False Eyelashes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers False Eyelashes Market Demand and is Segmented by Product Type (Strip Lashes, Individual Flare Lashes, and Individual Single Lashes), Raw Material (Synthetic Hair, Human Hair, and Animal Hair and Fur), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa). The report offers the market size in value terms in USD for all the abovementioned segments.

False Eyelashes Market Size

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False Eyelashes Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.70 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

False Eyelashes Market

*Disclaimer: Major Players sorted in no particular order


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False Eyelashes Market Analysis

The False Eyelashes Market size is expected to grow from USD 1.34 billion in 2023 to USD 1.85 billion by 2028, at a CAGR of 6.70% during the forecast period (2023-2028).

  • The global demand for false eyelashes is being driven by the use of fake eyelashes by fashionistas to make lashes thicker and healthier. The growing fashion industry is looking for more customizable options, which places demand for more appealing and unique looks, influencing market demand. Consumers are greatly spending on grooming products, and the rising popularity of do-it-yourself (DIY) eyelashes among consumers worldwide to enhance beauty is accelerating product demand.
  • Furthermore, with evolving fashion trends, brands are collaborating with fashion celebrities to launch premium products in the market. Social media influence is one of the main factors that has led to the demand for false eyelashes globally. An added benefit that magnifies their popularity is their ease of application which does not require professional help from beauticians and makeup artists.
  • Furthermore, strip false eyelashes are pre-styled and are readily available in different designs for different occasions. Thus, all such factors are projected to support market demand for false eyelashes during the forecast period.

False Eyelashes Market Trends

Rising Popularity of False Eyelashes to Consumer Appeal Supporting Demand

  • Over the years, the popularity of false eyelashes has increased and has gone from special-occasion adornments to everyday accessories. With such popularity, manufacturers operating in this segment have been able to adapt to consumer needs. Fashion choices among consumers have evolved globally, and eyelash extensions are no exception among women.
  • Manufacturers in the market are developing products that are easily affordable and are designing a variety of products that enable consumers to assist in quick and easy applications. As most false eyelashes need the facility of gluing in, the arrival of magnetic lashes has further increased the product's popularity.
  • Furthermore, celebrity endorsements and celebrity fashion choices are prominent factors leading to the greater popularity of false eyelashes. The presence of modern-day convenience stores has transformed them into comprehensive destinations, catering to a diverse range of categories. Hence, brands are more likely to penetrate the market through such channels, as they are more convenient for consumers and encourage impulse purchasing decisions.
False Eyelashes Market: Share of Product Categories in Cosmetics Market, In Percentage, Global, 2021

Asia-Pacific witnessing Higher Growth

  • Asia-Pacific dominates the global market and is projected to witness higher growth due to rising consumer spending on beauty products. The presence of prominent brands and the development of new, innovative, and cheap products are adding to product consumption. False eyelashes are becoming popular among the young generation, which wants to keep up with the market trends.
  • In addition, social media outreach influences consumers' buying decisions. Thus, the fashion industry has been more profitable through such bases. Across the fashion industry, social media platforms virtually act as designated places that enable consumers to interact with bloggers and build an online presence.
  • Furthermore, the presence of influencers and fashion bloggers on different social media platforms has been profitable for brands to sell their products, as they regularly endorse these products and post tutorials that make it easy for consumers to try their hands on. Thus, all such factors support the demand for false eyelashes across the region.
False Eyelashes Market: Market Size(%), By Region, Global, 2022

False Eyelashes Industry Overview

The global false eyelashes market is competitive, with most of the companies focusing on their growth by tapping the potential in the regional market through celebrity and public figure endorsements. The rapidly growing popularity of this industry has led countries, such as China, to produce false eyelashes in massive volume, which may act as a disruptor for the growth of international brands. Some of the prominent players operating in the market are Ardell Professional, Esqido, Huda Beauty, House of Lashes, and Royal Korindah, among others.

False Eyelashes Market Leaders

  1. Ardell Professional

  2. Esquido

  3. Huda Beauty

  4. Gianni Lashes

  5. Royal Korindah

*Disclaimer: Major Players sorted in no particular order

False Eyelashes Market Concentration
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False Eyelashes Market News

  • April 2022: Meggie Morgan of Meggie Lashes announced the launch of a false eyelash vending machine in Coventry, England. Customers can also buy lip-gloss and beauty blenders from the machines.
  • June 2021: Artist Becky G launched Tresluce Beauty. Treslúce Beauty launched six products-"I Am" Shadow Palette; "Like An Artista" 8pc Brush Set; "Ilusión" Premium Lashes; "Intenso" Liners (15 shades); "Mi Tesoro" Lash Case; and "Super Fácil 2-in-1 Lash Applicator". The high-performance line features conscious, cruelty-free, vegan-friendly formulations-and vivid makeup colors, with brightly colored packaging to match.

False Eyelashes Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Strip Lashes

      2. 5.1.2 Individual Flare Lashes

      3. 5.1.3 Individual Single Lashes

    2. 5.2 By Raw Material

      1. 5.2.1 Synthetic Hair

      2. 5.2.2 Human Hair

      3. 5.2.3 Animal Hair & Fur

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Speciality Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. South Korea

        3. India

        4. Japan

        5. Australia

        6. Rest of Asia Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Ardell Professional

      2. 6.3.2 Esquido

      3. 6.3.3 Huda Beauty

      4. 6.3.4 House of Lashes

      5. 6.3.5 Royal Korindah

      6. 6.3.6 Tsingtao Lashest Limited

      7. 6.3.7 Dior Lashes

      8. 6.3.8 Qingdao Elour Beauty

    4. *List Not Exhaustive

  8. 8. ABOUT US

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False Eyelashes Industry Segmentation

False eyelashes are a cosmetic enhancement attaching synthetic or natural fibers to the natural eyelashes to create a fuller, more dramatic look.

The global false eyelashes market is segmented by product type, raw material, distribution channel, and geography. By product type, the market is segmented into strip lashes, individual flare lashes, and individual single lashes. By raw material, the market is segmented into synthetic hair, human hair, and animal hair and fur. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

By Product Type
Strip Lashes
Individual Flare Lashes
Individual Single Lashes
By Raw Material
Synthetic Hair
Human Hair
Animal Hair & Fur
By Distribution Channel
Speciality Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
South Korea
Rest of Asia Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa
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False Eyelashes Market Research FAQs

The False Eyelashes Market is projected to register a CAGR of 6.70% during the forecast period (2024-2029)

Ardell Professional, Esquido, Huda Beauty, Gianni Lashes and Royal Korindah are the major companies operating in the False Eyelashes Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in False Eyelashes Market.

The report covers the False Eyelashes Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the False Eyelashes Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

False Eyelashes Industry Report

Statistics for the 2024 False Eyelashes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. False Eyelashes analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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False Eyelashes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)