|Study Period:||2016 -2027|
|Fastest Growing Market:||Asia Pacific|
|Largest Market:||North America|
Need a report that reflects how COVID-19 has impacted this market and its growth?
Global Freeze-Dried Food Market is projected to register a CAGR of 8.50% during the forecast period, 2022-2027.
During the COVID-19 pandemic, the demand for non-perishable food products witnessed a huge surge in consumer demand. It was mainly driven by the stockpiling nature of the consumers, caused by extended lockdowns, and in most cases, even the consumers avoided stepping outside in the public areas in order to safeguard themselves. Also, the overall market is driven considerably, primarily amid North American and European consumers, owing to their higher purchasing power, thus, adding up to the value of the market studied. For instance, in February 2020, Mountain House, a company that specializes in freeze-dried foods for all climates and adventures, witnessed a hike in sales through its website by 10-fold in just a month. Likewise, the orders from retailers were increased, nearly five times higher.
In the short term, the expanding food-processing sector and huge demand for ready-to-eat or convenience food products among consumers are anticipated to drive the market studied. Moreover, the increasing consumer awareness about the ill effects of artificial food additives used for food preservation is expected to fuel the demand for natural and healthy food products.
Additionally, the key drivers augmenting the market are the suitability of the freeze-drying technique for heat-sensitive food products, rise in freeze-dried pet food products, and incorporation of freeze-drying techniques in several food products for longer preservation and convenient consumption.
Scope of the Report
Freeze-drying is a relatively recent method of preserving food. It involves freezing the food, then removing almost all the moisture in a vacuum chamber, and finally sealing the food in an airtight container. Freeze-dried foods can be easily transported at normal temperatures, stored for a long period of time, and consumed with a minimum of preparation. The global freeze-dried food market (henceforth referred to as the market studied) is segmented by product type, distribution channel, and geography. By product type, the market is segmented into fruits, vegetables, freeze-dried meat and seafood, freeze-dried beverages, freeze-dried dairy products, prepared meals, and pet food. By fruits, the market is further bifurcated into strawberry, raspberry, pineapple, apple, mango, and other fruits. By vegetables, the market is further bifurcated into pea, corn, carrot, potato, mushroom, and other vegetables. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
|By Product Type|
|Freeze-dried Meat and Seafood|
|Freeze-Dried Dairy Products|
|By Distribution Channel|
|Other Distribution Channels|
Key Market Trends
Targeted Freeze-dried Food Products to Fuel the Industry Revenue
The demand for freeze-dried food products is highly prevalent in a few of the categories, such as bakery products, cereal products, fruits snacks, and vegetable snacks, among others. In the bakery industry, freeze-dried fruits are used in whipped creams and frosting. Freeze-dried fruits are also being widely used in dessert decoration and give color and flavor to the finished products.
Healthy snacking is a growing trend. Consumers are continuously focusing on their health and looking for food products, which are vegan, gluten-free, and all-natural, pushing manufacturers across the world toward freeze-dried snacks on the retail shelves. For example, Berry Golden offers a freeze-dried snack (Golden Berry Bites), which is a lightweight, nutritious snack with no-added-sugar and preservatives and is packaged with antioxidants and vitamins A, C, B1, and B3. The berries are also fat-free, have a large amount of fiber, and are greatly enjoyed by children, as well as adults.
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Asia-Pacific is the Fastest Growing Region
The freeze-dried food market in Asia-Pacific is experiencing rapid expansion due to the increasing consumption of processed food and rising preference for ready-to-eat meals, owing to the rising trend of on-the-go lifestyles of consumers. Such factors make Asia a potential market for freeze-dried foods, and thus, manufacturers are exploring this trend to attract young Asian consumers. Chinese consumers' interest in healthy and innovative products formulated with Chinese ingredients, which fit in their busy lifestyles, provides a great platform for foreign retail manufacturers to expand their businesses in the country. For instance, in 2019, ALDI is an international retail giant, opened two new physical stores in Shanghai’s Jing’an and Minhang districts. The stores offer a variety of products, including freeze-dried fruit snacks.
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The global freeze-dried food market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of freeze-dried products, and trying to maintain their leadership position in the market studied.
Major players in the market include Nestle SA, European Freeze Dry, Ajinomoto Co. Inc., Asahi Group Holdings Ltd, and Harmony House Foods Inc., holding a significant share of the market studied and embarking on business strategies including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market.
In March 2021, European Freeze Dry unveiled additional products to itsvegan freeze-dried meal range to include couscous-based dishes and a vegan bolognaise, complementing the already wide range of freeze-dried vegetables and pulses. This launch follows the development of two new meat alternatives, vegan chicken, and vegan mince.
In August 2020, European Freeze Dry announced the expansion of its manufacturing sites facilities in the United Kingdom and Denmark by investing more than GBP 1.5 million. The new investment will allow the company to continue to meet the growing demand for nutritious long-life ingredients, which also include freeze-dried fruits, commission drying services, and ready meals.
In April 2020, Nestle SA launched “nesQino”, a simple solution that enables people to personalize healthy superfood drinks made from 100% natural ingredients, at home or in the office. The company first launched the range in China. The nesQino comprises a silent, digitally connected Q-cup machine, superfood sachets, and three different base sachets—smoothie, oat shake, and milk shake—each of which have been produced using freeze-drying technology.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
126.96.36.199 Other Fruits
188.8.131.52 Other Vegetables
5.1.3 Freeze-dried Meat and Seafood
5.1.4 Freeze-Dried Beverages
5.1.5 Freeze-Dried Dairy Products
5.1.6 Prepared Meals
5.1.7 Pet Food
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
5.3.1 North America
184.108.40.206 United States
220.127.116.11 Rest of North America
18.104.22.168 United Kingdom
22.214.171.124 Rest of Europe
126.96.36.199 South Korea
188.8.131.52 Rest of Asia-Pacific
5.3.4 South America
184.108.40.206 Rest of South America
5.3.5 Middle-East and Africa
220.127.116.11 Saudi Arabia
18.104.22.168 South Africa
22.214.171.124 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Ajinomoto Co. Inc.
6.4.3 Asahi Group Holdings Ltd
6.4.5 Harmony House Foods Inc.
6.4.6 Lyofood Sp. z o.o.
6.4.7 European Freeze Dry
6.4.8 Mercer Foods LLC
6.4.9 OFD Foods LLC
6.4.10 Crispy Green Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Freeze-Dried Food Market market is studied from 2016 - 2027.
What is the growth rate of Freeze-Dried Food Market?
The Freeze-Dried Food Market is growing at a CAGR of 8.5% over the next 5 years.
Which region has highest growth rate in Freeze-Dried Food Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Freeze-Dried Food Market?
North America holds highest share in 2021.
Who are the key players in Freeze-Dried Food Market?
European Freeze Dry, Asahi Group Holdings Ltd , Ajinomoto Co. Inc, Harmony House Foods Inc., Nestle SA are the major companies operating in Freeze-Dried Food Market.