Dried Spices Market Size and Share
Dried Spices Market Analysis by Mordor Intelligence
The dried spices market size, valued at USD 16.23 billion in 2025, is expected to grow to USD 21.88 billion by 2030, registering a CAGR of 6.16% during the forecast period. This growth is driven by increasing interest in ethnic cuisines, recovering foodservice sales, and a growing preference for convenient meal solutions. Although quality concerns arose when 12% of Indian export samples failed 2024 FSSAI tests, leading to stricter control measures, the market continues to adapt to supply-side challenges. The Asia-Pacific region plays a significant role in this expansion, supported by its strong production capabilities, the rising demand for functional foods like cinnamon, and the rapid adoption of e-commerce platforms. However, fluctuations in raw material costs and stricter contamination standards are putting pressure on profit margins. To address these challenges, producers are focusing on improving traceability and diversifying their sourcing strategies. Key competitive strategies include value-added processing, obtaining organic certifications, and adopting direct-to-consumer models, which help enhance price realization and meet increasing consumer demands for quality and transparency.
Key Report Takeaways
- By product type, pepper led with a 21.23% revenue share of the dried spices market in 2024, while cinnamon is expected to expand at a 6.78% CAGR through 2030.
- By form, crushed, ground, and powdered formats held 61.28% of the dried spices market share in 2024; while whole spices are forecast to outpace all other formats at a 7.02% CAGR between 2025-2030.
- By nature, conventional offerings commanded 87.33% of the dried spices market size in 2024, and organic dried spices are expected to grow at a 7.95% CAGR to 2030.
- By distribution channel, the retail segment commanded 71.65% of the dried spices market size in 2024; while foodservice/HoReCa is projected to record an 8.58% CAGR from 2025-2030.
- By geography, Asia-Pacific retained 38.97% of the dried spices market in 2024, while the Middle East and Africa is projected to register a 9.01% CAGR to 2030.
Global Dried Spices Market Trends and Insights
Drivers Impact Analysis
| Drivers | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising popularity of ethnic cuisines | +1.2% | Global, with strongest impact in North America & Europe | Medium term (2-4 years) |
| Convenience food and ready meal expansion | +1.0% | Global, led by developed markets | Short term (≤ 2 years) |
| Rise in home cooking and DIY recipes | +0.8% | Global, accelerated post-pandemic | Short term (≤ 2 years) |
| Expansion of online/e-commerce channels | +0.7% | Global, with rapid growth in APAC | Medium term (2-4 years) |
| Increased usage in functional and medicinal foods | +0.9% | Global, with premium markets leading | Long term (≥ 4 years) |
| Innovative flavors and custom spice blends | +0.6% | Developed markets, expanding to emerging economies | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Rising popularity of ethnic cuisines
Global food consumption patterns are undergoing a significant transformation, driven by the rising popularity of ethnic cuisines. The USDA Economic Research Service reports that increasing racial and ethnic diversity in the United States is reshaping food preferences, particularly boosting demand for spices and seasonings. Restaurants are experiencing a growing trend in ethnic-inspired appetizers and breakfast items, with Southeast Asian, Peruvian, and Latin American cuisines gaining strong traction among consumers seeking authentic and diverse flavors. This demographic shift is creating a sustained demand for specialized spices, as different ethnic groups bring unique consumption habits that influence agricultural commodity requirements. This trend is not limited to restaurants; it is also evident in retail markets, where consumers are increasingly experimenting with international recipes at home. The globalization of food culture is further amplifying spice demand, as traditional ethnic boundaries blur and fusion cuisines emerge. These developments present significant opportunities for spice suppliers who can deliver authentic and high-quality ingredient profiles, enabling them to capitalize on the evolving preferences of a diverse consumer base.
Convenience food and ready meal expansion
The rapid growth of the convenience food sector is driving a steady increase in spice demand, as manufacturers focus on creating unique flavors and delivering authentic taste experiences. This trend is particularly evident in India's food retail sector, where the e-grocery market is expected to achieve significant growth by 2030, offering lucrative opportunities for spice suppliers. Ready meal producers are increasingly using advanced spice blends to replicate restaurant-quality flavors in packaged products. This shift highlights the importance of maintaining robust supply chains and adhering to standardized quality requirements. The sector's expansion is closely linked to urbanization and shifting lifestyle preferences, especially in emerging markets where traditional cooking methods are being replaced by convenience-driven solutions. Additionally, the processing needs of convenience foods often favor ground and powdered spices, reinforcing the dominance of this segment while opening avenues for value-added spice processing activities.
Rise in home cooking and DIY recipes has boosted household consumption of dried spices.
The pandemic has significantly transformed consumer behavior, particularly in the way spices are purchased and used. With more people cooking at home, households are expanding their spice collections to recreate restaurant-quality meals. This shift has driven growth in both whole and ground spice markets, as consumers increasingly value freshness and authenticity in their culinary efforts. The popularity of the DIY recipe movement, fueled by social media and cooking shows, has encouraged experimentation with international cuisines and unique spice blends. Moreover, consumer awareness regarding spice quality and proper storage has risen. The University of Florida IFAS Extension states that dried spices, when stored correctly, can maintain their quality for several years, which has led to an increase in bulk purchasing. This trend has particularly benefited the organic and premium spice segments, as consumers are becoming more discerning about ingredient quality, sourcing practices, and sustainability.
Expansion of online/e-commerce channels
The expansion of e-commerce channels is transforming spice distribution by enabling direct connections with consumers and offering specialized products that traditional retail cannot support. This digital transformation allows spice companies to access niche markets and share detailed product information, such as origin stories and usage tips, which enhance consumer engagement. Through online platforms, companies can provide subscription-based spice delivery services and custom blends, creating consistent revenue streams and fostering stronger customer relationships. This growth is particularly advantageous for small-scale and artisanal spice producers, as it allows them to reach global markets without relying on traditional distribution networks. Additionally, digital marketing tools enable targeted promotion of specific spice varieties and their health benefits, supporting premium pricing strategies and helping brands stand out in an increasingly commoditized market.
Restraint Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Adulteration and counterfeit products | -1.1% | Global, with highest impact in developing markets | Short term (≤ 2 years) |
| Price volatility and raw material fluctuation | -0.9% | Global, with emerging markets most vulnerable | Medium term (2-4 years) |
| Supply chain disruptions | -0.7% | Global, with trade-dependent regions most affected | Short term (≤ 2 years) |
| Quality and contamination issues | -0.8% | Global, with stricter enforcement in developed markets | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Adulteration and counterfeit products
Quality integrity challenges remain a critical threat to market growth, as regulatory authorities enforce stricter measures to address contamination issues. The FDA's detailed risk assessment on pathogens and contaminants in spices revealed that 6.6% of spice shipments were contaminated with Salmonella. To address these concerns, the American Spice Trade Association established the Spice Integrity Council. This council monitors adulteration trends, educates members on prevention strategies, and collaborates with the FDA to tackle economic adulteration involving fillers and substandard ingredients. Recent regulatory actions against major Indian spice exporters, including MDH and Everest brands, highlight the global impact of quality enforcement measures. These actions have disrupted established supply chains and emphasized the importance of compliance. Additionally, the introduction of stricter testing protocols and traceability requirements has increased operational costs for suppliers. Non-compliant suppliers face restricted market access, further underscoring the need for adherence to quality standards.
Price volatility and raw material fluctuation
Participants in the spice market face ongoing challenges due to the instability of agricultural commodity prices. According to the USDA Economic Research Service, economic fluctuations and changes in crop production can cause annual price swings exceeding 12%. Geopolitical events, such as the Russia-Ukraine conflict, further disrupt global agricultural markets. The FAO has reported that these disruptions significantly affect food prices and supply chains, including specialty crops like spices. Climate change adds to this instability, as extreme weather events negatively impact crop yields, particularly for tropical spices grown in specific regions. Rising input costs, such as energy and fertilizers, directly influence production expenses, while fluctuations in currency exchange rates complicate international trade. Additionally, the spice industry’s fragmented supply base, dominated by numerous small-scale producers, reduces collective bargaining power and limits hedging options. This leaves market participants highly vulnerable to price shocks and market volatility.
Segment Analysis
By Product Type: Pepper Dominance Meets Cinnamon Innovation
In 2024, pepper maintained its position as the market leader with a 21.23% share, driven by its widespread culinary use and strong global trade networks spanning over 50 countries. Vietnam, a significant contributor to the segment, exported 124,133 tons in the first half of 2025. However, this represented a 12.9% decline in volume. Despite this, black pepper achieved an average export price of USD 6,665 per ton, reflecting a notable 93.6% increase due to supply-demand dynamics and quality premiums. The United States remains a key importer, with black and white pepper among the top seven spices that account for over 75% of the country's annual spice import value. These imports are sourced from major producers such as Indonesia, India, and other established regions. The pepper segment benefits from consistent demand across foodservice and retail channels, supported by a well-developed processing infrastructure and high-quality standards that enable large-scale commercial use.
Cinnamon is emerging as the fastest-growing product segment, with a projected CAGR of 6.78% for 2025-2030. This growth is fueled by increasing scientific evidence of its health benefits and its expanding role in functional foods. The National Center for Complementary and Integrative Health highlights cinnamon's traditional medicinal uses and modern research into its potential for managing diabetes and weight. Ceylon cinnamon from Sri Lanka and cassia varieties each hold unique properties, creating distinct market opportunities. Research published in peer-reviewed journals highlights cinnamon's bioactive properties, including antioxidant, anticholesterol, antidiabetic, antibacterial, and antifungal benefits. These attributes make it a valuable ingredient in nutraceuticals and premium food products. The segment's growth reflects consumers' willingness to pay more for health-focused ingredients. Additionally, cinnamon is gaining traction in food preservation, as manufacturers increasingly adopt natural antimicrobial solutions for bakery and processed food products.
Note: Segment shares of all individual segments available upon report purchase
By Form: Processing Convenience Versus Authenticity Premium
In 2024, crushed, ground, and powdered spices dominate the market, holding a 61.28% share. This trend underscores a growing consumer preference for convenience and consistent flavor, both in home kitchens and commercial food production. The USDA's Commercial Item Description underscores the significance of processing guidelines and quality assurance for ground spices. Such measures not only ensure standardized dosing but also extend shelf life, a critical factor for food manufacturers focused on quality control. Research underscores the pivotal role of grinding parameters in retaining volatile oils and preserving flavor compounds. Advanced processing technologies, like cryogenic grinding, emerge as superior alternatives, minimizing heat damage and safeguarding organoleptic properties when compared to traditional methods. The segment's leading position is attributed to practical benefits: spices are easier to incorporate into recipes, distribute uniformly in food, and align seamlessly with automated equipment in commercial settings.
Whole spices are on track to grow at a robust 7.02% CAGR from 2025 to 2030. This surge highlights a more discerning consumer base that values freshness and authenticity in their culinary endeavors. From a food safety perspective, whole spices have an edge. FDA research indicates they pose a lower contamination risk than their ground counterparts. The agency's comprehensive risk assessments of the US spice supply found a notable reduction in pathogen prevalence for whole spices. According to the University of Florida IFAS Extension, when stored correctly, whole spices can retain their volatile oils and flavor compounds for several years, outpacing processed alternatives. As consumers delve deeper into artisanal cooking and explore ethnic cuisines, the demand for whole spices intensifies. These culinary enthusiasts recognize the value of traditional preparation methods—like grinding, toasting, and tempering—that not only enhance flavor but also preserve the essential oils and aromatic compounds.
By Nature: Conventional Scale Versus Organic Premium
In 2024, conventional spices dominate the market with an 87.33% share, driven by well-established supply chains, competitive pricing, and consistent availability worldwide. India plays a significant role in this segment, with its conventional spice production reaching 12 million metric tonnes in fiscal 2024, a notable increase from 11.14 million tonnes in fiscal 2023. Key states such as Karnataka, Kerala, and Tamil Nadu contribute significantly to this output[1]India Brand Equity Foundation, "Spices Industry and Export in India", www.ibef.org. The segment benefits from economies of scale in production and processing, which enable cost-efficient distribution through mass retail channels. This ensures affordability while maintaining quality standards that meet the expectations of mainstream consumers. Traditional farming and processing methods ensure a reliable supply, supported by robust certification systems and quality control protocols. These factors make conventional spices a preferred choice for price-sensitive markets and large-scale commercial applications.
Organic spices are experiencing the fastest growth, with a projected CAGR of 7.95% for 2025-2030. This growth reflects increasing consumer demand for sustainable and chemical-free products, even at premium prices. According to the Organic Trade Association, US organic sales grew by 5.2% in 2024, with organic produce, including spices, accounting for 30.1% of total organic sales[2]Organic Trade Association, "Growth of U.S. Organic Marketplace Accelerated in 2024", www.ota.com. This highlights the strong momentum in premium market segments. The USDA's National Organic Program ensures compliance with organic standards through strict certification processes. The Agricultural Marketing Service enforces these standards by issuing suspension or revocation notices to non-compliant operations, which helps maintain consumer trust in organic labeling. Although organic certification creates high entry barriers, it supports premium pricing strategies. Consumers increasingly associate organic products with health benefits, environmental sustainability, and superior quality, making them willing to pay higher prices for these attributes.
By Distribution Channel: Retail Stability Meets HoReCa Recovery
In 2024, retail channels, comprising supermarkets, hypermarkets, specialty stores, and online platforms catering to households and small-scale commercial customers, dominate the market with a 71.65% share. India's retail sector is evolving rapidly, with the e-grocery market forecasted to grow at an impressive 50% CAGR by 2025[3]Invest India, "Retail & E-Commerce", www.investindia.gov.in. This growth is fueled by government initiatives such as 100% FDI in food retail and advancements in digital payment infrastructure, as highlighted by Invest India. The retail segment thrives on diverse product offerings, convenient packaging formats, and competitive pricing, enabled by bulk purchasing and efficient distribution networks. Specialty and gourmet stores are leveraging opportunities to position premium products, including artisanal and organic spice varieties. Online platforms are reshaping consumer interactions by offering direct-to-consumer relationships, subscription-based services, and detailed product information, which enhance customer engagement and foster brand loyalty.
Foodservice and HoReCa channels are expected to grow at a strong 8.58% CAGR during the 2025-2030 period, signaling a robust recovery and expansion after the disruptions caused by the pandemic. According to the European Labour Authority, the accommodation and food service sector represents 4.7% of total EU employment. The sector's diverse workforce plays a critical role in shaping menu development and determining spice requirements to cater to various ethnic cuisines and culinary traditions. Professional kitchens prioritize bulk packaging, consistent quality standards, and dependable supply chains to ensure menu standardization across multiple locations. Meanwhile, rising food costs are driving operators to adopt strategic sourcing practices and establish strong supplier partnerships to maximize value and maintain profitability.
Geography Analysis
In 2024, Asia-Pacific holds a leading 38.97% market share, driven by India's production of 12 million metric tonnes and China's contribution of 1,151 thousand metric tons, according to FAO statistics. The region's dominance is supported by favorable growing conditions, long-standing cultivation expertise, and efficient supply chains that meet both domestic and global demands. Karnataka leads India's state-wise production, followed by Kerala and Tamil Nadu, benefiting from economies of scale and specialized processing. However, quality issues arose in 2024, with 12% of Indian spice samples failing FSSAI standards, prompting regulatory scrutiny and emphasizing the need for better quality control. Despite these challenges, exports remain strong, with Vietnam's black pepper prices recovering to USD 6,665 per ton, a 93.6% year-over-year increase.
The Middle East and Africa are the fastest-growing regions, with a 9.01% CAGR projected for 2025-2030. Growth is driven by expanding food processing industries, rising consumer demand, and integration into global supply chains. South Africa's spice exports reached ZAR 132 million in February 2025, a 23.6% increase from January and 10.8% year-over-year growth. The region benefits from urbanization, a growing middle class, and diversified diets, boosting demand for various spices. Ethiopia highlights the region's potential, with government initiatives enhancing the value chain and export markets. Investments in processing facilities and cold chain logistics ensure quality and access to premium markets, while regional trade agreements strengthen intra-African commerce and reduce reliance on traditional export destinations.
North America and Europe, as mature markets, show stable demand supported by diverse ethnic populations, established foodservice industries, and premium consumers prioritizing quality. The US, the largest spice importer globally, imports over 530 million pounds annually from more than 50 countries, with Indonesia, Mexico, India, Canada, and China contributing half of the value. Similarly, European markets demonstrate strong demand, with the EU's accommodation and food service sector employing 4.7% of the workforce. Both regions maintain strict food safety and quality standards, creating opportunities for compliant suppliers while limiting access for non-compliant producers.
Competitive Landscape
The dried spices market is highly fragmented, with numerous regional and global players competing on factors such as pricing, product variety, and quality. Key players in the market include McCormick & Company Inc., Olam International (ofi), Kerry Group plc, Ajinomoto Co. Inc., and Fuchs Gruppe. Companies are involved in various stages of the value chain, including farming, processing, packaging, and distribution, which lowers the barriers to entry. The presence of private-label brands and local spice producers further intensifies competition, particularly in emerging markets. Innovations in spice blends, organic products, and sustainable sourcing have become critical for differentiation.
Key trends indicate a stronger focus on quality assurance, transparency in the supply chain, and advanced processing capabilities as significant competitive advantages. The American Spice Trade Association has introduced stricter guidelines on contamination prevention and heavy metals compliance, reflecting the industry's efforts to address quality concerns and maintain consumer trust.
Technology is playing a transformative role in the market, with advancements in processing techniques, quality testing systems, and supply chain digitization improving traceability and operational efficiency. Opportunities are expanding in organic and specialty spice segments, direct-to-consumer sales channels, and emerging markets. In these regions, local players are leveraging their geographic proximity and cultural knowledge to effectively compete with multinational corporations.
Dried Spices Industry Leaders
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McCormick & Company Inc.
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Olam International (ofi)
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Kerry Group plc
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Ajinomoto Co. Inc.
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Fuchs Gruppe
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- June 2025: Asheville’s Spicewalla has introduced a limited-edition "Made with Love in Asheville Collection," consisting of a 10-pack of distinctive spice blends. The spice pack includes a wide variety of mixes, each made in collaboration with local chefs and businesses, including Katie Button of Cúrate, Hickory Nut Gap Farms, and even the Biltmore Estate.
- January 2025: McCormick has introduced Aji Amarillo Seasoning as its 2025 “Flavor of the Year,” reflecting the growing consumer interest in bold, globally inspired ingredients. According to the brand, the seasoning incorporates dried Aji Amarillo, garlic, onion, tomato, mango powders, and a mix of spices to deliver sweet, tropical notes with a medium heat and subtle smokines.
- November 2024: Afia, a Eastern Mediterranean food company based in Austin, Texas, launched a new range of Mediterranean spices, available in two exclusive gift sets: the Mediterranean Spice Blends Gift Set featuring Za’atar, Shawarma, and Baharat 7 Spice, and the Mediterranean Pantry Spice Gift Set with single spices like Sumac, Dried Mint, and Aleppo Pepper.
- May 2024: McCormick released its first new red-cap spice SKU in nearly five years with the launch of Crushed Jalapeño Pepper. This dried jalapeño seed product offers a convenient alternative to fresh jalapeños that requires no chopping, suitable as a standalone topping or an ingredient in dishes like guacamole, where it rehydrates to mimic the flavor and texture of fresh jalapeños.
Global Dried Spices Market Report Scope
| Pepper |
| Chili |
| Turmeric |
| Cumin |
| Coriander |
| Cinnamon |
| Other Spices (Cardamom, Clove, Nutmeg and Mace) |
| Whole |
| Crushed/Ground/Powdered |
| Conventional |
| Organic |
| Foodservice/HoReCa | |
| Retail | Supermarkets/Hypermarkets |
| Specialty/Gourmet Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| Italy | |
| France | |
| Spain | |
| Netherlands | |
| Poland | |
| Belgium | |
| Sweden | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| Australia | |
| Indonesia | |
| South Korea | |
| Thailand | |
| Singapore | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Colombia | |
| Chile | |
| Peru | |
| Rest of South America | |
| Middle East and Africa | South Africa |
| Saudi Arabia | |
| United Arab Emirates | |
| Nigeria | |
| Egypt | |
| Morocco | |
| Turkey | |
| Rest of Middle East and Africa |
| By Product Type | Pepper | |
| Chili | ||
| Turmeric | ||
| Cumin | ||
| Coriander | ||
| Cinnamon | ||
| Other Spices (Cardamom, Clove, Nutmeg and Mace) | ||
| By Form | Whole | |
| Crushed/Ground/Powdered | ||
| By Nature | Conventional | |
| Organic | ||
| By Distribution Channel | Foodservice/HoReCa | |
| Retail | Supermarkets/Hypermarkets | |
| Specialty/Gourmet Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Europe | Germany | |
| United Kingdom | ||
| Italy | ||
| France | ||
| Spain | ||
| Netherlands | ||
| Poland | ||
| Belgium | ||
| Sweden | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| India | ||
| Japan | ||
| Australia | ||
| Indonesia | ||
| South Korea | ||
| Thailand | ||
| Singapore | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
| Chile | ||
| Peru | ||
| Rest of South America | ||
| Middle East and Africa | South Africa | |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Nigeria | ||
| Egypt | ||
| Morocco | ||
| Turkey | ||
| Rest of Middle East and Africa | ||
Key Questions Answered in the Report
What is the current value of the dried spices market and its forecast for 2030?
The dried spices market size equals USD 16.23 billion in 2025 and is forecast to reach USD 21.88 billion by 2030, representing a 6.16% CAGR.
Which spice category holds the largest revenue share?
Pepper leads with 21.23% of 2024 revenue, underlining its universal culinary relevance.
Which spice is growing fastest through 2030?
Cinnamon posts the quickest pace at a 6.78% CAGR, buoyed by its functional-food appeal and documented health attributes.
Which region is expanding most rapidly?
The Middle East and Africa shows the highest regional CAGR at 9.01% for 2025-2030, supported by industrial food processing growth and rising consumer sophistication.
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