| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 2.12% |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Europe Hair and Skincare Market Analysis
The Europe Skin Care and Hair Care Products Market is expected to register a CAGR of 2.12% during the forecast period.
According to Forea Survey, skin care products, such as cleansers and moisturizers, increased by 10% to 20% in 2020 in the European region. Moreover, 96% of consumers chose to invest in skincare rather than make-up during the COVID-19 pandemic. Using this opportunity, the players in operating the market dived into travel-ready hygiene and skin care lines. For Instance, In 2020, Michelle launched an essential care kit Bluebag, which includes both hygiene and facial skin care products, like face cleanser, serum, an eye serum, hydrating cream, hydrating mist, and anti-bac hand cleanser and moisturizer.
With the growing demand for organic ingredients, consumers across the market are inclined toward organic personal care products, which is expected to drive the market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. Most of the consumers tend to buy products with natural or organic labeling, which is driving the market growth.
The key driver in the market is the desire for a presentable personal image among consumers, which also led to their awareness of personal hygiene habits. The consumer's growing concern about their health and hygiene as a long-term investment enhanced the demand for natural or organic products in the region. Such factors compelled manufacturers to improve their product offerings to match the dynamically changing consumer requirements.
Europe Hair and Skincare Market Trends
Growing Appeal for Organic and Natural Products
The European skin care and hair care products market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds present in skin care and hair care products. A high percentage of consumers choose one brand over others based on its natural formulation. This enhanced the demand for safe, natural, and organic skin and hair care products in recent times. The high demand for natural ingredients is evident in the market studied. It has led to most companies launching products with nature-inspired ingredients, such as plant-based and premium botanical ingredients. For instance, in 2020, Rituals expanded its natural offerings with a body care line, including body scrub, shower cream, and body cream. The products are made using natural/naturally derived ingredients, including lotus, sweet almond oil, sugar, shea butter, and arrowroot powder. The company is planning to widen its formulas of natural origin to 90% by 2023.
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Germany Holds Significant Share in the Region
In Germany, a growing number of people have gained awareness about the benefits of natural and organic products. Organic hair care products are available with a variety of specifications that are specially produced for different types of hair, such as the dry scalp, normal, and oily scalp, with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Furthermore, the demand for child skin care products is expected to increase in Germany as consumers are taking extra care to protect the delicate skin of babies and children against extended exposure to sun rays. Among adults, the demand for skin care products depends heavily on the weather conditions. However, many consumers take a more holistic approach, paying more attention to Ultra Violette levels and their possible impact on skin health and aging. Additionally, the players operating in the market are focusing on developing innovative lines or products to cater to the growing demand to achieve major market shares. For instance, In 2021, Beiersdorf personalized face care with the launch of its new brand, O.W.N (Only What's Needed), which uses ingredients that are specially formulated for individualized skin care needs. The launch focuses on personalized skin care innovations based on individual needs and scientific findings.
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Europe Hair and Skincare Industry Overview
The European skin care and hair care market is highly competitive, with a strong presence of regional and global players in the market, where the demand is mostly driven by more adaptation toward skincare routines and consumer awareness about brand know-how. In 2020, the major players are Loreal SA, Beiersdorf AG, Unilever PLC, The Procter & Gamble Company, and The Estée Lauder Companies Inc, among others. Companies are innovating their products and advertising advanced and niche categories, which can eliminate recurring problems faced by consumers due to pollution, aging, and lack of time for care.
Europe Hair and Skincare Market Leaders
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L'Oreal S.A.
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Procter & Gamble Company
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Unilever PLC
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The Estee Lauder Companies Inc.
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Beiersdorf AG
- *Disclaimer: Major Players sorted in no particular order
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Europe Hair and Skincare Market News
In 2021, Clarins announced the launch of 11 new products with a commitment to prioritize 'care for people and the planet' and a mission to become B-corp certified by 2023 in Europe.
In 2020, L'Oreal announced the launch of Perso, an AI-based home skincare device that provides personalized skincare formulas for consumers, including moisturizers, serums, and under-eye cream.
In 2019, Unilever PLC agreed to acquire the Fluocaril and Parogencyl oral care brands from The Procter & Gamble Co. This is expected to strengthen the company's portfolio in oral care in France and Spain.
Europe Hair and Skincare Industry Segmentation
Skin care products are a range of products that support skin integrity, enhance its appearance, and relieve skin conditions. These are applied to the skin in order to avoid symptoms of early ageing, pimples, and black patches. Similarly, hair care products are those that help to control the properties and behaviour of the hair, so that it can be maintained in a controlled and desirable manner. The Europe skin care and hair care market is segmented by type, distribution channel, category, and geography. Based on type, the market studied is segmented into skin care and hair care. Skin care product type, is further sub segmented into face care, body care, lip care, and hair care. Based on face care, the market is bifurcated into cleansers, masks, exfoliators/scrubs, oils/serums, moisturizers, and other face care products. Based on body care, the market is further segmented into body lotions and body wash. Based on distribution channels, the market studied is segmented into hypermarket/supermarkets, specialist retail stores, convenience stores, online retail, and other distribution channels. Based on category, the market is segmented into mass and premium. Based on geography, the market is segmented into the United Kingdom, Germany, France, Italy, Spain, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Type | Skin Care | Face Care | Cleansers | |
| Masks | ||||
| Exfoliators/Scrubs | ||||
| Oils/Serums | ||||
| Moisturizers, Cream, Lotion | ||||
| Other Face Care Products | ||||
| Body Care | Body Cream, Lotion | |||
| Body Wash | ||||
| Lip Care | ||||
| Hair Care | Shampoo | |||
| Conditioners | ||||
| Mask | ||||
| Hair Oil | ||||
| Other Hair Care Products | ||||
| By Category | Mass | |||
| Premium | ||||
| By Distribution Channel | Hypermarket/Supermarkets | |||
| Specialist Retail Stores | ||||
| Convenience Stores | ||||
| Online Retail | ||||
| Other Distribution Channels | ||||
| Geography | Spain | |||
| United Kingdom | ||||
| Germany | ||||
| France | ||||
| Italy | ||||
| Russia | ||||
| Rest of Europe | ||||
By Type
| Skin Care | Face Care | Cleansers | |
| Masks | |||
| Exfoliators/Scrubs | |||
| Oils/Serums | |||
| Moisturizers, Cream, Lotion | |||
| Other Face Care Products | |||
| Body Care | Body Cream, Lotion | ||
| Body Wash | |||
| Lip Care | |||
| Hair Care | Shampoo | ||
| Conditioners | |||
| Mask | |||
| Hair Oil | |||
| Other Hair Care Products | |||
By Category
| Mass |
| Premium |
By Distribution Channel
| Hypermarket/Supermarkets |
| Specialist Retail Stores |
| Convenience Stores |
| Online Retail |
| Other Distribution Channels |
Geography
| Spain |
| United Kingdom |
| Germany |
| France |
| Italy |
| Russia |
| Rest of Europe |
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Europe Hair and Skincare Market Research FAQs
What is the current Europe Skin Care and Hair Care Products Market size?
The Europe Skin Care and Hair Care Products Market is projected to register a CAGR of 2.12% during the forecast period (2025-2030)
Who are the key players in Europe Skin Care and Hair Care Products Market?
L'Oreal S.A., Procter & Gamble Company, Unilever PLC, The Estee Lauder Companies Inc. and Beiersdorf AG are the major companies operating in the Europe Skin Care and Hair Care Products Market.
What years does this Europe Skin Care and Hair Care Products Market cover?
The report covers the Europe Skin Care and Hair Care Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Skin Care and Hair Care Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Statistics for the 2025 Europe Skin Care and Hair Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Skin Care and Hair Care Products analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
