Anti-Aging products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Global Anti-Aging products market is segmented by Product type (Facial Creams and Lotions, Serums and Concentrates, Under Eye Creams, Others (Facial Oils, Sheet Masks)); by End-user (Women, and Men); by Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores, Convenience Stores, Online Retail and Other Distribution Channels) & Geography

Anti-Aging Products Market Size

Anti-Aging Market Overview
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 6.50 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

Anti-Aging Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Anti-Aging Products Market Analysis

Global anti-aging market is forecasted to grow at a CAGR of 6.5% during the forecast period  (2020 - 2025).

  • The market is driven by the increasing demand for multi-functional cosmetic products such as anti-wrinkle creams by women. Also, rising consumer spending power on personal care products and changing lifestyles are fueling the demand for preventive anti-aging solutions. Furthermore, technological developments in the beauty industry coupled with newly formulated products with different flavors and essence have resulted in frequent product launches by the leading companies that further fuel the global market growth. For instance, in February 2019, Organic Harvest, India’s leading organic personal care brand launched certified organic serum masks in five different variants which include anti-wrinkle mask and anti-acne mask.
  • Geographically, North American dominates the market, followed by Europe. The Asia Pacific and South American regions have been witnessed to have the fastest growth in the global anti-aging products market.
  • However, the factors restraining the global market by side effects of chemical-based anti-wrinkle creams and the price of raw materials needed to manufacture anti-wrinkle products.

Anti-Aging Products Market Trends

This section covers the major market trends shaping the Anti-Aging Products Market according to our research experts:

Escalating Aging Population Across the Globe

The world’s population is aging and virtually every country in the world is experiencing growth in the number and proportion of older persons in their population. Population aging is poised to become one of the most significant social transformations of the twenty-first century, with implications for nearly all sectors of society, therefore, and therefore demand for the betterment of themselves. Also, the high purchasing power of the customers from the developed and the developing countries contribute to surge the market growth. According to the American Society for Aesthetic Plastic Surgery, in 2014, Americans spent around USD 8.5 billion on cosmetic procedures and nearly a total of 28,315 cosmetic procedures was performed in the United Kingdom, in 2017. However, due to the awareness of the side-effects of these procedures, consumers are willing to prefer a more convenient and organic alternative to these methods. Thus, a wide range of anti-aging products is available in the market for different needs of the consumers, where anti-wrinkle products dominate the market, accounting for the majority of the total share. 

Anti-Aging Market Share

Asian countries to drive the global market for anti-aging products

The growth of anti-aging products in Asian countries including China, Japan, Singapore, India, and Australia is increasing significantly. Consumers are seeking skincare products with oils, including blended formulations and pure organics, to provide healthy fixes for dry and damaged skin. Enhanced skin tone is another contributing factor to the rising demand for organic products. Also, in terms of distribution channels, online store sales for personal care products are growing at a faster rate, attracting many vertical specialists like Amazon, Walmart, Flipkart, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online healthy snacks space.

Anti-Aging Market Report

Anti-Aging Products Industry Overview

The market is dominated by players, like L’Oreal, Procter & Gamble, The Estée Lauder Companies Inc., and Oriflame Cosmetics AG. The major strategy adopted by the leading companies to attract the major share of consumers is the introduction of new products and technologies, in order to offer the consumers with a wide range of products, to choose from specifically, according to the skin types.

Anti-Aging Products Market Leaders

  1. Beiersdorf Limited

  2. The Estée Lauder Companies Inc.

  3. Procter & Gamble

  4. L’Oreal SA

  5. Revlon

*Disclaimer: Major Players sorted in no particular order

Beiersdorf Limited, The Estée Lauder Companies Inc., Procter & Gamble, L’Oreal SA, Revlon

Anti-Aging Products Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Facial Creams and Lotions

      2. 5.1.2 Serums and Concentrates

      3. 5.1.3 Under Eye Creams

      4. 5.1.4 Others (Facial Oils, Sheet Masks)

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Colombia

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Bioderma

      2. 6.4.2 Beiersdorf Limited

      3. 6.4.3 The Estee Lauder Companies Inc.

      4. 6.4.4 Procter & Gamble

      5. 6.4.5 LOreal SA

      6. 6.4.6 Revlon

      7. 6.4.7 Oriflame Cosmetics AG

      8. 6.4.8 Allergan PLC

      9. 6.4.9 Clarins


**Subject to Availability

Anti-Aging Products Industry Segmentation

The global anti-aging products market offers a wide range of personal care products broadly categorized into Facial Creams and Lotions, Serums and Concentrates, Under Eye Creams, Others (Facial Oils, Sheet Masks) through Supermarkets/ Hypermarkets, Specialty Stores, Convenience Stores, Online Retail and Other Distribution Channels. Also, by end-user, the market is segmented into women and men. Further, the study covers the regional level analysis of North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

By Product Type
Facial Creams and Lotions
Serums and Concentrates
Under Eye Creams
Others (Facial Oils, Sheet Masks)
By Distribution Channel
Specialty Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Anti-Aging Products Market Research FAQs

The Anti-Aging Products Market is projected to register a CAGR of 6.5% during the forecast period (2023-2028).

Beiersdorf Limited, The Estée Lauder Companies Inc., Procter & Gamble, L’Oreal SA and Revlon are the major companies operating in the Anti-Aging Products Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Anti-Aging Products Market.

Anti-Aging Products Industry Report

Statistics for the 2023 Anti-Aging products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Anti-Aging products analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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