Europe Cosmeceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Cosmeceuticals Market is segmented by Type as skin care(Anti-Ageing, Anti-acne, Sun Protection, Moisturizers), hair care(Shampoos and Conditioners, Hair Colorants and Dyes), Lip Care, Oral Care; By Distribution Channel as Supermarket/Hypermarkets, Online Retail, Convenience Stores, Specialist Stores, and others.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR% (2019 - 2024): 7.87%
Fastest Grwoing Segment: Skin Care

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Market Overview

Europe Cosmeceuticals Market is forecasted to reach USD 26 billion by 2024, witnessing a CAGR of 7.87% during the forecast period (2019 - 2024).

  • Growth in European cosmeceuticals market is majorly driven by the aging population and desire to stay healthy and look young. High per-capita income, consumer awareness through media and unhealthy lifestyles are also major contributors to the market.
  • In the European region, there are no strict regulations on cosmeceuticals industry which is affecting consumers’ trust on the products and creating difficulties for manufacturers to provide safety claims.
  • Key players are constantly adopting social media marketing as their key strategy to reach various demographics, where beauty bloggers review and create awareness of cosmetics that provide benefits.


Scope of the Report

The European cosmeceuticals market offers a wide range of products broadly categorized under skin care, hair care, lip care, and oral care. Also, the market covers the products available across distribution channels Supermarket/Hypermarkets, Convenience stores, online Retail, specialist stores, others. Moreover, the study provides an analysis of the cosmeceuticals market in the emerging and established markets across the European Region including Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe.

By Product Type
Skin Care
Sun Protection
Other Skin Care Product Types
Hair Care
Shampoos and Conditioners
Hair Colorants and Dyes
Other Hair Care Product Types
Lip Care
Oral Care
By Distribution Channel
Online Retail
Convenience Stores
Specialist Stores
By Geography
United Kingdom
Rest of Europe

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Key Market Trends

Skin Care Segment Holds The Major Market Share In Europe

Skin care is the major market in Europe; anti-aging and anti-acne being its dominant segments. Skincare product demand, specifically in the organic segment, is expected to maintain medium market penetration, due to a surge in innovation. The increasing need for natural quick-fix solutions for various problems that arise from pollution and other factors is expected to have a positive impact on the market, over the forecast period. Hair care is the second largest segment with 20% market share; the demand for the market is driven by unhealthy food patterns, rising scalp and hair problems, and climatic conditions. Lip care and oral care are the fastest growing markets in the region due to growing consumer awareness.


Germany Dominates The European Cosmeceuticals Market

The Germany cosmeceuticals market is projected to register an estimated CAGR of 8.40%, over the forecast period. The country’s cosmeceutical industry is based on product innovation and new product launches where consumer’s inclination toward natural and organic skin care is expected to have a high possibility of witnessing growth. The products with natural ingredients (under the “free-from” labeling) are anticipated to scale the market for cosmeceuticals. With the increased internet retailing and a plethora of new and emerging online drugstores, the cosmetics market in Germany is driven by the growing women and millennial segment. Over the past few years, most of the product offerings were inclusive of multiple features in order to increase efficacy and efficiency. On the other hand, some products focused entirely on specialization or targeted solutions.


Competitive Landscape

The most active companies in the market include key players, such as Procter & Gamble, Unilever, L'Oréal SA, Shiseido Co. Ltd, and The Estée Lauder Companies Inc. L'Oréal SA is one of the most active companies, with numerous brands offering a broad range of cosmeceuticals, across the world. The company has spent considerably on improving quality, product innovation in terms of ingredients, functionality, and packaging. Moreover, these active companies have adopted strategic acquisition as their key strategy, to increase their geographical presence and customer base.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Skin Care

        1. Anti-ageing

        2. Anti-acne

        3. Sun Protection

        4. Moisturizers

        5. Other Skin Care Product Types

      2. 5.1.2 Hair Care

        1. Shampoos and Conditioners

        2. Hair Colorants and Dyes

        3. Other Hair Care Product Types

      3. 5.1.3 Lip Care

      4. 5.1.4 Oral Care

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Online Retail

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Specialist Stores

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal SA

      2. 6.4.2 Procter & Gamble

      3. 6.4.3 Unilever PLC

      4. 6.4.4 Shiseido Co. Ltd

      5. 6.4.5 Bayer AG

      6. 6.4.6 Estee Lauder

      7. 6.4.7 Groupe Clarins SA

      8. 6.4.8 Beiersdorf AG

      9. 6.4.9 Johnson & Johnson Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Cosmeceuticals Market market is studied from 2016 - 2026.

The Europe Cosmeceuticals Market is valued at 7.87% in 2016.

The Europe Cosmeceuticals Market is valued at Skin Care in 2026.

L'Oréal SA, Procter & Gamble, Unilever PLC, Shiseido Co. Ltd, Bayer AG are the major companies operating in Europe Cosmeceuticals Market.

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