores, online retail channels, and other distribution channels. By category, the market studied is segmented into premium/luxury and mass products. The market is segmented by geography into Spain, United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe.

For each segment, the market sizing and forecasts have been done on the basis of value (USD).

Product Type Personal Care Products Hair Care Products Shampoo
Conditioners
Hair Colorants
Hair Styling Products
Other Haircare Products
Skincare Products Facial Care Products
Body Care Products
Lip and Nailcare Products
Bath and Shower Shower Gels
Soaps
Bath Salts
Other Bath and Shower Products
Oral Care Toothbrushes and Replacements
Toothpaste
Mouthwashes and Rinses
Other Oral Care Products
Perfumes and Fragrances
Deodrants and Antiperspirants
Cosmetic/Makeup Products Facial Makeup Products
Eye Makeup Products
Lip and Nail Makeup Products
Distribution Channel Specialty Stores
Supermarkets/Hypermarkets
Convenience Stores/Grocery Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels
Category Mass
Premium/Luxury
Geography Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
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Europe Beauty and Personal Care Products Market Research FAQs

How big is the Europe Beauty And Personal Care Products Market?

The Europe Beauty And Personal Care Products Market size is expected to reach USD 124.51 billion in 2025 and grow at a CAGR of 4.58% to reach USD 155.76 billion by 2030.

What is the current Europe Beauty And Personal Care Products Market size?

In 2025, the Europe Beauty And Personal Care Products Market size is expected to reach USD 124.51 billion.

Who are the key players in Europe Beauty And Personal Care Products Market?

L'Oréal S.A., Procter & Gamble Co, Unilever PLC, Beiersdorf AG and Coty Inc. are the major companies operating in the Europe Beauty And Personal Care Products Market.

What years does this Europe Beauty And Personal Care Products Market cover, and what was the market size in 2024?

In 2024, the Europe Beauty And Personal Care Products Market size was estimated at USD 118.81 billion. The report covers the Europe Beauty And Personal Care Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Beauty And Personal Care Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Beauty and Personal Care Products Industry Report

Europe's cosmetics market is thriving, driven by a robust demand for luxury beauty products and an increasing preference for items containing active ingredients like Alpha Hydroxy Acids and hyaluronic acid, aimed at enhancing beauty and addressing skin and hair concerns. The region's market, featuring prominent European cosmetics brands, is experiencing a shift towards sustainable and organic beauty solutions, catering to a growing consumer base seeking products free from harmful chemicals. Germany, the UK, and France are leading this trend, showing a significant move towards natural cosmetic lines. Despite concerns over the overuse of skincare products, the surge in awareness and demand for organic and natural options is set to propel the market forward. The competitive landscape in Europe's beauty and personal care sector is marked by frequent product launches and strategic moves, contributing to the market's dynamic growth, as detailed in insights from Mordor Intelligence™ Industry Reports. Get a sample of this industry analysis as a free report PDF download.