Europe Cosmeceuticals Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Europe Cosmeceuticals Market is segmented by Type (Skin Care, Hair Care, Lip Care, and Oral Care), Distribution Channel (Supermarket/Hypermarkets, Convenience/Grocery Stores, Online Retail stores, Specialist Stores, and Other Distribution Channels) and Geography (Germany, United Kingdom, Italy, France, Spain, Russia and the Rest of Europe). The report offers market size and forecasts in value (USD million) for the above segments.

Europe Cosmeceuticals Market Size

Europe Cosmeceuticals Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 8.39 %
Market Concentration Low

Major Players

Europe Cosmeceuticals Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Cosmeceuticals Market Analysis

The Europe cosmeceuticals market size is expected to grow from USD 50.20 billion in 2023 to USD 75.10 billion by 2028, at a CAGR of 8.39% during the forecast period.

  • The growth of the cosmeceuticals market in Europe is primarily driven by the aging population's desire to maintain a youthful appearance and stay healthy. High per-capita income, media awareness, and unhealthy lifestyles are other significant contributors to the market's expansion. The importance of personal grooming and self-care has grown in Europe. In order to see tangible effects and enhance their overall appearance, consumers are spending more time and money on their skincare routines. This trend drives the demand for cosmeceuticals as consumers look for advanced skincare solutions.
  • However, the lack of strict regulations in the European cosmeceuticals industry affects consumers' trust in the products and poses challenges for manufacturers in providing safety claims. Key players are increasingly utilizing social media marketing to reach various demographics, leveraging beauty bloggers to review and raise awareness of their cosmetic products. Positive reviews from beauty bloggers about a brand's benefits help build consumer trust and attract new customers, making word-of-mouth marketing a key strategy for these companies.
  • Additionally, customers are becoming more knowledgeable about the advantages of natural ingredients over conventional chemical ingredients. As consumers increasingly seek chemical-free products to avoid negative side effects such as skin drying and hair loss, leading industry participants are working to raise awareness of organic products through various brand campaigns and dermatologists' preference for prescribing natural alternatives.
  • This shift in consumer preference is expected to drive market growth, with key players developing e-commerce platforms like direct-to-consumer (DTC) distribution channels to meet the increasing demand for organic products. In summary, the cosmeceuticals market in Europe is experiencing significant growth due to the aging population's desire for a youthful appearance and good health, media awareness, high per-capita income, and unhealthy lifestyles. To overcome the lack of regulations and gain consumer trust, companies are utilizing social media marketing and word-of-mouth marketing strategies. With consumers increasingly seeking natural alternatives, leading industry participants are working to create awareness of organic products through various brand campaigns and developing e-commerce platforms to meet the growing demand.

Europe Cosmeceuticals Market Trends

Increasing Aging Population drives the Market Growth

  • The region's aging population significantly impacts the European cosmeceuticals market. Skincare is a major market in Europe, with anti-aging and anti-acne products dominating the industry. Cosmeceuticals are specifically designed to improve the appearance of the skin and provide anti-aging effects. The demand for products that reduce the appearance of wrinkles, fine lines, and age spots has increased as Europe's population ages. 
  • Cosmeceuticals offer targeted solutions for these concerns and are increasingly sought after by the aging population. People's concerns about preserving their youth and general well-being have increased as they live longer. The older population in Europe is paying more attention to their skincare regimens and purchasing long-term beneficial products. Cosmeceuticals cater to this demand by providing advanced formulations that address specific skin concerns. The aging population drives the demand for innovative, efficient cosmeceutical products.
  • The aging population is rising rapidly. The largest aging population is in Italy, with 23.5% of the total population in 2021, according to the Eurostat. Innovative chemicals like peptides, retinoids, antioxidants, and hyaluronic acid are being incorporated into improved formulations because of manufacturers' investments in research and development for innovative products.
  • For instance, in April 2023, Walgreens Boots Alliance brand No7 launched an innovative anti-aging ingredient in the United Kingdom that tricks the skin into healing. The groundbreaking solution includes the "super peptide" pepticology, which is intended to begin a healing process that reduces the appearance of wrinkles, hyperpigmentation, and other age-related natural skin disorders.
  • The aging population is drawn to these technological developments as they look for products that visibly improve their skin health. The per capita income in Europe is significantly higher, and older people often have more disposable money than younger people. This enables them to spend money on expensive cosmeceutical products, which are usually more expensive than standard cosmetics. The willingness and ability to spend money on high-quality goods also contribute to the market's expansion for cosmeceuticals.
  • The aging population in Europe is more educated and well-informed about skincare and the benefits of using cosmeceuticals. More people are aware that environmental factors like pollution, sun exposure, and lifestyle decisions affect the health of their skin. This awareness fuels the need for cosmeceuticals, which provide benefits for protection, renewal, and anti-aging. The demand for anti-aging products, focus on personal care, technological advancements, higher disposable income, and growing awareness collectively contribute to the growth and expansion of the cosmeceuticals industry in the region.
Europe Cosmeceuticals Market, Share of Population that are Aged 65 years and Older (IN%), in European countries, 2021

Germany and France Dominates the European Cosmeceuticals Market

  • German customers are paying more attention to their skincare and looks. They are actively looking for goods that have both beauty and medicinal advantages. Cosmeceuticals, which function as a bridge between cosmetics and pharmaceuticals, are becoming more popular because of their apparent efficacy and ability to address specific skin problems. The industry is primarily driven by product innovation and new product launches, with a focus on natural and organic skincare. 
  • Consumers' increasing preference for such products is expected to contribute significantly to the growth of the cosmeceuticals market. Products with natural ingredients labeled as "free from" are expected to be particularly popular. The growing women and millennial segments and the increasing popularity of Internet retailing, with a plethora of new and emerging online drugstores, further drive the cosmetics market in Germany. In recent years, most product offerings have focused on providing multiple features to increase efficacy and efficiency. However, some products are designed specifically for targeted solutions.
  • Germany has a significant aging population, leading to an increased demand for anti-aging and age-defying products. Cosmeceuticals, with their advanced formulations and ingredients, cater to this demographic by addressing wrinkles, fine lines, sagging skin, and other signs of aging. According to the World Bank data, in 2021, the population aged 65 and above was 18,444,791 in Germany. Germany is considered to be the most promising European market for exporters of natural ingredients. 
  • The country has the largest cosmetics consumer market in Europe and is also an important cosmetics production hub. Many conventional and organic cosmetics companies have their headquarters in Germany, including Beiersdorf AG, ConsavaGmbH, and others. These companies have their headquarters in Hamburg Hessen respectively.
Europe Cosmeceuticals Market: Import of Skin Care Products, In Tons, Germany, 2019-2021

Europe Cosmeceuticals Industry Overview

Europe's cosmeceuticals market is highly fragmented. The key players in the market are Procter & Gamble Company, Unilever Plc, L'Oréal SA, Shiseido Co. Ltd, and The Estée Lauder Companies Inc. Among these companies, L'Oréal SA is one of the most active, offering numerous brands with a broad range of cosmeceuticals in Europe. The company has invested significantly in improving product quality and innovation in ingredients, functionality, and packaging. Additionally, these companies have adopted strategic acquisition as a key strategy to expand their geographical reach and customer base.

Europe Cosmeceuticals Market Leaders

  1. L'Oréal SA

  2. Unilever PLC

  3. Shiseido Co. Ltd

  4. Procter & Gamble Company

  5. The Estée Lauder Companies Inc

*Disclaimer: Major Players sorted in no particular order

Europe Cosmeceuticals Market Concentration

Europe Cosmeceuticals Market News

  • May 2022: Shiseido unveiled its latest prestige skincare line, "Ulé," in the vibrant beauty market of France. Customers can access Ulé's exquisite range of products through the brand's dedicated e-commerce platform and a luxurious boutique located in the heart of Paris.
  • April 2022: Beiersdorf made a groundbreaking leap in the cosmetics industry by introducing the world's first skincare product with recycled carbon in Germany. The Nivea Men Climate Care moisturizer boasts a remarkable 14% ethanol content derived from a pioneering carbon dioxide fermentation process. This innovative moisturizer is produced exclusively with electricity sourced from 100% renewable energy while also adhering to a commitment to be free of microplastics, silicones, mineral oils, and PEG/PEG derivatives.
  • January 2022: Procter & Gamble added the esteemed luxury skincare brand Tula to its portfolio. Tula stands as a beacon of clean skincare, harnessing the power of probiotic extracts and nourishing superfoods. Tula's meticulously crafted products are designed to enhance skin balance, alleviate irritation, and provide optimal hydration. Under the acquisition agreement, P&G Beauty will lend its unwavering support to the Tula team, propelling the brand's growth and facilitating expansion and innovation efforts.

Europe Cosmeceuticals Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Increasing Aging Population drives the Market Growth

      2. 4.1.2 Technological Advancement and Product Innovation

    2. 4.2 Market Restraints

      1. 4.2.1 Product Misrepresentation and Counterfeit Concerns

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Skin Care

        1. Anti-Ageing

        2. Anti-Acne

        3. Sun Protection

        4. Moisturizers

        5. Other Skin Care Product Types

      2. 5.1.2 Hair Care

        1. Shampoos and Conditioners

        2. Hair Colorants and Dyes

        3. Other Hair Care Product Types

      3. 5.1.3 Lip Care

      4. 5.1.4 Oral Care

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Convenience/Grocery Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Specialty Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 Italy

      4. 5.3.4 France

      5. 5.3.5 Spain

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal SA

      2. 6.3.2 Procter & Gamble Company

      3. 6.3.3 Unilever PLC

      4. 6.3.4 Shiseido Co. Ltd

      5. 6.3.5 Bayer AG

      6. 6.3.6 Estee Lauder Companies Inc

      7. 6.3.7 Groupe Clarins SA

      8. 6.3.8 Beiersdorf AG

      9. 6.3.9 Johnson & Johnson Inc.

      10. 6.3.10 Coty inc.


    4. *List Not Exhaustive

  8. 8. ABOUT US

**Subject to Availability

Europe Cosmeceuticals Industry Segmentation

Cosmeceuticals are cosmetic formulations with bioactive components that have been evaluated for their potential uses in medicine. 

The European cosmeceuticals market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into skincare (anti-aging, anti-acne, sun protection, moisturizers, and other skin care product types), hair care (shampoos and conditioners, hair colorants and dyes, and other hair care product types), lip care, and oral care. Based on distribution channels, the market studied is segmented into supermarkets/hypermarkets, convenience/grocery Stores, online retail stores, specialist stores, and others. Based on geography the market is segmented into Germany, the United Kingdom, Italy, France, Spain, Russia, and the Rest of Europe. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD).

Product Type
Skin Care
Sun Protection
Other Skin Care Product Types
Hair Care
Shampoos and Conditioners
Hair Colorants and Dyes
Other Hair Care Product Types
Lip Care
Oral Care
Distribution Channel
Convenience/Grocery Stores
Online Retail Stores
Specialty Stores
Other Distribution Channels
United Kingdom
Rest of Europe

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Europe Cosmeceuticals Market Research FAQs

The Europe Cosmeceuticals Market is studied from 2018 - 2028.

The Europe Cosmeceuticals Market is growing at a CAGR of 8.39% over the next 5 years.

L'Oréal SA, Unilever PLC, Shiseido Co. Ltd, Procter & Gamble Company, The Estée Lauder Companies Inc are the major companies operating in Europe Cosmeceuticals Market.

Europe Cosmeceuticals Industry Report

Statistics for the 2023 Europe Cosmeceuticals market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Cosmeceuticals analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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