Europe Beauty and Personal Care Products Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 119.06 Billion |
| Market Size (2029) | USD 148.97 Billion |
| CAGR (2024 - 2029) | 4.58 % |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Europe Beauty and Personal Care Products Market Analysis
The Europe Beauty And Personal Care Products Market size is estimated at USD 119.06 billion in 2024, and is expected to reach USD 148.97 billion by 2029, growing at a CAGR of 4.58% during the forecast period (2024-2029).
Increased consumer awareness about personal grooming boosts the demand for personal care products. Additionally, companies are reaching out to consumers through various distribution channels, such as online and social media. For instance, in January 2024, the Marina Nila brand, operating across Europe, launched its new Purifying Cleanse shampoo, which is claimed to be sulfate-free. These products are retailed across various online and offline stores operating in the market. Furthermore, consumers in the region increasingly prefer items made with natural components. This change can be associated with consumers intentionally avoiding harsh chemicals like sulfates and parabens, which can lead to hair problems, including frizz, flaky scalps, and split ends. Therefore, rising awareness about the harmful effects of chemicals and synthetic products is augmenting the demand for organic ingredients in personal care products. In response, prominent cosmetics companies are developing products, including deodorants with zero artificial bactericides, to capture the increasing demand for natural and organic products. For instance, in February 2022, United Kingdom-based online fashion retailer Boohoo Group Plc launched a vegan beauty range of more than 50 products, including lip gloss, lipstick, highlighter sticks, blush, setting sprays, and cosmetic palettes.
Europe Beauty and Personal Care Products Market Trends
Popularity of Effective and Smart Skincare
The increasing focus on grooming habits and self-perceptions among emerging adults, especially Gen Z and millennials, represents the key factor driving the demand for beauty and personal care products in the region. The region has witnessed an increasing demand for natural and organic products due to consumer awareness about the harmful effects of certain compounds, such as parabens and aluminum, in cosmetics. Such factors have compelled manufacturers to improve their product offerings to meet changing consumer requirements. Companies focus on offering products containing vitamins, aloe, chamomile, and other ingredients with multi-functional properties. For instance, in November 2023, British heritage beauty brand Odylique expanded its makeup range by launching two unique organic-certified foundations specifically designed for sensitive skin.
Germany Holds the Largest Share
Germany is the largest market for beauty and personal care products in Europe, followed by France and the United Kingdom. Hair, skin, and face care products have the highest turnover. According to the Federal Statistical Office, the domestic and international revenue of the industry for the production of body care products and fragrances in Germany was EUR 3,580.1 (USD 4223 million) and EUR 2,560.08 million (USD 3020 million) in 2022. The market players are also focusing on developing innovative lines to cater to the growing demand and achieve significant market shares. Moreover, companies are reaching out to consumers through various distribution channels, such as online stores, supermarkets/hypermarkets, convenience stores, and others. Amazon is by far the most extensive online store in Germany. Online shopping is expanding beyond the desktop, as supermarket operators like Edeka and Rewe rolled out app development for younger and busier consumers. Furthermore, manufacturers are optimally leveraging online platforms by selling their products through their websites and listing them on popular e-retailing websites to improve their brand visibility and reachability.
Europe Beauty and Personal Care Products Industry Overview
The European beauty and personal care market is highly competitive, with many regional and global players competing for market share. The major players in the market include Loreal, Unilever, Procter & Gamble, Beiersdorf AG, and Coty Inc. Product launches constitute a significant strategy followed by the regional companies. Product innovation has also been a prominent strategy among manufacturers to expand their consumer base. The global giants are expanding their distribution capability by launching products on various online portals to increase their market reach.
Europe Beauty and Personal Care Products Market Leaders
L'Oréal S.A.
Procter & Gamble Co
Unilever PLC
Beiersdorf AG
Coty Inc.
*Disclaimer: Major Players sorted in no particular order
Europe Beauty and Personal Care Products Market News
- April 2024: Henkel AG & Co. KGaA acquired Arsenal Capital Partners, a private equity firm specializing in investments in industrial and healthcare companies.
- March 2024: Hello, the brand launched Vitamin C whitening toothpaste that helps prevent cavities, strengthens enamel, and freshens breath. The product is free from peroxides, parabens, gluten, and artificial sweeteners.
- February 2024: Dove introduced a new deodorant that enhances natural odor defenses. It features an aluminum-free formula that delivers long-hour odor control while nourishing underarm skin.
Europe Beauty and Personal Care Products Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Aggressive Marketing and Advertising By Brands
4.1.2 Rising Inclination Toward Natural and Organic Formulations
4.2 Market Restraints
4.2.1 Presence of Counterfeit Products
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Personal Care Products
5.1.1.1 Hair Care Products
5.1.1.1.1 Shampoo
5.1.1.1.2 Conditioners
5.1.1.1.3 Hair Colorants
5.1.1.1.4 Hair Styling Products
5.1.1.1.5 Other Hair Care Products
5.1.1.2 Skin Care Products
5.1.1.2.1 Facial Care Products
5.1.1.2.2 Body Care Products
5.1.1.2.3 Lip and Nail Care Products
5.1.1.3 Bath and Shower
5.1.1.3.1 Shower Gels
5.1.1.3.2 Soaps
5.1.1.3.3 Bath Salts
5.1.1.3.4 Other Bath and Shower Products
5.1.1.4 Oral Care
5.1.1.4.1 Toothbrushes and Replacements
5.1.1.4.2 Toothpaste
5.1.1.4.3 Mouthwashes and Rinses
5.1.1.4.4 Other Oral Care Products
5.1.1.5 Perfumes and Fragrances
5.1.1.6 Deodrants and Antiperspirants
5.1.2 Cosmetic/Make-up Products
5.1.2.1 Facial Make-up Products
5.1.2.2 Eye Make-up Products
5.1.2.3 Lip and Nail Make-up Products
5.2 Distribution Channel
5.2.1 Specialty Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Convenience Stores/Grocery Stores
5.2.4 Pharmacies/Drug Stores
5.2.5 Online Retail Channels
5.2.6 Other Distribution Channels
5.3 Category
5.3.1 Mass
5.3.2 Premium/Luxury
5.4 Geography
5.4.1 Spain
5.4.2 United Kingdom
5.4.3 Germany
5.4.4 France
5.4.5 Italy
5.4.6 Russia
5.4.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 L'Oreal SA
6.3.2 Unilever PLC
6.3.3 Procter & Gamble Company
6.3.4 Estee Lauder Companies Inc.
6.3.5 Beiersdorf AG
6.3.6 Shiseido Company, Limited
6.3.7 Natura & Co.
6.3.8 Colgate-Palmolive Company
6.3.9 Coty Inc.
6.3.10 Henkel Ag & Co. Kgaa
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Beauty and Personal Care Products Industry Segmentation
The beauty and personal care market is defined here as consumer goods for cosmetics and body care. Included are beauty cosmetics for the face, lips, skin care products, fragrances, and personal care products such as hair care, deodorants, and shaving products.
Europe's beauty and personal care market is segmented by product type, distribution channel, category, and geography. By product type, the market is segmented into personal care products and cosmetic/makeup products. The personal care products segment is further classified into hair care products, skincare products, bath and shower products, oral care products, perfumes and fragrances, and deodorants and antiperspirants. The cosmetics/makeup products segment is further segmented into facial makeup products, eye makeup products, and lip and nail makeup products. By distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, convenience stores/grocery stores, pharmacies/drug stores, online retail channels, and other distribution channels. By category, the market studied is segmented into premium/luxury and mass products. By geography, the market is segmented into Spain, the United Kingdom, Germany, France, Italy, Russia, and Rest of Europe.
For each segment, the market sizing and forecasts have been done on the basis of value (in USD).
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| Distribution Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Convenience Stores/Grocery Stores | |
| Pharmacies/Drug Stores | |
| Online Retail Channels | |
| Other Distribution Channels |
| Category | |
| Mass | |
| Premium/Luxury |
| Geography | |
| Spain | |
| United Kingdom | |
| Germany | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
Europe Beauty and Personal Care Products Market Research FAQs
How big is the Europe Beauty And Personal Care Products Market?
The Europe Beauty And Personal Care Products Market size is expected to reach USD 119.06 billion in 2024 and grow at a CAGR of 4.58% to reach USD 148.97 billion by 2029.
What is the current Europe Beauty And Personal Care Products Market size?
In 2024, the Europe Beauty And Personal Care Products Market size is expected to reach USD 119.06 billion.
Who are the key players in Europe Beauty And Personal Care Products Market?
L'Oréal S.A., Procter & Gamble Co, Unilever PLC, Beiersdorf AG and Coty Inc. are the major companies operating in the Europe Beauty And Personal Care Products Market.
What years does this Europe Beauty And Personal Care Products Market cover, and what was the market size in 2023?
In 2023, the Europe Beauty And Personal Care Products Market size was estimated at USD 113.61 billion. The report covers the Europe Beauty And Personal Care Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Beauty And Personal Care Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the emerging technologies impacting the European Cosmetics Market?
The emerging technologies impacting the European Cosmetics Market are a) AI-powered skin analysis b) Personalized beauty apps c) Augmented reality try-on experiences
What are the emerging technologies impacting the European Cosmetics Market?
The emerging technologies impacting the European Cosmetics Market are a) AI-powered skin analysis b) Personalized beauty apps c) Augmented reality try-on experiences
Europe Beauty and Personal Care Products Industry Report
Europe's cosmetics market is thriving, driven by a robust demand for luxury beauty products and an increasing preference for items containing active ingredients like Alpha Hydroxy Acids and hyaluronic acid, aimed at enhancing beauty and addressing skin and hair concerns. The region's market, featuring prominent European cosmetics brands, is experiencing a shift towards sustainable and organic beauty solutions, catering to a growing consumer base seeking products free from harmful chemicals. Germany, the UK, and France are leading this trend, showing a significant move towards natural cosmetic lines. Despite concerns over the overuse of skincare products, the surge in awareness and demand for organic and natural options is set to propel the market forward. The competitive landscape in Europe's beauty and personal care sector is marked by frequent product launches and strategic moves, contributing to the market's dynamic growth, as detailed in insights from Mordor Intelligence™ Industry Reports. Get a sample of this industry analysis as a free report PDF download.
